Design Technologist II, Prime Video

📍 Job Overview

Job Title: Design Technologist II, Prime Video

Company: Amazon

Location: Culver City, California, United States; San Francisco, California, United States; Seattle, Washington, United States

Job Type: Full-time

Category: UX Design & Prototyping / Front-End Technology

Date Posted: 2026-08-20

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and build high-fidelity, functional prototypes to conceptualize and advance the vision for future Prime Video products and features.

• Collaborate closely with a multidisciplinary team including Design Leadership, UX Researchers, Product Managers, and Software Engineers to drive product concepts from ideation through to implementation.

• Leverage expertise in front-end technologies (HTML/CSS/JS, React.js, Redux, Motion.js) and emerging technologies like Generative AI (AWS Bedrock) to bring innovative user experiences to life.

• Act as a bridge between design and engineering, translating complex UX ideas into tangible, interactive prototypes that inform product development and stakeholder understanding.

📝 Enhancement Note: This role is positioned within the Experience Design organization of Prime Video, focusing on the critical intersection of design and technology. The "Design Technologist II" title suggests a mid-level position requiring a solid foundation in front-end development and UX prototyping, with the expectation of contributing independently to projects and mentoring junior team members. The emphasis on "proving, advancing, and evolving forward-thinking UX concepts" highlights the role's strategic importance in shaping the future of Prime Video's user experience.

📈 Primary Responsibilities

• Construct high-quality, interactive prototypes across various platforms (web, mobile, TV) that effectively communicate and advance the product vision for Prime Video.

• Partner with Design Leadership, Product Managers, and Engineering teams throughout the entire product development lifecycle, ensuring design concepts are technically feasible and aligned with business objectives.

• Actively contribute to the ideation and conceptualization phases by translating user needs and business requirements into functional design prototypes.

• Utilize front-end technologies such as HTML, CSS, JavaScript, React.js, and Redux to develop sophisticated and realistic prototypes.

• Integrate emerging technologies, including Generative AI via AWS Bedrock, into prototypes to explore and demonstrate novel customer experiences, such as personalized content discovery or enhanced playback features.

• Work in tandem with UX Researchers to build prototypes for user testing, gathering valuable feedback to iterate on designs and improve the customer journey.

• Champion design thinking and best practices by applying platform expertise and technical skills to solve complex UX challenges.

• Contribute to the team's agile workflow, demonstrating the ability to build quickly when necessary while also dedicating time to higher-fidelity, detailed prototype development.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to prototyping and a strong collaborative spirit. The mention of "X-Ray, live sports, and advertising" indicates the breadth of user experiences the Design Technologist will be involved in, requiring adaptability and a broad understanding of the Prime Video ecosystem. The explicit mention of AWS Bedrock for Gen AI experiences signifies a forward-looking approach and a need for candidates to be comfortable exploring cutting-edge technologies.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in Computer Science, Human-Computer Interaction, Design Technology, or a related field is typically expected for such roles.

Experience: Minimum of 2+ years of professional experience in front-end technology, software engineering with a focus on front-end, or dedicated UX prototyping.

Required Skills:

• Proven experience in building high-quality, functional prototypes demonstrating user interactions and visual design concepts.

• Proficiency in core front-end programming languages: HTML, CSS, and JavaScript.

• Experience with modern JavaScript frameworks and libraries, specifically React.js and Redux.

• Familiarity with animation and motion design principles in prototyping, potentially using tools like Motion.js.

• Demonstrated ability to collaborate effectively with cross-functional teams (designers, researchers, PMs, engineers).

• Experience in UI design, particularly for complex workflows and end-user applications.

• An available online portfolio showcasing relevant prototyping work and coding samples.

• Experience with web, mobile web, or mobile app front-end development. Preferred Skills:

• Knowledge of backend JavaScript technologies such as NodeJS.

• Proficiency in Python for scripting or broader development tasks.

• Experience with version control systems, specifically Git.

• Familiarity with AWS Services, including EC2, Lambda, S3, DynamoDB, and SQS, indicating an understanding of cloud-based infrastructure.

• Experience with Responsive and Adaptive Design principles for cross-device compatibility.

• Exposure to Generative AI concepts and tools, such as AWS Bedrock.

📝 Enhancement Note: The distinction between required and preferred skills highlights the core competencies expected versus areas where additional experience provides a competitive edge. The emphasis on an online portfolio and coding samples is critical for this role, serving as the primary means of evaluating technical and design execution capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated online portfolio is mandatory, showcasing a range of functional prototypes and design solutions.

• Include demonstrable case studies that highlight your process from problem identification to solution implementation, focusing on user-centric design and technical execution.

• Provide code samples or links to repositories (e.g., GitHub) that illustrate proficiency in required front-end languages and frameworks (HTML, CSS, JavaScript, React.js).

• Demonstrate experience in building prototypes for different platforms (web, mobile, TV) and their unique interaction models.

• Clearly articulate your role and contributions in team-based projects, emphasizing collaboration and problem-solving. Process Documentation:

• Showcase your approach to translating user requirements and design mockups into interactive prototypes.

• Detail your methods for iterating on prototypes based on feedback from user research and stakeholder reviews.

• Illustrate how you leverage front-end technologies and tools to achieve specific design outcomes and user experiences.

• If applicable, provide examples of how you've integrated emerging technologies like Gen AI into prototype development.

📝 Enhancement Note: For a Design Technologist role, the portfolio is paramount. It's not just about showing finished products but demonstrating the process of bringing design concepts to life through code and interactivity. The ability to articulate the "why" and "how" behind design choices and technical implementations will be crucial.

💵 Compensation & Benefits

Salary Range:

• Culver City, California, USA: $131,800 - $178,300 USD annually

• San Francisco, California, USA: $151,600 - $205,000 USD annually

• Seattle, Washington, USA: $131,800 - $178,300 USD annually

Benefits:

• Comprehensive health insurance package including medical, dental, and vision coverage.

• Prescription drug coverage.

• Basic Life & Accidental Death & Dismemberment (AD&D) insurance.

• Option for supplemental life insurance plans.

• Employee Assistance Program (EAP) and Mental Health Support services.

• Medical Advice Line for health-related inquiries.

• Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Adoption and Surrogacy Reimbursement coverage.

• 401(k) retirement savings plan with company matching.

• Generous Paid Time Off (PTO).

• Parental Leave benefits.

• In addition to base salary, the compensation package includes sign-on payments and Restricted Stock Units (RSUs).

Working Hours: Standard 40 hours per week, with potential for extended hours during critical project phases.

📝 Enhancement Note: The salary ranges provided are specific to location, reflecting the significant cost of living differences between San Francisco and the other listed tech hubs. The inclusion of RSU's and sign-on bonuses is standard for Amazon's compensation structure, indicating a total compensation package beyond the base salary. The benefits are extensive, covering health, wellness, financial planning, and family support, aligning with Amazon's large-company employee offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Digital Streaming, Cloud Computing, Artificial Intelligence, Media & Entertainment. Amazon is a global technology leader with a diverse range of businesses, and Prime Video operates within its rapidly growing entertainment division.

Company Size: Extremely Large (1,000+ employees, likely hundreds of thousands globally). Amazon's scale means opportunities for broad impact and exposure to complex, large-scale systems and processes.

Founded: 1994. Amazon has a long history of innovation and customer obsession, fostering a culture that values speed, efficiency, and pioneering new technologies.

Team Structure:

• The Experience Design organization within Prime Video is likely composed of various specialists including UX Designers, UX Researchers, Interaction Designers, Visual Designers, and Design Technologists.

• The Design Technologist team likely operates with a degree of autonomy, working in close collaboration with specific product teams or feature pods.

• Reporting structures may vary, but typically Design Technologists report into design leadership or a dedicated technology/prototyping lead within the design organization. Methodology:

• Data-Driven Decisions: While design-focused, the team will likely rely on user research data, A/B testing results, and customer feedback to inform design and prototyping efforts.

• Iterative Prototyping: The core methodology involves rapid iteration on prototypes, moving from low-fidelity concepts to high-fidelity, interactive models to validate ideas and gather feedback.

• Customer Obsession: A fundamental Amazon principle that permeates all teams, ensuring that designs and prototypes are ultimately aimed at improving the customer experience for Prime Video users.

• Agile Development: Prototyping efforts will likely align with agile development cycles, requiring flexibility and the ability to adapt to changing priorities and requirements.

Company Website: https://www.amazon.com/

📝 Enhancement Note: Amazon's culture is famously fast-paced and data-driven, with a strong emphasis on "customer obsession." For a Design Technologist, this means understanding how prototypes contribute to customer satisfaction and business goals, and being comfortable with rapid iteration and feedback loops. The scale of Amazon also implies a need for robust documentation and scalable solutions, even within prototyping.

📈 Career & Growth Analysis

Operations Career Level: This is a "Design Technologist II" role, indicating a mid-level position. It requires a solid foundation in front-end development and UX prototyping, with the ability to work independently on defined projects and contribute to larger initiatives. The expectation is for the candidate to have moved beyond foundational learning and be capable of driving specific design technology outcomes.

Reporting Structure: The Design Technologist II will likely report to a Design Lead, Senior Design Technologist, or Manager within the Prime Video Experience Design team. They will work closely with Product Managers and Engineering Leads on specific product initiatives.

Operations Impact: The Design Technologist's impact is crucial in bridging the gap between conceptual design and technical feasibility. By creating high-fidelity prototypes, they enable:

• Early Validation: Testing complex ideas and interactions before significant engineering investment.

• Clear Communication: Providing tangible representations of future product experiences to stakeholders, reducing ambiguity.

• Accelerated Development: Providing engineers with clear, interactive specifications, speeding up the implementation phase.

• Innovation Exploration: Using prototypes to showcase cutting-edge technologies like Gen AI and their potential impact on the customer experience.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific front-end technologies, animation, or emerging areas like Generative AI.

• Leadership Development: Progress to Senior Design Technologist roles, leading prototyping efforts for major features or product areas.

• Cross-Functional Mobility: Transition into roles like Front-End Engineer, UX Designer, or Product Manager, leveraging their unique blend of skills.

• Mentorship: Guide and mentor junior Design Technologists and interns, contributing to team growth.

• Broader Impact: Contribute to high-visibility projects that shape the future of Amazon's streaming service for millions of users globally.

📝 Enhancement Note: The "II" in the title signifies a step beyond entry-level. Candidates are expected to demonstrate initiative, problem-solving skills, and the ability to contribute meaningfully to project outcomes without constant supervision. The growth path within Amazon is often characterized by increasing scope, complexity, and leadership responsibility.

🌐 Work Environment

Office Type: This role is on-site, meaning candidates will work from one of Amazon's designated office locations in Culver City, San Francisco, or Seattle. These offices are typically modern, corporate environments designed for collaboration and productivity.

Office Location(s):

• Culver City, California: A prominent tech hub in the Los Angeles area, offering a vibrant work environment.

• San Francisco, California: A core technology center with access to a large talent pool and industry events.

• Seattle, Washington: Amazon's global headquarters, offering a dynamic and established tech ecosystem.

Workspace Context:

• Collaborative Spaces: Offices are equipped with meeting rooms, huddle spaces, and common areas designed to foster interaction between team members.

• Technology Infrastructure: Access to high-performance workstations, necessary software licenses, and robust network infrastructure to support development and prototyping activities.

• Team Interaction: Regular opportunities for face-to-face collaboration with designers, researchers, product managers, and engineers, facilitating rapid feedback and problem-solving.

• Dynamic Atmosphere: Amazon offices are known for their energetic and fast-paced environments, reflecting the company's culture of innovation and rapid execution.

Work Schedule: The standard work schedule is typically 9 AM to 5 PM (or similar hours) for 40 hours per week. However, project demands may occasionally require flexibility for extended work hours, especially leading up to major launches or deadlines.

📝 Enhancement Note: The on-site requirement implies a strong emphasis on in-person collaboration and team synergy. The specific office locations are major tech hubs, offering a rich professional network and amenities. The work environment is likely to be fast-paced and demanding, characteristic of Amazon's culture.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter will review your application and portfolio. Be sure your resume clearly highlights relevant experience and your portfolio is easily accessible and showcases your best work.

2. Hiring Manager/Team Interview: This stage typically involves discussing your experience, motivations, and how you approach design technology challenges. You'll likely be asked about specific projects from your portfolio.

3. Technical/Prototyping Challenge: Expect a hands-on exercise or a detailed discussion about a hypothetical problem where you'll need to demonstrate your prototyping skills, technical approach, and problem-solving methodology. This might involve a take-home assignment or a live coding/prototyping session.

4. Cross-Functional Interviews: You may meet with designers, researchers, PMs, and engineers to assess your collaboration style, communication skills, and ability to integrate into the team.

5. Leadership Principles Interview: Amazon places a strong emphasis on its Leadership Principles. Be prepared to provide specific examples from your past experience that demonstrate how you embody these principles (e.g., Customer Obsession, Bias for Action, Dive Deep, Invent and Simplify).

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the job description, showcasing a range of skills (e.g., web, mobile, complex interactions, Gen AI exploration).

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, prototyping, iteration), the technologies used, and the impact or outcome. Use visuals and interactive demos where possible.

• Highlight Technical Execution: Clearly demonstrate your front-end coding skills and how you leveraged specific technologies (React.js, Redux, etc.) to achieve the desired user experience.

• Showcase Collaboration: If projects were team-based, clearly define your individual contributions and how you collaborated with others.

• Be Ready to Demo: Prepare to walk through your prototypes live or explain their functionality in detail.

Challenge Preparation:

• Practice Core Technologies: Refresh your skills in HTML, CSS, JavaScript, and React.js. Be ready to write clean, efficient code.

• Think Through User Flows: For hypothetical problems, outline the user journey and consider how to prototype key interactions effectively.

• Emphasize Problem-Solving: Focus on your approach to breaking down complex problems, exploring solutions, and making technical trade-offs.

• Prepare Gen AI Examples: If you have experience with Gen AI, be ready to discuss potential applications and how you might prototype them.

📝 Enhancement Note: Amazon's interview process is known for its rigor, particularly the focus on Leadership Principles. Candidates must prepare concrete examples for each principle. The portfolio review is a critical component, acting as a live demonstration of skills rather than just a passive review.

🛠 Tools & Technology Stack

Primary Tools:

• Front-End Development: HTML, CSS, JavaScript (ES6+), React.js, Redux.

• Prototyping Tools: While not explicitly named, expect tools that allow for high-fidelity interactive prototypes, potentially including custom frameworks built with React/JS, or integration with design tools like Figma/Sketch for component libraries.

• Motion Design: Motion.js or similar libraries for integrating animation and dynamic transitions into prototypes.

• Version Control: Git is a standard requirement.

Analytics & Reporting:

• AWS Services: Candidates should be familiar with or willing to learn AWS services like EC2, Lambda, S3, DynamoDB, and SQS, which may be used for hosting prototypes, backend logic, or data storage.

• Generative AI: AWS Bedrock is specifically mentioned for exploring new Gen AI-powered experiences.

CRM & Automation:

• While not directly a CRM role, understanding how prototypes integrate with potential backend systems or data sources is beneficial. Familiarity with data structures and APIs will be advantageous.

📝 Enhancement Note: The technology stack is heavily skewed towards modern front-end development, with a significant emphasis on React.js. The inclusion of AWS services indicates an expectation for candidates to understand cloud infrastructure and potentially build prototypes that can be deployed or tested within an AWS environment. Familiarity with Gen AI tools like AWS Bedrock is a strong differentiator.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: All work, including prototyping, is driven by a deep understanding of customer needs and a commitment to delivering exceptional experiences.

• Invent and Simplify: Encourages finding innovative solutions and simplifying complex problems through creative design and technology.

• Bias for Action: Promotes making decisions and taking action quickly, often by building prototypes to test hypotheses and gather data.

• Dive Deep: Requires a thorough understanding of the product, technology, and customer, often involving detailed analysis and problem-solving.

• Ownership: Team members are expected to take responsibility for their work and its outcomes, driving projects to completion.

• Deliver Results: Focus on achieving tangible outcomes and contributing to the success of Prime Video.

Collaboration Style:

• Cross-Functional Integration: Design Technologists work seamlessly with designers, researchers, PMs, and engineers, acting as a key communication and execution link.

• Feedback-Driven: An open culture of constructive feedback is essential for iterating on prototypes and designs.

• Knowledge Sharing: Team members are encouraged to share learnings, best practices, and new techniques to elevate the collective skill set.

• Experimentation: A willingness to experiment with new tools, technologies, and approaches is valued, fostering innovation within the team.

📝 Enhancement Note: Amazon's Leadership Principles are deeply ingrained in its culture. Understanding and being able to articulate examples related to these principles is crucial for success in interviews and for thriving within the team environment. The culture is generally fast-paced, results-oriented, and collaborative.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace & Scale: Working within Amazon's fast-paced environment and on a service with global scale requires adaptability, efficiency, and the ability to prioritize effectively.

• Technical Complexity: Balancing cutting-edge design concepts with the technical realities of implementing them across diverse platforms and devices.

• Cross-Functional Alignment: Ensuring all stakeholders (design, product, engineering) are aligned on the vision and technical feasibility of prototypes.

• Evolving Technology Landscape: Staying current with rapid advancements in front-end technologies, design tools, and emerging areas like Generative AI.

Learning & Development Opportunities:

• Advanced Prototyping Techniques: Opportunities to master complex interaction design, animation, and cross-platform prototyping.

• Emerging Technologies: Direct exposure to and hands-on experience with Generative AI and other next-generation technologies through projects utilizing AWS Bedrock.

• Technical Skill Enhancement: Deepen expertise in JavaScript, React.js, and potentially backend AWS services.

• Product Strategy Exposure: Gain insights into the strategic decisions driving the future of Prime Video and contribute to shaping those strategies through tangible prototypes.

• Mentorship & Leadership: Potential to grow into senior roles, mentor junior colleagues, and lead prototyping initiatives.

📝 Enhancement Note: The challenges presented are common in large tech companies but are particularly pronounced at Amazon due to its scale and innovation focus. The growth opportunities are substantial, offering a clear path for skill development and career advancement within a leading technology organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex user interaction you prototyped. What was the problem, your approach, the technologies you used, and the outcome?" (Focus on your process, technical choices, and impact.)

• "How would you prototype a new Generative AI feature for Prime Video that helps users discover content based on abstract concepts or moods?" (Demonstrate creative thinking and understanding of Gen AI application.)

• "Imagine you have conflicting feedback from a designer and an engineer on a prototype. How would you navigate this situation to reach a resolution?" (Assess collaboration and problem-solving skills.) Company & Culture Questions:

• "Tell me about a time you demonstrated 'Customer Obsession' in your work." (Prepare a specific example.)

• "Describe a situation where you had to 'Invent and Simplify' to solve a technical or design challenge." (Highlight innovative problem-solving.)

• "How do you stay updated on the latest front-end technologies and design trends relevant to streaming services?" (Show initiative and continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role, the solution (demonstrated via prototype), the technologies employed, and the results or learnings.

• Interactive Demos: Be prepared to not just talk about your prototypes but to demonstrate them live, showcasing the intended interactions and user experience.

• Code Walkthrough: If asked, be ready to briefly explain key code snippets that highlight your technical approach or problem-solving.

• Quantify Impact: Whenever possible, use metrics or qualitative feedback to demonstrate the value or impact of your prototypes.

📝 Enhancement Note: Amazon's interview process heavily relies on behavioral questions tied to their Leadership Principles. Candidates must prepare STAR method (Situation, Task, Action, Result) answers for each principle. The portfolio presentation is a critical part of demonstrating practical skills and thought processes.

📌 Application Steps

To apply for this Design Technologist II position:

• Submit your application through the Amazon Jobs portal, ensuring your resume and online portfolio are prominently featured.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating proficiency in HTML, CSS, JavaScript, React.js, and experience with interactive prototyping, especially for web, mobile, or TV interfaces. Include any relevant Gen AI prototyping examples.

• Resume Optimization: Clearly articulate your 2+ years of front-end technologist, engineer, or UX prototyper experience. Use keywords from the job description such as "prototyping," "front-end development," "React.js," and "UI design." Quantify achievements where possible.

• Interview Preparation: Thoroughly review Amazon's Leadership Principles and prepare specific, STAR-method examples for each. Practice explaining your portfolio projects and technical approaches clearly and concisely.

• Company Research: Familiarize yourself with Prime Video's current offerings, recent innovations, and Amazon's overall mission and values. Understand how this role contributes to the broader Prime Video strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.