Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: France

Job Type: PART_TIME

Category: Web Design / UI/UX

Date Posted: 2026-10-03T08:28:00.101Z

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role is for a skilled Web Designer focused on creating high-converting marketing pages and landing experiences for the Tendem project (tendem.ai).

• Responsibilities include translating concepts into clean, on-brand, and implementation-ready web designs, ensuring visual consistency across various digital assets.

• The position requires a strong portfolio demonstrating expertise in UI/web design, layout, and visual communication with a user-centric, conversion-minded approach.

• This is a part-time, remote freelance opportunity requiring approximately 10-20 hours per week during active project phases.

📝 Enhancement Note: The "Freelance Web Designer" title, combined with the focus on "marketing pages, landing experiences, and conversion-driven layouts," strongly suggests this role is deeply embedded within the Go-To-Market (GTM) or Growth Operations functions, aiming to directly impact lead generation and user acquisition through effective web design.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer or no-code tool handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining a cohesive brand identity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

• Collaborate with project stakeholders to understand design requirements and iterate on designs based on feedback.

📝 Enhancement Note: The emphasis on "production-ready files," "developer handoff," and "no-code tools" indicates a need for the designer to understand implementation constraints and produce designs that are not only aesthetically pleasing but also technically feasible and efficient to build, a key aspect of GTM operations.

🎓 Skills & Qualifications

Education:

• A Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Proven experience working with product or startup one-pagers, demonstrating clear hierarchy and strong typography. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication: Strong ability to translate briefs and concepts into visually compelling and effective web designs.

• Typography & Layout: Excellent understanding of typographic principles and layout design for web.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer.

• Familiarity with creating and maintaining design systems.

• Experience in digital marketing design and understanding conversion rate optimization (CRO) principles.

• English proficiency: Upper-intermediate (B2) or above.

📝 Enhancement Note: The specific mention of Figma and experience with "developer handoff" and "no-code platforms" points towards a need for skills that bridge design and operational implementation, crucial for rapid GTM execution. The emphasis on "conversion-driven layouts" directly aligns with growth operations objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

• The portfolio must include web design examples and showcase a user-centric, conversion-minded approach.

• Evidence of translating brand assets and social media visuals into responsive web layouts.

• Examples of production-ready file preparation and asset organization for developer handoff.

• Demonstrations of visual consistency across different digital touchpoints (web, PDF, social). Process Documentation:

• While not explicitly stated as a deliverable, the role implies a structured design process:

  • Brief Interpretation: Ability to work from rough prompts, AI-generated drafts, or existing brand systems.
  • Design Execution: Systematic application of design principles, auto-layout, and component-based design within Figma.
  • Quality Assurance: Rigorous verification of responsiveness, spacing, clarity, and adherence to modern web trends.
  • Handoff Protocol: Defined steps for packaging and delivering design files and specifications.

📝 Enhancement Note: The requirement for a portfolio "heavily focused on landing pages, marketing websites, and product or startup one-pagers" is a critical indicator for GTM roles. This portfolio serves as a direct demonstration of the candidate's ability to contribute to lead generation and customer acquisition efforts, core functions of revenue and sales operations.

💵 Compensation & Benefits

Salary Range:

• Up to $50 per hour equivalent. Compensation varies across projects depending on scope, complexity, and required expertise. Benefits:

• This is a freelance, part-time role, so standard employee benefits may not apply.

• Access to innovative technology projects through the Mindrift platform.

• Opportunity to work on real-world use cases and contribute to high-quality AI technologies.

• Flexible work schedule with an estimated 10-20 hours per week during active project phases. Working Hours:

• Estimated 10–20 hours per week during active project phases.

• This is a freelance, part-time role with flexibility, allowing the designer to manage their workload around other commitments.

📝 Enhancement Note: The hourly rate of up to $50 USD is competitive for freelance web design professionals, particularly those with specialized skills in conversion-focused landing pages and efficient developer handoff. This rate reflects the value placed on contributing to direct GTM outcomes.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI Development / Freelance Platform

Company Size: The description doesn't specify, but Mindrift connects specialists with projects, suggesting a platform model that likely scales with user engagement rather than a traditional large corporate structure. The Tendem project itself is likely a startup or a specific initiative within a larger organization.

Founded: Not specified, but the platform model implies a modern, agile approach to connecting talent with opportunities.

Team Structure:

• The role is part of the Tendem project, implying a project-based team structure.

• Collaboration will likely be with project managers, AI developers, and potentially marketing or GTM specialists.

• As a freelance role, direct reporting lines might be less formal, focusing on task completion and project deliverables. Methodology:

• Data-Driven Design: Emphasis on "conversion-driven layouts" and "user-centric" approaches suggests a data-informed design process, even if direct A/B testing isn't the designer's primary function.

• Agile Project Management: Project-based work and flexible hours align with agile methodologies, prioritizing rapid iteration and delivery.

• Specialist Collaboration: Connecting "specialists with innovative technology projects" highlights a model valuing deep expertise.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift's model of connecting specialists with technology projects indicates a culture that values expertise, efficiency, and flexibility. For a Web Designer, this means an environment where your specialized skills in creating effective web assets for GTM initiatives are directly leveraged and valued.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role, not a traditional internal operations role. However, the skills developed (conversion optimization, efficient handoff, responsive design) are highly relevant to GTM and Growth Operations.

Reporting Structure: Freelance, project-based, likely reporting to a project lead or manager within the Tendem project.

Operations Impact: Direct impact on the success of the Tendem project's marketing and landing pages, influencing lead generation, user acquisition, and brand perception. Strong design directly supports GTM funnel efficiency.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, responsive design, and conversion-focused landing page strategies.

• Portfolio Expansion: Build a robust portfolio with real-world AI technology project case studies.

• Platform Experience: Gain experience working with diverse projects and clients through the Mindrift platform.

• Cross-Functional Exposure: Learn about AI technology projects and GTM strategies from other specialists on the platform.

• Networking: Connect with other professionals and potentially secure future freelance engagements.

📝 Enhancement Note: While not a direct "operations" role, excelling here builds a strong foundation for roles in GTM Operations or Marketing Operations that require a deep understanding of how web assets drive conversions and support sales enablement. The focus on "conversion-driven layouts" is a direct link to revenue-generating activities.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Primarily focused on France, with the expectation of remote work from within the country.

Workspace Context:

• Flexibility: Work from anywhere within France, offering significant autonomy.

• Technology Focus: Opportunity to work with cutting-edge AI technology projects.

• Collaboration Tools: Likely involves using communication platforms (e.g., Slack, email) and project management tools.

• Design Tools: Primary use of Figma, with potential exposure to no-code tools like Webflow or Framer.

Work Schedule:

• Part-time, estimated 10-20 hours per week during active project phases.

• Highly flexible, allowing for integration with personal schedules.

📝 Enhancement Note: The fully remote, part-time, and flexible nature of this role is typical for freelance positions supporting GTM initiatives, allowing companies to scale design resources efficiently based on campaign needs and project lifecycles.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV and a portfolio link with relevant web design examples. Applications without a portfolio or relevant cases will not be considered.

• Portfolio Review: The primary focus will be on evaluating the quality and relevance of web design examples, particularly landing pages and marketing sites.

• Skills Assessment: Potential for a brief technical assessment or discussion focusing on Figma proficiency, responsive design principles, and developer handoff understanding.

• Cultural/Fit Interview: Discussion to assess the user-centric, conversion-minded approach, self-directed work ethic, and English proficiency.

Portfolio Review Tips:

• Highlight Conversion: Clearly showcase how your designs have contributed to conversion goals (e.g., lead generation, sign-ups). Use metrics if possible.

• Demonstrate Process: For each project, briefly explain your design process, from brief interpretation to final handoff, emphasizing problem-solving and decision-making.

• Figma Mastery: Showcase your use of Figma features like auto-layout, components, and design systems to ensure scalability and consistency.

• Handoff Clarity: Include examples or explanations of how you prepare and deliver assets to developers or no-code platforms, demonstrating efficiency.

• Responsiveness is Key: Ensure your portfolio clearly displays responsive design capabilities across different devices.

• Brand Consistency: Show examples where you've successfully maintained or adapted brand identity across various web assets.

Challenge Preparation:

• Be prepared to discuss specific design choices made on projects in your portfolio, linking them to conversion goals or user experience improvements.

• Understand the basics of how designs are implemented in no-code tools like Webflow or Framer, and how your designs facilitate this.

• Be ready to articulate your approach to working from vague briefs or AI-generated drafts.

📝 Enhancement Note: The rigorous portfolio review, especially the focus on "conversion-driven layouts" and "developer handoff," is a strong indicator of how this role directly supports operational efficiency in GTM. Candidates should frame their portfolio around business impact, not just aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is required.

• No-Code Platforms (e.g., Webflow, Framer): Understanding how designs are implemented in these platforms is crucial for effective developer handoff.

Analytics & Reporting:

• While not a direct requirement for the designer, an understanding of how web analytics (e.g., Google Analytics) track user behavior and conversion rates will inform design decisions. CRM & Automation:

• No direct CRM/automation tool requirements, but awareness of how landing pages feed into CRM systems and marketing automation workflows is beneficial.

📝 Enhancement Note: The explicit mention of Figma and familiarity with Webflow/Framer highlights the operational need for designers who can produce assets that are immediately actionable within GTM technology stacks, reducing friction and accelerating campaign deployment.

👥 Team Culture & Values

Operations Values:

• Efficiency: Delivering production-ready assets quickly and accurately is paramount.

• User-Centricity: Designing with the end-user and their conversion journey in mind.

• Brand Consistency: Maintaining a polished and unified brand identity across all web touchpoints.

• Collaboration: Working effectively with project stakeholders, developers, and potentially AI specialists.

• Quality: Upholding high standards for layout, spacing, clarity, and responsiveness.

Collaboration Style:

• Project-based collaboration, likely asynchronous given the remote and freelance nature.

• Clear communication of design rationale and specifications is essential.

• Openness to feedback and iterative design improvements.

📝 Enhancement Note: The emphasis on "efficiency," "user-centricity," and "brand consistency" directly reflects the values underpinning successful GTM operations, where speed, effectiveness, and a cohesive brand message are critical.

⚡ Challenges & Growth Opportunities

Challenges:

• Working from Vague Briefs: Translating unclear requirements or AI-generated drafts into effective designs requires strong interpretation and proactive problem-solving.

• Balancing Aesthetics and Conversion: Ensuring designs are visually appealing while also optimized for user conversion can be a delicate balance.

• Maintaining Consistency: Keeping visual identity consistent across diverse web assets and potentially different project phases.

• Fast-Paced Environment: The freelance, project-based nature may require quick turnarounds.

Learning & Development Opportunities:

• Advanced Figma Techniques: Exploring more complex prototyping, design systems, and collaboration features within Figma.

• Conversion Rate Optimization (CRO) Principles: Deepening understanding of psychological triggers and design patterns that drive conversions.

• No-Code Implementation: Gaining practical experience or deeper knowledge of Webflow or Framer to better inform design decisions.

• AI Technology Exposure: Learning about the AI projects being developed through Tendem and Mindrift.

📝 Enhancement Note: The challenge of working from "vague briefs or AI-generated drafts" and the opportunity to deepen understanding of "conversion rate optimization (CRO) principles" are particularly relevant to GTM operations, where data-driven decision-making and rapid iteration are key.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a project brief, especially if it's vague or AI-generated, and turning it into a high-converting landing page." (Focus on interpretation, research, and iterative design).

• "How do you ensure visual consistency across web pages, PDFs, and social media assets?" (Highlight your system for brand asset management and application).

• "Walk me through a project in your portfolio where your design directly contributed to a specific conversion goal. What was the goal, what did you do, and what was the result?" (Prepare a detailed case study).

• "What are your go-to Figma features for creating responsive layouts and ensuring efficient developer handoff?" (Be specific about auto-layout, components, specs, and asset export). Company & Culture Questions:

• "What interests you about working with AI technology projects like those on the Tendem platform?" (Show genuine curiosity).

• "How do you approach working independently as a freelance designer?" (Emphasize self-discipline, time management, and proactive communication).

• "What does a 'user-centric, conversion-minded approach' mean to you in practice?" (Provide concrete examples of design decisions driven by this philosophy). Portfolio Presentation Strategy:

• Selectivity: Choose 3-5 of your strongest, most relevant projects (landing pages, marketing sites).

• Storytelling: For each project, present it as a mini case study: Problem/Brief -> Your Solution/Design Process -> Outcome/Impact (especially conversion).

• Highlight Figma & Handoff: Explicitly show your Figma work, demonstrating advanced techniques, and explain your handoff process.

• Focus on Conversion: Quantify results where possible. If not, explain the intended conversion impact of your design choices.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful elements.

📝 Enhancement Note: The interview questions are designed to probe not just design skills but also the candidate's ability to contribute to business outcomes. Preparing case studies that link design decisions to conversion metrics is crucial for demonstrating GTM alignment.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on Workable.

• Crucially, ensure your CV includes a direct link to your online portfolio. Applications without this will not be considered.

• Curate Your Portfolio: Select projects that best demonstrate your expertise in landing pages, marketing websites, and conversion-driven design.

• Tailor Your Resume: Highlight keywords from the job description such as "Figma," "conversion-driven layouts," "responsive web layouts," and "developer handoff."

• Prepare Your Case Studies: Be ready to articulate the problem, your design process, and the results (especially conversion impact) for at least two key projects in your portfolio.

• Research Mindrift & Tendem: Understand their mission and the Tendem project (tendem.ai) to articulate your interest and how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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