Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Spain

Job Type: PART_TIME

Category: Web Design & UI/UX Operations

Date Posted: 2026-10-03

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop high-converting marketing pages, landing pages, and simple marketing sites that align with brand guidelines and project objectives.

• Translate brand assets and concepts into clean, responsive, and implementation-ready web designs, ensuring visual consistency across all digital touchpoints.

• Prepare and package production-ready design files, including detailed specifications and organized assets, for seamless developer handoff and no-code platform implementation.

• Uphold layout quality standards by systematically verifying responsiveness, spacing, clarity, and adherence to modern web design trends before delivery.

📝 Enhancement Note: This role is positioned as a specialized Web Designer within the Tendem project, focusing heavily on the conversion-driven aspects of marketing and product launch materials. The emphasis on "implementation-ready" designs and "developer handoff" suggests a need for a designer who understands the practicalities of web development and potentially no-code platforms, bridging the gap between creative vision and functional execution. This is a key operational aspect for GTM and product teams relying on effective web presence.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff to development teams or no-code platform users.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining a unified brand experience.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery, optimizing for user engagement and conversion.

📝 Enhancement Note: The responsibilities highlight a strong focus on the operational efficiency of design delivery. The emphasis on "implementation-ready," "developer handoff," and "no-code tools" indicates that this role is critical for streamlining the Go-To-Market (GTM) process, ensuring that marketing assets can be deployed quickly and effectively without significant post-design rework. This requires a designer to think beyond aesthetics and consider the entire lifecycle of a web asset.

🎓 Skills & Qualifications

Education: Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks. Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for direct implementation or understanding their constraints.

• Proficiency in creating and maintaining design systems to ensure brand consistency and scalability.

• Understanding of basic SEO principles as they relate to web page structure and content.

• Experience with AI-generated design drafts or prompts as a starting point.

📝 Enhancement Note: The "Developer Handoff" and "No-code Tools" requirement is crucial for operational efficiency. It signifies that candidates are expected to deliver designs that are not only visually appealing but also technically feasible and easily deployable, reducing friction in the GTM process. This often implies an understanding of front-end development principles and how design decisions impact implementation time and cost.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

• Demonstrations of clear visual hierarchy, strong typography, and user-centric design principles.

• Case studies showcasing the ability to work from rough prompts, AI-generated drafts, or existing brand systems.

• Examples of responsive web layouts and how they adapt across different devices and screen sizes. Process Documentation:

• Showcase how you approach translating textual copy or outlines into structured, implementation-ready web designs.

• Detail your workflow for preparing and packaging production-ready files, including asset organization and specification documentation.

• Provide examples of how you ensure visual consistency across different digital assets (web pages, PDFs, social media).

• Illustrate your systematic verification process for layout quality, including responsiveness, spacing, and adherence to modern trends.

📝 Enhancement Note: For a role emphasizing efficient GTM execution, the portfolio should clearly demonstrate not just aesthetic skill but also process efficiency. Evidence of a structured design process, clear handoff documentation, and an understanding of how designs translate into live web experiences (especially with no-code tools) will be highly valued. The ability to work with AI-generated drafts is a specific indicator of adapting to modern development workflows.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent, depending on level and pace of contribution.

Benefits:

• Flexible, part-time freelance work arrangement.

• Opportunity to contribute to innovative AI technology projects through the Tendem platform.

• Access to a global network of specialists and cutting-edge technology development efforts.

• Potential for varied project scopes and earning levels based on expertise and project requirements.

Working Hours: Estimated 10–20 hours per week during active project phases.

📝 Enhancement Note: The compensation is structured as an hourly equivalent, typical for freelance and contract roles. The stated maximum of $40/hour suggests a mid-to-senior level of expertise is expected, aligning with the 2+ years of experience requirement. The "depending on their level and pace of contribution" clause indicates performance-based compensation, common in project-based work. The workload is variable, which is standard for freelance positions, and candidates should be aware that active phases are not continuous.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Specialist Connection Platform)

Company Size: Likely small to medium-sized, as it operates a platform connecting specialists to projects rather than being a traditional large enterprise. The Tendem project itself may be a specific initiative within Mindrift.

Founded: Information not directly provided, but the focus on AI and connecting specialists suggests a modern, forward-thinking company.

Team Structure:

• This role is part of the Tendem project, likely a dedicated team or initiative focused on developing AI technologies.

• The Web Designer will work with project managers, developers, and potentially AI specialists.

• Collaboration is expected to be remote and asynchronous, requiring strong communication skills. Methodology:

• The company facilitates the development of high-quality AI technologies by connecting real-world expertise with AI development.

• Design work is expected to be user-centric and conversion-minded, supporting the GTM strategy for AI products.

• Emphasis on efficient handoff and implementation of designs, suggesting agile or lean operational practices.

Company Website: https://tendem.ai/ (for the project), and Mindrift's broader platform context is implied.

📝 Enhancement Note: Mindrift operates as a platform connecting talent to projects, suggesting a dynamic, project-based work environment. The Tendem project's focus on AI implies a cutting-edge and potentially fast-paced operational setting. The company's model necessitates strong remote collaboration and clear process management to ensure project success.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role, best described as a Mid-Level to Senior Freelance Web Designer. The focus on conversion, developer handoff, and brand consistency indicates responsibilities beyond basic graphic design, touching on operational GTM support.

Reporting Structure: The Web Designer will likely report to a Project Manager or Team Lead within the Tendem project. Given the freelance nature, direct day-to-day management might be less intensive, with clear task assignments and check-ins.

Operations Impact: The Web Designer's work directly impacts the perceived quality and marketability of AI technologies developed through the Tendem project. High-converting landing pages and consistent branding are critical for user acquisition, investor relations, and overall project success, making this role operationally vital for GTM efforts.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-focused design, advanced Figma techniques, or specific no-code platforms (Webflow, Framer).

• Project Variety: Gain experience across diverse AI projects, expanding the portfolio with different use cases and challenges.

• Platform Expansion: Potentially contribute to other projects on the Mindrift platform, broadening professional network and project experience.

• Leadership in Design: For successful freelancers, there's potential to become a go-to specialist for specific design needs within projects or the platform.

📝 Enhancement Note: While this is a freelance role, the growth potential lies in building a robust portfolio and reputation within the platform. Demonstrating operational excellence in design delivery—speed, accuracy, and impact—can lead to more frequent and higher-value project assignments. The role offers a chance to specialize in a niche area of web design critical for technology product launches.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for a distributed team, leveraging digital collaboration tools.

Office Location(s): While the role is remote, candidates are required to be based in Spain. This likely pertains to contractual or payment processing requirements.

Workspace Context:

• A self-managed remote workspace is expected, with reliable internet and a professional setup for design work.

• Collaboration will primarily occur through digital platforms (e.g., Slack, email, video conferencing).

• The work environment encourages independence and self-discipline, with a focus on delivering high-quality results on time.

Work Schedule: Flexible part-time hours, estimated at 10-20 hours per week during active project phases. This allows for work-life balance and accommodation of other professional commitments, provided project deadlines are met.

📝 Enhancement Note: The "Spain" location requirement for a remote role is often for tax, legal, or payment processing reasons. Candidates should confirm if there are any specific requirements related to this. The flexibility in working hours is a key benefit for freelancers, but it necessitates strong time management and self-discipline to meet project milestones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio link to assess basic qualifications and relevant experience. Applications without a portfolio or relevant cases will be rejected.

• Portfolio Deep Dive: A more in-depth review of portfolio projects, focusing on design process, problem-solving, and impact (especially conversion rates and visual consistency).

• Skills Assessment: Potential for a short design exercise or case study simulating a real project task, focusing on Figma proficiency, conversion layout design, or developer handoff preparation.

• Cultural Fit & Logistics: Discussion about working style, remote collaboration, availability, and alignment with the Tendem project's goals. Confirmation of English proficiency.

Portfolio Review Tips:

• Highlight Conversion Focus: Clearly showcase projects where your design directly contributed to improved conversion rates, user engagement, or lead generation. Use metrics if available.

• Demonstrate Process: For each key project, briefly outline your design process: understanding the brief, ideation, design execution, iterations, and handoff.

• Showcase Figma Mastery: Include examples that highlight your use of Figma's auto-layout, components, design systems, and prototyping features.

• Emphasize Handoff Clarity: Include screenshots or descriptions of how you prepare files for developers or no-code tools, demonstrating organized layers, clear specs, and export-ready assets.

• Visual Consistency Examples: Show how you've translated brand guidelines across different web assets or matched web designs with other marketing materials.

Challenge Preparation:

• Figma Proficiency: Be prepared to demonstrate advanced Figma skills, including responsive design setups and component libraries.

• Problem-Solving: Anticipate questions about how you would approach designing a landing page for a specific AI use case, given a brief.

• Conversion Strategy: Think about the elements that drive conversions on landing pages and how you incorporate them into your designs.

• Communication: Practice articulating your design decisions clearly and concisely, as if explaining them to a developer or project manager.

📝 Enhancement Note: The stringent portfolio requirement emphasizes its critical role in the selection process. Candidates must curate their portfolio to directly address the job description's emphasis on conversion, developer handoff, and brand consistency. A portfolio that tells a story of problem, solution, and impact will be far more effective than a simple showcase of aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including creating scalable, responsive web layouts, auto-layout components, and design systems. High proficiency is a must.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how design impacts analytics (e.g., conversion rates, bounce rates) is beneficial. Familiarity with tools like Google Analytics or platform-specific analytics dashboards is a plus. CRM & Automation:

• No-code Platforms: Familiarity with platforms like Webflow or Framer is highly advantageous for understanding implementation constraints and potentially contributing directly to deployment.

Other Tools:

• Tools for asset management and specification documentation (e.g., Zeplin, Avocode, or Figma's built-in features).

• Communication tools such as Slack, email, and video conferencing platforms.

📝 Enhancement Note: Figma is the core tool. The emphasis on "developer handoff" and "no-code tools" suggests that candidates should be comfortable not just designing but also understanding the output requirements for implementation. This implies a practical, results-oriented approach to design operations.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: Delivering production-ready assets quickly and smoothly is paramount for the Tendem project's operational velocity.

• Quality & Consistency: Maintaining high visual standards and absolute brand consistency across all deliverables.

• User-Centricity & Conversion: Designing with the end-user and conversion goals at the forefront.

• Collaboration & Communication: Working effectively in a remote environment, clearly communicating design decisions and progress.

• Adaptability: Being comfortable working from varied inputs, including AI-generated drafts, and embracing modern workflows.

Collaboration Style:

• Remote and likely asynchronous, requiring proactive communication and clear documentation.

• Cross-functional collaboration with project managers and developers to ensure designs are implementable and meet project goals.

• A focus on delivering actionable design assets that facilitate the rapid development of AI technologies.

📝 Enhancement Note: The values reflect a results-driven, operational focus. The company seeks designers who can contribute to rapid development cycles by providing high-quality, ready-to-implement design assets. This emphasizes the "operations" aspect of design work, focusing on its role in the broader GTM and product development process.

⚡ Challenges & Growth Opportunities

Challenges:

• Working with AI-Generated Drafts: Adapting to and refining designs that may originate from AI, requiring creative problem-solving and an understanding of AI's limitations.

• Balancing Speed and Quality: Meeting tight deadlines while maintaining high design standards and ensuring thorough handoff documentation.

• Remote Collaboration Dynamics: Effectively communicating and collaborating with a distributed team across different time zones.

• Ensuring Cross-Platform Consistency: Maintaining a unified brand look and feel across web, PDF, and social media touchpoints.

Learning & Development Opportunities:

• Mastering Figma for Production: Advanced training or practical experience in creating robust design systems and complex responsive layouts within Figma.

• No-Code Platform Integration: Gaining hands-on experience or deeper knowledge of platforms like Webflow or Framer to better inform design decisions.

• Conversion Rate Optimization (CRO) in Design: Learning and applying CRO principles specifically to web page design to maximize impact.

• Exposure to AI Project Development: Understanding the lifecycle and specific design needs of AI technology projects.

📝 Enhancement Note: The challenges are directly tied to the operational demands of a fast-paced tech project. Growth opportunities are focused on enhancing practical, in-demand skills that directly contribute to efficient product delivery and market success, reinforcing the operational value of the role.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new AI-powered productivity tool, given only a brief description and AI-generated initial content?" (Focus on process, conversion elements, and Figma usage.)

• "Describe your process for preparing design files for developer handoff, especially for responsive web layouts. What tools or documentation do you use?" (Focus on clarity, organization, and understanding of implementation.)

• "How do you ensure visual consistency across a website, marketing PDFs, and social media assets for a new product launch?" (Focus on brand guidelines, asset management, and systematic verification.) Company & Culture Questions:

• "What interests you about working on the Tendem project and Mindrift's mission?" (Show genuine interest in AI and the platform model.)

• "How do you manage your time and prioritize tasks when working on multiple freelance projects or during active project phases?" (Highlight self-discipline and time management.)

• "How do you stay updated on modern web design trends and best practices, especially those relevant to conversion optimization?" (Demonstrate continuous learning.) Portfolio Presentation Strategy:

• Structure Your Case Studies: For each relevant project, present the challenge, your approach/solution, and the outcome (quantify impact if possible, e.g., conversion lift, improved user engagement).

• Highlight Key Skills: Explicitly point out how your portfolio examples demonstrate Figma proficiency, conversion-driven design, and effective developer handoff.

• Walk Through Your Process: Be ready to verbally walk through the steps you took for a selected project, explaining your design decisions.

• Focus on Deliverables: Emphasize the "implementation-ready" nature of your designs and how they facilitate quick deployment.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of creative skill and operational efficiency. Candidates need to demonstrate not just that they can design, but that they can do so in a way that supports rapid product development and GTM execution, with a clear understanding of conversion metrics and technical implementation.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Ensure your CV includes a direct link to your portfolio. Select and highlight 2-3 of your strongest web design projects that specifically demonstrate expertise in landing pages, conversion-driven layouts, and clean developer handoffs.

• Tailor Your CV: Emphasize your 2+ years of relevant experience, proficiency in Figma, and any experience with no-code tools or working with AI-generated content. Use keywords from the job description.

• Prepare for a Design Exercise: Be ready to potentially complete a short design task or discuss a case study during the interview process that simulates the role's core responsibilities.

• Research Tendem.ai: Understand the project's mission and the types of AI technologies it aims to develop, to better articulate your interest and how your design skills can contribute to its success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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