Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Denmark

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-10-03

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-converting web pages, marketing sites, and landing experiences for the Tendem AI project.

• Ensure seamless visual consistency and brand alignment across all digital touchpoints, including web, social, and pitch materials.

• Prepare production-ready design files and assets for efficient developer or no-code tool implementation.

• Apply a user-centric, conversion-minded approach to layout design, emphasizing clarity, spacing, and modern web trends.

• Collaborate remotely with a global team to support the development of high-quality AI technologies.

📝 Enhancement Note: This role is specifically for a freelance Web Designer contributing to the Tendem AI project, focusing on the user interface and marketing collateral for web-based platforms. The operations aspect lies in the systematic delivery of design assets, ensuring brand consistency, and facilitating smooth implementation through structured handoffs, which are critical for efficient GTM execution of digital products.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining a cohesive brand ecosystem.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: These responsibilities highlight a strong focus on output quality, process efficiency in design delivery, and alignment with broader marketing and product launch strategies. The emphasis on "implementation-ready" designs and "seamless handoff" points to a crucial operational component of the design role, ensuring that design work directly supports and accelerates development and deployment cycles.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication: Strong ability to convey brand messaging and product value through compelling visual design.

• Typography & Layout: Excellent command of typography, hierarchy, and layout principles for effective visual storytelling.

Preferred Skills:

• Familiarity with no-code platforms like Webflow or Framer for design implementation.

• Experience working with AI-generated drafts or prompts as design inputs.

• Understanding of basic HTML/CSS principles for better developer collaboration.

• Experience in digital marketing design or creating assets for online advertising campaigns.

📝 Enhancement Note: The emphasis on Figma proficiency, conversion-driven layouts, and developer handoff are critical operational skills for a web designer. These skills ensure that designs are not only aesthetically pleasing but also functional, efficient to implement, and contribute directly to business objectives like lead generation and conversion rates. The "plus" for AI-generated drafts suggests an evolving operational workflow where designers integrate AI tools into their process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

• Showcase examples of responsive web designs that adapt seamlessly across different devices and screen sizes.

• Include case studies or examples that highlight your process for translating briefs and concepts into final web designs.

• Demonstrate your ability to maintain visual consistency across various digital assets, including web pages, social media graphics, and presentation materials. Process Documentation:

• Present clear examples of your design workflow, from initial concept and wireframing to final asset delivery.

• Document how you approach gathering requirements, understanding brand guidelines, and incorporating feedback.

• Showcase your method for preparing and packaging design files for developer or no-code tool implementation, detailing your handoff process.

• Illustrate your approach to ensuring quality assurance, including responsiveness checks, spacing verification, and adherence to design standards.

📝 Enhancement Note: For a design role with operational implications, the portfolio must not only showcase aesthetic capabilities but also the designer's structured approach to their work. This includes demonstrating an efficient design process, meticulous file preparation for implementation, and a keen eye for quality control, all of which contribute to smoother GTM execution and reduced post-launch iterations.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, depending on level and pace of contribution.

Benefits:

• Freelance Project Work: Opportunity to work on innovative AI technology projects.

• Flexible Schedule: Part-time engagement allowing for work-life balance.

• Remote Work: Fully remote position, enabling work from anywhere in Denmark.

• Global Collaboration: Exposure to an international network of specialists and AI developers.

• Skill Development: Potential to gain experience with cutting-edge AI projects and evolving design workflows.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The compensation structure is performance-based, with a clear hourly equivalent cap. This aligns with freelance operational models where contribution directly impacts earnings. The benefits are geared towards the freelance and remote nature of the role, emphasizing flexibility and global exposure, which are attractive to independent contractors in the tech and creative sectors. The estimated weekly hours provide a guideline for workload management.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Project Connection Platform)

Company Size: Small to Medium (Specific size not provided, but operates globally with specialists)

Founded: Not specified, but operates through the Mindrift platform connecting specialists with projects.

Team Structure:

• Project-Based Teams: You will be part of the Tendem project, working alongside other specialists and AI developers.

• Remote Collaboration: The team operates entirely remotely, requiring strong communication and self-management skills.

• Cross-Functional: Collaboration will involve designers, developers, project managers, and potentially AI specialists.

Methodology:

• Agile Project Execution: Projects are likely managed with an agile approach, focusing on iterative development and rapid deployment.

• Data-Driven Insights: The Mindrift platform leverages data to connect specialists with projects and likely uses data to measure project success and contributor performance.

• Efficiency & Quality Focus: The core mission is to develop high-quality AI technologies by combining global expertise, emphasizing efficiency and design excellence.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift acts as a bridge, connecting talent with AI projects. This operational model emphasizes efficient resource allocation and project management. The company culture likely values agility, remote collaboration, and a strong focus on delivering high-quality technical outcomes, including the visual aspects managed by designers.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor. While not a traditional corporate operations role, it demands operational excellence in design delivery, process adherence, and project contribution.

Reporting Structure: You will report to the project lead or manager for the Tendem project, receiving briefs and providing deliverables.

Operations Impact: Your design work directly impacts the user experience and marketability of the Tendem AI product. High-quality, conversion-focused designs are crucial for the project's success in attracting users and investors, thereby contributing to the overall revenue and growth objectives of the Tendem initiative and Mindrift.

Growth Opportunities:

• Specialized Project Experience: Gain hands-on experience with AI technology projects and unique GTM strategies for AI products.

• Portfolio Enhancement: Build a portfolio with compelling case studies of high-converting web designs for innovative tech products.

• Network Expansion: Connect with a global network of AI professionals, developers, and project managers.

• Skill Diversification: Potentially explore other design-related projects on the Mindrift platform, broadening your experience across different industries and technologies.

📝 Enhancement Note: While freelance, this role offers growth in specialized areas of tech design and project execution. The "operations impact" is tied to the successful delivery and market performance of the Tendem AI product, highlighting how design operations directly influence business outcomes in the tech sector.

🌐 Work Environment

Office Type: Fully Remote. This is a distributed freelance role.

Office Location(s): Primarily based within Denmark, but the nature of freelance remote work allows for flexibility within the country.

Workspace Context:

• Home Office Setup: Requires a reliable internet connection and a dedicated workspace conducive to creative output and focused work.

• Digital Collaboration Tools: Extensive use of online communication and project management tools (e.g., Slack, email, Figma) for seamless interaction.

• Independent Work: A high degree of autonomy is expected, with the ability to manage tasks and deadlines independently.

Work Schedule: Flexible, with an estimated 10-20 hours per week. Tasks will be assigned based on project needs, requiring responsiveness and timely delivery within agreed-upon timelines.

📝 Enhancement Note: The remote, freelance environment requires exceptional self-discipline and proactive communication. The "workspace context" emphasizes the need for a professional setup that supports efficient digital collaboration and high-quality output, mirroring the operational requirements of any professional role, regardless of location.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of CV and portfolio link for relevant experience and design quality.

• Portfolio Review & Briefing: A deeper dive into your portfolio, followed by a discussion about your design process and approach to specific types of projects (e.g., landing pages, marketing sites).

• Skills Assessment: Potential for a small design exercise or case study to evaluate your Figma proficiency, understanding of conversion principles, and developer handoff capabilities.

• Final Discussion: A conversation to assess cultural fit, communication style, and understanding of the Tendem project's goals.

Portfolio Review Tips:

• Highlight Relevant Work: Ensure your portfolio prominently features landing pages, marketing sites, and one-pagers that demonstrate strong typography, clear hierarchy, and conversion-focused design.

• Showcase Process: Include descriptions or visuals of your design process for key projects, from initial brief to final deliverables, emphasizing how you translate concepts into polished designs.

• Detail Developer Handoff: Explicitly show or describe how you prepare files for implementation, including specs, asset organization, and component structures.

• Quantify Impact (If Possible): If any of your past designs have metrics associated with them (e.g., improved conversion rates), highlight these achievements.

Challenge Preparation:

• Figma Mastery: Be prepared to demonstrate advanced Figma skills, including auto-layout, component creation, and responsive design techniques.

• Conversion Principles: Understand the key elements of a high-converting landing page and be ready to articulate your design rationale.

• Brand Alignment: Practice translating brand guidelines and assets into cohesive web designs.

• Communication Clarity: Prepare to clearly explain your design decisions and process, especially regarding developer handoff and cross-platform consistency.

📝 Enhancement Note: The application process places a heavy emphasis on the portfolio as a direct representation of operational design capabilities. Preparing for a design challenge that tests practical skills like Figma proficiency and understanding of conversion-driven design is crucial for demonstrating readiness for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/web design work, including creating scalable layouts, components, and design systems. Proficiency in auto-layout and advanced features is expected.

• Design Systems: Experience in creating or working with design systems to ensure brand consistency and efficient scaling of designs.

• Prototyping Tools (within Figma): For creating interactive prototypes to demonstrate user flows and design concepts.

Analytics & Reporting:

• While not directly responsible for analytics, an understanding of how design impacts conversion rates and user behavior is beneficial. Familiarity with analytics platforms (e.g., Google Analytics) can inform design decisions. CRM & Automation:

• No-code Platforms: Familiarity with platforms like Webflow or Framer is a significant advantage for understanding implementation capabilities and constraints.

• Project Management Tools: Experience with tools like Jira, Asana, or Trello for task management and workflow tracking within a remote team.

• Communication Tools: Proficiency in Slack, email, and video conferencing tools for effective remote collaboration.

📝 Enhancement Note: Figma is the cornerstone tool for this role, highlighting the operational importance of digital design tools. The mention of no-code platforms and project management tools further emphasizes the need for designers to be integrated into development and project execution workflows, bridging the gap between design and implementation.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, polished, and implementation-ready design assets.

• User-Centricity: Designing with the end-user and their experience in mind, focusing on clarity and ease of use.

• Conversion-Mindedness: A focus on design elements that drive desired user actions and contribute to project goals.

• Efficiency & Speed: The ability to work independently, troubleshoot issues, and deliver assets quickly without compromising quality.

• Collaboration: A willingness to communicate effectively within a remote, international team to achieve project objectives.

Collaboration Style:

• Asynchronous Communication: Expect to communicate primarily through digital channels, requiring clear, concise written communication.

• Feedback Integration: Openness to receiving and incorporating feedback from project leads and team members.

• Proactive Engagement: A self-directed approach to problem-solving and seeking clarification when needed.

• Brand Stewardship: Acting as a guardian of the brand's visual identity across all web touchpoints.

📝 Enhancement Note: The culture values a proactive, self-sufficient designer who can operate effectively in a remote, project-driven environment. The emphasis on "Excellence in Execution" and "Conversion-Mindedness" points to operational values that directly impact the success of the Tendem AI project's market presence.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Vague Briefs: Converting textual copy, rough outlines, or AI-generated drafts into polished, implementation-ready designs requires strong interpretation and creative problem-solving skills.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across diverse digital assets and platforms for a growing AI project.

• Remote Collaboration Dynamics: Navigating communication and project management within a fully remote, international team.

• Rapid Iteration: Potentially working within fast-paced project cycles that demand quick turnaround times without sacrificing quality.

Learning & Development Opportunities:

• AI Project Exposure: Gain valuable experience working on cutting-edge AI technology projects.

• Advanced Figma Techniques: Deepen expertise in Figma's advanced features for complex design systems and responsive layouts.

• Conversion Rate Optimization (CRO) Design: Develop a stronger understanding of design principles that directly influence conversion rates.

• Cross-Functional Understanding: Learn how design integrates with AI development and product marketing strategies.

📝 Enhancement Note: The challenges highlight the operational complexities of working with AI projects and remote teams. Overcoming these challenges presents significant growth opportunities in specialized areas of tech design and project collaboration.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a raw brief or AI-generated draft and transforming it into a high-converting landing page." (Focus on your systematic approach, research, and design decisions.)

• "How do you ensure visual consistency across different digital assets, such as web pages, social media graphics, and pitch decks?" (Highlight your methods for brand stewardship and asset management.)

• "Walk us through a challenging developer handoff you've managed. What steps did you take to ensure a smooth implementation?" (Emphasize your understanding of developer needs and your preparation process.) Company & Culture Questions:

• "What interests you about working on AI technology projects like Tendem.ai?" (Show genuine interest in the domain and the project's mission.)

• "How do you approach working independently in a remote, freelance capacity?" (Demonstrate your self-discipline, communication skills, and proactive problem-solving.)

• "How do you stay updated on modern web design trends and conversion optimization best practices?" (Highlight your commitment to continuous learning.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a clear story: the problem, your approach, the solution (your design), and the outcome (if measurable).

• Process Visualization: Use visuals to illustrate your design process, from wireframes to final assets, especially highlighting your Figma workflows.

• Handoff Detail: Clearly explain your file preparation and handoff process for at least one project.

• Brand Consistency Examples: Showcase how you've applied brand guidelines across multiple assets.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also operational acumen—your systematic approach, understanding of implementation, and ability to collaborate effectively remotely. Your portfolio is your primary tool for showcasing these operational capabilities.

📌 Application Steps

To apply for this freelance operations position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 3-5 of your strongest web design projects, prioritizing landing pages, marketing sites, and one-pagers. Ensure each project clearly demonstrates your Figma skills, understanding of conversion principles, and structured developer handoff process.

• Tailor Your CV: Highlight your experience with Figma, responsive design, conversion-driven layouts, and any experience working with AI projects or in a freelance capacity. Explicitly mention your proficiency in translating briefs into polished designs.

• Prepare Your Portfolio Walkthrough: Be ready to discuss specific projects in detail, focusing on your design process, problem-solving, and how you ensured assets were implementation-ready.

• Research Mindrift & Tendem.ai: Understand the company's mission and the Tendem project's goals to articulate how your design expertise can contribute to their success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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