Digital Marketing Designer

📍 Job Overview

Job Title: Digital Marketing Designer

Company: Horizon Group USA

Location: Remote in U.S. (EST Time Zone) or Hybrid in New Providence, NJ

Job Type: FULL_TIME

Category: Marketing & Creative Design

Date Posted: November 03, 2026

Experience Level: 0-2 Years

🚀 Role Summary

• Design and execute visually compelling digital assets for Horizon Group USA's direct-to-consumer (DTC) Shopify website, enhancing user experience and driving engagement.

• Develop creative and responsive email marketing graphics and promotional layouts in close collaboration with the marketing team to support campaign objectives.

• Create specialized digital commerce content for key retail partners, including Amazon A+ Content and Walmart Brand Shops, to optimize product visibility and conversion rates.

• Ensure brand consistency and accuracy across all digital touchpoints by meticulously adapting brand and licensed property guidelines for various digital assets.

• Support the creation of social media graphics and other marketing design projects as required, contributing to broader marketing initiatives.

📝 Enhancement Note: While this role is primarily design-focused, the emphasis on DTC Shopify, e-commerce content, and retail partner platforms like Amazon and Walmart indicates a strong connection to Go-To-Market (GTM) operations. The designer will be a key contributor to the visual execution of GTM strategies, directly impacting online sales and brand perception. Understanding GTM principles will be beneficial for this role.

📈 Primary Responsibilities

• Design and update creative assets for the DTC Shopify website, including homepage and promotional banners, landing pages, collection pages, product page graphics, and seasonal campaigns.

• Prepare accurate, responsive-ready assets using supplied Shopify theme requirements, image dimensions, file formats, and mobile/desktop design specifications to ensure optimal display across devices.

• Create engaging email marketing graphics, promotional layouts, and campaign assets in collaboration with the marketing team, aligning visual elements with campaign messaging and goals.

• Develop digital commerce creative for retail partners, such as Amazon A+ Content, Amazon Brand Stores, Walmart Brand Shops, product listing images, and advertising banners, to enhance online product presentations.

• Adapt approved brand and licensed-property guidelines across all digital assets, ensuring strict accuracy in product details, copy, and visual execution to maintain brand integrity.

• Collaborate effectively with marketing, e-commerce, content, and web development teams to deliver organized, production-ready files and efficiently implement feedback.

• Review published assets across desktop and mobile experiences for visual consistency, correct sizing, readability, and overall quality, ensuring a polished online presence.

• Support occasional presentations, social media, and other marketing design projects as priorities require, demonstrating flexibility and broad design capabilities.

📝 Enhancement Note: The responsibilities clearly indicate a need for meticulous attention to detail in asset preparation and adherence to platform-specific specifications (Shopify, Amazon, Walmart). This requires not just creative design skills but also an understanding of digital asset management and e-commerce platform requirements, which are core components of GTM operations.

🎓 Skills & Qualifications

Education: While formal education is not explicitly stated, a strong portfolio is emphasized, suggesting that practical experience and demonstrated skill are valued over specific degrees. Candidates with relevant coursework in graphic design, digital media, or a related field are likely to have a strong foundation.

Experience: 1-2 years of relevant digital design experience is preferred. Candidates with strong portfolios, including recent graduates and those with internship, freelance, or professional experience creating digital commerce assets, are encouraged to apply.

Required Skills:

• Proven proficiency in the Adobe Design Suite, specifically Photoshop and Illustrator, for creating and editing digital assets.

• Strong foundational skills in typography, composition, image editing, and digital layout design.

• Demonstrated ability to follow specific design specifications, export optimized files for web and e-commerce, and manage multiple project deadlines.

• Experience or demonstrated ability to thoughtfully use AI-assisted tools to support concept exploration, image editing, and asset variations, with a critical eye for output accuracy and brand consistency.

• Excellent attention to detail, organizational skills, and clear communication abilities.

• Ability to incorporate constructive feedback effectively into design iterations. Preferred Skills:

• Hands-on digital commerce design experience for an online store, DTC website, or major retail platform (e.g., Amazon, Walmart).

• Familiarity with designing within Shopify themes, understanding Shopify image sizing, responsive layouts, and specific asset specifications.

• Experience with Mailchimp or similar email marketing platforms and knowledge of email marketing design best practices.

• Specific experience designing Amazon A+ Content, Amazon Brand Stores, and product detail page creative.

• Experience with Walmart.com content, consumer products, or working with licensed brands.

📝 Enhancement Note: The emphasis on a strong portfolio, even for recent graduates, highlights the practical, results-oriented nature of design roles in e-commerce. The mention of AI tools suggests a forward-thinking approach to design processes, which is increasingly relevant in operations roles focused on efficiency and innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing hands-on digital commerce design work. This should include examples from an online store, DTC website, or major retail platforms like Amazon or Walmart.

• The portfolio should clearly demonstrate proficiency in creating assets such as website banners, landing pages, product graphics, and email marketing components.

• Projects should highlight an understanding of responsive design principles and the ability to adapt designs for various screen sizes and platforms.

• Evidence of adhering to brand guidelines and adapting approved content for specific retail partner requirements (e.g., Amazon A+ Content specifications) is crucial.

• Showcase examples of optimized file preparation for web use, demonstrating an understanding of file formats, sizing, and resolution for digital applications. Process Documentation:

• While not explicitly a "process documentation" role in the traditional operations sense, the ability to follow design specifications, export files according to requirements, and implement feedback demonstrates an understanding of structured design workflows.

• Candidates should be prepared to discuss how they manage their design process, from initial concept to final asset delivery, including any steps taken to ensure accuracy and quality control.

• The role implies a need to understand and work within established systems and themes (e.g., Shopify themes), requiring an aptitude for learning and adhering to system-defined processes.

📝 Enhancement Note: For a design role supporting GTM operations, the portfolio is the primary "process and systems" demonstration. It needs to visually represent the candidate's ability to execute within specific platform constraints and brand frameworks, which are critical operational considerations for e-commerce and digital marketing.

💵 Compensation & Benefits

Salary Range: $55,000 - $60,000 USD per year.

Benefits:

• While specific benefits are not detailed in the provided information, typical offerings for full-time employees in the U.S. often include:

  • Health, Dental, and Vision Insurance

  • Paid Time Off (PTO) and Holidays

  • Retirement Savings Plan (e.g., 401(k))

  • Potential for professional development and training opportunities.

  • Employee discounts on company products. Working Hours: 40 hours per week. Candidates working remotely must be willing and able to work a full Eastern Standard Time (EST) schedule to align with team collaboration and business operations.

📝 Enhancement Note: The salary range provided is typical for a Digital Marketing Designer with 0-2 years of experience in the U.S. market. The requirement to work an EST schedule for remote employees is a common operational consideration to ensure synchronous communication and workflow within the team, especially for roles that require close collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Products, Arts & Crafts, Educational Toys, DIY Kits. Horizon Group USA has deep roots in the craft industry, dating back to 1912, and focuses on creating trend-driven DIY and educational activity kits.

Company Size: While not explicitly stated, the use of ADP Workforce Now for recruitment suggests a medium to large-sized organization. The "growing direct-to-consumer (DTC) Shopify website and digital retail channels" indicates a dynamic and expanding business unit.

Founded: 1912, highlighting a long-standing history and established presence in its industry.

Team Structure:

• The Digital Marketing Designer will likely be part of a broader Marketing or E-commerce team.

• Collaboration is expected with marketing, e-commerce, content, and web development partners, indicating a cross-functional team environment.

• The reporting structure will likely involve a Marketing Manager or E-commerce Lead. Methodology:

• The company emphasizes creativity, imagination, exploration, and self-expression as core values.

• The focus on DTC and digital retail channels suggests a data-informed approach to marketing and sales, where design plays a crucial role in driving online performance.

• The mention of adapting brand and licensed-property guidelines indicates a structured approach to brand management and compliance.

Company Website: https://horizongroupusa.com/

📝 Enhancement Note: Horizon Group USA's long history and focus on creativity suggest a company culture that values both tradition and innovation. The expansion into DTC and digital retail implies an evolving operational focus, where design is critical for translating creative products into successful online commercial experiences.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior designer position (0-2 years experience). It serves as a foundational role within the digital marketing and e-commerce operations, providing hands-on experience with core digital asset creation and platform-specific design requirements.

Reporting Structure: The role will likely report to a Marketing Manager, E-commerce Manager, or a Senior Designer, providing direct guidance and oversight. Collaboration will be with various cross-functional teams, offering exposure to different aspects of the GTM and e-commerce operations.

Operations Impact: The designer's work directly impacts the company's online revenue and brand perception. By creating engaging website graphics, effective email campaigns, and compelling e-commerce content, the designer contributes to:

• Increased website traffic and user engagement.

• Higher conversion rates on the DTC Shopify site.

• Improved product visibility and sales on retail platforms like Amazon and Walmart.

• Enhanced brand recognition and customer loyalty. Growth Opportunities:

• Skill Specialization: Deepen expertise in specific e-commerce platforms like Shopify, or specialize in areas like Amazon A+ Content design, email marketing design, or responsive web design.

• Broader Design Responsibilities: Take on more complex design projects, lead design for specific campaigns, or transition into a Senior Designer role.

• Cross-Functional Exposure: Gain a deeper understanding of marketing strategy, e-commerce operations, and web development through collaboration, potentially leading to roles in digital marketing coordination or e-commerce management.

• Brand Management: Develop a strong understanding of brand strategy and licensed property management within a consumer goods context.

📝 Enhancement Note: This role offers a clear path for growth within the digital marketing and e-commerce operations space. Success here can lead to increased responsibility in visual merchandising, campaign execution, and potentially even contributing to the strategic aspects of digital GTM planning.

🌐 Work Environment

Office Type: The company offers a choice between fully remote (within the U.S., EST time zone) or a hybrid model in New Providence, NJ. This flexibility caters to different working style preferences.

Office Location(s):

• Remote: Available for candidates across the U.S. (excluding specific states: Alabama, California, Ohio, Kentucky, Louisiana, and West Virginia), requiring adherence to an EST schedule.

• Hybrid: Located in New Providence, NJ, offering a physical workspace for those who prefer an office environment. Workspace Context:

• Remote: Requires self-discipline and effective communication tools to stay connected with the team. Access to necessary design software and a reliable internet connection are crucial.

• Hybrid: Likely offers a collaborative office space, providing opportunities for in-person brainstorming, team meetings, and direct interaction with colleagues.

• The company's focus on creativity suggests an environment that encourages innovative thinking and visual exploration.

• Collaboration with marketing, e-commerce, and web development teams implies a dynamic, project-oriented atmosphere.

Work Schedule: A standard 40-hour work week is expected. For remote employees, maintaining a full EST schedule is a key operational requirement to ensure seamless team integration and timely project execution.

📝 Enhancement Note: The hybrid/remote option and EST requirement for remote workers are significant operational considerations. They reflect a modern approach to workforce management while ensuring that essential collaborative functions and time-sensitive tasks are adequately covered within the company's operational hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess design skills, relevant experience, and cultural fit.

• Portfolio Review & Discussion: Candidates will likely present their portfolio, discussing specific projects, design choices, and how they've met project objectives. This stage will focus on practical application of design principles and experience with e-commerce platforms.

• Skills Assessment/Design Challenge: A potential design exercise or challenge may be given to evaluate practical design skills, problem-solving abilities, and efficiency under time constraints. This could involve creating a concept for a banner or adapting existing content.

• Team/Hiring Manager Interview: Discussion about the candidate's experience, understanding of the role, collaboration style, and fit with the company culture. Questions about how they approach deadlines, feedback, and working within brand guidelines are probable.

• Final Interview: May involve a higher-level manager or department head for final approval.

Portfolio Review Tips:

• Curate Effectively: Select your strongest, most relevant work. Prioritize e-commerce, DTC, and retail platform designs.

• Showcase Process: For key projects, briefly explain the brief, your design process, challenges faced, and the outcome or impact.

• Highlight Platform Specifics: Include examples that demonstrate your understanding of Shopify, Amazon A+ Content, or other relevant platforms.

• Demonstrate Adaptability: Show how you've worked with brand guidelines and adapted designs for different contexts.

• Ensure Quality: Present your portfolio cleanly and professionally, with high-resolution images and clear descriptions. Use a digital platform (e.g., Behance, personal website) for easy access.

Challenge Preparation:

• Familiarize yourself with Horizon Group USA's current website, branding, and product offerings.

• Review common e-commerce design best practices, especially for Shopify, Amazon, and email marketing.

• Practice creating quick design concepts or adapting existing assets under timed conditions.

• Be ready to articulate your design decisions and how they align with business goals (e.g., conversion, engagement).

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the practical, execution-oriented nature of this role within GTM operations. Candidates should be prepared to demonstrate not just creative talent but also efficiency and an understanding of commercial objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image editing, manipulation, and creating detailed web graphics and banners.
  • Illustrator: Crucial for creating vector graphics, logos, icons, and layouts that require scalability and precision.

• AI-assisted tools: Mentioned as a tool to support concept exploration, image editing, and asset variations, requiring thoughtful application and critical review of outputs.

Analytics & Reporting:

• While not a primary responsibility, understanding how design impacts metrics is key. Familiarity with basic analytics concepts for web and email performance would be beneficial. CRM & Automation:

• Shopify: Direct experience designing within Shopify themes and understanding its asset specifications is highly preferred.

• Email Marketing Platforms: Familiarity with platforms like Mailchimp for designing email campaigns and promotional layouts is a plus.

Other Potential Tools (Implied):

• File Transfer/Management: Tools for organizing and transferring production-ready files.

• Project Management Software: Familiarity with tools like Asana, Trello, or Monday.com, commonly used in marketing and operations teams for task tracking.

📝 Enhancement Note: Proficiency in Adobe Photoshop and Illustrator is non-negotiable. Experience with Shopify is a strong preference, indicating the importance of understanding the e-commerce platform's technical and design constraints, which is a critical operational aspect for online sales. The integration of AI tools suggests an evolving operational approach to design efficiency.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging imaginative thinking and exploring new design approaches to bring products and brands to life.

• Detail-Oriented Execution: A strong emphasis on accuracy, precision, and adherence to brand guidelines and technical specifications in all digital assets.

• Collaboration & Communication: Working effectively with cross-functional teams, valuing open communication, and integrating feedback constructively.

• Customer-Centricity: Designing experiences that are welcoming, engaging, and help creators discover their next creative project, ultimately driving customer satisfaction and sales.

• Efficiency & Adaptability: Utilizing tools like AI thoughtfully to enhance workflow and being adaptable to changing project priorities and feedback.

Collaboration Style:

• The role requires close collaboration with marketing, e-commerce, content, and web development teams, suggesting a highly integrated and communicative team environment.

• Designers are expected to work with partners to deliver organized files and implement feedback, indicating a process of iterative design and communication.

• The emphasis on adapting brand and licensed property guidelines implies a structured yet cooperative approach to ensuring brand integrity across all creative outputs.

📝 Enhancement Note: The company culture values creativity grounded in meticulous execution and collaboration. For operations professionals, this means understanding that design is not just an aesthetic function but a critical component of the GTM process, requiring clear communication, adherence to standards, and a focus on driving business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: The primary challenge will be to create visually appealing and engaging designs while strictly adhering to brand guidelines, licensed property requirements, and technical specifications of various digital platforms (Shopify, Amazon, etc.).

• Managing Multiple Deadlines: Juggling design requests for the DTC website, email campaigns, retail partners, and occasional ad-hoc projects requires strong time management and prioritization skills.

• Incorporating Feedback: Effectively integrating constructive criticism from various stakeholders while maintaining design integrity and vision.

• Keeping Pace with Digital Trends: Staying updated on design trends, e-commerce best practices, and new functionalities within platforms like Shopify and Amazon.

• Leveraging AI Tools Effectively: Learning to integrate AI-assisted tools thoughtfully into the workflow to enhance efficiency without compromising quality or brand consistency.

Learning & Development Opportunities:

• Platform Expertise: Gaining in-depth knowledge of Shopify theme customization, asset requirements, and best practices for e-commerce design.

• E-commerce Design Best Practices: Developing a strong understanding of what drives conversions, engagement, and customer experience on online retail platforms.

• Brand and Licensing Management: Learning how to apply complex brand and licensed property guidelines consistently across diverse digital assets.

• Cross-Functional Skill Development: Exposure to marketing strategy, e-commerce operations, and web development can broaden understanding of the full GTM lifecycle.

• AI Tool Proficiency: Developing expertise in using AI tools to optimize the design process and explore creative avenues more efficiently.

📝 Enhancement Note: This role offers significant opportunities for skill development in a high-impact area of GTM operations. The challenges are typical for junior roles in fast-paced digital environments, and overcoming them leads to valuable experience in execution and platform-specific design operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new banner for a Shopify homepage. What factors do you consider?"

  • Preparation: Be ready to discuss your workflow from brief to final asset, including understanding the goal of the banner, target audience, brand guidelines, and Shopify's technical specifications. Mention how you'd ensure responsiveness.

• "How do you ensure brand consistency across different digital platforms, especially when working with licensed properties?"

  • Preparation: Highlight your experience with brand guidelines and your meticulous attention to detail. Discuss how you would approach adapting assets for platforms with different requirements (e.g., Amazon A+ vs. email).

• "Walk me through a digital commerce design project from your portfolio that you're particularly proud of. What was the objective, your approach, and the outcome?"

  • Preparation: Select a project that best showcases your e-commerce design skills, ability to meet specifications, and deliver results. Be prepared to articulate your design decisions and quantify impact if possible. Company & Culture Questions:

• "What interests you about Horizon Group USA and our mission to connect people through creativity?"

  • Preparation: Research the company's history, products, and values. Connect your passion for design with their mission.

• "How do you approach receiving and incorporating feedback on your designs?"

  • Preparation: Emphasize your collaborative spirit and ability to view feedback constructively. Discuss how you prioritize and implement suggestions to improve the final output.

• "How do you see this role contributing to the success of our e-commerce and digital marketing efforts?"

  • Preparation: Connect your design skills to driving engagement, conversions, and brand perception on digital platforms. Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the objective and how your design contributed to achieving it (e.g., increased click-through rates, improved product appeal).

• Showcase Platform Knowledge: If possible, include examples that explicitly demonstrate your understanding of Shopify, Amazon A+ Content, or email design best practices.

• Highlight Problem-Solving: Discuss any challenges you faced (e.g., technical limitations, tight deadlines) and how you overcame them through design solutions.

• Keep it Concise: Be prepared to present your key projects efficiently, highlighting the most relevant aspects for this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of the commercial objectives and operational constraints of digital marketing and e-commerce. The portfolio is the primary tool to showcase this.

📌 Application Steps

To apply for this Digital Marketing Designer position:

• Submit your application through the provided ADP link.

• Customize your Resume: Tailor your resume to highlight specific experience with digital design for e-commerce, DTC websites, Shopify, and retail platforms like Amazon or Walmart. Use keywords from the job description (e.g., "Shopify," "Adobe Photoshop," "E-commerce," "Responsive Design," "Amazon A+ Content").

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible online, and prominently features your strongest e-commerce and digital commerce design projects. Be ready to walk through 2-3 key projects during an interview, explaining your process and impact.

• Research Horizon Group USA: Familiarize yourself with their brand, products, current website, and marketing efforts to better articulate your interest and how your skills align with their mission and business goals.

• Practice Interview Responses: Prepare answers to common interview questions, focusing on demonstrating your design skills, understanding of e-commerce operations, and ability to collaborate effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.