Freelance - Senior Brand Designer

📍 Job Overview

Job Title: Freelance - Senior Brand Designer

Company: Jobgether (Partner Company)

Location: Italy (Remote within UK/EU time zones)

Job Type: Freelance Contract

Category: Brand Design / Creative Operations

Date Posted: 2026-06-09

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead brand design evolution for a rapidly scaling fintech product, focusing on visual identity systems and compelling creative outputs.

• Drive brand consistency and impact across all marketing touchpoints, including campaigns, product launches, and digital channels.

• Develop and maintain scalable design systems to accelerate creative production and enhance efficiency for cross-functional teams.

• Translate strategic business goals into high-performing visual assets that directly support acquisition and conversion objectives.

• Leverage AI tools within creative workflows to prototype, iterate, and optimize production efficiency.

📝 Enhancement Note: While the title is "Senior Brand Designer," the responsibilities and emphasis on performance marketing assets, design systems, and direct impact on acquisition/conversion suggest a role that bridges traditional brand design with elements of growth marketing design and operations. The "Freelance" nature implies a need for high autonomy and proactive contribution.

📈 Primary Responsibilities

• Own and evolve the brand design across growth marketing, content, and product-adjacent initiatives, ensuring a consistent and high-quality visual identity.

• Design high-impact assets for product launches, comprehensive campaigns, marketing initiatives, events, and emerging brand needs.

• Create performance-driven marketing materials such as paid advertisements, social media creatives, email marketing assets, landing page visuals, YouTube thumbnails, and event kits.

• Build, maintain, and document scalable brand systems, including Figma templates, reusable components, iconography, illustration styles, motion guidelines, and layout systems.

• Support Growth, Marketing, and Content teams by enabling high reuse of design systems and accelerating asset production to improve Go-To-Market (GTM) velocity.

• Contribute to campaign concepts and overall creative direction, going beyond the execution of predefined briefs.

• Connect design decisions directly to key business outcomes such as customer acquisition and conversion rates.

• Utilize AI tools to prototype, iterate on designs, and accelerate creative production workflows, enhancing overall operational efficiency.

• Manage project timelines, feedback cycles, and deliverables to ensure high-quality execution within tight deadlines, a critical aspect of operations.

• Develop and improve comprehensive brand guidelines and documentation to ensure consistency and operational efficiency across all teams.

📝 Enhancement Note: The emphasis on "performance-driven marketing materials," "acquisition, conversion, and performance outcomes," and "accelerating asset production" indicates a strong operational focus within the creative function, requiring a designer who understands the business impact of their work and can contribute to GTM efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual communication, or a related field is expected, demonstrated through a robust portfolio.

Experience: 4+ years of progressive experience in brand design, with a significant portion ideally gained within high-growth startups or leading design studios to understand fast-paced environments and operational demands.

Required Skills:

• Deep expertise in brand design principles and their application across multi-channel marketing efforts.

• Proven ability to build and maintain scalable design systems, including proficiency with tools like Figma.

• Strong visual craft with exceptional attention to detail and a sophisticated visual taste.

• Experience in creating performance-driven marketing assets for digital channels (paid ads, social media, email, landing pages).

• Demonstrated ability to connect creative decisions to tangible business outcomes such as acquisition and conversion rates.

• Proficiency in using AI tools to enhance creative workflows, prototyping, and production efficiency.

• Excellent communication skills, with the ability to clearly articulate design rationale and defend creative decisions.

• Collaborative mindset, capable of working effectively with cross-functional teams including marketing, growth, product, and content.

• Proactive and independent work ethic, comfortable taking initiative from briefs and proposing creative directions.

• Fluent English communication is essential for collaboration within international teams. Preferred Skills:

• Experience working within the Fintech industry or with financial products.

• Familiarity with motion graphics and animation principles for digital assets.

• Understanding of UX/UI principles as they relate to brand consistency across product interfaces.

• Experience with developing and maintaining brand guideline documentation for operational use.

• Familiarity with working within ±2 hours of CET (Central European Time) for better real-time collaboration.

📝 Enhancement Note: The requirement for "Systems Thinking" and building "scalable design systems" points to a need for operational efficiency in design processes, making this a key differentiator for candidates. The emphasis on AI tools suggests a forward-thinking approach to creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, showcasing a minimum of 4+ years of experience.

• Demonstrate exceptional visual excellence in branding and multi-channel design execution.

• Feature examples of scalable design systems and reusable assets developed.

• Include case studies or examples that clearly link creative decisions to business outcomes like acquisition and conversion.

• Highlight performance-driven marketing materials created for various digital platforms.

• Showcase experience with AI tools integrated into design workflows. Process Documentation:

• Evidence of developing and improving brand guidelines and documentation to ensure consistency and operational efficiency.

• Examples of how design systems have been leveraged to accelerate asset production and support cross-functional teams.

• Case studies illustrating the process of contributing to campaign concepts and creative direction, not just execution.

• Demonstrations of how design decisions were connected to acquisition, conversion, and performance metrics.

📝 Enhancement Note: The portfolio is critical for this role, not just for showcasing visual craft but also for demonstrating an understanding of design systems, operational efficiency, and business impact. Candidates should be prepared to articulate the process behind their work and its measurable results.

💵 Compensation & Benefits

Salary Range: Competitive day rate ranging from €350 to €550, depending on experience and demonstrated skill level. Based on a standard 40-hour work week, this translates to an estimated annual freelance income range of €72,800 - €114,400 for a