Freelance UX/UI Designer (b2c Web) April 27th-May 10th/$2500-4000

📍 Job Overview

Job Title: Freelance UX/UI Designer (B2C Web)

Company: JobHire.ai

Location: Cyprus

Job Type: Freelance, Contract, Temporary

Category: UX/UI Design, Product Design

Date Posted: April 20, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This is a critical, short-term freelance engagement focused on enhancing the user experience of a B2C web platform for an AI-driven job search company.

• The role requires a seasoned UX/UI Designer with a proven track record in B2C web product design and a strong understanding of user acquisition, retention, and first-time user experience (FTUE) metrics.

• The designer will be responsible for delivering tangible design assets, including a lightweight design system, redesigned user flows, and a UX audit, within a two-week timeframe.

• The position demands expertise in Figma and the ability to translate complex user needs into intuitive, visually appealing, and dev-ready design solutions.

📝 Enhancement Note: While the original job title is "Freelance UX/UI Designer (b2c Web)", the company's mission and the specific deliverables point towards a role deeply embedded in product operations and user-centric growth strategies. The emphasis on metrics, user retention, and conversion funnel optimization aligns with key GTM and RevOps objectives.

📈 Primary Responsibilities

• Develop and deliver a lightweight, dev-ready design system encompassing colors, typography, buttons, forms, and cards.

• Redesign two core user flows: the job queue preview and the offer celebration, with a focus on improving clarity, speed, and user retention.

• Conduct a concise, one-page UX audit of the B2C funnel, identifying key friction points and trust gaps that hinder conversion.

• Collaborate remotely with the existing team to ensure design solutions align with product goals and technical feasibility.

• Produce high-fidelity mockups and interactive prototypes in Figma, leveraging advanced features like Auto Layout and Variants.

• Write clear, concise, and effective UX copy for all designed elements, moving beyond placeholder text.

📝 Enhancement Note: The specified deliverables (design system, flow redesigns, UX audit) are directly tied to improving the customer journey within a B2C web application, which is a crucial aspect of GTM strategy. The focus on "clarity, speed, retention" and "friction points & trust gaps" highlights the importance of operational efficiency in user onboarding and engagement.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is often preferred for roles requiring 5+ years of experience. A strong portfolio can often substitute for formal education.

Experience: Minimum of 5 years of professional experience in product design, with a significant emphasis on B2C web applications.

Required Skills:

• Proven expertise in User Experience (UX) and User Interface (UI) design for B2C web platforms.

• Demonstrated experience in building and maintaining design systems, including style guides and component libraries.

• Advanced proficiency in Figma, specifically utilizing Auto Layout, Variants, and Dev Mode for efficient design handoff.

• Ability to write effective UX copy that enhances user understanding and guides them through product flows.

• Solid understanding of key product metrics, including Activation Rate, Retention Rate, and First-Time User Experience (FTUE).

• Experience conducting UX audits to identify usability issues and conversion barriers.

Preferred Skills:

• Experience working in a fast-paced, high-growth startup environment.

• Familiarity with A/B testing methodologies and data-driven design decisions.

• Basic understanding of web development principles (HTML, CSS).

• Experience with user research methodologies (e.g., user interviews, usability testing).

📝 Enhancement Note: The "Must-Have" requirements strongly emphasize practical application and direct impact on user behavior and business metrics. The mention of "AI pro" suggests a need for designers who can think about how AI influences UX and potentially integrate AI-driven features or insights into the design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A dedicated section showcasing B2C web design projects exclusively.

• Detailed case studies for at least two projects that highlight the design process from problem identification to solution implementation.

• Clear demonstration of design system components and their application across different interfaces.

• Evidence of UX copy integrated within the designs, not just placeholder text.

• Examples of how key metrics (activation, retention, FTUE) were considered and influenced design decisions.

• Visuals of redesigned user flows with explanations for the improvements made.

Process Documentation:

• Showcase of how design systems were built, maintained, and integrated into development workflows.

• Examples of iterative design processes, including how feedback and data were incorporated.

• Documentation of how user pain points were identified and addressed through design solutions.

• Evidence of collaboration with engineers and product managers during the design process.

📝 Enhancement Note: For a short-term freelance role with specific deliverables, the portfolio is paramount. It needs to immediately demonstrate the candidate's ability to execute on the required tasks within the given timeframe. The emphasis on "dev-ready" implies a need for well-documented and structured Figma files.

💵 Compensation & Benefits

Salary Range: $30 - $45 per hour. This is a freelance, full-time position for a 2-week period.

Benefits:

• Flexible, remote work environment.

• Opportunity to contribute to a rapidly growing AI company with a strong investor backing.

• Direct impact on a product used by thousands of job seekers.

• Potential for future freelance or contract opportunities based on performance.

• Exposure to innovative AI-driven product development.

Working Hours: Full-time, approximately 40 hours per week, for the duration of the two-week contract (April 27th - May 10th).

📝 Enhancement Note: The hourly rate is competitive for experienced UX/UI designers, especially for a specialized, short-term engagement. The "benefits" are typical for freelance roles, focusing on flexibility and project impact rather than traditional employee benefits. The company's high growth rate and investor profile suggest a dynamic and potentially rewarding work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Artificial Intelligence, Human Resources Technology, SaaS. JobHire.ai operates at the intersection of AI and recruitment, aiming to automate and optimize job searching.

Company Size: Approximately 40 people. This indicates a relatively lean and agile team environment where individual contributions are highly visible.

Founded: JobHire.ai is a relatively new company, given its ~35% MoM growth and investor backing, suggesting a dynamic, fast-paced startup culture.

Team Structure:

• The design function appears to be lean, with an internal designer currently on vacation, necessitating this freelance role.

• The designer will likely collaborate directly with product managers, engineers, and potentially growth marketers.

Methodology:

• Data-driven decision-making is a core principle, evidenced by the emphasis on metrics (activation, retention, FTUE) and the company's high growth rate.

• Agile development methodologies are likely employed, given the startup nature and the need for rapid iteration.

• The use of AI agents for job search implies a focus on automation, efficiency, and intelligent user experiences.

Company Website: https://jobs.workable.com/company/kzYpisedAJRoHnYu6USWdd/jobs-at-jobhire (Note: This links to their Workable page, not a direct company website, but provides company context.)

📝 Enhancement Note: The company's mission to be a "personal AI agent for continuous professional development and happiness at work" suggests a user-centric approach that values innovation and user well-being. The rapid growth and investor backing point to a demanding but potentially very rewarding environment.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level freelance opportunity within the Product Design domain, with a strong emphasis on UX/UI and B2C web product strategy. The need for 5+ years of experience and design system building indicates a requirement for autonomy and expertise.

Reporting Structure: The freelance designer will likely report directly to a Product Manager or Head of Product, with day-to-day interactions with engineering and potentially marketing teams.

Operations Impact: The work directly impacts the core B2C user funnel, aiming to improve conversion rates, user activation, and retention. This has a direct correlation with user acquisition efficiency and customer lifetime value, key metrics for any growth-focused company.

Growth Opportunities:

• Successful completion of this project could lead to ongoing freelance engagements with JobHire.ai, especially as they continue to scale their product.

• Exposure to cutting-edge AI applications in the job market and the opportunity to contribute to a high-growth tech startup.

• Development of skills in rapid prototyping, design system implementation in a lean environment, and UX auditing for AI-powered platforms.

• Potential to build a strong reference from a venture-backed startup with a significant growth trajectory.

📝 Enhancement Note: While this is a short-term freelance role, the impact on core business metrics (user acquisition, retention) makes it strategically valuable. For a designer looking to add high-impact projects to their portfolio, this offers a significant opportunity.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for a distributed team, leveraging digital collaboration tools.

Office Location(s): Cyprus is the primary location specified for this role, though the remote nature means candidates from other locations might be considered if they can work within relevant time zones.

Workspace Context:

• The work environment will be highly digital, relying on tools like Figma, Slack, and potentially project management software (e.g., Asana, Trello).

• Collaboration will be asynchronous and synchronous via video calls and messaging platforms.

• The designer will need to be self-motivated and disciplined to manage their workload effectively in a remote setting.

• Access to robust internet connectivity and a conducive remote workspace is essential.

Work Schedule: Full-time (40h/week) for a fixed two-week period. While remote, adherence to core working hours or responsiveness during key collaboration times might be expected, especially given the urgency of the role.

📝 Enhancement Note: The remote-first nature of JobHire.ai suggests a culture that embraces asynchronous work and digital collaboration. For a designer, this means being comfortable with virtual communication and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit portfolio (B2C web only) and a short answer to a specific question about B2C web design.

• Portfolio Review: The hiring team will assess the portfolio for B2C web expertise, design system experience, UX copy skills, and understanding of key metrics.

• Short Interview/Discussion: A brief call to discuss the portfolio, the candidate's approach to the specified deliverables, and their understanding of the role's objectives. This might include discussing specific companies with great B2C web design.

• Potential Skills Assessment: While not explicitly stated, a small design exercise or a deeper dive into Figma proficiency might occur.

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio prominently features B2C web projects. If you have limited B2C web experience but strong UI/UX skills, highlight transferable skills and clearly articulate how they apply.

• Showcase Design Systems: Provide specific examples of design systems you've built or contributed to, explaining the components, rationale, and maintainability.

• Demonstrate UX Copy: Highlight UI elements where your UX copy significantly improved clarity or user flow.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., "improved conversion by X%", "reduced task completion time by Y%").

• Figma Expertise: Be prepared to discuss your Figma workflow, including Auto Layout, Variants, and how you structure files for developer handoff (Dev Mode).

Challenge Preparation:

• Design System Thinking: Be ready to discuss your approach to creating a "lightweight" design system quickly. What are the essential elements? How do you ensure it's "dev-ready"?

• Flow Redesign: Think about common B2C web funnels (e.g., onboarding, checkout, content consumption) and how you would approach improving clarity, speed, and retention. Have examples ready.

• UX Audit Framework: Prepare a mental framework for a quick UX audit. What are the key areas to scrutinize for friction and trust gaps in a B2C funnel?

• AI Integration: Consider how AI might enhance or complicate the user experience in a job search context and how design can bridge that gap.

📝 Enhancement Note: The application process is direct and emphasizes immediate demonstration of relevant skills through the portfolio. The short timeframe for the role means the evaluation will likely be swift and focused on proven ability to deliver.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert proficiency is mandatory. This includes advanced features like Auto Layout, Variants, Components, and prototyping capabilities. Familiarity with Figma's Dev Mode for seamless handoff to developers is crucial.

• Design System Tools: While Figma is the primary tool, understanding principles of design system management and potentially related tools (e.g., Zeplin, Storybook) might be beneficial.

Analytics & Reporting:

• Basic Metrics Understanding: Familiarity with core product metrics such as Activation Rate, Retention Rate, and First-Time User Experience (FTUE). The designer should be able to interpret these metrics and how design choices impact them.

• UX Audit Tools: While not explicitly mentioned, familiarity with tools or frameworks for user flow analysis and usability heuristics is implied.

CRM & Automation:

• Not directly relevant to this UX/UI design role, but the company's product is an AI agent for job search, indicating a strong underlying technology stack focused on automation and data processing.

📝 Enhancement Note: The explicit requirement for Figma expertise, especially Auto Layout, Variants, and Dev Mode, highlights the company's need for efficient and precise design handoffs that minimize development friction.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong focus on understanding and serving the end-user (job seekers) is paramount, driving the need for excellent B2C web design.

• Data-Driven: Decisions are informed by metrics and performance analysis, requiring designers to think about the measurable impact of their work.

• Efficiency & Speed: As a fast-growing startup with a short-term contract need, there's a clear emphasis on rapid execution and delivering results quickly.

• Innovation: The company leverages AI, suggesting a culture that embraces new technologies and forward-thinking solutions.

• Collaboration: Working remotely requires effective communication and teamwork across different functions.

Collaboration Style:

• Expectation of proactive communication and collaboration via digital channels.

• The designer will need to integrate seamlessly with the existing team, understanding their workflows and contributing constructively.

• A culture that values clear articulation of design rationale and openness to feedback.

📝 Enhancement Note: The company's rapid growth and AI focus suggest a dynamic, results-oriented culture. Designers who are adaptable, communicate clearly, and can deliver high-quality work quickly will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Tight Deadline: Delivering a comprehensive set of assets (design system, flow redesigns, audit) within a strict two-week timeframe requires exceptional time management and prioritization skills.

• Remote Collaboration: Effectively collaborating and communicating design intent and progress with a distributed team without in-person interactions.

• Balancing Speed and Quality: Ensuring that design solutions are both high-quality and meet the urgent needs of the business without compromising on user experience principles.

• Understanding a New Product Quickly: Rapidly grasping the nuances of the JobHire.ai platform and its user base to make informed design decisions.

Learning & Development Opportunities:

• Accelerated Skill Development: This project offers a chance to hone skills in rapid prototyping, design system creation under pressure, and UX auditing.

• Exposure to AI in HR Tech: Gain insights into how AI is being applied in the job search and recruitment industry.

• Portfolio Enhancement: Successfully completing these deliverables will add significant, high-impact projects to your professional portfolio, showcasing your ability to deliver tangible results for a growth-stage tech company.

📝 Enhancement Note: The primary challenge is the intense deadline. Candidates must be prepared for a demanding two weeks where efficient execution is key. The growth opportunities lie in the experience gained and the potential for future work.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building a lightweight design system for a B2C web application within a two-week sprint." (Focus on essential components, scalability, and dev-readiness.)

• "How would you approach redesigning the 'job queue preview' and 'offer celebration' flows to improve clarity, speed, and retention?" (Be prepared to discuss specific UI/UX patterns and rationale.)

• "What is your framework for conducting a one-page UX audit to identify friction points and trust gaps in a B2C funnel?" (Outline key areas to examine and types of issues to look for.)

Company & Culture Questions:

• "Given JobHire.ai's mission and use of AI, how do you see UX/UI design playing a role in enhancing user trust and adoption?" (Show awareness of the company's context.)

• "How do you manage your workflow and communicate progress when working remotely on a tight deadline?" (Highlight your self-management and communication skills.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to immediately highlight your B2C web experience. Use clear headings and concise descriptions for each project.

• Tell a Story: For each case study, explain the problem, your process, the solutions you implemented, and the results achieved (ideally with metrics).

• Highlight Figma Mastery: Be ready to walk through a relevant Figma file, demonstrating your use of Auto Layout, Variants, and Dev Mode.

• Showcase UX Copy: Point out specific instances where your UX copy enhanced the user experience.

• Focus on Deliverables: Explicitly show how your past work aligns with the required deliverables for this freelance role (design systems, flow redesigns, audits).

📝 Enhancement Note: Preparation should focus on demonstrating immediate value and a clear understanding of the project's goals. The interview will likely be efficient, prioritizing candidates who can quickly articulate their expertise and approach.

📌 Application Steps

To apply for this freelance UX/UI Design position:

• Submit your application, including your portfolio, through the provided link.

• Portfolio Customization: Ensure your portfolio prominently features B2C web projects. If your primary experience isn't B2C, clearly articulate transferable skills and how they apply to this role. Highlight any experience with design systems and UX copy.

• Resume Optimization: Tailor your resume to emphasize 5+ years of product design experience, B2C web focus, Figma proficiency, and experience with key metrics (activation, retention, FTUE).

• Prepare for Discussion: Be ready to discuss specific companies with great B2C web design and articulate your approach to the required deliverables (design system, flow redesigns, UX audit).

• Research JobHire.ai: Understand their mission, product, and the role of AI in their offering to better align your responses with their objectives.

⚠️ Important Notice: This enhanced job description provides detailed insights and expectations for the Freelance UX/UI Designer role. Given the short-term nature and specific deliverables, candidates are strongly advised to have their portfolio readily available and be prepared to discuss their experience with Figma, design systems, and B2C web product metrics. All details should be verified directly with the hiring organization.

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