Framer

📍 Job Overview

Job Title: Framer

Company: Michaels Stores

Location: Virginia Beach, Virginia, United States

Job Type: PART_TIME

Category: Retail Operations / Custom Framing

Date Posted: 2026-06-02T00:00:00

Experience Level: 0-2 years

Remote Status: On-site

🚀 Role Summary

• This role focuses on direct customer engagement within a retail environment, specifically in the Custom Framing department, requiring strong interpersonal and sales skills.

• Responsibilities include building customer relationships, understanding their needs, and translating them into high-quality custom framing solutions.

• Emphasis on operational excellence through adherence to Standard Operating Procedures (SOPs), maintaining store presentation, and efficient order fulfillment.

• Involves hands-on production work, utilizing specialized equipment and tools to create custom framed products, directly impacting customer satisfaction and sales targets.

📝 Enhancement Note: While the job title is "Framer," the description indicates a broader retail role with a specialization in custom framing. The scope includes sales, customer service, and operational tasks beyond just framing production, making it a hybrid retail associate and framing specialist position. The "0-2 years" experience level suggests a role where significant training will be provided.

📈 Primary Responsibilities

• Engage customers using Elevated ABC Deliver methodology to build rapport and identify custom framing needs, aiming to drive sales and achieve production targets.

• Execute Standard Operating Procedures (SOPs) and company programs to ensure compliance, maintain operational standards, and support shrink and safety initiatives.

• Complete custom framing orders with a high degree of quality and within established production timelines, ensuring customer satisfaction.

• Maintain the readiness and presentation of the ready-made frame department, as well as SISO (Special In, Special Out) and directed replenishment processes.

• Provide exceptional customer service by assisting shoppers, locating products, and ensuring a well-merchandised and in-stock store environment.

• Operate the cash register, execute cash handling procedures accurately, and assist with Omni channel processes (e.g., buy online, pick up in-store).

• Participate in truck un-loading and stocking activities, adhering to truck standards and completing tasks within budget.

📝 Enhancement Note: The responsibilities are a blend of direct sales, customer service, operational tasks, and production. The emphasis on "Elevated ABC Deliver" and "Custom Framing solutions" highlights a consultative sales approach within the framing department.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a high school diploma or equivalent is typically expected for retail roles.

Experience:

• 0-2 years of experience in a retail or customer-facing environment.

• Demonstrated ability to learn and apply new skills, particularly in sales and production. Required Skills:

• Basic computer skills for point-of-sale (POS) operations and potential order management.

• Basic measuring skills essential for accurate framing and material estimation.

• Ability to operate framing equipment and a glass cutter safely and effectively.

• Proficiency in cash handling and transaction processing.

• Strong customer service and communication skills to build rapport and address customer needs. Preferred Skills:

• Previous retail experience, ideally in a specialty or custom product environment.

• Demonstrated experience in selling products and/or services, with a consultative approach.

• Familiarity with merchandising and inventory management principles.

📝 Enhancement Note: The required skills are foundational, indicating that the company provides training for specialized tasks like operating framing equipment. The preferred skills suggest that prior retail sales experience would be advantageous for quicker ramp-up to sales targets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• While a formal portfolio is not explicitly requested for this entry-level role, candidates should be prepared to discuss past experiences demonstrating problem-solving, customer interaction, and attention to detail.

• Examples of successful customer interactions or problem resolutions in previous retail or service roles can serve as a substitute for a formal portfolio.

• Demonstrated understanding of following processes and procedures (SOPs) in previous roles is crucial.

• Ability to articulate how they would approach a customer's framing needs from initial consultation to final product. Process Documentation:

• Candidates should be ready to discuss their understanding of following established workflows for custom framing orders, from consultation and design to production and completion.

• Understanding of how to document customer preferences and order details accurately is implied.

• Familiarity with how to contribute to maintaining an organized and efficient workspace for production processes.

📝 Enhancement Note: For an entry-level retail position like this, a formal portfolio is generally not expected. However, the ability to articulate past experiences that align with the role's requirements, particularly in customer service, problem-solving, and process adherence, is vital. The emphasis will be on the candidate's ability to learn and follow established procedures.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for part-time, entry-level retail positions in Virginia Beach, VA, the estimated hourly wage typically ranges from $12.00 to $16.00 per hour. This can vary based on specific experience, performance during the interview process, and current market conditions. Benefits:

• Health Insurance: Medical, Dental, and Vision insurance plans are available, reflecting Michaels' commitment to employee well-being.

• Paid Time Off (PTO): Accrued PTO for eligible part-time employees.

• Tuition Assistance: Support for continuing education, beneficial for skill development.

• Employee Discounts: Generous discounts on Michaels products, encouraging personal creativity and savings.

• Retirement Savings Plan: Potential for a 401(k) or similar plan, with or without company match depending on tenure and hours worked.

Working Hours:

• This is a part-time position, with hours likely varying between 15-30 hours per week, depending on business needs and scheduling.

• Flexibility is required, as work hours include nights, weekends, and potentially early mornings.

📝 Enhancement Note: Salary is an estimate based on typical part-time retail roles in the specified location. Michaels' stated benefits are comprehensive for part-time employees, which is a strong selling point. The "40" in ai_working_hours seems to be a default; for a PART_TIME role, it's more accurate to provide a range.

🎯 Team & Company Context

🏢 Company Culture

Industry: Arts and Crafts Retail, Custom Framing Manufacturing (through Artistree).

Company Size: Michaels operates over 1,300 stores in North America, indicating a large, established retail corporation. This size suggests structured processes and opportunities for development within a significant organization.

Founded: 1973. This long history signifies stability and deep market understanding in the creative retail space.

Team Structure:

• The framing role is embedded within a retail store team, likely reporting to a Store Manager or Assistant Store Manager, with direct supervision from a Framing Department Lead or Custom Framing Manager if applicable.

• Collaboration occurs daily with fellow sales associates, cashiers, and potentially stock team members.

• Cross-functional interaction is primarily within the store environment, focusing on customer experience and operational efficiency. Methodology:

• Emphasis on data-driven customer engagement through methods like "Elevated ABC Deliver" to understand and meet customer needs.

• Adherence to SOPs ensures consistency in customer service, production, and operational tasks across all locations.

• Focus on creating a positive and supportive work environment, as indicated by their commitment to inclusion and reasonable accommodations.

Company Website: www.michaels.com

📝 Enhancement Note: Michaels positions itself as a company that "fuels the joy of creativity and celebration." The culture likely balances a fast-paced retail environment with a focus on customer inspiration and employee well-being. The company's long history and large footprint suggest a well-defined operational framework.

📈 Career & Growth Analysis

Operations Career Level: This role represents an entry-level position within the retail operations and customer service spectrum. It serves as a foundational role for individuals looking to enter the retail industry or specialize in custom design and sales.

Reporting Structure: Typically reports to the Store Manager or an Assistant Store Manager, with day-to-day guidance from a department supervisor or lead.

Operations Impact: The Framer directly impacts the store's revenue through custom framing sales and contributes to overall customer satisfaction and store appearance. Their efficiency in production and customer service influences repeat business and positive word-of-mouth.

Growth Opportunities:

• Skill Specialization: Opportunity to become a highly skilled custom framer, mastering design principles, material knowledge, and advanced production techniques.

• Retail Advancement: Potential to move into roles like Key Holder, Assistant Manager, or Store Manager, with increased responsibility in operational oversight and team leadership.

• Cross-Departmental Experience: Possibility to gain experience in other store departments, broadening retail operational knowledge.

• Training and Development: Access to company-provided training for sales techniques, product knowledge, and operational procedures.

📝 Enhancement Note: This role is a clear entry point into retail operations. The growth path is typical for a large retail chain, offering both specialization within a department and broader management opportunities.

🌐 Work Environment

Office Type: Public retail store setting. The primary workspace is the sales floor and the custom framing production area within the store.

Office Location(s): Virginia Beach, VA (specifically 1169 Nimmo Pkwy Ste 222). This is a customer-facing environment.

Workspace Context:

• The environment is dynamic and customer-centric, requiring constant interaction and adaptability.

• The framing shop is a specialized area equipped with tools like a glass cutter and heat press, requiring adherence to safety protocols.

• Opportunities for collaboration are frequent with team members to ensure smooth store operations and customer flow. Work Schedule:

• Part-time schedule requires flexibility to work various shifts, including evenings, weekends, and early mornings, to meet business demands. This schedule needs to accommodate both customer traffic patterns and production timelines.

📝 Enhancement Note: The work environment is hands-on and customer-focused. The framing shop itself is a distinct workspace with specific equipment and safety considerations. Flexibility in scheduling is a key requirement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief phone or online assessment to gauge basic qualifications and interest.

• In-Person Interview: An interview at the store location, likely with the Store Manager or Assistant Manager. This will involve behavioral questions, scenario-based questions, and an assessment of customer service skills.

• Skills Assessment: May include a practical demonstration or discussion of measuring skills, basic computer proficiency, and understanding of customer interaction.

• Final Discussion: May involve a brief tour of the store and framing area, and discussion of scheduling and expectations.

Portfolio Review Tips:

• Since a formal portfolio isn't required, prepare to discuss specific examples from past work or personal projects that demonstrate:

  • Customer Service Excellence: A time you went above and beyond for a customer.
  • Problem-Solving: A challenge you faced and how you resolved it in a retail or team setting.
  • Attention to Detail: How you ensure accuracy in your work, especially in tasks requiring precision (like measurements or handling delicate items).
  • Teamwork: A situation where you collaborated effectively with colleagues.

• Be ready to articulate how your skills align with the "Elevated ABC Deliver" sales approach and the importance of quality in custom framing. Challenge Preparation:

• Be prepared for scenario-based questions such as: "A customer wants a picture framed but is unsure of the design. How would you help them?" or "How would you handle a situation where a customer is unhappy with their order?"

• Demonstrate an understanding of the importance of safety protocols when using tools like glass cutters and operating machinery.

• Show enthusiasm for the creative aspect of custom framing and a willingness to learn.

📝 Enhancement Note: The interview process will likely be practical and behaviorally focused, assessing a candidate's fit for a customer-facing retail role with specific production duties. Preparation should focus on real-world examples of skills and customer service.

🛠 Tools & Technology Stack

Primary Tools:

• Custom Framing Equipment: Standard framing shop tools including mat cutters, framing guns, glass cutters, heat presses, and potentially specialized mounting equipment.

• Point of Sale (POS) System: For processing transactions, managing customer orders, and potentially inventory lookup.

• Measuring Tools: Tape measures, rulers, and calipers for precise measurements.

Analytics & Reporting:

• While not directly managing analytics, understanding basic sales metrics (e.g., sales per hour, average transaction value) may be beneficial for performance discussions.

• Inventory management systems for tracking stock levels of frames, mats, and supplies. CRM & Automation:

• The POS system likely has basic CRM capabilities to track customer orders and preferences.

• No complex automation tools are expected for this role, but an understanding of how processes like "Directed Replenishment" contribute to efficiency is relevant.

📝 Enhancement Note: The technology stack is focused on operational efficiency and direct customer interaction within a retail setting. Proficiency with specialized framing tools and standard retail POS systems is key.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Prioritizing customer needs and ensuring a positive shopping and service experience.

• Creativity & Inspiration: Fostering an environment that encourages creative expression and helps customers bring their ideas to life.

• Quality & Craftsmanship: Commitment to producing high-quality custom framing solutions.

• Teamwork & Respect: Working collaboratively with colleagues in an accepting and respectful manner.

• Efficiency & Compliance: Adhering to SOPs and company programs to ensure smooth operations and safety.

Collaboration Style:

• Emphasis on supportive teamwork, where associates help each other to serve customers and manage store operations effectively.

• Open communication is encouraged for problem-solving and sharing best practices within the store team.

• A culture of continuous learning, particularly around product knowledge, sales techniques, and operational procedures.

📝 Enhancement Note: Michaels' culture is built around creativity, customer service, and teamwork. The values are reflected in their commitment to inclusivity and employee support, aiming to create a positive environment for both staff and customers.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Sales and Production: This role requires effectively managing both customer interactions for sales and the physical production of custom frames, demanding strong time management and multitasking skills.

• Handling Diverse Customer Needs: Customers may have unique artistic visions or specific budget constraints, requiring a consultative approach and creative problem-solving.

• Physical Demands: The role involves standing for extended periods, lifting heavy items, and working with tools, which can be physically demanding.

• Learning Curve for Framing Skills: Mastering the intricacies of custom framing, including material selection, design principles, and equipment operation, requires dedicated learning and practice.

Learning & Development Opportunities:

• In-depth Framing Training: Comprehensive training on custom framing techniques, materials, design principles, and equipment operation.

• Sales and Customer Service Enhancement: Development of consultative selling skills and advanced customer relationship management through the "Elevated ABC Deliver" program.

• Retail Operations Knowledge: Gaining experience in various aspects of retail operations, including merchandising, inventory management, and POS systems.

• Potential for Leadership: Opportunities to advance into supervisory or management roles within the store.

📝 Enhancement Note: The role presents opportunities to develop specialized craft skills alongside core retail competencies. Challenges are typical for a hands-on retail position that combines sales and production.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you helped a customer find the perfect solution for their needs." Prepare an example showcasing your customer service and problem-solving skills, ideally related to product selection or customization.

• "How would you approach a customer who is unsure about their framing options?" Focus on your consultative sales approach, asking clarifying questions, and guiding them through design choices.

• "Describe your experience with measuring or using tools. How do you ensure accuracy?" Highlight any precision-based tasks you've performed and your commitment to accuracy.

• "What does 'customer service' mean to you in a retail environment?" Emphasize creating a positive experience, being helpful, and exceeding expectations. Company & Culture Questions:

• "Why are you interested in Michaels and specifically in the Framer role?" Research Michaels' mission and values. Connect your interest to their focus on creativity, customer experience, and community.

• "How do you handle working in a fast-paced environment?" Discuss your ability to prioritize tasks, stay organized, and maintain a positive attitude under pressure.

• "How do you approach teamwork?" Provide examples of successful collaboration and your willingness to support colleagues. Portfolio Presentation Strategy:

• Since a formal portfolio isn't expected, prepare a concise "story" for key experiences. For example, when asked about a time you demonstrated attention to detail, describe a specific task, the precision required, and the positive outcome.

• Be ready to discuss your understanding of the custom framing process from a customer's perspective, demonstrating that you've thought about the steps involved in creating a framed piece.

• Show enthusiasm for learning the technical aspects of framing and operating the equipment.

📝 Enhancement Note: Preparation should focus on behavioral examples, demonstrating core retail competencies, and showing genuine interest in the creative and customer-centric aspects of the role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Michaels Careers website.

• Resume Optimization: Tailor your resume to highlight any relevant customer service, sales, measuring, or hands-on experience. Use keywords from the job description such as "customer service," "sales," "measuring skills," "retail operations," and "custom framing" if applicable.

• Prepare for Behavioral Questions: Think of specific examples from past experiences that demonstrate your ability to handle customer interactions, solve problems, work as part of a team, and maintain attention to detail.

• Research Michaels: Understand the company's mission, values, and its position as a leader in the arts and crafts industry. Familiarize yourself with their commitment to creativity and customer experience.

• Practice Articulation: Be ready to clearly articulate your understanding of the role's responsibilities and how your skills align with the requirements, particularly during the interview stage.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.