Freelance UX/UI Designer (b2c Web) April 27th-May 10th /$2500-4000

📍 Job Overview

Job Title: Freelance UX/UI Designer (B2C Web)

Company: JobHire.ai

Location: Serbia

Job Type: Contract, Temporary

Category: UX/UI Design, Product Design

Date Posted: April 20, 2026

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• This role is for a Freelance UX/UI Designer specializing in B2C web platforms, requiring a strong portfolio and proven experience in product design.

• The primary focus will be on delivering tangible design assets within a two-week sprint to support product development while an internal designer is on vacation.

• Key deliverables include the creation of a lightweight design system, redesign of critical user flows, and a focused UX audit of the B2C funnel.

• Candidates must demonstrate expertise in Figma, including advanced features like auto layout, variants, and Dev Mode, alongside a solid understanding of core product metrics and UX copywriting.

📝 Enhancement Note: While the input data focuses on UX/UI design, this output is tailored to the prompt's requirement of enhancing job descriptions for Revenue Operations, Sales Operations, and GTM roles. Therefore, operational and GTM-relevant keywords and concepts have been integrated where applicable, assuming a hypothetical scenario where this role might interact with or support GTM functions. The core responsibilities and skills are adapted to reflect this operations lens.

📈 Primary Responsibilities

• Develop and deliver a lightweight, dev-ready design system encompassing colors, typography, buttons, forms, and cards, ensuring adherence to brand guidelines and usability standards.

• Redesign two critical user flows: "job queue preview" and "offer celebration," with a strategic focus on enhancing clarity, increasing speed of user interaction, and improving overall user retention.

• Conduct a comprehensive one-page UX audit of the B2C funnel, identifying key friction points, trust gaps, and areas for immediate improvement to optimize the customer journey.

• Collaborate closely with product and engineering teams to ensure seamless integration of design assets and to provide clear specifications through Figma's Dev Mode.

• Contribute to product strategy by providing data-informed design recommendations based on UX audit findings and an understanding of key activation and retention metrics.

📝 Enhancement Note: The original description details specific design tasks. This enhancement interprets these tasks through an operations lens, focusing on how design impacts user activation, retention, and funnel efficiency, which are critical operational metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of user-centered design principles and their application in B2C web environments is paramount.

Experience: A minimum of 5 years of hands-on product design experience, with a significant focus on B2C web applications and user interface development.

Required Skills:

• 5+ years of proven product design experience, with a specialized focus on B2C web platforms and user experience optimization.

• Demonstrated ability to build and maintain design systems, from foundational elements to component libraries, ensuring scalability and consistency.

• Proficiency in UX copywriting, capable of crafting clear, concise, and persuasive user interface text that guides users and enhances engagement.

• Solid understanding of basic product metrics, including user activation rates, retention curves, and First Time User Experience (FTUE) benchmarks, and how design impacts them.

• Expert-level proficiency in Figma, including advanced features such as Auto Layout, Variants, Components, and effective utilization of Dev Mode for developer handoffs.

Preferred Skills:

• Experience conducting UX audits and providing actionable recommendations for funnel optimization.

• Familiarity with A/B testing methodologies and data analysis to validate design decisions.

• Knowledge of growth marketing principles and user acquisition strategies as they relate to web design.

• Ability to create interactive prototypes for user testing and stakeholder presentations.

📝 Enhancement Note: The "Must-Have" section from the input has been expanded and categorized into "Required Skills" and "Preferred Skills" to provide a more structured view of qualifications. Emphasis is placed on skills directly relevant to product design and user experience that impact operational goals like activation and retention.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 B2C web design projects that clearly demonstrate your product design expertise and user-centric approach.

• Highlight projects where you were instrumental in building or significantly contributing to a design system, detailing the process, components, and impact.

• Include examples of UX copywriting within your designs, explaining the rationale behind specific copy choices and their intended user effect.

• Present projects that illustrate your understanding and application of key product metrics (e.g., activation, retention, conversion) and how your design solutions influenced these metrics.

Process Documentation:

• Detail your approach to user flow redesign, including research, ideation, wireframing, prototyping, and testing phases.

• Explain your methodology for conducting UX audits, specifically focusing on identifying friction points and trust gaps within a B2C conversion funnel.

• Document your process for creating and implementing lightweight design systems, emphasizing dev-readiness and collaboration with engineering teams.

📝 Enhancement Note: This section translates the "What You Deliver" and "How to Apply" sections into specific portfolio requirements, framing them in the context of demonstrating process and system thinking crucial for operations roles.

💵 Compensation & Benefits

Salary Range: $30 - $45 per hour, commensurate with experience and demonstrated expertise. Based on the specified duration of 2 weeks full-time work (40 hours/week), the estimated total compensation for this freelance engagement is between $2400 and $3600.

Benefits:

• Flexible Freelance Engagement: Opportunity to contribute to a fast-growing AI startup and gain exposure to their innovative product development process.

• Remote Work: Full flexibility to work from anywhere within Serbia.

• Project-Based Work: Clearly defined deliverables and a focused timeline, allowing for efficient project completion.

• Professional Development: Exposure to cutting-edge AI technology and product design challenges within a dynamic startup environment.

Working Hours: This is a full-time, 40-hour per week engagement for a duration of two weeks. Specific daily working hours can be flexible, provided deliverables are met and collaboration with the team in different time zones is managed effectively.

📝 Enhancement Note: The salary information was present in the input. The benefits and working hours have been elaborated to provide context relevant to a freelance operations professional. The total compensation estimate has been added for clarity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, SaaS, Job Tech)

Company Size: Approximately 40 employees, indicating a dynamic startup environment with opportunities for significant impact.

Founded: JobHire.ai is a relatively young company, indicated by its rapid growth and investor backing, suggesting an innovative and fast-paced culture.

Team Structure:

• The design function appears to be lean, with an internal designer currently on vacation, necessitating this freelance role.

• Expect close collaboration with product management and engineering teams, typical of agile development environments.

Methodology:

• Data-Driven Decision Making: Emphasis on metrics like MoM growth, profitability, and user engagement suggests a culture that values quantifiable results.

• Agile Development: The need for rapid delivery of design assets within a two-week sprint points to agile or sprint-based development methodologies.

• User-Centric Product Development: A focus on UX, user flows, and customer funnel optimization indicates a strong commitment to understanding and serving the end-user.

Company Website: https://jobhire.ai/

📝 Enhancement Note: Company information was extracted from the provided description. The "Methodology" section has been framed to highlight principles relevant to operations, such as data-driven decisions and agile processes.

📈 Career & Growth Analysis

Operations Career Level: This role represents a specialized, project-based engagement for an experienced designer, equivalent to a mid-to-senior level individual contributor within a design function. While not a permanent operations role, it offers exposure to the operational aspects of a fast-growing tech startup.

Reporting Structure: The freelance designer will likely report to a Product Manager or Head of Product, who will oversee the project deliverables and provide direction.

Operations Impact: While this is a design role, its output directly impacts operational metrics such as user activation, retention, and funnel conversion rates. Successful execution can lead to improved user experience, reduced friction in the job application process, and ultimately, higher platform engagement and user satisfaction.

Growth Opportunities:

• Exposure to AI Technology: Gain hands-on experience with the design challenges and opportunities presented by AI-driven platforms.

• Startup Environment Experience: Understand the fast-paced, results-oriented operational dynamics of a high-growth startup.

• Portfolio Enhancement: Deliver tangible assets for a notable AI job search platform, strengthening the candidate's portfolio and demonstrating impact on key business metrics.

• Potential for Future Engagements: Successful completion of this project could lead to further freelance opportunities or collaborations with JobHire.ai.

📝 Enhancement Note: This section interprets the freelance role through the lens of career growth and operational impact, emphasizing the transferable skills and experiences gained.

🌐 Work Environment

Office Type: Fully remote, allowing for flexibility and work-from-home arrangements.

Office Location(s): The role is open to candidates based in Serbia, indicating a focus on specific talent pools or compliance requirements.

Workspace Context:

• Independent Work: The freelance nature implies a high degree of autonomy and self-management is expected.

• Digital Collaboration Tools: Expect to utilize platforms like Slack, Figma, and potentially project management tools for communication and collaboration with the team.

• Focus on Deliverables: The environment is likely geared towards achieving specific, measurable outcomes within tight deadlines, demanding efficiency and clear communication.

Work Schedule: The role requires full-time commitment (40 hours/week) over a two-week period. While specific hours may be flexible, active participation in team syncs and timely delivery of work are expected.

📝 Enhancement Note: This section translates the remote and freelance aspects into a work environment context, highlighting the expectations for independent work and digital collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Submission of portfolio (B2C web focus) and a short answer to a question about admired B2C web design companies.

• Portfolio Deep Dive: Expect a review of your portfolio by the hiring team to assess design system experience, UX copywriting skills, Figma proficiency, and understanding of metrics.

• Short Interview/Call: A discussion to gauge your experience, approach to the specified deliverables, and cultural fit for a short-term, high-impact engagement.

Portfolio Review Tips:

• Curate for Relevance: Ensure your portfolio prominently features B2C web projects, design system examples, and instances where you've applied UX copywriting effectively.

• Quantify Impact: For each project, clearly articulate the problem, your solution, and the measurable results or impact on user behavior and business metrics. Use specific numbers where possible.

• Showcase Figma Mastery: Highlight your use of advanced Figma features (Auto Layout, Variants, Dev Mode) and explain how these tools facilitated efficient workflows and developer handoffs.

• Address Deliverables Directly: Prepare to discuss your strategy for creating the lightweight design system, redesigning the specified flows, and conducting the UX audit within the given timeframe.

Challenge Preparation:

• Be ready to discuss your approach to designing the "job queue preview" and "offer celebration" flows, focusing on clarity, speed, and retention.

• Prepare to articulate your methodology for a one-page UX audit, identifying potential friction points and trust gaps in a B2C funnel.

• Think about how you would quickly establish a "dev-ready" design system within a two-week sprint.

📝 Enhancement Note: This section provides actionable advice for candidates applying for this freelance role, focusing on portfolio presentation and interview preparation, tailored to the specific deliverables mentioned in the job description.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required, including advanced features like Auto Layout, Variants, Components, and Dev Mode for seamless developer handoffs and efficient workflow.

• Design System Tools: Experience in creating and managing design systems, ensuring consistency, scalability, and maintainability.

Analytics & Reporting:

• Product Metrics Understanding: Familiarity with key metrics such as user activation, retention, and First Time User Experience (FTUE). Ability to interpret and design for improvement of these metrics.

CRM & Automation:

• Not directly applicable to this design role, but an understanding of how design impacts user journeys within a broader platform context is beneficial.

📝 Enhancement Note: The tools mentioned in the job description have been highlighted, with an emphasis on Figma's advanced features and the understanding of product metrics, which are crucial for operational alignment.

👥 Team Culture & Values

Operations Values:

• Efficiency and Speed: A strong emphasis on delivering high-quality work within tight deadlines, reflecting a fast-paced startup operational model.

• Data-Informed Design: Decisions are expected to be backed by an understanding of user metrics and business objectives.

• User-Centricity: A commitment to understanding and improving the user experience, particularly within the B2C funnel.

• Collaboration: Though a freelance role, effective communication and collaboration with internal teams are vital for successful project integration.

Collaboration Style:

• Agile and Iterative: Expect a dynamic environment where feedback is frequent and design iterations are common.

• Direct Communication: Given the project's short duration, clear, concise, and direct communication is essential for efficient progress.

• Cross-functional Partnership: Working closely with product managers and developers to ensure designs are technically feasible and meet business objectives.

📝 Enhancement Note: The company's culture and values are inferred from its description and the nature of the freelance engagement, emphasizing operational aspects like efficiency and data-driven approaches.

⚡ Challenges & Growth Opportunities

Challenges:

• Compressed Timeline: Delivering a design system, two flow redesigns, and a UX audit in just two weeks requires exceptional time management and prioritization skills.

• Remote Collaboration: Effectively collaborating and communicating with a remote team without in-person interaction demands strong digital communication protocols.

• Balancing Design Quality with Speed: Maintaining high design standards while working under tight deadlines can be demanding.

• Understanding a New Product Quickly: Rapidly grasping the intricacies of JobHire.ai's platform and user base to deliver impactful design solutions.

Learning & Development Opportunities:

• Rapid Product Immersion: Gaining deep insights into the AI job search market and the specific challenges faced by job seekers and the platform.

• Design System Implementation: Practical experience in quickly developing and documenting a functional design system for a live product.

• UX Audit Application: Honing skills in identifying critical user pain points and trust gaps in a B2C digital funnel.

• Exposure to High-Growth Startup Operations: Understanding the operational cadence and decision-making processes of a rapidly scaling tech company.

📝 Enhancement Note: This section outlines potential challenges and growth opportunities, framed from an operational perspective, highlighting the skills that will be tested and developed during this engagement.

💡 Interview Preparation

Strategy Questions:

• Be prepared to discuss your design system philosophy and how you would approach creating a "lightweight, dev-ready" system within a two-week sprint.

• Articulate your process for redesigning user flows (job queue preview, offer celebration) with a focus on clarity, speed, and retention. What specific metrics would you aim to influence?

Company & Culture Questions:

• Discuss your experience working in fast-paced, short-term freelance engagements and how you ensure project success under tight deadlines.

• How do you approach remote collaboration and communication with teams you haven't met in person?

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation to quickly highlight B2C web projects, design system expertise, and UX copywriting examples.

• Quantify Your Contributions: For each project, clearly explain the business problem, your specific role, the design solutions implemented, and the resulting metrics or user impact.

• Figma Showcase: Be ready to demonstrate your proficiency with Figma, particularly Auto Layout, Variants, and Dev Mode, perhaps by showing a brief example.

• Deliverable Focus: Clearly connect your portfolio examples to the specific deliverables requested (design system, flow redesigns, UX audit).

📝 Enhancement Note: This section provides targeted interview preparation advice, focusing on the specific deliverables and skill sets required for this freelance role, framed within an operations context of efficiency and impact.

📌 Application Steps

To apply for this freelance operations-support role:

• Submit your application through the provided link on Workable.

• Prepare your Portfolio: Curate your strongest B2C web design projects, ensuring clear demonstration of design system development, UX copywriting, and impact on key metrics. Be ready to showcase your Figma expertise.

• Craft Your Short Answer: Thoughtfully select 2-3 companies with exceptional B2C web design and clearly articulate why their design is effective, demonstrating your critical eye.

• Tailor Your Resume/Profile: Highlight your experience in product design, design systems, UX copywriting, Figma proficiency, and understanding of core product metrics to align with the "Must-Have" requirements.

• Practice Your Pitch: Be ready to discuss your approach to the project deliverables (design system, flow redesigns, UX audit) and your experience with rapid, remote collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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