Director of Product Strategy

📍 Job Overview

Job Title: Director of Product Strategy

Company: Dialight Corporation

Location: Farmingdale, NJ, United States

Job Type: Full-Time

Category: Product Strategy / GTM Operations

Date Posted: June 09, 2026

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Define and execute a long-term product vision and growth strategy, aligning product roadmaps with overarching business objectives.

• Drive commercial success by collaborating with sales, marketing, and engineering teams to refine market positioning and value propositions.

• Conduct in-depth market analysis, including customer behavior, global regional variations, and competitive landscapes, to identify differentiation opportunities.

• Develop robust financial models, demand forecasts, and return on investment (ROI) analyses for new product lines and strategic initiatives.

• Act as a central connector, fostering alignment across engineering, design, legal, and commercial teams to ensure cohesive product direction and timely execution.

📝 Enhancement Note: This role sits at the intersection of Product Management and Go-To-Market (GTM) operations. While the title is "Director of Product Strategy," the responsibilities heavily lean into strategic GTM execution, market analysis, and cross-functional alignment, requiring a strong understanding of how product strategy translates into market success. The focus on industrial markets, long sales cycles, and value-based selling indicates a need for deep domain expertise and sophisticated commercial acumen.

📈 Primary Responsibilities

• Develop and articulate a multi-year product strategy that translates market dynamics, customer needs, and business priorities into actionable investment decisions and product roadmaps.

• Generate a comprehensive 360-degree view of market trends, customer behavior, and competitor activities across key global regions (North America, EMEA, Asia).

• Identify and champion opportunities for continuous product and service differentiation to maintain a competitive edge in the industrial LED lighting market.

• Translate deep customer insights and feedback into actionable requirements for engineering and R&D teams, ensuring product development is customer-centric.

• Develop detailed return on investment (ROI) models for new product lines, encompassing future demand forecasting, optimal product introduction timing, and comprehensive risk analysis.

• Create compelling "Feature Roadmaps" for next-generation technology and product development, focusing on "Innovation for Purpose" to drive sustained, customer-led growth.

• Craft clear and persuasive "Value Proposition Storylines" for various markets (existing and new), effectively communicating the benefits of Dialight's products and services.

• Adapt and regionalize value propositions to maximize growth potential across all global markets, considering local nuances and demands.

• Partner closely with Sales, Marketing, and Product Marketing teams to define product positioning, pricing models, and go-to-market launch strategies.

• Conduct thorough market research and competitive analysis to inform strategic decisions and identify market opportunities.

• Act as a central liaison between engineering, design, legal, and commercial teams to ensure alignment on product direction, resource allocation, and project timelines.

• Support distributor and channel partner marketing initiatives, including the development of co-marketing programs and essential sales enablement tools.

• Define and monitor key performance indicators (KPIs) and metrics to track product success, financial viability, and overall market impact.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on strategic thinking, market intelligence gathering, and translating that intelligence into actionable product and GTM plans. The role requires a blend of analytical rigor (financial modeling, forecasting) and creative communication (value proposition storylines, feature roadmaps). The cross-functional leadership aspect is critical, as this role must influence without direct authority across multiple departments.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree is required.

• An MBA or an advanced technical degree is highly preferred, indicating a strong preference for advanced business acumen or deep technical understanding relevant to industrial lighting. Experience:

• 10+ years of progressive experience in product management, product strategy, or corporate strategy roles.

• Demonstrated success in defining and executing long-term product visions and market positioning strategies.

• Proven ability to manage product P&L and develop robust financial models for new product lines, including demand forecasting and risk analysis.

• Experience working within B2B industrial or technical markets, particularly those with long sales cycles and a focus on value-based selling.

• Proven track record of driving commercial success through effective cross-functional collaboration and GTM strategy alignment. Required Skills:

• Strategic Vision Development: Ability to conceptualize and articulate a clear, multi-year product strategy aligned with business goals.

• Market Analysis & Intelligence: Expertise in conducting comprehensive market research, competitive analysis, and identifying emerging trends.

• Voice of the Customer (VoC): Skill in gathering, synthesizing, and translating customer needs and feedback into product requirements.

• Financial Modeling & P&L Management: Proficiency in developing ROI models, demand forecasts, and managing product profitability.

• Go-To-Market (GTM) Strategy: Experience in designing and executing effective launch plans, positioning, and pricing strategies.

• Cross-Functional Leadership: Ability to influence and collaborate effectively with diverse teams (Engineering, Sales, Marketing, Legal, Design).

• Value Proposition Development: Skill in crafting compelling narratives that highlight product benefits and differentiate offerings.

• Executive Presence: Exceptional communication and presentation skills to clearly articulate complex strategies to senior leadership and stakeholders.

Preferred Skills:

• Industrial/Technical Market Expertise: Deep understanding of the industrial LED lighting sector or similar technical B2B industries.

• Global Market Acumen: Experience navigating and adapting strategies for different international markets (North America, EMEA, Asia).

• Channel & Partner Marketing: Familiarity with supporting distributor and channel partner initiatives and developing co-marketing materials.

• Product Lifecycle Management: Understanding of the entire product lifecycle from ideation to end-of-life.

• Demand Forecasting Techniques: Advanced methodologies for predicting future market demand.

📝 Enhancement Note: The qualifications emphasize a blend of strategic thinking, analytical prowess, and strong interpersonal skills. The preference for an MBA or advanced technical degree, coupled with 10+ years of experience, positions this as a senior-level role requiring significant strategic and commercial expertise. The emphasis on financial acumen (P&L, ROI, modeling) is particularly important for a strategy role that needs to demonstrate business impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Frameworks: Examples of frameworks used to develop product strategies, market segmentation, and competitive positioning (e.g., Porter's Five Forces, SWOT analysis, Blue Ocean Strategy).

• Market Intelligence Synthesis: Demonstrations of how market research, customer feedback, and competitive analysis were synthesized into actionable insights and strategic recommendations.

• Product Roadmap Development: Visual representations or case studies of product roadmaps, showcasing alignment with strategic goals, feature prioritization, and timeline considerations.

• Financial & ROI Models: Samples of financial projections, demand forecasts, and ROI analyses developed for new product initiatives or strategic investments, highlighting assumptions and outcomes.

• Value Proposition Articulation: Case studies or examples of how compelling value propositions and "storylines" were developed and communicated for specific products or markets.

Process Documentation:

• Strategic Planning Process: Documentation outlining the methodology for developing long-term product strategies, including input gathering (VoC, market data), analysis, and decision-making phases.

• Product Launch Process: A clear workflow for bringing new products to market, detailing cross-functional responsibilities, key milestones, and GTM alignment steps.

• Market Analysis & Reporting Process: A defined process for continuous market monitoring, competitive intelligence gathering, and reporting findings to relevant stakeholders.

• Financial Evaluation Process: Established procedures for developing and validating financial models, ROI calculations, and P&L management for product portfolios.

📝 Enhancement Note: For a Director of Product Strategy role, a portfolio should showcase not just the what but the how. Candidates should be prepared to demonstrate their strategic thinking process, their ability to translate data into actionable plans, and their experience in cross-functional collaboration. The emphasis on financial justification (ROI, P&L) is crucial for a senior strategy role.

💵 Compensation & Benefits

Salary Range: $175,000 - $215,000 annually

Benefits:

• Comprehensive Health Insurance (Medical, Dental, Vision)

• Retirement Savings Plan (e.g., 401(k) with company match)

• Paid Time Off (Vacation, Sick Leave, Holidays)

• Life and Disability Insurance

• Professional Development Opportunities

• Potential for performance-based bonuses or incentives tied to product strategy success and financial targets. Working Hours:

• Standard 40-hour work week, typical for a full-time, on-site role.

• Flexibility may be available depending on business needs and project deadlines, but core hours will likely be expected for collaboration.

📝 Enhancement Note: The salary range provided is competitive for a Director-level Product Strategy role in the New Jersey region, particularly for a specialized industrial/technical market. The benefits package is standard for a senior corporate position. The "On-site" status implies a requirement for consistent physical presence, which is typical for leadership roles requiring significant face-to-face interaction and team engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Industrial LED Lighting Manufacturing & Technology. Dialight is a global leader in this niche, serving demanding industrial environments, which implies a focus on durability, reliability, and performance.

Company Size: Dialight Corporation is a publicly traded company, indicating a significant operational scale. While exact employee numbers aren't provided, its global presence and leadership position suggest a mid-to-large enterprise size, likely with several hundred to over a thousand employees worldwide.

Founded: Dialight was founded in 1938, giving it a long history and deep institutional knowledge in lighting and electronics. This longevity suggests stability and a well-established market presence.

Team Structure:

• The Director of Product Strategy will likely report to a VP of Product Management, Chief Product Officer, or potentially a senior executive in a Commercial or Strategy function.

• This role will operate as a strategic hub, requiring close collaboration with Product Management, Engineering/R&D, Global Sales, Marketing (including Product Marketing), and potentially Finance and Operations teams.

• The team structure within Product Strategy might be lean at the director level, focusing on strategic leadership and analysis, with support from market intelligence or product marketing specialists. Methodology:

• Data-Driven Decision Making: Given the emphasis on financial modeling, forecasting, and ROI, Dialight likely employs a data-driven approach to product development and strategic investment.

• Customer-Centric Innovation: The "Innovation for Purpose" and "Voice of the Customer" aspects highlight a commitment to developing solutions that directly address industrial challenges and customer needs.

• Global Collaboration: Operating across North America, EMEA, and Asia necessitates a methodology that supports international teamwork, communication, and strategic alignment across diverse markets.

• Value-Based Selling Approach: The focus on value-based selling implies a strategic orientation towards understanding customer ROI and demonstrating tangible benefits beyond just product features.

Company Website: https://www.dialight.com/ (Inferred from domain_derived)

📝 Enhancement Note: Dialight's established history and leadership in a specialized industrial sector suggest a company culture that values expertise, reliability, and long-term vision. The Director of Product Strategy role is pivotal in ensuring that this legacy of innovation continues to meet evolving market demands and drive future growth.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership position, a "Director" level role, signifying significant strategic responsibility, decision-making authority, and management potential. It requires a seasoned professional with a proven track record in strategic planning and execution within complex B2B environments.

Reporting Structure: The Director of Product Strategy will likely report to a C-suite executive or a VP-level leader responsible for product or overall commercial strategy. This senior reporting line indicates the strategic importance of the role and direct access to executive decision-making.

Operations Impact: This role has a direct and significant impact on Dialight's revenue and business decisions. By defining the product vision, market positioning, and growth strategies, the Director influences product development investments, market penetration, competitive advantage, and ultimately, the company's financial performance and long-term viability. Decisions made in this role will shape the future product portfolio and market share.

Growth Opportunities:

• Executive Leadership: Potential advancement to VP or C-suite roles in Product Management, Strategy, or Commercial Operations, especially within Dialight or other industrial/technology companies.

• Specialization: Deepening expertise in areas like industrial technology strategy, global market expansion, or specific product line leadership.

• Cross-Functional Leadership: Opportunities to lead larger, more complex strategic initiatives or manage broader departments as experience and impact grow.

• Industry Influence: Becoming a recognized thought leader in industrial lighting technology strategy and GTM execution.

📝 Enhancement Note: This role is a critical stepping stone for individuals aiming for top-tier executive positions. The breadth of responsibility and the direct impact on company strategy provide a strong foundation for career advancement. The emphasis on global markets and industrial sectors offers opportunities for highly specialized expertise.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where face-to-face collaboration, team meetings, and direct interaction with colleagues are prioritized.

Office Location(s): Farmingdale, NJ, offers access to a skilled workforce and is part of the greater New York metropolitan area, providing good infrastructure and connectivity. The company also has a global presence, suggesting potential for travel to other company sites or customer locations.

Workspace Context:

• Collaborative Environment: The on-site nature facilitates spontaneous discussions, team brainstorming sessions, and stronger interpersonal relationships with colleagues across departments.

• Access to Resources: On-site presence typically ensures direct access to internal stakeholders, executive leadership, and company resources necessary for strategic planning and decision-making.

• Structured Operations: While collaborative, the environment is likely structured, reflecting Dialight's long history and position as a corporate entity. This means established processes and communication channels will be in place.

Work Schedule:

• The role is designated as full-time, with a standard 40-hour work week.

• Given the senior strategic nature of the role, there may be an expectation of flexibility to manage critical projects, product launches, or global market demands, which could involve occasional extended hours or weekend work.

📝 Enhancement Note: The on-site requirement suggests Dialight values in-person collaboration for strategic roles, likely to foster stronger team cohesion, quicker decision-making, and more effective cross-functional alignment. For candidates, this means a commitment to a physical workspace and active participation in the office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and cover letter, focusing on experience in product strategy, B2B industrial markets, financial modeling, and GTM execution.

• Hiring Manager Interview: A discussion with the hiring manager to assess your strategic thinking, leadership style, and alignment with the role's core responsibilities. Expect questions about your approach to market analysis, product vision, and cross-functional collaboration.

• Panel Interview(s): Meetings with key stakeholders from Sales, Marketing, Engineering, and potentially executive leadership. These interviews will delve deeper into your experience with specific GTM strategies, product roadmap development, financial acumen, and ability to influence diverse teams.

• Case Study/Presentation: A common component for strategy roles. You may be asked to analyze a market scenario, develop a product strategy, or present a go-to-market plan for a hypothetical or existing product. This assesses your analytical, strategic, and presentation skills.

• Final Executive Interview: A meeting with a senior executive (e.g., CPO, VP of Strategy, CEO) to discuss your overall fit, strategic vision for Dialight, and long-term potential.

Portfolio Review Tips:

• Strategic Narrative: Structure your portfolio to tell a cohesive story of your strategic impact. For each project, clearly articulate the challenge, your strategic approach, the actions taken, and the measurable results (ROI, market share growth, revenue impact).

• Quantifiable Achievements: Use data and metrics extensively. Showcase your ability to develop financial models, forecast demand, and demonstrate ROI. Quantify the impact of your strategic initiatives whenever possible.

• Cross-Functional Collaboration Examples: Highlight instances where you successfully collaborated with sales, marketing, and engineering to achieve product and market objectives.

• Market Analysis & VoC: Include examples of how you gathered market intelligence, understood customer needs, and translated them into strategic product decisions.

• Value Proposition Clarity: Demonstrate your ability to articulate clear, compelling value propositions tailored to specific market segments.

• Tailor to Dialight: Research Dialight's current product lines, markets, and stated strategic goals. Frame your portfolio examples to show how your experience is directly relevant to their challenges and opportunities.

Challenge Preparation:

• GTM Strategy Simulation: Prepare to outline a go-to-market strategy for a new industrial product, considering target markets, channels, pricing, positioning, and launch activities.

• Market Entry Analysis: Be ready to analyze a new market opportunity for Dialight, evaluating its potential, competitive landscape, and strategic approach for entry.

• Product Portfolio Optimization: Prepare to discuss how you would assess and optimize an existing product portfolio to drive growth and profitability.

• Financial Justification: Practice articulating the financial rationale behind strategic investments in product development or market expansion.

📝 Enhancement Note: Given the strategic nature of this role, candidates should expect rigorous assessment of their strategic thinking, analytical skills, and ability to translate strategy into tangible business outcomes. A well-curated portfolio showcasing past successes in similar contexts is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• CRM Systems: Salesforce (likely used for sales pipeline management and customer data, requiring understanding of how product strategy influences CRM usage and data integrity).

• Product Management Software: Tools for roadmap planning and product lifecycle management (e.g., Jira, Aha!, Productboard).

• BI & Analytics Platforms: Tableau, Power BI, or similar for data visualization, dashboard creation, and performance tracking.

• Financial Modeling Software: Microsoft Excel (advanced proficiency required for P&L management, forecasting, and ROI calculations).

• Market Research Tools: Subscription services or databases for industry reports, competitive intelligence, and market trend analysis.

Analytics & Reporting:

• Sales & Marketing Analytics: Tools to track campaign performance, pipeline velocity, customer acquisition cost (CAC), and customer lifetime value (CLTV).

• Product Performance Metrics: Systems to monitor adoption rates, feature usage, customer satisfaction, and product P&L.

• Dashboarding Tools: Proficiency in creating and interpreting dashboards for executive reporting and strategic decision-making.

CRM & Automation:

• Salesforce: Deep understanding of its capabilities for sales forecasting, market segmentation, and customer relationship management.

• Marketing Automation Platforms: HubSpot, Marketo, Pardot (familiarity with how product messaging integrates with marketing campaigns).

• Integration Tools: Understanding of how CRM, ERP, and other business systems integrate to provide a unified view of operations.

📝 Enhancement Note: While this role is strategic, a strong understanding of the technology stack that supports product development, sales, and marketing operations is essential. The ability to leverage data from these systems for strategic decision-making and to communicate effectively with teams that manage these tools will be critical. Proficiency in Excel for financial modeling is a non-negotiable requirement.

👥 Team Culture & Values

Operations Values:

• Strategic Foresight: A proactive mindset focused on anticipating future market shifts and customer needs to guide product development and business strategy.

• Data-Driven Excellence: A commitment to using data, analytics, and financial rigor to inform all strategic decisions and measure impact.

• Customer Centricity: A deep understanding and prioritization of customer needs, ensuring product development and market positioning directly address customer challenges and deliver value.

• Collaborative Innovation: Fostering an environment where cross-functional teams work together seamlessly to bring innovative product solutions to market efficiently.

• Accountability & Ownership: Taking responsibility for the success of the product portfolio and GTM strategies, driving initiatives to completion and delivering measurable results.

Collaboration Style:

• Cross-Functional Integration: A proactive approach to partnering with Sales, Marketing, Engineering, and other departments to ensure alignment and shared goals.

• Influence & Persuasion: The ability to effectively communicate complex strategies and build consensus among stakeholders with diverse perspectives.

• Feedback-Driven Improvement: An openness to constructive feedback from all levels and departments, using it to refine strategies and processes.

• Knowledge Sharing: A willingness to share insights, market intelligence, and strategic frameworks across the organization to elevate collective understanding and capability.

📝 Enhancement Note: Dialight's emphasis on industrial applications and long-term customer relationships likely cultivates a culture that values expertise, reliability, and a methodical approach to innovation. The Director of Product Strategy will need to embody these values while driving forward-looking initiatives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation and ROI: The primary challenge will be to identify and invest in innovative product development while rigorously justifying the return on investment in a capital-intensive industrial market.

• Navigating Global Market Complexity: Developing a unified product strategy that effectively caters to the diverse needs and regulatory environments of North America, EMEA, and Asia.

• Cross-Functional Alignment: Ensuring buy-in and alignment from various departments (Sales, Marketing, Engineering) who may have competing priorities or perspectives.

• Long Sales Cycles: Adapting strategy and GTM efforts to the realities of long sales cycles common in industrial B2B markets, requiring patience and sustained market engagement.

• Rapid Technological Evolution: Keeping pace with advancements in LED technology, smart manufacturing, and IoT integration within industrial settings.

Learning & Development Opportunities:

• Industry Leadership: Opportunities to represent Dialight at industry conferences, shaping discussions around the future of industrial lighting and technology.

• Strategic Portfolio Expansion: Involvement in exploring new market adjacencies or technology platforms for future growth.

• Advanced Financial & Strategic Training: Access to executive education or specialized courses to further hone financial modeling, M&A strategy, or global market analysis skills.

• Mentorship: Potential to mentor junior product professionals or be mentored by senior executives within Dialight.

📝 Enhancement Note: This role presents significant opportunities for professional growth by tackling complex strategic challenges within a leading industrial technology company. The ability to navigate global markets and drive innovation will be key to success and future advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a multi-year product strategy. How do you incorporate market trends, customer feedback, and business objectives?"

• "Walk us through a time you had to make a difficult strategic trade-off regarding product investment or roadmap prioritization. What was your rationale, and what was the outcome?"

• "How do you approach competitive analysis in an industrial market, and how do you translate that into actionable product differentiation strategies?"

• "Explain your methodology for developing ROI models and demand forecasts for new product lines. What are the key assumptions you consider?" Company & Culture Questions:

• "Based on your understanding of Dialight, what do you see as our biggest strategic opportunities or challenges in the next 3-5 years?"

• "How would you foster collaboration between Product Strategy, Sales, and Engineering to ensure alignment on product vision and execution?"

• "Describe a time you had to influence senior leadership to adopt a new strategic direction. What was your approach, and what was the result?"

• "How do you measure the success of a product strategy, and what KPIs would you prioritize for Dialight's industrial LED lighting portfolio?" Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation around key strategic initiatives. For each, clearly define the problem/opportunity, your strategic approach, the key decisions made, the cross-functional efforts involved, and the quantifiable results (financial, market share, customer impact).

• Data Visualization: Use clear charts and graphs to illustrate market data, financial projections, and performance metrics. Ensure your ROI calculations are transparent and well-supported.

• Storytelling: Frame your experience as a narrative. Highlight your role, the challenges you overcame, and the strategic thinking that led to successful outcomes.

• Dialight Relevance: Explicitly connect your past experiences and skills to Dialight's specific industry, products, and stated strategic goals. Demonstrate how you can add immediate value.

• Conciseness: Be prepared to present your key achievements within a set timeframe, focusing on the most impactful examples.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic depth, analytical rigor, and strong leadership capabilities. Candidates should be ready to articulate their thought processes and back up their claims with concrete examples and quantifiable results.

📌 Application Steps

To apply for this Director of Product Strategy position:

• Submit your application through the ADP recruitment portal link provided.

• Portfolio Customization: Curate your professional portfolio to highlight 2-3 key projects that best showcase your experience in product strategy development, market analysis, financial modeling (ROI, forecasting), and GTM execution, particularly within industrial or B2B technical markets. Ensure each case study clearly outlines the challenge, your strategic approach, and measurable outcomes.

• Resume Optimization: Tailor your resume to emphasize keywords relevant to product strategy, GTM, B2B marketing, financial analysis, and cross-functional leadership. Quantify your achievements with data and metrics wherever possible, especially those related to revenue growth, cost reduction, or market share impact.

• Interview Preparation: Practice articulating your strategic frameworks, market analysis methodologies, and GTM planning processes. Prepare to discuss specific examples from your portfolio, focusing on how you drove business results and influenced stakeholders. Research Dialight's current product offerings, market position, and recent company news.

• Company Research: Gain a deep understanding of Dialight's mission, values, target industries, and competitive landscape. Identify potential strategic opportunities and challenges facing the company that you can discuss during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.