Director, Loan Pricing & Product Strategy – Consumer Lending

📍 Job Overview

Job Title: Director, Loan Pricing & Product Strategy – Consumer Lending

Company: BECU

Location: Remote, WA (with hybrid expectations for WA residents near Tukwila HQ)

Job Type: Full time

Category: Revenue Operations / Product Strategy / Financial Services Operations

Date Posted: November 3, 2026

Experience Level: 8-10+ Years

Remote Status: Remote (with hybrid requirement for WA residents)

🚀 Role Summary

• Drive strategic product leadership and innovative pricing strategies for BECU's consumer lending portfolio, directly impacting revenue growth and member value.

• Oversee the vision, strategy, and delivery of the product roadmap for key consumer lending products, including personal loans and personal lines of credit, through data-driven product management.

• Manage the financial performance of the consumer loan portfolio, including P&L responsibility, and collaborate closely with Treasury and Finance on critical financial modeling and risk assessment.

• Provide strong people leadership, mentoring and developing a team of professionals to foster a culture of innovation, collaboration, and continuous improvement within the operations and product teams.

📝 Enhancement Note: This role is a hybrid of Product Management and Financial Operations, with a strong emphasis on data-driven decision-making and strategic financial planning. The "Revenue Operations" aspect is inherent in the focus on pricing, P&L management, and driving portfolio growth, which directly impacts the company's top line. The role requires a blend of analytical rigor, strategic foresight, and people leadership.

📈 Primary Responsibilities

• Lead Consumer Lending Pricing Strategy: Act as the subject-matter expert for product pricing within Consumer Lending, supporting financial analysis, developing profitability models, and informing strategic pricing decisions.

• Develop Strategic Pricing Recommendations: Formulate and present product and pricing recommendations that are tightly aligned with BECU's overall strategic, financial, and growth objectives.

• Manage Financial Performance: Oversee the Profit & Loss (P&L) for the Consumer Loan portfolio, actively working to achieve business plan targets and drive loan balance and membership growth.

• Partner on Financial Planning & Risk: Collaborate with Treasury and Finance teams to validate key assumptions for asset/liability management, interest rate risk scenarios, and funds transfer pricing, ensuring financial stability and strategic alignment.

• Shape Product Vision and Roadmaps: Define and manage the overarching vision, strategy, and detailed roadmap for complex consumer lending products, setting high-level priorities to achieve BECU's long-term goals.

• Identify Member and Product Opportunities: Evaluate market feedback, competitive intelligence, and member needs to identify new product opportunities and enhancements, integrating these findings into long-term strategies.

• Drive Product Development Lifecycle: Ensure a seamless flow from research and concept development through prioritization and successful delivery of products and services that enhance BECU's capabilities and member engagement.

• Own Product Goals and Priorities: Be accountable for achieving portfolio and product goals and priorities, ensuring all initiatives are strategically aligned with organizational objectives.

• Evolve Product Strategies: Continuously analyze insights and lessons learned to refine product vision, priorities, and roadmaps, fostering a cycle of continuous improvement.

• Identify Competitive Opportunities: Provide thought leadership on market trends, competitive landscapes, and evolving tools/strategies to enhance member engagement and product competitiveness.

• Partner on Marketing Initiatives: Collaborate closely with the Marketing team to ensure product marketing efforts are informed by marketplace dynamics and industry evolution.

• Develop Market Growth Strategies: Identify, quantify, and recommend strategies to capitalize on market opportunities, addressing product penetration gaps geographically and across member segments.

• Champion Member-Centered Design: Partner with User Experience and Design teams to conduct discovery and research that informs meaningful, member-centric experience journeys.

• Build Strategic Partnerships: Identify and cultivate relationships with industry partners and internal collaborators to bring product strategies and initiatives to fruition.

• Measure Product Success: Define, monitor, and analyze key metrics to track product and capability success, using data insights for continuous improvement.

• Provide Organizational Leadership: Mentor and guide professionals at all levels, facilitating information sharing and fostering a collaborative team environment.

• Coach and Develop Talent: Deliver ongoing coaching, mentoring, and training to individuals and teams to support their professional growth and development.

• Support Performance and Career Growth: Conduct regular performance reviews, providing feedback on goals and competencies to support individual career development.

📝 Enhancement Note: The responsibilities clearly indicate a strategic leadership role that bridges product management, financial analysis, and operational execution within the consumer lending space. The emphasis on P&L, asset/liability management, and funds transfer pricing highlights the critical financial operations component of this role.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree or equivalent work experience in a business, finance, economics, or related discipline.

• Advanced degree (e.g., MBA, Master's in Finance) is desired. Experience:

• Minimum 8 years of progressive experience in product management, product pricing, financial analysis, or a related finance discipline within the financial services industry.

• Minimum 5 years of direct people leadership experience, with a proven track record of developing and mentoring teams.

• Substantial experience working with consumer lending products such as Personal Loans, Personal Lines of Credit, Credit Cards, Auto Loans, or Mortgages. Required Skills:

• Product Strategy & Management: Proven ability to develop and execute comprehensive product strategies and roadmaps, with deep understanding of the product development lifecycle.

• Loan Pricing & Financial Modeling: Expertise in developing and implementing pricing strategies, creating profitability models, and performing detailed financial analysis for lending products.

• Financial Analysis & Reporting: Strong analytical skills with the ability to interpret complex financial data, manage P&L statements, and understand drivers of ROI/ROA.

• People Leadership & Mentorship: Demonstrated experience in leading, coaching, and developing teams, fostering a positive and high-performing work environment.

• Cross-functional Collaboration: Ability to effectively partner with diverse teams including Treasury, Finance, Marketing, User Experience, and Design to achieve strategic objectives.

• Data Analysis & Hypothesis Generation: Proficient in leveraging various data sources to form hypotheses, build strategies, and drive data-informed decision-making.

Preferred Skills:

• Consumer Lending Expertise: In-depth knowledge of various consumer lending products, their market dynamics, and operational considerations.

• Asset/Liability Management (ALM) & Interest Rate Risk (IRR): Understanding of ALM principles, interest rate risk scenarios, and their impact on lending portfolios.

• Funds Transfer Pricing (FTP): Familiarity with FTP methodologies and their role in portfolio profitability.

• Market Intelligence & Competitive Analysis: Ability to gather, analyze, and synthesize market and competitive data to inform product and pricing strategies.

• Vendor Management: Experience managing relationships with external vendors and partners.

• Member-Centered Design Principles: Understanding and application of user-centered design methodologies to enhance member experiences.

📝 Enhancement Note: The qualifications emphasize a blend of strategic product acumen, deep financial expertise relevant to lending operations, and strong leadership capabilities. The "8 years of product management, product pricing, finance" combined with "5 years of people leader experience" clearly positions this as a senior-level role requiring significant operational and strategic depth.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Strategy & Roadmap Examples: Showcase examples of strategic product plans developed, including market analysis, competitive positioning, and long-term vision.

• Pricing Strategy Case Studies: Present case studies demonstrating the development and successful implementation of loan pricing strategies, highlighting the analytical approach and resulting financial impact.

• Financial Performance Analysis: Include examples of how you've managed product P&L, analyzed financial drivers (e.g., loan balance growth, member acquisition), and presented findings to stakeholders.

• Cross-functional Project Leadership: Provide evidence of leading complex, cross-functional initiatives from concept to launch, demonstrating collaboration and project management skills.

• Data-Driven Decision Making: Showcase instances where you've used data analytics to identify opportunities, solve problems, and inform strategic product or pricing decisions.

Process Documentation:

• Product Development Workflow: Evidence of structured product development processes, from ideation and research to prioritization, launch, and post-launch analysis.

• Pricing Strategy Framework: Documentation outlining your approach to developing and iterating on pricing strategies, including risk assessment and profitability modeling.

• Performance Monitoring & Reporting: Examples of how you establish and track key performance indicators (KPIs) for products and portfolios, and how these insights feed back into strategy.

• Collaboration Protocols: Documentation or examples of how you facilitate collaboration across departments (e.g., Treasury, Finance, Marketing, UX) to ensure alignment and efficient execution.

📝 Enhancement Note: For a role at this level, a portfolio showcasing strategic thinking, analytical rigor, and successful product/pricing implementation is crucial. The emphasis should be on demonstrating quantifiable impact and a structured approach to product and financial operations management.

💵 Compensation & Benefits

Salary Range:

• Target Pay Range: $199,300.00 - $243,800.00 annually.

• Full Pay Range: $155,200.00 - $288,000.00 annually.

• Note: Compensation is determined by relevant job-related skills, experience, and education. Incentive compensation is available and performance-based.

Benefits:

• Retirement Savings:

  • 401(k) Company Match (up to 3%)
  • 4% annual contribution to your 401(k) by BECU

• Health & Wellness:

  • Medical, Dental, and Vision Insurance (with family contributions available)

• Time Off:

  • Generous Paid Time Off (PTO) Program
  • PTO Exchange Program

• Professional Development:

  • Tuition Reimbursement Program

• Community Engagement:

  • BECU Cares volunteer time off

  • Donation match program Working Hours:

• Standard full-time hours, likely 40 hours per week. The role's strategic nature may require flexibility to meet business needs, especially during critical project phases or financial reporting periods.

📝 Enhancement Note: The provided salary range is comprehensive and competitive for a Director-level role in the financial services industry, especially in a high cost-of-living area like Washington. The benefits package is robust, reflecting a strong commitment to employee well-being and financial security. The salary estimate is based on the provided range and general market data for Director-level finance and product strategy roles in the US financial sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Credit Union / Financial Services (Consumer Lending)

Company Size: BECU is a large credit union, with over 1.5 million members and over $30 billion in managed assets, indicating a significant operational scale and market presence.

Founded: 1935. This long history signifies stability and a deep-rooted "people helping people" philosophy.

Team Structure:

• The role sits within the Consumer Lending product management team.

• Close collaboration is expected with Treasury, Finance, Marketing, User Experience, and Design departments.

• The Director will lead a team, implying a direct reporting structure for individual contributors focused on product management and/or financial analysis within consumer lending.

• The reporting line is likely to a VP or SVP level within the Consumer Lending or Product organization. Methodology:

• Data-Driven Decision Making: Emphasis on using data analytics, market intelligence, and member feedback to inform product and pricing strategies.

• Member-Centricity: A core philosophy of "people helping people" drives a focus on delivering exceptional member value and experience.

• Strategic Planning & Execution: A structured approach to developing long-term visions, roadmaps, and executing initiatives to achieve organizational objectives.

• Collaboration & Partnership: Strong emphasis on working cross-functionally to achieve shared goals and leverage expertise across the organization.

• Continuous Improvement: A commitment to evolving strategies and processes based on performance insights and market changes.

Company Website: https://www.becu.org/

📝 Enhancement Note: BECU's culture is distinct from traditional banks, emphasizing member well-being and community impact. This "people helping people" ethos is a critical differentiator and influences decision-making at all levels, including product strategy and pricing. Understanding this philosophy is key for candidates.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role (Director level), signifying significant responsibility for strategic direction, financial oversight, and team management within the consumer lending product domain. It requires a blend of deep functional expertise and broad strategic perspective.

Reporting Structure: The Director will report to a senior executive (likely VP or SVP level) within Consumer Lending or Product Development. They will, in turn, manage a team of product managers, analysts, or strategists. This structure allows for direct influence on strategic decisions while also building leadership capabilities.

Operations Impact: The role has a direct and significant impact on BECU's financial health and member relationships.

• Revenue Generation: Through strategic loan pricing and product development, the Director directly influences revenue streams.

• Portfolio Health: Management of P&L and risk assessment ensures the sustainability and profitability of the consumer lending portfolio.

• Member Value: Developing competitive products and pricing enhances member satisfaction, loyalty, and engagement, aligning with BECU's core mission.

• Strategic Alignment: Ensuring consumer lending products support BECU's broader business and technology transformation goals.

Growth Opportunities:

• Leadership Advancement: Potential to move into VP or SVP roles within Product, Finance, or broader Consumer Lending divisions.

• Strategic Influence Expansion: Opportunity to take on broader responsibilities, influencing strategy across multiple lending verticals or product lines.

• Industry Expertise Deepening: Continued development in specialized areas like advanced pricing analytics, digital lending innovation, or financial risk management.

• Cross-Functional Leadership: Potential to lead larger, more complex cross-functional initiatives or even transition into general management roles.

• Mentorship & Development: Opportunity to grow as a leader by developing talent and shaping the future of the operations and product teams at BECU.

📝 Enhancement Note: The Director role is a pivotal point for career progression, offering a clear path to executive leadership within a member-focused financial institution. The combination of strategic, financial, and people leadership responsibilities provides a well-rounded development experience.

🌐 Work Environment

Office Type: This role is designated as remote, with a hybrid expectation for employees residing within a commutable distance to BECU's Tukwila Headquarters (TFC). This suggests a flexible work model that balances remote autonomy with in-person collaboration.

Office Location(s): Primarily remote within approved states (WA, OR, ID, CA, AZ, TX, NC, SC, GA, or VA). WA residents within commuting distance to Tukwila HQ are expected to be in the office on Tuesdays and Wednesdays.

Workspace Context:

• Hybrid Collaboration: For WA-based employees, Tuesdays and Wednesdays at HQ will likely involve team meetings, strategic planning sessions, and collaborative work to foster stronger team cohesion and idea exchange.

• Remote Autonomy: Outside of the required in-office days (for WA residents), the role offers the flexibility of remote work, allowing for focused individual work, data analysis, and strategic planning in a personalized environment.

• Technology & Tools: Access to BECU's technology stack, including analytical tools, CRM systems, and communication platforms, will be essential for effective remote and hybrid collaboration.

• Team Interaction: Regular virtual meetings, project management tools, and communication channels will be critical for maintaining strong connections with the team and cross-functional partners.

Work Schedule: Typically 40 hours per week. While remote, adherence to standard business hours is expected, with potential for flexibility to accommodate project deadlines, cross-time zone collaboration, and urgent financial matters.

📝 Enhancement Note: The hybrid model for WA residents is a key detail, indicating a deliberate effort to balance the benefits of remote work with the advantages of in-person collaboration for strategic roles. Candidates should be prepared for this blended approach if located in Washington.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications for minimum qualifications and alignment with core requirements.

• Hiring Manager Interview: A deep dive into your experience with product strategy, loan pricing, financial analysis, and people leadership. Expect behavioral questions and scenarios related to managing portfolios and teams.

• Cross-functional Stakeholder Interviews: Interviews with key partners from Treasury, Finance, Marketing, and potentially UX/Design to assess collaboration skills and strategic alignment.

• Team/Peer Interviews: Meeting with potential direct reports or peers to evaluate cultural fit and leadership style.

• Executive Interview: A final discussion with a senior leader (VP/SVP) to assess strategic vision, leadership potential, and overall fit with BECU's mission.

Portfolio Review Tips:

• Structure for Impact: Organize your portfolio to clearly showcase your strategic thinking, analytical capabilities, and leadership achievements. Use case studies to demonstrate problem-solving and quantifiable results.

• Quantify Achievements: For each project or initiative, highlight the specific metrics improved (e.g., increased loan volume by X%, improved portfolio profitability by Y%, reduced pricing errors by Z%).

• Showcase Pricing Strategy: Include detailed examples of how you developed and implemented pricing strategies. Explain the analytical framework, the data used, the assumptions made, and the outcomes.

• Demonstrate Leadership: Provide examples of how you've led teams, mentored individuals, and fostered a collaborative environment. Highlight any team successes or development initiatives.

• Tailor to BECU: Research BECU's current consumer lending products, market position, and strategic priorities. Frame your portfolio examples to demonstrate how your skills and experience can directly address their needs and challenges.

• Focus on Financial Acumen: Given the role's emphasis on P&L, ALM, and FTP, ensure your portfolio highlights your financial modeling, analysis, and reporting capabilities within a lending context.

Challenge Preparation:

• Case Study: Be prepared for a case study focused on a consumer lending product strategy or pricing challenge. This might involve analyzing market data, developing a pricing recommendation, or outlining a product roadmap. Practice structuring your analysis, making assumptions, and clearly articulating your recommendations.

• Financial Scenario: You may be asked to walk through a financial scenario related to interest rate risk or portfolio performance, demonstrating your understanding of key financial concepts and your ability to translate them into strategic actions.

• Leadership Scenarios: Prepare for questions about how you handle team conflicts, motivate employees, and develop talent. Use the STAR method (Situation, Task, Action, Result) to structure your responses.

📝 Enhancement Note: The interview process is designed to thoroughly assess strategic thinking, financial acumen, leadership, and cultural fit. A well-prepared portfolio that directly addresses the core responsibilities of loan pricing, product strategy, and financial management will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• CRM: Salesforce (likely used for member data, pipeline tracking, and sales enablement, though the core product management may use other specialized CRM functionalities).

• Product Management Platforms: Tools like Jira, Confluence, Aha!, or Productboard for roadmap planning, backlog management, and feature prioritization.

• Data Analysis & BI Tools: Tableau, Power BI, Looker, or similar for creating dashboards, analyzing trends, and generating reports on product performance and member behavior.

• Spreadsheet Software: Advanced proficiency in Microsoft Excel or Google Sheets for financial modeling, data manipulation, and scenario analysis.

Analytics & Reporting:

• Financial Planning & Analysis (FP&A) Tools: Systems used by Treasury and Finance for budgeting, forecasting, and P&L management.

• Data Warehousing/Lake: Access to data from sources like Snowflake, Redshift, or internal data warehouses for comprehensive analysis.

• Statistical Software: Potentially R, Python (with libraries like Pandas, NumPy), or SAS for advanced statistical analysis, hypothesis testing, and predictive modeling.

CRM & Automation:

• Marketing Automation Platforms: Eloqua, Marketo, or similar, used in collaboration with Marketing for product launch campaigns and member communications.

• Loan Origination Systems (LOS): Familiarity with systems used in the consumer lending process (e.g., Ellie Mae, MeridianLink, or proprietary systems) to understand operational workflows and data inputs.

• Integration Platforms: Understanding of how various systems connect to ensure data integrity and seamless workflow execution.

📝 Enhancement Note: Proficiency in financial modeling tools, BI platforms, and data analysis software is paramount. Familiarity with CRM and product management tools will facilitate collaboration and execution. While specific LOS knowledge isn't explicitly required, understanding the lending lifecycle is essential.

👥 Team Culture & Values

Operations Values:

• Member-Centricity: A foundational value that drives all decisions, ensuring products and pricing deliver tangible member value and support their financial well-being.

• Integrity & Trust: Upholding the highest ethical standards in financial dealings, pricing, and member interactions, crucial for a credit union.

• Collaboration & Teamwork: A strong emphasis on "people helping people" extends to internal collaboration, fostering a supportive environment where teams work together to achieve common goals.

• Innovation & Continuous Improvement: Encouraging new ideas, embracing technology transformation, and constantly seeking ways to optimize processes, products, and member experiences.

• Purpose-Driven Impact: Focusing on making a real difference in the lives of members and communities, beyond just profit.

Collaboration Style:

• Cross-Functional Integration: BECU promotes a highly collaborative environment where different departments (Product, Finance, Treasury, Marketing, UX, IT) work synergistically.

• Data-Informed Dialogue: Discussions are expected to be grounded in data and analysis, fostering constructive debate and alignment on strategic decisions.

• Open Communication: Encouraging transparency and open sharing of insights, challenges, and best practices across teams.

• Mentorship & Knowledge Sharing: A culture where experienced professionals actively mentor others, facilitating skill development and best practice dissemination.

📝 Enhancement Note: The "people helping people" philosophy is not just a slogan but a guiding principle that permeates BECU's culture. Candidates should demonstrate an understanding and alignment with this value, particularly in how it influences strategic decisions like pricing and product development.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Profitability and Member Value: The core challenge will be developing pricing and product strategies that are both financially sound for BECU and perceived as highly valuable and fair by members.

• Navigating a Dynamic Financial Market: Keeping pace with evolving interest rate environments, regulatory changes, and competitive pressures in consumer lending requires constant vigilance and strategic adaptation.

• Driving Digital Transformation: Contributing to BECU's broader business and technology transformation initiatives within the consumer lending space, which may involve integrating new technologies or optimizing digital customer journeys.

• Managing Complex Stakeholder Needs: Aligning diverse stakeholder interests (e.g., Finance, Risk, Marketing, Member Experience) on product and pricing decisions.

• Leading Through Change: Guiding a team through periods of organizational change and strategic shifts.

Learning & Development Opportunities:

• Advanced Financial Analytics: Opportunities to deepen expertise in areas like ALM, IRR, FTP, and advanced statistical modeling for pricing and risk.

• Product Innovation & Strategy: Exposure to cutting-edge product development methodologies and strategic planning frameworks within the financial services sector.

• Digital Lending Technologies: Learning about and potentially implementing new technologies that enhance the consumer lending experience and operational efficiency.

• Leadership Development Programs: BECU offers programs focused on enhancing leadership skills, strategic thinking, and people management.

• Industry Conferences & Training: Opportunities to attend relevant financial services and product management conferences to stay abreast of industry trends and best practices.

📝 Enhancement Note: This role offers significant opportunities for professional growth by tackling complex challenges in a dynamic financial environment, while also providing structured learning and development pathways.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a new pricing strategy for personal loans in a rising interest rate environment, considering both member value and portfolio profitability?"

• "Describe a time you had to balance competing priorities from different departments (e.g., Finance vs. Marketing) when launching a new lending product. How did you achieve alignment?"

• "Walk me through your process for identifying and quantifying a new product opportunity in the consumer lending space."

• "How do you ensure your product roadmap remains aligned with broader organizational strategic objectives, especially during periods of transformation?" Company & Culture Questions:

• "What does BECU's 'people helping people' philosophy mean to you, and how would you incorporate it into your role as Director of Loan Pricing and Product Strategy?"

• "Describe your experience working in a credit union or member-focused financial institution. What are the key differences compared to a traditional bank?"

• "How do you foster a culture of innovation and continuous improvement within your team?"

• "How do you measure the success of your team and individual contributors?" Portfolio Presentation Strategy:

• Start with the "Why": Begin by clearly articulating the business problem or opportunity your portfolio example addresses.

• Showcase the Process: Detail your strategic approach, analytical methods, and the steps you took to develop solutions.

• Highlight Collaboration: Explain how you partnered with other teams and stakeholders.

• Quantify the Impact: Present clear, data-backed results, focusing on improvements in revenue, profitability, member satisfaction, or operational efficiency.

• Connect to BECU: Explicitly draw parallels between your experience and BECU's specific needs and strategic goals. For example, if you present a pricing case study, explain how it would apply to BECU's personal loan portfolio.

• Be Prepared for Q&A: Anticipate detailed questions about your methodology, assumptions, and decision-making process.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strategic mindset, strong analytical and financial acumen, effective leadership, and a genuine understanding of BECU's member-centric culture. Using specific examples from your portfolio will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Workday portal at the provided URL.

• Tailor your Resume: Highlight keywords and experience directly related to consumer lending, loan pricing, product strategy, financial analysis, P&L management, and people leadership. Quantify achievements wherever possible.

• Prepare Your Portfolio: Curate 2-3 key projects that best showcase your strategic thinking, analytical rigor, pricing development, product roadmap creation, and leadership impact. Focus on quantifiable results and alignment with financial operations principles.

• Research BECU: Deeply understand BECU's mission, values, consumer lending products, and current strategic initiatives. Be prepared to articulate how your experience aligns with their "people helping people" philosophy.

• Practice Interview Responses: Prepare to answer behavioral and situational questions using the STAR method, with a focus on demonstrating your strategic, analytical, and leadership capabilities. Practice articulating your portfolio examples clearly and concisely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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