Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: Arrive

Location: Bengaluru, Karnataka, India

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-11-04T00:00:00

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in translating the Arrive brand narrative into compelling visual assets for digital channels, focusing on performance-driven creatives that enhance campaign effectiveness and user engagement.

• The Digital Graphic Designer will be responsible for the end-to-end creation of visual content, from static graphics to animated motion graphics and short-form videos, ensuring brand consistency across all global and localized marketing efforts.

• Key to this position is the ability to leverage design systems within Figma and collaborate closely with marketing, product, and creative teams to iterate on designs based on performance data and A/B testing insights.

• The role requires a strong understanding of digital marketing best practices, including App Store Optimization (ASO), social media creative strategy, and responsive email design, to maximize impact across various platforms.

📝 Enhancement Note: The job description emphasizes a blend of creative design and performance marketing, indicating that this role is deeply integrated with Go-To-Market (GTM) operations. The focus on ASO, social media, CRM, and campaign optimization suggests a need for a designer who understands how visual assets directly impact conversion rates and user acquisition, moving beyond purely aesthetic considerations into data-informed creative strategy. This is a key differentiator for operations-minded candidates.

📈 Primary Responsibilities

• Design and produce high-impact static and animated digital advertisements, social media creatives, and short-form videos to support global and localized marketing campaigns.

• Develop engaging App Store and Google Play Store assets, including compelling screenshots and promotional graphics, to enhance visibility and conversion rates for Arrive's mobile applications.

• Create visually appealing CRM campaign creatives, email visuals, in-app graphics, and promotional banners that align with brand guidelines and drive user engagement and retention.

• Ensure strict adherence to brand consistency across all digital touchpoints worldwide, while effectively managing localized design variants for different market needs.

• Actively manage and contribute to Figma design systems, ensuring components, styles, and creative libraries are up-to-date, organized, and accessible for cross-functional teams.

• Design professional and visually coherent presentations using Google Slides and PowerPoint to support internal and external communications, effectively conveying complex information.

• Collaborate proactively with marketing, product, and broader creative teams to understand campaign objectives, gather feedback, and iteratively optimize creative assets based on performance data and A/B testing results.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance-driven design and ASO, which are critical components of GTM operations. The inclusion of "optimize creative performance" and "A/B testing" in preferred experience points towards an expectation for the designer to contribute to conversion rate optimization (CRO) strategies through their visual output.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a role of this nature.

Experience: 3+ years of dedicated experience in digital graphic design, preferably within an in-house creative team or a brand design agency environment, with a proven track record in digital marketing asset creation.

Required Skills:

• Demonstrated high proficiency in Figma for UI/UX design, component management, and collaborative design workflows.

• Expert-level command of the Adobe Creative Suite, including Photoshop for image manipulation, Illustrator for vector graphics, InDesign for layout, and After Effects/Premiere Pro for motion graphics and video editing.

• Hands-on experience with modern animation and motion design tools to create dynamic visual content.

• Solid understanding of App Store Optimization (ASO) principles and best practices for creating effective app store visuals.

• Proficiency in designing for social media platforms, understanding their unique visual requirements and best practices for engagement.

• Experience with responsive email design principles to ensure visual integrity across various email clients and devices.

• Proven ability to design and manage multi-market assets, including the creation and adaptation of localized design variants.

• Exceptional organizational skills with a demonstrated ability to manage multiple, concurrent design deliverables and meet deadlines in a fast-paced environment. Preferred Skills:

• Previous experience within technology platforms, the urban mobility sector, or app-based service industries.

• Basic knowledge of HTML/CSS, particularly as it applies to creating and optimizing responsive email layouts.

• A portfolio that clearly demonstrates a track record of creating performance-driven creatives and evidence of participation in A/B testing initiatives.

• Experience with Adobe InDesign, with capabilities extending to both digital and print collateral design.

• Advanced proficiency in Google Slides presentation design, creating sophisticated and impactful visual presentations.

• Experience utilizing project management tools like Asana for task tracking, workflow management, and team collaboration.

• Familiarity and practical experience with AI design tools such as Midjourney, DALL-E, Adobe Firefly, Jitter, or Rive for enhancing creative workflows.

📝 Enhancement Note: The required skills list is robust, emphasizing proficiency in industry-standard design software and a deep understanding of digital marketing channels. The preferred skills, particularly ASO, performance-driven creatives, and AI tools, indicate a forward-thinking company looking for a designer who can contribute strategically to marketing operations and innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase at least 2-3 detailed case studies that highlight how your design work directly contributed to measurable improvements in campaign performance (e.g., increased click-through rates, higher conversion rates, improved ASO rankings).

• Brand Consistency Examples: Include examples demonstrating your ability to maintain brand integrity across diverse digital channels and markets, showcasing how you adapt brand guidelines for localization while preserving core identity.

• Figma Design System Contribution: Provide evidence of your work with design systems in Figma, such as contributions to component libraries, style guides, or system-wide updates, demonstrating your ability to foster scalability and consistency.

• Motion Graphics & Video Showcase: A dedicated section or clear examples of your motion graphics and short-form video work, illustrating your skills in animation, storytelling through video, and optimization for digital platforms.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for taking a creative brief from conception to final delivery, including how you incorporate feedback, manage revisions, and ensure efficient turnaround times.

• Collaboration & Communication: Demonstrate your approach to collaborating with cross-functional teams (marketing, product, etc.), including how you gather requirements, present concepts, and communicate design rationale effectively.

• Performance Analysis Integration: Explain how you utilize performance data, A/B testing results, or user feedback to inform your design decisions and iterate on creative assets for continuous improvement.

📝 Enhancement Note: The emphasis on "performance-driven creatives" and "A/B testing" in the preferred experience and portfolio requirements strongly suggests that candidates will be evaluated not just on aesthetic skill, but on their ability to contribute to measurable marketing outcomes. This aligns with the operational aspect of a creative role within a GTM function.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Digital Graphic Designer with 2-5 years of experience in a major Indian tech hub like Bengaluru, the estimated annual salary range would typically fall between ₹6,00,000 to ₹10,00,000. This estimate considers the cost of living, market demand for skilled digital designers, and the specific software proficiencies required (Figma, Adobe Creative Suite, motion design tools). The exact compensation will depend on the candidate's specific experience, portfolio strength, and interview performance. Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision care for employees and potentially dependents.

• Paid Time Off: Generous vacation days, sick leave, and public holidays to ensure work-life balance.

• Professional Development: Opportunities for training, workshops, conferences, and access to learning resources to enhance design skills and stay updated with industry trends.

• Retirement Savings Plan: Contribution to a provident fund or similar retirement savings scheme as per Indian regulations.

• Performance Bonuses: Potential for discretionary bonuses tied to individual and company performance.

• Employee Assistance Program (EAP): Support services for personal and professional well-being.

Working Hours:

• Standard full-time working hours are typically 40 hours per week, likely Monday to Friday. Given the "On-site" work arrangement, specific office hours will apply. However, there may be flexibility depending on project deadlines and team needs, allowing for occasional adjustments to accommodate global campaign timelines or urgent creative requests.

📝 Enhancement Note: Salary estimation for Bengaluru, India, is based on current market data from reputable job boards and salary aggregators for similar roles and experience levels. Benefits are standard for multinational tech companies operating in India, with a focus on employee well-being and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Urban Mobility / App-Based Services. Arrive operates at the intersection of technology and urban infrastructure, aiming to improve city living through smart mobility solutions. This industry is characterized by rapid innovation, a focus on user experience, and a mission-driven approach.

Company Size: While not explicitly stated, Arrive's acquisition of multiple brands (EasyPark, Flowbird, RingGo, ParkMobile, Parkopedia) suggests a large, established global organization with a significant employee base, likely in the thousands. This implies a structured environment with established processes but also opportunities for impact within specific teams.

Founded: The founding date of the parent company, Arrive, is not provided, but its constituent brands have varying histories, indicating a company built through growth and acquisition. This suggests a dynamic culture that integrates different operational styles and expertise.

Team Structure:

• The role sits within the "Global Brand & Creative Team," indicating a centralized function that supports various regional and product teams. This team likely comprises specialists in branding, content creation, digital marketing, and design.

• Reporting structure will likely be to a Creative Lead or Head of Brand/Marketing, with direct collaboration across marketing, product, and potentially engineering teams.

• Cross-functional collaboration is a core aspect, requiring designers to work closely with marketing strategists, product managers, and campaign managers to translate business objectives into effective visual communication. Methodology:

• Data-Driven Creativity: The emphasis on campaign performance and A/B testing suggests a data-informed approach to creative development, where design decisions are validated by performance metrics.

• Agile Workflow: Given the fast-paced nature of digital marketing and app development, it's probable that the team utilizes agile or iterative methodologies for project management and creative delivery.

• Brand Governance: A strong focus on maintaining brand consistency across a global portfolio implies robust brand governance processes and a commitment to standardized design systems.

Company Website: https://arrive.com

📝 Enhancement Note: The company's multi-brand structure and global presence suggest a complex operational environment where brand consistency and localized execution are paramount. The "Arrive Curious, Focused and Together" values hint at a culture that encourages proactive problem-solving, strategic thinking, and strong teamwork, which are essential for operations roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Digital Graphic Designer (2-5 years of experience). It offers a solid foundation in digital asset creation for marketing and product, with a strong emphasis on performance and brand consistency. It's a crucial stepping stone for those looking to specialize further in areas like performance marketing creative, ASO design, or lead creative roles within GTM operations.

Reporting Structure: The designer will likely report to a Creative Lead or Manager within the Global Brand & Creative Team. This provides a clear reporting line and mentorship opportunities, with direct collaboration expected with marketing campaign managers and product marketing specialists.

Operations Impact: The role has a direct impact on Arrive's Go-To-Market (GTM) effectiveness. By creating compelling and optimized digital assets for social media, digital advertising, and app stores, the designer directly influences user acquisition, brand perception, conversion rates, and ultimately, the adoption and success of Arrive's mobility platforms. Their work is integral to the operational execution of marketing strategies.

Growth Opportunities:

• Specialization in Performance Creative: Potential to deepen expertise in designing creatives specifically optimized for A/B testing, conversion rate optimization (CRO), and user acquisition campaigns, becoming a go-to specialist for performance marketing teams.

• Motion Graphics & Video Leadership: Opportunity to take on more complex animation and video projects, potentially leading smaller video initiatives or developing advanced motion design skills for richer storytelling.

• Design System Stewardship: Grow into a role responsible for managing and evolving Arrive's Figma design systems, ensuring scalability, documentation, and adoption across the organization.

• Cross-Functional Project Leadership: As experience grows, the designer may lead creative aspects of larger GTM campaigns, working more autonomously with product and marketing stakeholders to define creative strategies.

• Mentorship: With significant experience, there's potential to mentor junior designers joining the team.

📝 Enhancement Note: The growth paths outlined focus on deepening expertise within creative operations and its impact on GTM functions, aligning with career progression within operations-centric creative roles.

🌐 Work Environment

Office Type: The role is explicitly "On-site," indicating a traditional office-based work environment. This suggests a collaborative physical workspace designed for team interaction and focused work.

Office Location(s): The primary location is Bengaluru, Karnataka, India. This implies working within a specific Arrive office facility in the city, which may offer amenities typical of modern tech companies in India.

Workspace Context:

• Collaborative Environment: Being on-site fosters direct collaboration, spontaneous brainstorming, and easier team cohesion, which is beneficial for creative problem-solving and integrating design feedback from various stakeholders.

• Tools & Technology: Employees will have access to the company's standard hardware, software licenses (Figma, Adobe Creative Suite, etc.), and IT support necessary for their role. This ensures they have the tools to execute their design responsibilities effectively.

• Team Interaction: Regular face-to-face interaction with colleagues in the Global Brand & Creative Team, as well as frequent touchpoints with marketing, product, and other cross-functional teams, is expected.

Work Schedule:

• The standard working hours are likely 40 hours per week, typically Monday to Friday. While office-based, there might be some flexibility for project-driven needs, but the core expectation is consistent on-site presence during business hours.

📝 Enhancement Note: The on-site requirement suggests a company that values in-person collaboration and team synergy, which can be a positive for operations roles that often benefit from direct communication and shared problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your resume and portfolio through the provided link. Ensure your resume highlights relevant experience and keywords, and your portfolio is easily accessible and showcases the required skills.

• Initial Screening: A recruiter or hiring manager will review applications to assess fit against the core requirements. Candidates with strong portfolios and relevant experience will be shortlisted.

• Design Challenge/Portfolio Review: Candidates will likely be asked to present their portfolio, focusing on specific case studies that demonstrate their ability to create performance-driven creatives, manage brand consistency, and utilize Figma effectively. A practical design challenge related to Arrive's marketing needs (e.g., designing social media ads or app store assets) may also be administered.

• Hiring Manager/Team Interviews: Interviews with the hiring manager and potential team members will delve deeper into your design process, collaborative style, problem-solving abilities, and understanding of marketing operations. Expect questions about how you use data to inform design.

• Final Interview: Potentially a final interview with a senior leader to assess cultural fit and long-term potential within the organization.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate the positive impact of your designs on campaign performance (e.g., metrics, A/B test results, conversion improvements). Quantify your achievements whenever possible.

• Showcase Process: For each project, briefly explain your design process, from understanding the brief and target audience to ideation, execution, and iteration based on feedback or data.

• Highlight Key Skills: Ensure your portfolio prominently features examples of your work in Figma, motion graphics, social media creatives, app store assets, and responsive email design.

• Localization Examples: If possible, include examples that show your experience in adapting designs for different markets or creating localized variants.

• Clean Presentation: Organize your portfolio logically and ensure a clean, professional presentation. Use clear descriptions and high-quality visuals.

Challenge Preparation:

• Understand the Brief: If given a design challenge, read the brief carefully. Identify the target audience, campaign objective, and key messaging.

• Think Strategically: Consider how your design will address the specific marketing goals (e.g., driving app downloads, increasing engagement).

• Time Management: Allocate your time effectively across ideation, design, and any accompanying rationale.

• Prepare Your Rationale: Be ready to articulate the strategic thinking behind your design choices, explaining how they align with the brief and contribute to performance objectives.

📝 Enhancement Note: The focus on a "portfolio demonstrating performance-driven creatives and A/B testing" is a critical signal. Candidates must be prepared to discuss not just their design skills but their understanding of how their work contributes to measurable business outcomes, a key characteristic of operations-minded professionals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, collaborative workflows, component management, and design system development. Expect proficiency in creating and managing design systems, components, and variants.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating high-fidelity digital assets.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • InDesign: For layout design, particularly for presentations and potentially digital collateral.
  • After Effects: For motion graphics, animation, and creating dynamic visual content for ads and social media.
  • Premiere Pro: For video editing, cutting, and assembling short-form video content.

• Motion Design Tools: Proficiency with modern animation and motion design tools beyond After Effects, potentially including tools like Principle or tools integrated within Figma.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts metrics tracked in analytics platforms (e.g., Google Analytics, app analytics) is beneficial. The designer will likely work with reports generated by marketing teams. CRM & Automation:

• Email Design Tools: Experience designing visuals for CRM platforms and email marketing tools, ensuring responsiveness and brand consistency. Basic understanding of HTML/CSS for email layouts is a plus.

• Project Management: Experience with tools like Asana for task management, workflow tracking, and team collaboration.

AI & Emerging Tools:

• AI Design Tools: Experience with AI tools like Midjourney, DALL-E, Adobe Firefly, Jitter, or Rive is a preferred skill, indicating a forward-thinking approach to design workflows and creative exploration.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, and motion design tools, along with preferred AI tools, highlights the technical proficiency expected. The inclusion of Asana points to a structured, operations-focused project management environment.

👥 Team Culture & Values

Operations Values:

• Curiosity: Arrive values curiosity, suggesting an environment where designers are encouraged to explore new design trends, tools (like AI), and innovative ways to solve creative challenges for marketing and product.

• Focus: The emphasis on focus means designers are expected to be detail-oriented, prioritize tasks effectively, and deliver high-quality, performance-driven work that aligns with strategic objectives.

• Togetherness: This value underscores the importance of collaboration. Designers are expected to work harmoniously with cross-functional teams, share knowledge, and contribute to a supportive team environment.

• Data-Driven Approach: While not a stated value, the requirement for performance-driven creatives implies a culture that respects and utilizes data to inform design decisions and measure success.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing strategists, product managers, and other creative team members. Expect a style that involves active listening, constructive feedback exchange, and joint problem-solving.

• Iterative Process: Design work is likely to be iterative, involving multiple rounds of feedback and refinement based on performance data and stakeholder input.

• Knowledge Sharing: A culture that encourages sharing best practices, new techniques (especially in motion design and AI tools), and insights from campaign performance across the team.

📝 Enhancement Note: The company's stated values ("Curious, Focused and Together") directly translate into operational expectations for a designer: explore new methods, deliver precise and impactful work, and collaborate effectively with all stakeholders to achieve GTM goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to consistently produce visually compelling creatives that also meet stringent performance metrics (e.g., high CTR, conversion rates, ASO effectiveness). This requires a data-informed creative approach.

• Global vs. Localized Assets: Managing the creation and adaptation of assets for diverse global markets, ensuring brand consistency while respecting local nuances, can be complex.

• Rapid Iteration Cycles: Keeping pace with the fast-moving digital marketing landscape and the need for rapid design iterations based on A/B testing and campaign performance can be demanding.

• Integrating New Technologies: Staying ahead of the curve and effectively integrating emerging AI design tools into existing workflows while maintaining quality and brand integrity.

Learning & Development Opportunities:

• Advanced Motion Design & Video Production: Opportunities to hone skills in advanced animation techniques, storytelling through video, and potentially explore 3D motion graphics.

• Performance Marketing Creative Specialization: Deepen expertise in conversion rate optimization (CRO) principles and A/B testing methodologies as applied to visual creative.

• Design System Management: Develop skills in managing, scaling, and documenting complex design systems for large organizations.

• Industry Trends & AI Tools: Access to training, workshops, or conferences focused on the latest in digital design, motion graphics, and the practical application of AI in creative workflows.

• Cross-functional Exposure: Gain deeper insights into marketing strategy, product development, and user acquisition operations through close collaboration.

📝 Enhancement Note: The challenges presented are common in operations-focused creative roles, requiring adaptability, a strategic mindset, and a commitment to continuous learning and improvement.

💡 Interview Preparation

Strategy Questions:

• Campaign Optimization: "Describe a time you designed a creative asset that significantly improved campaign performance. What was the objective, what was your approach, and what were the results?" (Prepare a case study focusing on metrics and A/B testing.)

• Brand Consistency in Scale: "How do you ensure brand consistency across multiple digital channels and for different localized markets, especially when working with design systems?" (Prepare to discuss your experience with Figma design systems and localization workflows.)

• Problem Solving: "Imagine we're seeing low click-through rates on our social media ads. What steps would you take, from a design perspective, to diagnose the issue and propose solutions?" (Focus on hypothesis generation, iterative design, and data analysis.)

Company & Culture Questions:

• Values Alignment: "How do Arrive's values – Curious, Focused, Together – resonate with your work style and design approach?" (Relate your experiences to each value, providing specific examples.)

• Collaboration: "Describe your experience collaborating with marketing and product teams. How do you handle differing opinions or feedback on your designs?" (Emphasize communication, compromise, and data-driven rationale.)

• Impact Measurement: "How do you measure the success of your design work beyond aesthetics?" (Discuss your understanding of KPIs, conversion rates, ASO impact, and user engagement.)

Portfolio Presentation Strategy:

• Quantify Impact: For each project presented, clearly state the objective, your role, the key metrics you influenced (e.g., "+15% CTR," "improved app store ranking by 3 positions"), and the tools used.

• Showcase Process & Rationale: Briefly walk through your design process for 1-2 key projects, explaining the strategic thinking behind your visual choices.

• Demonstrate Technical Skills: Highlight your proficiency in Figma, Adobe Creative Suite, and motion design tools through specific examples within your portfolio.

• Address AI Tools: If you have experience with AI design tools, be ready to discuss how you've integrated them into your workflow and their impact on efficiency or creativity.

• Engage and Interact: Be prepared for questions about your work and be ready to discuss your rationale openly and enthusiastically.

📝 Enhancement Note: The interview preparation advice strongly emphasizes the "operations" aspect of the role: linking design to performance, understanding data, managing complex workflows, and collaborating effectively within a GTM context.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application through the provided Ashby link, ensuring your resume and portfolio are uploaded and easily accessible.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate performance-driven creatives, ASO experience, motion graphics, and Figma design system work. Quantify your achievements with specific metrics.

• Resume Optimization: Ensure your resume clearly lists proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), motion design, and any AI design tools. Use keywords from the job description to align with ATS scanning.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining the strategic rationale behind your design choices and their impact on campaign performance. Prepare to discuss your experience with A/B testing and localization.

• Company Research: Familiarize yourself with Arrive's mission, brands, and recent campaigns. Understand how their mobility solutions aim to improve urban living, and consider how your design work can support these goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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