Digital Learning & Content Designer

📍 Job Overview

Job Title: Digital Learning & Content Designer

Company: Baker Hughes

Location: Aberdeen, United Kingdom

Job Type: Full time

Category: Learning & Development / Operations Enablement

Date Posted: November 3, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (4 days office-based, 1 day remote)

🚀 Role Summary

• Design, develop, and maintain engaging digital learning solutions to support technical, compliance, and leadership development initiatives within a global energy company.

• Apply instructional design methodologies, adult learning principles, and user-centered design to create effective and interactive eLearning modules, videos, and multimedia assets.

• Collaborate closely with Subject Matter Experts (SMEs), instructors, and business stakeholders to gather requirements, plan content, and ensure technical accuracy and learner engagement.

• Utilize modern authoring tools such as Articulate Storyline and Rise 360, alongside multimedia development software like Adobe Creative Cloud, to produce high-quality digital learning content.

• Support the deployment and maintenance of learning content within Learning Management Systems (LMS), ensuring SCORM/xAPI compliance and accessibility standards are met.

📝 Enhancement Note: This role is crucial for the operational enablement and continuous professional development of Baker Hughes employees. It bridges the gap between business needs, technical expertise, and effective learning delivery, directly impacting workforce capability and organizational success. The focus on digital solutions and modern development tools highlights a commitment to scalable and efficient learning strategies.

📈 Primary Responsibilities

• Design and develop comprehensive digital learning solutions, including interactive eLearning modules, structured learning pathways, curricula, and assessments, ensuring alignment with defined learning objectives and business priorities.

• Create engaging multimedia assets such as videos, animations, motion graphics, and infographics to enhance the learning experience and improve knowledge retention.

• Apply established instructional design methodologies (e.g., ADDIE, SAM), design thinking, and adult learning principles to create learner-centric and effective training content.

• Collaborate proactively with Subject Matter Experts (SMEs), instructors, and cross-functional business stakeholders to gather content requirements, facilitate planning sessions, and validate technical accuracy and relevance.

• Conduct thorough quality assurance reviews, including accessibility testing and content validation, to ensure all learning materials meet internal standards and external compliance requirements.

• Support the effective deployment and maintenance of digital learning content on the Learning Management System (LMS), including packaging content according to SCORM/xAPI standards.

• Gather and analyze learner feedback and performance data to identify areas for improvement and drive continuous enhancement of digital learning solutions.

• Maintain and update existing digital learning content to ensure accuracy, relevance, and alignment with evolving business needs and technical specifications.

📝 Enhancement Note: The responsibilities emphasize a full lifecycle approach to digital learning development, from initial design and content creation through to deployment, maintenance, and continuous improvement. The requirement to collaborate with SMEs and stakeholders points to a significant cross-functional aspect of the role, requiring strong communication and project management skills to drive GTM-aligned learning initiatives.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Learning Design, Multimedia, Digital Media, Education, Communications, or a closely related discipline, or equivalent practical experience. Experience:

• Demonstrated experience in designing and developing digital learning solutions, with a focus on creating interactive eLearning modules and multimedia content.

• Proven track record of applying structured instructional design methodologies, such as ADDIE or SAM, and a strong understanding of adult learning principles and user-centered design practices. Required Skills:

• Instructional Design: Expertise in designing learning experiences that meet specific objectives and engage adult learners.

• eLearning Authoring Tools: Practical experience with Articulate Storyline and Rise 360 is essential for creating interactive digital content.

• Multimedia Development: Proficiency in Adobe Creative Cloud applications, including Premiere Pro (video editing), After Effects (motion graphics/animation), Photoshop, and Illustrator (graphic design).

• Content Creation: Ability to produce a variety of digital learning assets, including videos, animations, infographics, and interactive modules.

• Stakeholder Management: Strong ability to collaborate effectively with Subject Matter Experts (SMEs), business leaders, and cross-functional teams.

• Project Planning & Organization: Excellent skills in managing multiple projects, prioritizing tasks, and meeting deadlines in a dynamic environment.

• Communication Skills: Clear and concise written and verbal communication for effective collaboration and content delivery.

Preferred Skills:

• Knowledge of Learning Management Systems (LMS), including their administration, deployment, and reporting capabilities.

• Familiarity with SCORM and xAPI standards for tracking and reporting learning activities.

• Experience with accessibility testing and ensuring digital content meets WCAG standards.

• Understanding of design thinking and user-centered design methodologies in a corporate learning context.

• Experience in the energy sector or a related industrial field.

📝 Enhancement Note: The emphasis on both instructional design principles and specific software proficiencies (Articulate, Adobe CC) indicates a need for a hybrid skill set. The preferred skills suggest an advantage for candidates who can also manage the technical aspects of learning deployment and understand the nuances of corporate learning environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of digital learning projects, demonstrating proficiency in instructional design, multimedia development, and user engagement strategies.

• Examples of interactive eLearning modules created with Articulate Storyline and Rise 360, highlighting design choices and interactivity features.

• Case studies or examples of video production, animation, or motion graphics projects, illustrating the application of Adobe Creative Cloud tools and their impact on learning.

• Documentation or descriptions of learning pathways, curriculum designs, or assessment strategies developed for specific learning objectives or competency frameworks.

• Evidence of applying adult learning principles and user-centered design in project development, with explanations of how these approaches enhanced learning outcomes. Process Documentation:

• Demonstrated understanding of the full instructional design process, from needs analysis and learning objective definition to development, implementation, and evaluation (e.g., Kirkpatrick's levels).

• Ability to document and articulate the rationale behind design decisions, content structure, and multimedia choices for clarity and future reference.

• Experience in creating facilitator guides, learner support materials, and other supplementary resources that enhance the learning experience.

• Familiarity with processes for content quality assurance, accessibility testing, and version control for digital learning assets.

📝 Enhancement Note: For this role, a strong portfolio is paramount. It serves as tangible proof of design and development capabilities, directly translating to the ability to execute on the core responsibilities. Candidates should focus on presenting projects that highlight problem-solving, creative application of tools, and demonstrable learning impact.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: £40,000 - £55,000 per annum.

• Basis for Estimate: This estimate is based on industry benchmarks for Digital Learning & Content Designers with 2-5 years of experience in the UK, specifically in a major city like Aberdeen. Factors considered include the required technical skills (Articulate, Adobe CC), instructional design expertise, hybrid work arrangement, and the company's reputation as a global energy leader. Baker Hughes's internal title "Services Experienced Professional - Training" also suggests a mid-level professional compensation band.

Benefits:

• Flexible Working Options: Includes a hybrid work arrangement (4 days office-based, 1 day remote), promoting work-life balance.

• Private Medical Care: Comprehensive options available for employees and potentially their families.

• Life Insurance & Disability Coverage: Programs designed to provide financial security.

• Financial and Retirement Programs: Tailored plans to support long-term financial well-being.

• Learning and Development Opportunities: Access to ongoing training, professional development, and skill enhancement programs, including opportunities related to new learning technologies and multimedia tools.

• Employee Wellbeing and Support Resources: Resources and programs focused on mental, physical, and emotional health.

• Voluntary Benefits: Additional elected benefits to customize coverage based on individual needs.

Working Hours:

• Typically 40 hours per week, with potential for flexibility given the hybrid work arrangement and commitment to work-life balance.

📝 Enhancement Note: The estimated salary range reflects mid-level professional compensation in the UK market for this specialized role. The comprehensive benefits package underscores Baker Hughes's commitment to employee well-being and professional growth, which are key attractors for skilled operations enablement professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy Technology & Services. Baker Hughes is a significant player in the global energy sector, providing advanced technology and services for oil, gas, and industrial applications. This context means the learning content will often be technical, safety-critical, and geared towards operational excellence and efficiency.

Company Size: Large enterprise (over 10,000 employees globally). This implies structured processes, established L&D functions, and opportunities for significant impact across a wide employee base.

Founded: 1919. With over a century of innovation, Baker Hughes has a deep history and a forward-looking approach to technology and talent development.

Team Structure:

• The Digital Learning & Content Developer will likely be part of a broader Learning & Development (L&D) or Talent Development team. This team typically includes L&D specialists, instructional designers, LMS administrators, and potentially other content creators.

• The role will report into an L&D Manager or Head of Talent Development, with direct collaboration across various business units and functions.

• Cross-functional collaboration is a key aspect, involving close partnerships with Subject Matter Experts (SMEs) from engineering, operations, safety, and commercial departments, as well as HR business partners and compliance officers. Methodology:

• Data-Driven Learning: Emphasis on using performance data and learner feedback to inform the design and development of learning solutions, ensuring they address actual business needs and skill gaps.

• Agile Development Principles: While not explicitly stated, modern digital learning development often incorporates agile methodologies for iterative design and rapid prototyping, especially when working with evolving business requirements.

• Blended Learning Approach: The role contributes to a wider L&D strategy that likely involves a mix of digital learning, instructor-led training (ILT), virtual classrooms, and on-the-job training to create comprehensive development programs.

Company Website: https://www.bakerhughes.com/

📝 Enhancement Note: Working within a large, established energy technology company like Baker Hughes means the L&D function plays a critical role in maintaining operational excellence, driving innovation, and ensuring compliance in a highly regulated industry. The learning content developed will have direct implications for safety, efficiency, and the company's competitive edge.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Services Experienced Professional," typically corresponding to a mid-level individual contributor role (approx. 2-5 years of relevant experience). It requires a solid foundation in digital learning design and development but is not yet at a senior or leadership level.

Reporting Structure: The role will report into a manager within the Learning & Development or Talent Development department. This manager will likely oversee a team of L&D professionals, including other designers, specialists, and potentially administrators. The role will involve close collaboration with SMEs and stakeholders across various business units, requiring effective communication and influence without direct authority.

Operations Impact: The Digital Learning & Content Designer directly impacts operational effectiveness by:

• Ensuring employees have the necessary technical skills, compliance knowledge, and leadership capabilities to perform their roles safely and efficiently.

• Developing standardized training materials that promote consistent application of best practices and procedures across global operations.

• Enhancing employee engagement and retention through high-quality, accessible learning experiences.

• Supporting the adoption of new technologies and processes by providing effective training solutions.

• Contributing to a culture of continuous learning and professional growth, which is vital for innovation and problem-solving in the energy sector. Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of digital learning, such as advanced animation, interactive simulations, VR/AR learning applications, or AI-driven personalized learning paths.

• Leadership Development: Potential to move into roles with greater project management responsibility, team leadership (e.g., Senior Digital Learning Designer, L&D Team Lead), or strategic L&D planning.

• Cross-Functional Exposure: Gain broader business acumen by working with diverse SMEs and understanding the unique learning needs of different operational functions within Baker Hughes.

• Industry Certifications: Pursue relevant certifications in instructional design, e-learning development, or project management to enhance professional credentials.

• Transition to L&D Strategy: With experience, potentially move into roles focused on broader L&D strategy, curriculum design, or learning technology management.

📝 Enhancement Note: This role offers a solid foundation for a career in corporate learning and development, particularly within technically complex industries. The growth path involves deepening specialized skills or expanding into broader L&D management and strategy, with a clear impact on the company's operational success.

🌐 Work Environment

Office Type: Hybrid work arrangement (4 days office-based, 1 day remote). This suggests a modern approach to work-life balance, acknowledging the need for in-person collaboration while offering flexibility.

Office Location(s): Aberdeen, United Kingdom. This location is a significant hub for the energy industry, providing access to industry expertise and potential for professional networking within the sector.

Workspace Context:

• Collaborative Environment: The hybrid model implies a focus on structured in-office time for collaboration, team meetings, workshops with SMEs, and potentially brainstorming sessions. The office space is likely designed to facilitate teamwork and knowledge sharing.

• Technology & Tools: Access to necessary software and hardware for digital learning development, including high-performance computers, relevant software licenses (Articulate, Adobe CC), and potentially studio equipment for video production.

• Team Interaction: Opportunities to interact closely with the L&D team for peer feedback, skill-sharing, and collaborative project work. Regular engagement with SMEs and business stakeholders will be integral to the role.

Work Schedule: Standard working hours (likely around 40 hours per week) with flexibility offered through the hybrid model. The nature of digital content development may sometimes require focused, uninterrupted blocks of time, which can be managed through effective personal time management and potentially flexible scheduling within the hybrid framework.

📝 Enhancement Note: The hybrid model in Aberdeen signifies a commitment to employee flexibility and a balanced approach to work. This environment is conducive to focused creative work and collaborative problem-solving, essential for a role involving detailed content creation and stakeholder engagement within the energy sector.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by an HR representative or hiring manager to assess alignment with the core requirements and experience.

• Technical Assessment/Portfolio Review: This is likely a critical stage. You may be asked to present specific projects from your portfolio, discussing your design process, tool usage, challenges overcome, and the impact of your work. A practical exercise or case study related to designing a short learning module or asset may be assigned.

• Hiring Manager Interview: A discussion focused on your experience, approach to instructional design, stakeholder management skills, understanding of adult learning principles, and fit with the L&D team's objectives.

• Team/Stakeholder Interviews: Meetings with potential colleagues or key business stakeholders (e.g., SMEs) to assess collaboration style, communication, and ability to integrate into the team and company culture.

• Final Interview/Offer: A concluding conversation, potentially with a senior leader, followed by an offer.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase a range of skills (e.g., an interactive eLearning module, a video project, a learning pathway design).

• Showcase Process: For each project, clearly articulate the problem statement, your role, the design and development process, the tools used, challenges encountered, and the resulting impact or learning outcomes.

• Highlight Interactivity & Engagement: Demonstrate how you incorporate interactive elements, engaging visuals, and effective learning strategies to maximize learner retention and application.

• Address Technical Aspects: Be prepared to discuss your proficiency with Articulate Storyline, Rise 360, and Adobe Creative Cloud, and how you leverage these tools.

• Quantify Impact: Where possible, use metrics or qualitative feedback to demonstrate the effectiveness of your learning solutions.

• Tailor to Baker Hughes: If possible, subtly tailor your presentation to reflect an understanding of the energy industry or corporate training needs.

Challenge Preparation:

• Instructional Design Scenario: Be ready to discuss how you would approach designing a learning module for a specific technical topic or compliance requirement relevant to Baker Hughes.

• Tool Proficiency: Expect questions about your experience with specific authoring and multimedia tools.

• Problem-Solving: Prepare to discuss a challenging project and how you overcame obstacles related to content, technology, or stakeholder engagement.

• Adult Learning Principles: Be able to articulate how you apply these principles in your design process.

📝 Enhancement Note: The interview process will heavily rely on a strong portfolio and the ability to articulate your design process and impact. Candidates should prepare to present their work and discuss their strategic thinking behind learning solutions.

🛠 Tools & Technology Stack

Primary Tools:

• eLearning Authoring: Articulate Storyline 360, Articulate Rise 360.

These are central to creating interactive and responsive digital learning content.

• Multimedia Development: Adobe Creative Cloud Suite, specifically:

  • Premiere Pro: For video editing and production.
  • After Effects: For creating animations, motion graphics, and visual effects.
  • Photoshop: For image editing, manipulation, and graphic creation.
  • Illustrator: For vector graphics, icons, and infographics.

• Graphic Design: General graphic design principles and tools for creating visually appealing learning assets.

Analytics & Reporting:

• Learning Management Systems (LMS): Experience with deploying and potentially managing content within an LMS (specific platform not mentioned, but common enterprise systems include Workday Learning, SAP SuccessFactors, Cornerstone OnDemand, etc.).

• SCORM/xAPI: Understanding of these standards for content packaging, tracking, and data exchange between learning content and LMS.

• Data Analysis (basic): Ability to interpret learner feedback and basic performance data to inform content improvements.

CRM & Automation:

• While not directly a CRM role, understanding how learning impacts sales and operational performance might require some awareness of related business systems. The primary focus is on learning technology and content creation tools.

• Content Management Systems (CMS): Potentially experience with systems used for managing digital assets or web-based content.

📝 Enhancement Note: Proficiency in Articulate 360 and the Adobe Creative Cloud suite is non-negotiable for this role. Familiarity with LMS functionality and SCORM/xAPI standards is also critical for successful content deployment.

👥 Team Culture & Values

Operations Values:

• Safety First: As part of a major energy company, safety is paramount. Learning content will often reinforce safety protocols and best practices.

• Integrity: Upholding ethical standards in all aspects of work, including content accuracy and data handling.

• Innovation: Encouraging creative solutions and the adoption of new technologies in learning development.

• Inclusivity: Designing learning experiences that are accessible and effective for a diverse global workforce.

• Excellence: Striving for high-quality outcomes in all learning solutions, contributing to overall business performance.

Collaboration Style:

• Cross-Functional Partnership: The role requires strong collaboration with diverse stakeholders, including technical experts, business leaders, and fellow L&D professionals.

• Feedback-Driven: An open culture for giving and receiving constructive feedback on designs and content to ensure quality and effectiveness.

• Proactive Communication: Regular updates and clear communication are essential for managing stakeholder expectations and project timelines.

• Knowledge Sharing: A willingness to share best practices, new techniques, and insights within the L&D team and potentially with SMEs.

📝 Enhancement Note: The values emphasize a commitment to safety, ethical conduct, and continuous improvement, all critical in the energy sector. The collaborative style highlights the need for strong interpersonal and communication skills to navigate complex stakeholder relationships.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: Effectively translating highly technical or complex information from SMEs into clear, engaging, and easily digestible digital learning content.

• Managing Diverse Stakeholders: Balancing the needs and expectations of various SMEs, business units, and L&D leadership, each with potentially different priorities.

• Rapid Technology Evolution: Keeping pace with new learning technologies, authoring tools, and multimedia techniques to ensure content remains modern and effective.

• Global Reach & Localization: Potentially adapting content for different regions, languages, and cultural contexts, ensuring relevance and compliance worldwide.

• Measuring Impact: Demonstrating the tangible business impact and ROI of digital learning initiatives beyond basic completion rates.

Learning & Development Opportunities:

• Advanced Multimedia Skills: Opportunities to master advanced techniques in animation, video production, or interactive simulations using the Adobe Creative Cloud and other specialized tools.

• Learning Technology Expertise: Gaining deeper knowledge of LMS administration, advanced SCORM/xAPI implementation, and emerging learning technologies (e.g., AI in learning, VR/AR).

• Instructional Design Specialization: Focusing on specific areas like gamification, performance support, or complex curriculum design.

• Project Management: Developing project management skills to lead larger, more complex learning development projects.

• Business Acumen: Enhancing understanding of Baker Hughes's business operations, strategic goals, and how learning contributes to overall organizational success.

📝 Enhancement Note: The challenges are typical for a corporate L&D role in a technical industry, requiring strong problem-solving and adaptability. The growth opportunities are substantial, offering paths for technical specialization or broader L&D strategic roles.

💡 Interview Preparation

Strategy Questions:

• Instructional Design Approach: "Describe your process for designing an eLearning module from initial request to final delivery. How do you incorporate adult learning principles and user-centered design?"

• Tool Proficiency: "Walk us through a complex feature you've implemented using Articulate Storyline or an advanced animation you created in After Effects. What was the learning objective it supported?"

• Stakeholder Management: "Describe a time you had to work with a difficult SME or a stakeholder with conflicting requirements. How did you manage the situation to ensure successful content development?"

• Problem-Solving: "Tell us about a project where the learning objectives were unclear or the subject matter was extremely complex. How did you approach this challenge?"

• Impact Measurement: "How do you measure the effectiveness of your digital learning solutions? Can you provide an example of how your content led to a measurable improvement?"

Company & Culture Questions:

• "Why are you interested in Baker Hughes and this specific role within our L&D team?"

• "How do you stay current with trends in digital learning and multimedia development?"

• "Describe your ideal work environment and how you contribute to a collaborative team culture."

• "How do you ensure your learning content is inclusive and accessible to a diverse global audience?" Portfolio Presentation Strategy:

• Structure: For each project, use a clear narrative: Problem -> Solution -> Your Role -> Process/Tools -> Outcome/Impact.

• Highlight Key Skills: Explicitly point out where you applied instructional design principles, used specific tools (Articulate, Adobe CC), and solved design challenges.

• Be Concise: Focus on the most impactful aspects of each project. Be prepared to go deeper if asked.

• Demonstrate Enthusiasm: Show your passion for creating engaging learning experiences and your understanding of their importance to business success.

• Ask Insightful Questions: Prepare questions about the L&D team's current priorities, technology stack, key projects, and how success is measured for this role.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical skill, pedagogical understanding, and strong collaborative abilities. Demonstrating how you can translate complex technical information into effective learning, while managing stakeholder relationships, will be key.

📌 Application Steps

To apply for this Digital Learning & Content Designer position:

• Submit your application through the Baker Hughes careers portal link provided.

• Portfolio Customization: Ensure your resume and, if applicable, a link to your online portfolio are up-to-date and prominently feature your experience with Articulate Storyline, Rise 360, Adobe Creative Cloud, and instructional design methodologies.

• Resume Optimization: Tailor your resume to highlight achievements and responsibilities that directly align with the job description, using keywords such as "digital learning," "instructional design," "multimedia development," "eLearning," "Articulate Storyline," "Adobe Creative Cloud," and "stakeholder management." Quantify your accomplishments where possible.

• Interview Preparation: Practice articulating your design process, showcasing your portfolio projects, and discussing your experience with adult learning principles and relevant technologies. Prepare specific examples for behavioral questions.

• Company Research: Familiarize yourself with Baker Hughes's business, its role in the energy sector, and its commitment to talent development. Understanding their operational context will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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