Digital Content Designer

📍 Job Overview

Job Title: Digital Content Designer

Company: PGBPGNGLOBAL

Location: CINCINNATI, Ohio, United States

Job Type: Full time

Category: Creative & Media / Art & Design

Date Posted: 2026-06-04

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and develop elevated visual systems and digital campaign assets for iconic Fabric Care brands, including Tide, Gain, Downy, and Bounce.

• Translate complex brand strategies and consumer insights into distinctive and engaging visual storytelling across digital commerce, social platforms, and paid media.

• Create premium typography, layouts, graphics, and modular design systems to enhance brand consistency and creative excellence across all digital touchpoints.

• Collaborate with cross-functional teams, including strategists, copywriters, and media specialists, to deliver polished creative from concept to execution.

• Elevate the aesthetic quality of paid and organic content, ensuring visual cohesion and brand-building impact across diverse platforms and formats.

📝 Enhancement Note: This role is positioned within P&G's in-house studio, emphasizing a strong focus on premium design craft and brand-building within fast-paced digital environments. The core function involves translating brand strategy into elevated visual systems for digital campaigns, social media, and paid advertising.

📈 Primary Responsibilities

• Develop cohesive and elevated visual systems for digital campaigns, social media content, paid media creative, and brand activations across multiple P&G Fabric Care brands.

• Enhance the quality, consistency, and sophistication of social media graphics, paid advertising creative, and campaign-specific visual assets.

• Craft premium typography, compelling layouts, distinctive graphics, and adaptable modular design systems that align with brand identity and campaign objectives.

• Translate brand strategies, consumer insights, and campaign concepts into powerful visual storytelling that resonates with target audiences.

• Ensure meticulous visual consistency across all digital touchpoints while effectively adapting creative assets for various platforms, formats, and retailer specifications (e.g., Amazon, Walmart, Target).

• Elevate the aesthetic appeal of paid and organic digital content through superior design craft, strategic hierarchy, thoughtful color application, and balanced composition.

• Design a wide range of digital assets, including social media graphics, carousel systems, story assets, video thumbnails, display advertisements, paid media units, and digital-first templates.

• Create and optimize product page designs and brand stores for key e-commerce platforms such as Amazon, Walmart, and Target.

• Adapt and execute brand campaigns across major social media and digital platforms including Instagram, TikTok, Meta, Pinterest, YouTube, and digital commerce channels.

• Collaborate closely with strategists, copywriters, media teams, editors, and brand partners to conceptualize campaign ideas and deliver meticulously executed creative assets.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand application and hands-on digital design execution, with a strong emphasis on e-commerce platform optimization and adaptability across diverse social media channels. The role requires a deep understanding of how design impacts brand perception and conversion in a digital-first landscape.

🎓 Skills & Qualifications

Education: BA/BS in Graphic Design, Visual Communications, or a closely related field.

Experience: 3+ years of dedicated experience as a Digital Graphic Designer, with a proven track record in online e-commerce platforms and social media platform requirements.

Required Skills:

• Superior typography and layout abilities, demonstrating exceptional graphic design instincts and aesthetic judgment.

• Expertise in developing and maintaining cohesive visual systems and brand expressions for digital campaigns.

• Proficient in creating compelling digital designs optimized for fast-moving platforms and diverse formats.

• Strong visual storytelling skills, capable of translating strategic objectives and campaign ideas into impactful design.

• Meticulous attention to detail, with a keen understanding of hierarchy, spacing, composition, and overall design polish.

• Excellent collaborative abilities, with experience working effectively across diverse teams and creative formats.

• Demonstrable portfolio-quality taste and the ability to elevate everyday digital content to a premium standard.

• Proficiency in key design and video editing software, including Adobe Photoshop, Adobe Illustrator, Figma, CapCut, Adobe Premiere Pro, and Adobe After Effects.

• Familiarity with platform-specific creative requirements and best practices for TikTok, Instagram Reels, Meta Ads Manager, YouTube Shorts, Pinterest, and Amazon Ads. Preferred Skills:

• Experience designing specifically for CPG (Consumer Packaged Goods) brands.

• Knowledge of user interface (UI) and user experience (UX) principles as they apply to digital content.

• Familiarity with A/B testing principles for digital creative optimization.

• Experience with content management systems (CMS) relevant to e-commerce.

• Basic understanding of motion graphics principles beyond templated applications.

📝 Enhancement Note: The requirements emphasize a strong foundation in traditional graphic design principles (typography, layout) applied within a digital context, with a clear need for experience in e-commerce and social media platforms. The portfolio is explicitly stated as a critical component for evaluating creative excellence, storytelling, problem-solving, and technical mastery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Creative Excellence: Showcase a range of visually stunning and strategically sound digital designs that demonstrate artistic merit and brand alignment.

• Brand System Development: Include examples of how you have built and applied cohesive visual systems for campaigns, social media, or digital advertising, highlighting consistency and brand ownership.

• Digital Storytelling: Present case studies or visual narratives that effectively communicate how design was used to convey strategic messages, consumer insights, or campaign ideas.

• Platform Adaptation: Demonstrate your ability to adapt designs for various digital platforms (social media, e-commerce, paid media) and formats, showing an understanding of each channel's unique requirements.

• Technical Mastery: Provide evidence of proficiency in the required design software, showcasing clean execution, advanced techniques, and problem-solving through design.

Process Documentation:

• Workflow Design: Illustrate your process for concept development, asset creation, and iteration, particularly within a campaign or social media context.

• Collaboration Integration: Show how you incorporate feedback from strategists, copywriters, and brand partners into your design process, documenting collaborative touchpoints.

• Platform Optimization: Detail your approach to designing for specific digital platforms, including considerations for aspect ratios, file types, and engagement best practices.

• Brand Guideline Adherence: Provide examples of how you have applied or extended existing brand guidelines within a digital campaign framework, ensuring brand integrity.

📝 Enhancement Note: This role requires a portfolio that not only displays aesthetic talent but also demonstrates a structured approach to digital design. Candidates should be prepared to showcase how they translate strategy into visual systems, adapt creative across platforms, and collaborate effectively within a campaign development process.

💵 Compensation & Benefits

Salary Range: $85,000 - $122,200 per year.

Benefits:

• Salary: Competitive base salary within the specified range.

• Bonus: Potential for annual bonus, reflecting company and individual performance.

• Benefits Package: Comprehensive benefits typically include health insurance (medical, dental, vision), retirement savings plans (e.g., 401k with company match), paid time off (vacation, sick leave, holidays), life insurance, disability insurance, and employee assistance programs.

• Professional Development: Opportunities for continuous learning, skill enhancement, and career advancement within P&G's global network.

Working Hours: Standard full-time, approximately 40 hours per week. While core hours are expected, flexibility may be available depending on project needs and team collaboration, with an emphasis on meeting deadlines.

📝 Enhancement Note: The provided salary range is competitive for a Digital Content Designer with 3+ years of experience in a major metropolitan area like Cincinnati. The benefits package is expected to be robust, typical of a large consumer goods company like P&G, covering health, financial well-being, and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Packaged Goods (CPG), specifically focusing on Fabric Care brands. P&G is a global leader in the industry, known for its innovation, brand building, and extensive market reach.

Company Size: P&G is a large, multinational corporation with tens of thousands of employees worldwide. This scale offers significant resources, established processes, and opportunities for global collaboration.

Founded: Procter & Gamble was founded in 1837. Its long history signifies stability, deep market understanding, and a culture of continuous evolution and brand stewardship.

Team Structure:

• The Fabric Care studio is an in-house creative powerhouse designed to elevate brand presence across digital channels.

• It likely comprises specialized roles such as graphic designers, motion designers, copywriters, strategists, and project managers.

• This role will report into a design lead or creative director within the Fabric Care studio, with close collaboration across brand marketing, digital commerce, and media teams.

• The studio model fosters agility and integration, allowing for rapid creative development and execution. Methodology:

• Data-Driven Creativity: While emphasizing premium design, the studio likely uses consumer insights and performance data to inform creative decisions and optimize campaign effectiveness.

• Agile Campaign Development: The fast-paced digital environment necessitates agile workflows for concepting, designing, and deploying creative assets efficiently.

• Brand System Governance: Maintaining visual consistency across a portfolio of iconic brands is paramount, requiring rigorous adherence to brand guidelines and strategic visual system development.

• Cross-Functional Partnership: Success hinges on seamless collaboration between creative, marketing, and media teams to ensure integrated and impactful campaign execution.

Company Website: https://www.pgcareers.com/global/en

📝 Enhancement Note: Working within a large, established CPG company like P&G offers a unique blend of stability and innovation. The in-house studio environment suggests a focus on agility, brand guardianship, and the opportunity to work on some of the world's most recognizable brands with significant resources and strategic backing.

📈 Career & Growth Analysis

Operations Career Level: This role is categorized as "Entry Level" by the job posting, but the experience requirement of 3+ years and the nature of the responsibilities suggest it sits more accurately at an "Associate" or "Junior" level within a specialized creative function. It's a foundational role for developing expertise in digital brand expression for CPG.

Reporting Structure: The Digital Content Designer will report to a senior member of the Fabric Care studio, likely a Design Lead, Creative Director, or Studio Manager. They will collaborate extensively with strategists, copywriters, brand managers, and media specialists.

Operations Impact: While not a traditional "Revenue Operations" role, this position has a significant impact on brand perception, consumer engagement, and ultimately, sales performance. High-quality digital content directly influences brand equity, drives traffic to e-commerce platforms, and supports conversion rates for P&G's Fabric Care portfolio. The designer's work is critical for achieving marketing objectives and building brand loyalty in the digital space.

Growth Opportunities:

• Skill Specialization: Develop advanced expertise in specific digital design areas such as social media campaign systems, paid media creative optimization, or e-commerce visual merchandising.

• Brand Portfolio Expansion: Gain experience working across a wider range of P&G brands within the Fabric Care division or potentially other categories.

• Creative Leadership: Progress to roles such as Senior Digital Content Designer, Art Director, or Creative Lead, taking on more strategic responsibilities and managing junior team members.

• Cross-Functional Mobility: Opportunities to move into related creative or marketing roles within P&G, leveraging a deep understanding of digital brand expression.

• Continuous Learning: Access to P&G's extensive training resources, workshops, and industry conferences to stay abreast of the latest design trends and technologies.

📝 Enhancement Note: Despite the "Entry Level" classification, the role demands significant practical experience and a strong portfolio. Growth potential is substantial, offering a clear path for specialization and advancement within P&G's large creative and marketing ecosystem.

🌐 Work Environment

Office Type: The role is based at the "CINCINNATI GENERAL OFFICES," indicating a corporate office environment. This setting typically offers structured workspaces, collaborative zones, and access to corporate amenities.

Office Location(s): Cincinnati, Ohio, USA. This is P&G's global headquarters, housing a significant portion of its corporate functions, including creative studios.

Workspace Context:

• Collaborative Environment: The studio is designed to foster collaboration, with open spaces, meeting rooms, and digital collaboration tools to facilitate teamwork between designers, strategists, copywriters, and brand teams.

• Tools & Technology: Access to industry-standard design software and hardware, likely including high-performance workstations, large monitors, and potentially specialized creative tools.

• Team Interaction: Frequent opportunities for interaction with diverse teams, including brand managers, media planners, digital commerce specialists, and fellow creatives, promoting a holistic approach to campaign development.

Work Schedule: The role is full-time, with a standard 40-hour work week. While the core structure is set, the dynamic nature of digital campaigns may require occasional flexibility to meet urgent deadlines or launch critical initiatives. The emphasis is on delivering high-quality work on time.

📝 Enhancement Note: This is an on-site role in a major corporate headquarters, suggesting a professional, structured, and collaborative work environment. The focus will be on in-person interaction and leveraging the resources available at P&G's global hub.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Be prepared to articulate your design philosophy and how it aligns with brand-building.

• Portfolio Presentation: You will likely be asked to present your portfolio, walking interviewers through key projects. Focus on your process, problem-solving approach, and the impact of your design decisions. Highlight specific examples of digital campaign systems, social graphics, and e-commerce designs.

• Skills Assessment: Potential for a design challenge or exercise to evaluate your technical proficiency, creative problem-solving skills, and ability to work under time constraints. This might involve adapting existing creative or developing a concept for a given brief.

• Behavioral & Situational Questions: Expect questions about your collaboration style, how you handle feedback, your experience with fast-paced environments, and how you translate brand strategy into design.

• Team & Cultural Fit: Interviews with potential team members and managers to assess your fit within the studio culture and P&G's values.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in digital campaign design, social media graphics, e-commerce optimization, and visual system development for brands.

• Tell a Story: For each project, clearly articulate the challenge, your role, your process (ideation, execution, iteration), the tools used, and the outcome or impact. Quantify results where possible.

• Highlight Craft: Emphasize your superior typography, layout, color theory, and composition skills. Show attention to detail and polish.

• Demonstrate Platform Fluency: Include examples that specifically address requirements for platforms like Instagram, TikTok, Meta Ads Manager, and Amazon.

• Showcase Brand Acumen: Present work that demonstrates an understanding of brand strategy and how to translate it into distinctive visual identities and campaign expressions.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and constraints. Ask clarifying questions.

• Time Management: Allocate your time effectively across concepting, designing, and refining your solution.

• Articulate Your Process: Be ready to explain your design choices, rationale, and how your solution addresses the brief. Focus on efficiency and impact.

📝 Enhancement Note: The application process will heavily rely on the portfolio. Candidates must be prepared to not only showcase their visual work but also to articulate the strategic thinking and process behind it, demonstrating how their design skills contribute to brand building and business objectives in a digital context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image manipulation, compositing, and creating detailed digital assets.
  • Illustrator: Crucial for vector graphics, logo design, typography, and creating scalable visual elements.

• Figma: A key tool for collaborative design, wireframing, prototyping, and building design systems, particularly relevant for digital interfaces and campaign templates.

• Video Editing & Motion Graphics:

  • Adobe Premiere Pro: For video editing, assembling footage, and creating basic video assets.
  • Adobe After Effects: For advanced motion graphics, animations, visual effects, and bringing static designs to life.
  • CapCut: Increasingly used for quick, efficient video editing and social media content creation, especially for platforms like TikTok and Reels.

Analytics & Reporting: While not directly responsible for analysis, an understanding of how design impacts metrics is beneficial. Familiarity with tools that visualize campaign performance (e.g., Google Analytics, social media platform analytics dashboards) is an asset.

CRM & Automation: Not directly applicable to this role, but an awareness of how digital content integrates with marketing automation platforms or CRM systems for campaign deployment might be helpful.

E-commerce Platforms: Direct experience or understanding of design requirements for:

• Amazon (Product pages, Brand

Stores)

• Walmart (Product pages, Storefronts)

• Target (Product pages, Digital displays)

Social Media Platforms: Deep familiarity with the creative specifications and best practices for:

• TikTok

• Instagram (Feed posts, Stories, Reels)

• Meta (Facebook Ads Manager)

• Pinterest

• YouTube (Shorts, standard video creative)

📝 Enhancement Note: Proficiency in Adobe Creative Suite is foundational. The inclusion of Figma highlights a move towards collaborative, modern design workflows. Expertise in video editing tools like Premiere Pro, After Effects, and CapCut is critical for creating dynamic digital content suitable for social media and paid advertising.

👥 Team Culture & Values

Operations Values:

• Brand Stewardship: A deep commitment to protecting and elevating the integrity and appeal of iconic brands like Tide, Gain, and Downy through exceptional design.

• Creative Excellence & Craftsmanship: A dedication to producing high-quality, visually sophisticated work with meticulous attention to detail, typography, and composition.

• Collaboration & Partnership: A belief in working harmoniously with cross-functional teams (strategy, copy, media, brand) to achieve shared goals and deliver integrated campaigns.

• Data-Informed Creativity: Utilizing consumer insights and performance data to guide design decisions and optimize creative for maximum impact and efficiency.

• Agility & Adaptability: Embracing a fast-paced digital environment, responding quickly to evolving trends, platform changes, and project demands.

• Continuous Improvement: A commitment to ongoing learning, skill development, and refining processes to enhance creative output and efficiency.

Collaboration Style:

• Integrated Teamwork: The studio model emphasizes close, real-time collaboration. Expect frequent communication, brainstorming sessions, and shared feedback loops with strategists, copywriters, and brand partners.

• Constructive Feedback Culture: A willingness to both give and receive constructive criticism as a means to elevate creative work and foster mutual growth.

• Shared Ownership: A collective responsibility for the success of brand campaigns, where individual contributions are valued as part of a larger team effort.

• Process Optimization: An openness to experimenting with and refining workflows to improve efficiency and creative output, driven by a desire for continuous improvement.

📝 Enhancement Note: The culture values both artistic craft and strategic execution, underpinned by strong collaboration and a commitment to brand integrity. Success in this role requires not only design talent but also the ability to work effectively within a team-oriented, fast-paced creative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Platform Specificity: The primary challenge will be maintaining the premium aesthetic and brand integrity of iconic P&G brands while adapting creative effectively for the diverse and often rapidly changing requirements of various digital platforms (e.g., TikTok, Instagram, Amazon).

• Pace of Digital Content Creation: The demand for fresh, engaging content across multiple channels can be relentless. Adapting to a high-volume, fast-turnaround environment while maintaining design quality will be crucial.

• Translating Strategy into Visuals: Effectively interpreting abstract brand strategies, consumer insights, and campaign objectives into concrete, visually compelling designs that resonate with target audiences.

• Evolving Digital Landscape: Staying current with the latest digital trends, platform updates, and emerging creative technologies to ensure P&G's brands remain relevant and competitive.

Learning & Development Opportunities:

• Advanced Digital Design Techniques: Deepen expertise in motion graphics, interactive design, and platform-specific creative best practices.

• Brand Strategy Integration: Gain a more profound understanding of how design directly supports broader marketing and business objectives for major CPG brands.

• E-commerce Optimization: Develop specialized skills in designing for conversion on key retail platforms like Amazon and Walmart.

• Cross-Functional Acumen: Learn from strategists, media planners, and brand managers to build a more holistic understanding of the marketing ecosystem.

• Leadership Development: Potential pathways to senior design roles, art direction, or creative leadership positions within the P&G studio network.

📝 Enhancement Note: The role presents opportunities to tackle complex design challenges at the intersection of brand strategy and digital execution. Continuous learning and adaptability are key to navigating the dynamic digital landscape and maximizing growth potential.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a brand strategy into a cohesive visual system for a digital campaign. Provide an example." (Focus on methodology, research, and strategic application of design.)

• "How do you ensure brand consistency across multiple digital platforms with different creative requirements, such as Instagram Stories, TikTok, and an Amazon product page?" (Highlight adaptability, understanding of platform nuances, and system-based thinking.)

• "Walk us through a project where you had to solve a specific design problem for a client or brand. What was the problem, your approach, and the outcome?" (Demonstrate problem-solving skills, creative thinking, and ability to articulate impact.) Company & Culture Questions:

• "What appeals to you about working for P&G and specifically on the Fabric Care brands?" (Show research into P&G's brands, values, and the studio's mission.)

• "How do you approach collaboration with non-designers, such as copywriters or media teams?" (Emphasize communication, feedback integration, and a partnership mindset.)

• "Describe a time you received constructive criticism on your design work. How did you handle it, and what was the result?" (Assess openness to feedback and ability to incorporate it constructively.) Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the objective, your role, the challenges, your process, and the results or impact achieved. Quantify success where possible (e.g., engagement lift, conversion improvement, brand perception shift).

• Showcase Process: Don't just show the final output. Explain your thought process, ideation stages, iterations, and why you made specific design choices.

• Highlight Technical Skills: Be ready to discuss the tools and techniques used. Demonstrate proficiency with Adobe Creative Suite, Figma, and video editing tools.

• Tailor to the Role: Emphasize projects that align with digital campaign design, social media content, and e-commerce optimization. If you have CPG experience, highlight it.

• Practice Your Narrative: Rehearse your presentation to ensure a smooth, confident, and concise delivery within the allotted time. Be prepared for in-depth questions about your work.

📝 Enhancement Note: Interviews will focus on both technical design skills and the ability to apply them strategically within a brand-centric, collaborative, and fast-paced digital environment. The portfolio presentation is a critical opportunity to demonstrate creativity, process, and impact.

📌 Application Steps

To apply for this Digital Content Designer position:

• Submit Your Application: Complete the online application form via the provided link on pgcareers.com.

• Optimize Your Resume: Tailor your resume to highlight experience in digital design, brand systems, social media content, paid media creative, e-commerce platforms, and proficiency in the required software (Adobe Suite, Figma, video editing tools). Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant projects that demonstrate your skills in digital campaign design, visual storytelling, typography, layout, and platform-specific creative. Ensure your portfolio clearly articulates your process and impact for each piece.

• Prepare Your Portfolio Presentation: Practice walking through your portfolio, focusing on key projects that align with the responsibilities of this role. Be ready to discuss your strategic approach, design rationale, and the outcomes of your work.

• Research P&G and Fabric Care: Familiarize yourself with P&G's brands, particularly Tide, Gain, Downy, and Bounce. Understand their current digital presence, marketing efforts, and company values to demonstrate your interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.