Freelance Graphic Designer

📍 Job Overview

Job Title: Freelance Graphic Designer

Company: Matic

Location: Remote

Job Type: Contractor

Category: Marketing Operations / Creative

Date Posted: April 30, 2026

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design and refresh a diverse range of marketing collateral, including sales enablement materials, content marketing assets, and event promotions, ensuring brand consistency and visual appeal.

• Translate complex information into clear, engaging visual narratives through infographics, whitepapers, and reports to support thought leadership initiatives.

• Develop on-brand digital and print assets for B2B and B2C audiences, optimizing for engagement and conversion across various channels.

• Collaborate closely with internal marketing and sales stakeholders to understand project requirements and deliver creative solutions that align with business objectives.

📝 Enhancement Note: This role is specifically for a freelance/contract graphic designer, indicating a need for a self-starter capable of managing their workload independently. The emphasis on both B2B and B2C, alongside specific asset types like sales collateral and thought leadership content, suggests a need for versatility and a strong understanding of different marketing objectives and audience engagement strategies. The limited hours (5-10 per month) imply a focus on project-based execution rather than ongoing strategic design planning.

📈 Primary Responsibilities

• Create and update sales collateral, including pitch decks, flyers, and case studies, to support the sales team's effectiveness and market penetration.

• Design visually compelling content marketing assets such as whitepapers, reports, and infographics that effectively communicate key insights and drive lead generation.

• Develop engaging email graphics and layouts that enhance open rates and click-through rates for marketing campaigns.

• Produce conference and event materials, including signage, booth graphics, handouts, and promotional swag, to maximize brand visibility and impact at industry events.

• Provide occasional design support for website updates or landing page enhancements, ensuring a cohesive user experience and brand message.

📝 Enhancement Note: The responsibilities clearly delineate the types of creative assets required, emphasizing their role in supporting sales enablement, content marketing, and event promotion. The "occasional website or landing page design support" suggests a need for some UX/UI awareness, even if not the primary focus.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating foundational design principles and practical application is paramount.

Experience: Minimum of 2-5 years of proven graphic design experience, with a portfolio that clearly showcases successful digital and print projects.

Required Skills:

• Demonstrated graphic design expertise with a robust portfolio featuring both digital and print work.

• Ability to conceptualize and design for diverse audiences, catering to both professional B2B clients and consumer-facing B2C markets.

• Deep understanding of core design principles: layout, typography, color theory, and brand consistency.

• Proficiency in industry-standard design software: Figma, Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Google Slides.

• Strong project management capabilities, including the ability to manage multiple concurrent projects and adhere to strict deadlines with minimal supervision.

Preferred Skills:

• Familiarity with the mortgage, insurance, fintech, or real estate industries, providing context for industry-specific design needs.

• Experience designing and implementing HTML email campaigns, understanding responsive design for email clients.

📝 Enhancement Note: The requirement for a portfolio is central, highlighting the need for tangible proof of design skills. The blend of B2B and B2C experience is critical, as is proficiency in a suite of design tools, with Figma and Canva representing modern collaborative and accessible design platforms alongside the traditional Adobe suite. The "plus" skills indicate areas where candidates can differentiate themselves by demonstrating industry relevance or specialized technical abilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects that clearly demonstrates proficiency in creating assets for both digital (web, email, social) and print (collateral, event materials) media.

• Showcase projects that highlight your ability to adapt design aesthetics and messaging for distinct B2B and B2C target audiences.

• Include examples of sales enablement materials (pitch decks, case studies) and content marketing assets (infographics, whitepapers), demonstrating an understanding of their strategic purpose.

Process Documentation:

• Illustrate your workflow for taking a design brief from concept to final delivery, detailing steps for feedback integration and revisions.

• Demonstrate how you manage project timelines and prioritize tasks when working on multiple assignments simultaneously, especially in a remote, freelance capacity.

• Explain your approach to ensuring design quality and accuracy, including any personal checks or balances you employ before submitting final assets.

📝 Enhancement Note: For a freelance graphic designer role, the portfolio is the primary "process and systems" demonstration. The emphasis is on showcasing what can be produced and how effectively it meets diverse marketing and sales needs, rather than formal process documentation. The portfolio needs to highlight adaptability, efficiency, and brand alignment.

💵 Compensation & Benefits

Salary Range: As a freelance/contract role with approximately 5-10 hours per month, compensation is expected to be project-based or an hourly rate benchmarked against freelance graphic design rates in the United States. Based on industry standards for experienced freelance graphic designers in the US, an hourly rate could range from $35 - $75 per hour, depending on the complexity of the project and the designer's experience and portfolio.

Benefits:

• Flexible work schedule, allowing for work-life balance and personal time management.

• Remote work opportunity, eliminating commute time and providing a comfortable working environment.

• Opportunity to work with a growing startup in the InsurTech industry, gaining exposure to diverse marketing challenges.

• Potential for consistent project-based work depending on business needs and performance.

Working Hours: Approximately 5–10 hours per month, with flexibility in scheduling as long as agreed-upon deadlines are met. Hours may fluctuate based on project volume and business requirements.

📝 Enhancement Note: Given the freelance nature and variable hours, a specific annual salary is not applicable. The estimated hourly range is derived from general freelance graphic design market rates in the US, considering the experience level (2-5 years) and the use of standard design tools. Benefits are typical for contract roles, emphasizing flexibility and remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: InsurTech, Fintech, Real Estate Technology. Matic operates at the intersection of insurance, finance, and real estate, leveraging technology to streamline the insurance purchasing process for homeowners and consumers. This dynamic environment requires creative solutions that can appeal to both sophisticated B2B partners and individual consumers.

Company Size: Matic is described as a startup with ample opportunities for growth, suggesting a dynamic, potentially fast-paced environment. While not specified, startups of this nature often range from 50-250 employees, fostering a collaborative and agile culture.

Founded: Founded in 2014, Matic has established itself in the InsurTech landscape, indicating a period of growth and market validation. This history suggests a company that has moved beyond the initial startup phase and is focused on scaling its operations and impact.

Team Structure:

• The freelance graphic designer will likely work closely with the marketing team, reporting to a Marketing Manager or Director.

• Collaboration will extend to sales, product, and potentially other departments requiring visual assets.

Methodology:

• Matic's approach is driven by quality, transparency, and fun, indicating a culture that values high standards, open communication, and a positive work environment.

• The emphasis on "owning their work" and "obsessed with finding a better way" suggests a culture of initiative, innovation, and continuous improvement, which extends to external partners like freelancers.

Company Website: https://matic.com/careers

📝 Enhancement Note: The company context highlights Matic's position in a growing, tech-driven industry. The culture emphasizes ownership, innovation, and collaboration, which are key for freelance professionals to integrate effectively and contribute meaningfully. Understanding the industry (InsurTech, Fintech) is beneficial for creating relevant and impactful designs.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor, focusing on tactical design execution rather than strategic operations management. It offers an opportunity to build a portfolio with real-world projects in the InsurTech/Fintech space.

Reporting Structure: The designer will report to a member of the marketing team, likely a manager or director, who will provide project briefs and feedback. Direct interaction with other team members will be project-dependent.

Operations Impact: While not a direct operations role, the graphic designer's work directly impacts the effectiveness of marketing and sales operations. High-quality, on-brand collateral can improve lead generation, sales conversion rates, and overall brand perception, contributing indirectly to revenue growth and operational efficiency.

Growth Opportunities:

• Portfolio Expansion: Gain diverse project experience across B2B and B2C marketing, sales enablement, and event promotion, significantly enhancing the designer's professional portfolio.

• Industry Exposure: Develop familiarity with the mortgage, insurance, and fintech sectors, which can open doors to future opportunities within these industries.

• Relationship Building: Establish a working relationship with Matic, potentially leading to more consistent freelance engagements or future full-time opportunities if they arise and align with the designer's career goals.

• Skill Refinement: Enhance skills in rapid asset creation, client communication, and delivering polished designs under project-based timelines.

📝 Enhancement Note: For a freelance role, "career growth" is primarily viewed through portfolio development, skill acquisition, and potential for future engagements. The impact is indirect but crucial for the company's Go-To-Market efforts.

🌐 Work Environment

Office Type: This is a fully remote role, meaning there is no physical office requirement. The work environment is entirely dependent on the freelancer's chosen workspace.

Office Location(s): N/A (Fully Remote). The company is based in the United States, and while not explicitly stated, it's implied that the designer should be authorized to work in the US.

Workspace Context:

• The work environment is independent and self-managed by the freelancer.

• Collaboration will occur primarily through digital communication channels (email, project management tools, video conferencing).

• Access to necessary design software and a reliable internet connection is the freelancer's responsibility.

Work Schedule: The schedule is flexible, allowing the designer to set their own working hours, provided they can meet agreed-upon deadlines and maintain responsiveness during core business hours for communication.

📝 Enhancement Note: The remote nature of this role means the "work environment" is the freelancer's personal setup. The key is effective digital communication and adherence to deadlines, rather than office-based collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios against the stated requirements.

• Portfolio Deep Dive: A more thorough review of the candidate's portfolio to assess design quality, versatility (B2B/B2C), and relevance of past projects.

• Interview: A virtual interview (likely video call) to discuss experience, design process, communication style, and availability. This is an opportunity to gauge cultural fit and problem-solving approach.

• Potential Skills Test: While not explicitly mentioned, some companies may issue a small, paid design test for freelance roles to assess practical skills and efficiency.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work. For this role, prioritize examples of sales collateral, content marketing assets, and B2B/B2C campaigns.

• Context is Key: For each project, briefly explain the objective, your role, the target audience, and the outcome or impact achieved (if quantifiable).

• Highlight Versatility: Ensure your portfolio demonstrates your ability to design for different mediums (digital, print) and audiences (B2B, B2C).

• Showcase Tool Proficiency: If possible, subtly indicate the tools used for specific projects (e.g., "Designed in Figma," "Created infographics in Adobe Illustrator").

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Be prepared to discuss your design process in detail, from brief intake to final delivery.

• Think about how you would approach designing for a company in the InsurTech/Fintech space, considering the unique challenges and opportunities.

• Have examples ready to illustrate how you've managed multiple projects, met tight deadlines, and communicated effectively with stakeholders in a remote capacity.

📝 Enhancement Note: The portfolio is the most critical element of the application. The interview will focus on confirming the skills demonstrated in the portfolio and assessing the candidate's ability to work independently and communicate effectively as a remote contractor.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: A collaborative interface design tool, increasingly used for a wide range of design tasks beyond UI/UX.

• Canva: A user-friendly graphic design platform, often used for quick creation of social media graphics, presentations, and simple marketing materials.

• Adobe Creative Suite: The industry standard for professional graphic design, including:

  • Photoshop: For image editing and manipulation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For page layout and design of publications like whitepapers, reports, and brochures.

• Google Slides: For creating and designing presentations and pitch decks.

Analytics & Reporting: While not directly using these tools, understanding how design impacts metrics such as engagement rates, click-through rates, and lead conversion is beneficial.

CRM & Automation: No direct CRM or automation tool proficiency is required, but familiarity with how marketing assets are deployed through these systems can be advantageous.

📝 Enhancement Note: Proficiency in Figma, Canva, Adobe Creative Suite, and Google Slides is explicitly required. This diverse toolset indicates the need for a designer who can adapt to different project needs and workflows, from rapid content creation to polished, multi-page documents.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking responsibility for design projects from start to finish, ensuring quality and timely delivery.

• Efficiency: Producing high-quality assets quickly and effectively, given the freelance, project-based nature of the role.

• Collaboration: Working harmoniously with internal teams, providing clear communication and responsiveness.

• Customer Focus: Designing with the end-user (B2B partner or B2C consumer) in mind, ensuring clarity and impact.

• Innovation: Being open to new design approaches and contributing creative ideas that align with Matic's mission.

Collaboration Style:

• Digital-First: Communication will primarily occur via email, project management tools, and video conferencing.

• Proactive Communication: Freelancers are expected to be proactive in seeking clarification, providing updates, and flagging potential issues.

• Feedback Integration: A willingness to receive and effectively implement feedback from stakeholders is crucial.

📝 Enhancement Note: The company values emphasize proactivity, efficiency, and a collaborative spirit, which are essential for successful freelance partnerships. The designer is expected to be a self-sufficient contributor who can integrate smoothly into the team's workflow.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively communicating and collaborating with a remote team without the benefit of in-person interaction requires strong digital communication skills and proactive engagement.

• Diverse Creative Demands: Seamlessly transitioning between B2B and B2C design needs, as well as various asset types (digital, print, sales collateral, etc.), requires adaptability and a broad design skillset.

• Variable Workload: Managing an inconsistent workload (5-10 hours/month) can be challenging for project planning and income stability.

• Brand Understanding: Quickly grasping and consistently applying Matic's brand guidelines across diverse projects.

Learning & Development Opportunities:

• Industry Insight: Gain practical experience and understanding of the InsurTech, mortgage, and fintech industries, which can inform future design work and career choices.

• Portfolio Diversification: Add a range of B2B/B2C marketing and sales assets to your portfolio, showcasing versatility.

• Remote Work Best Practices: Hone skills in remote project management, communication, and self-discipline.

• Exposure to a Growing Startup: Experience the dynamic environment of a scaling tech company.

📝 Enhancement Note: The primary challenges revolve around the remote and freelance nature of the engagement. Growth opportunities are centered on practical experience, portfolio enhancement, and industry exposure.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from initial concept to final delivery, especially when working remotely." (Focus on workflow, communication, and feedback integration.)

• "How do you ensure brand consistency across different types of marketing collateral (e.g., pitch decks vs. social media graphics)?" (Highlight your understanding of brand guidelines and application.)

• "Can you walk us through a project where you had to design for both a B2B and a B2C audience? What were the key differences in your approach?" (Demonstrate adaptability and audience awareness.)

Company & Culture Questions:

• "What interests you about working with a company in the InsurTech/Fintech space?" (Research Matic's mission and industry.)

• "How do you stay updated on design trends and best practices?" (Show your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Select 3-5 Key Projects: Choose projects that best represent your skills for this specific role (B2B/B2C, sales collateral, content, event materials).

• Briefly Explain Each Project: For each piece, articulate the objective, your specific contribution, the target audience, and any notable results.

• Highlight Tool Usage: Be ready to mention which tools you used for specific projects and why.

• Be Prepared for Q&A: Anticipate questions about your design choices, problem-solving approach, and ability to meet deadlines.

📝 Enhancement Note: Interview preparation should focus on demonstrating versatility, strong communication, project management skills, and a clear understanding of how design contributes to marketing and sales objectives. The portfolio is paramount and should be presented with context and strategic rationale.

📌 Application Steps

To apply for this freelance Graphic Designer position:

• Submit your application through the Matic careers portal (https://matic.com/careers?gh_jid=5985531004).

• Tailor your Resume: Highlight experience directly relevant to B2B/B2C design, sales collateral, content marketing assets, and proficiency in the required software (Figma, Canva, Adobe Creative Suite, Google Slides). Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio is easily accessible (e.g., via a link) and prominently features your strongest, most relevant work for this role. Organize it to showcase versatility and specific project types requested.

• Prepare Your Cover Letter (if applicable): Briefly explain your interest in Matic, your relevant experience, and your availability for freelance work.

• Research Matic: Familiarize yourself with Matic's brand, products, and mission to better understand their design needs and articulate your fit during any potential interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.