Design Consultant

📍 Job Overview

Job Title: Design Consultant - In-home Sales Pro

Company: SPF Screens & Awnings (A Hunter Douglas Brand)

Location: Land O' Lakes, FL, United States

Job Type: Full-Time

Category: Sales Operations / GTM (Go-To-Market) Sales

Date Posted: 2026-08-24T21:20:35

Experience Level: 2-5+ Years

Remote Status: On-site (with travel within territory)

🚀 Role Summary

• This role is for a proven, high-performing sales professional focused on consultative, in-home sales of premium outdoor living solutions, including retractable awnings and motorized sunscreens.

• You will be responsible for managing your sales pipeline from initial appointment through installation, with a strong emphasis on closing deals and driving revenue.

• Leverage company-generated leads and marketing support to achieve aggressive sales targets in a commission-driven, high-ticket environment.

• This is a "closer's seat" requiring self-motivation, strong closing skills, and the ability to manage your territory and customer relationships effectively.

📝 Enhancement Note: While the job title is "Design Consultant," the core responsibilities and requirements clearly indicate a sales-focused role rather than a traditional design or consulting position. The emphasis on closing rates, revenue generation, and commission structure firmly places this within a sales operations and GTM sales context.

📈 Primary Responsibilities

• Conduct 2-4 qualified, pre-set in-home appointments daily, delivering professional and consultative sales presentations that highlight value over price.

• Master and execute a one-call-close process, confidently asking for the sale and securing commitments from prospective clients.

• Manage and nurture your sales pipeline diligently, ensuring strategic follow-up on issued quotes to maximize close rates and revenue generation.

• Drive personal income by generating repeat business, referrals, and cultivating local partnerships to expand your customer base and sales volume.

• Proactively support adjacent sales territories when necessary, embodying a team-player mentality to contribute to overall company success.

• Maintain meticulous CRM pipeline management, adhering to high communication and data integrity standards for all client interactions and sales activities.

• Continuously develop product knowledge and sales techniques to effectively present premium outdoor living solutions and overcome customer objections.

📝 Enhancement Note: The responsibility of "supporting nearby territories when needed" suggests a flexible approach to territory management and a culture that prioritizes team success over individual silos, common in high-performing sales teams.

🎓 Skills & Qualifications

Education: Not specified, but a strong sales aptitude and business acumen are implied.

Experience:

• 2-5+ years of proven experience in high-ticket, consultative sales.

• Preference for candidates with prior in-home sales experience.

• Demonstrated history of consistently overachieving revenue goals, preferably in a commission-based environment. Required Skills:

• Consultative Selling: Ability to understand customer needs and present solutions that align with their lifestyle and investment goals.

• High-Ticket Sales Acumen: Experience selling premium products or services where the average transaction value is significant.

• Closing Proficiency: Proven ability to effectively ask for the sale and secure commitments, ideally through a one-call-close approach.

• CRM Pipeline Management: Expertise in utilizing CRM systems (e.g., Salesforce, HubSpot, or similar) to track leads, manage opportunities, and forecast sales.

• Presentation & Communication Skills: Polished, confident, and persuasive communication style suitable for in-home client interactions.

• Territory Management: Ability to manage time effectively, plan routes, and strategically engage with leads within a defined geographic area.

• Self-Motivation & Drive: A proactive, entrepreneurial spirit with the ability to work independently and remain motivated in a performance-driven environment.

Preferred Skills:

• Experience with window coverings, home improvement, or outdoor living products.

• Established network of local partnerships or referral sources.

• Proficiency in specific sales enablement tools or platforms.

📝 Enhancement Note: The emphasis on a "closer's seat" and the explicit statement "This is not a training role" suggests that the company seeks candidates who are already seasoned sales professionals capable of immediate contribution and high performance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Sales Performance Documentation: Showcase quantifiable achievements in sales revenue, close rates, and customer acquisition within previous roles.

• Consultative Sales Process Examples: Evidence of how you approach client consultations, needs assessment, and value-based selling.

• CRM Utilization Examples: If possible, demonstrate how you've used CRM to manage pipelines, track progress, and drive sales outcomes.

• Case Studies of Overcoming Objections: Prepare examples of how you've successfully navigated client objections and closed deals, particularly in high-ticket scenarios.

Process Documentation:

• Sales Cycle Management: Document your understanding of the end-to-end sales process from lead qualification to post-installation follow-up.

• One-Call-Close Methodology: Outline your strategy for achieving a one-call close, including key questioning techniques and closing statements.

• Referral & Repeat Business Generation: Detail methods you've used to foster customer loyalty and generate new business through existing clients.

📝 Enhancement Note: Given this is a sales role, a traditional "process portfolio" might not be expected in the same way as for an operations analyst. However, candidates are strongly advised to prepare a portfolio of their sales achievements, methodologies, and case studies that highlight their closing ability and consultative approach.

💵 Compensation & Benefits

Salary Range:

• Estimated Annual Income: $80,000 - $250,000+ (Uncapped Commission Structure)

  • Average for DCs not yet maximizing territory: $80,000 - $90,000+
  • Top Performers: $150,000 - $250,000+ annually.

• Training & Ramp-up:

  • 2 weeks: Salaried training.

  • 10 weeks: Salary + commission during ramp-up period. Benefits:

• Health & Wellness: Comprehensive medical, dental, and vision insurance plans.

• Income Protection: Life insurance and short-term disability coverage.

• Additional Coverage: Accident insurance.

• Retirement Savings: 401(k) plan with a 6% company match.

• Vehicle Support: $500 monthly car allowance.

• Expense Reimbursement: Toll reimbursement.

• Sales Enablement Tools: Sales iPad, product samples, and professional measuring equipment provided.

Working Hours:

• Full-time, 5 days per week.

• Requires availability for evening and weekend sales appointments to accommodate customer schedules.

📝 Enhancement Note: The compensation structure is heavily commission-based, with a significant uncapped potential for top performers. The tiered income structure (average vs. top performers) and the structured ramp-up period are crucial details for candidates to understand. The salary estimate is based on the provided income ranges for average and top performers, adjusted for the US market and the specified experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: Window Coverings & Architectural Products (specifically outdoor living solutions like awnings and sunscreens).

Company Size: SPF Screens & Awnings is a significant player in its regional markets (Florida, Georgia, North Carolina, Texas, Arizona, expanding to Southern California), operating as a brand within the larger Hunter Douglas family, a global leader. This implies a robust infrastructure with the agility of a specialized division.

Founded: SPF Screens & Awnings has over 15 years of experience. Hunter Douglas has over 100 years of innovation.

Team Structure:

• The sales team operates with a high degree of autonomy within assigned territories, supported by central marketing for lead generation.

• Collaboration is encouraged, especially in supporting neighboring territories, suggesting a team-oriented sales culture.

• The structure emphasizes direct sales engagement with homeowners, supported by operations teams for production and installation. Methodology:

• Value-Based Selling: Focus on delivering professional, consultative presentations that emphasize the quality and benefits of premium products.

• Performance-Driven Culture: Success is measured by key sales metrics, including close rates and revenue generation, with strong incentives for high achievers.

• Customer-Centric Approach: Transforming outdoor spaces into enjoyable living areas for clients, emphasizing customer satisfaction and premium solutions.

Company Website: https://www.hunterdouglas.com/ (Hunter Douglas corporate site), SPF Screens & Awnings likely has a dedicated regional presence.

📝 Enhancement Note: The integration with Hunter Douglas provides a strong foundation of brand recognition and product innovation, while SPF Screens & Awnings focuses on specialized outdoor solutions and regional market penetration. This blend offers stability and growth potential.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor position within the sales function. It is designed for experienced sales professionals who can operate independently and drive significant revenue. It is explicitly stated as "not a training role," implying it's for proven performers.

Reporting Structure: While not explicitly detailed, Design Consultants likely report to a Sales Manager or Regional Sales Director who oversees territory performance, provides coaching, and manages overall sales operations within their region.

Operations Impact: Design Consultants are critical revenue generators. Their success directly impacts the company's top line, market share, and profitability. They are the frontline interface with the customer, shaping brand perception and driving demand for SPF's premium outdoor solutions. Their ability to close deals and manage their pipeline is essential for the operational efficiency of production and installation teams.

Growth Opportunities:

• Territory Expansion/Ownership: Potential to grow into larger or more lucrative territories as performance is demonstrated.

• Leadership Track: Opportunity to move into sales management roles (e.g., Sales Manager, Team Lead) overseeing a team of Design Consultants.

• Specialization: Developing expertise in specific product lines or market segments within outdoor living solutions.

• Mentorship: Opportunity to mentor new hires or junior sales team members.

📝 Enhancement Note: The emphasis on territory ownership and uncapped commission suggests that growth is primarily tied to individual performance and the ability to maximize sales within one's assigned region. Leadership roles are a logical next step for top performers.

🌐 Work Environment

Office Type: This is primarily an in-home, field-based sales role. While there isn't a traditional office to report to daily, the company provides support through marketing, potentially a regional hub for training or administrative tasks, and access to tools like a sales iPad.

Office Location(s): The primary service area is Land O' Lakes, FL, and surrounding territories within Florida. Candidates are expected to travel within their assigned geographic region.

Workspace Context:

• Mobile Office: Your vehicle and a customer's home serve as your primary workspaces.

• Client Interaction: Frequent direct engagement with homeowners in their residential environments.

• Support Ecosystem: Access to marketing-generated leads, product samples, measuring equipment, and CRM for managing your business.

• Team Collaboration: While largely independent, interaction with sales management and potentially other team members for support and knowledge sharing.

Work Schedule: Full-time, with a requirement for flexibility to conduct appointments during evenings and weekends, which are prime times for homeowner availability. This demands strong personal time management skills.

📝 Enhancement Note: The role demands a significant amount of independent work and travel, requiring a high degree of self-discipline and adaptability to customer availability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a phone or video call with an HR or Sales Recruiter to assess basic qualifications, sales experience, and cultural fit.

• Sales Assessment/Interview: A more in-depth interview, potentially with a Sales Manager, focusing on sales methodologies, closing techniques, and past performance. Expect behavioral questions related to handling objections, managing pipelines, and driving results.

• In-Home Simulation/Ride-Along (Potentially): Some companies may conduct a simulated sales presentation or have candidates shadow an experienced consultant to assess real-world application of skills.

• Final Interview: With senior sales leadership to confirm fit and discuss compensation and territory.

Portfolio Review Tips:

• Quantify Achievements: Prepare specific data points demonstrating your success (e.g., "Increased territory sales by 15% in Q3," "Achieved a 30% close rate on qualified appointments").

• Highlight Consultative Approach: Be ready to articulate your process for understanding client needs, building rapport, and presenting solutions that add value.

• Showcase Closing Skills: Prepare examples of how you've successfully closed deals, especially in challenging situations or with premium-priced products.

• CRM Proficiency: Mention specific CRM systems used and how you leverage them for efficiency and effective pipeline management.

• Tailor to SPF: Research SPF Screens & Awnings and Hunter Douglas products to demonstrate genuine interest and understanding of their market position.

Challenge Preparation:

• Objection Handling Scenarios: Practice responding to common objections related to price, need, or timing for home improvement products.

• Sales Presentation Practice: Be ready to deliver a concise, compelling presentation about a product or service (you might be asked to present on a hypothetical scenario or a product you've sold).

• Pipeline Management Explanation: Be prepared to explain how you manage your sales pipeline, prioritize leads, and ensure follow-up.

📝 Enhancement Note: The interview process will heavily focus on assessing your ability to sell high-ticket items in a consultative manner and to close deals independently. Demonstrating a strong understanding of sales metrics and a proactive approach will be key.

🛠 Tools & Technology Stack

Primary Tools:

• CRM System: Essential for pipeline management, lead tracking, customer data, and forecasting. (e.g., Salesforce, HubSpot, Zoho CRM, or a proprietary system).

• Sales Enablement Tools:

  • Sales iPad: Provided by the company for presentations, proposals, and data entry.
  • Product Samples: Physical or digital samples to showcase product features and quality.
  • Measuring Equipment: Professional tools for accurate on-site measurements.

• Communication Tools: Email, phone, potentially messaging apps for internal communication and client follow-up.

Analytics & Reporting:

• Sales performance data will likely be tracked within the CRM and potentially specialized sales analytics dashboards. Candidates should be comfortable interpreting sales reports related to close rates, average deal size, and territory performance. CRM & Automation:

• While the consultant's role is primarily sales execution, understanding how CRM automation (e.g., automated follow-up reminders, lead scoring) can support their efforts is beneficial.

📝 Enhancement Note: Proficiency in CRM is non-negotiable. The company provides the necessary hardware (iPad) and tools, so the focus will be on effective utilization for sales management and client engagement.

👥 Team Culture & Values

Operations Values:

• Performance Excellence: A strong emphasis on achieving and exceeding sales targets.

• Customer Focus: Dedication to transforming outdoor spaces and ensuring customer satisfaction with premium solutions.

• Teamwork & Support: A collaborative spirit where team members support each other's success, even across territories.

• Integrity & Professionalism: Maintaining high standards in client interactions, presentations, and business dealings.

• Innovation: Being part of a company that prides itself on over 100 years of innovation in window coverings and related products.

Collaboration Style:

• Independent Execution with Collaborative Support: While consultants work autonomously in their territories, there's an expectation of mutual support and shared success.

• Value-Driven Interaction: Collaboration is likely focused on sharing best practices, supporting colleagues, and contributing to the overall sales strategy.

• Open Communication: Encouraged for feedback, problem-solving, and maintaining effective relationships with management and support teams.

📝 Enhancement Note: The company culture appears to blend individual drive with a supportive, team-oriented environment, typical of successful sales organizations that balance autonomy with collective goals.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Ticket Sales Objections: Overcoming price sensitivity and demonstrating the long-term value of premium products.

• Managing a Full Sales Cycle: Independently managing leads from initial contact through installation and follow-up requires strong organizational skills.

• Maintaining Performance Consistency: Consistently hitting aggressive sales targets in a commission-based role requires continuous effort and adaptation.

• Territory Development: Maximizing the potential of a given territory, especially if it's newer or less established.

Learning & Development Opportunities:

• Advanced Sales Techniques: Continuous learning opportunities in consultative selling, closing strategies, and negotiation.

• Product Knowledge: Deepening expertise in retractable awnings, sunscreens, and related outdoor living solutions.

• Territory Management Skills: Developing strategies for efficient routing, lead prioritization, and local market penetration.

• Potential for Sales Management: Pathways for high performers to transition into leadership roles.

📝 Enhancement Note: The role presents challenges inherent in high-ticket, consultative sales, but also offers significant opportunities for financial reward and career advancement for those who excel.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to a high-ticket, in-home sales presentation. What are the key elements you focus on?"

• "How do you handle objections related to price when selling premium products?"

• "Walk me through your process for managing a sales pipeline and ensuring follow-up on quotes."

• "Tell me about a time you successfully closed a difficult deal. What strategies did you employ?"

• "How do you generate repeat business and referrals from your client base?" Company & Culture Questions:

• "What do you know about SPF Screens & Awnings and Hunter Douglas?"

• "Why are you interested in a commission-based, in-home sales role?"

• "How do you stay motivated in a performance-driven environment?"

• "Describe your ideal sales team culture." Portfolio Presentation Strategy:

• Highlight Key Metrics: Focus on quantifiable achievements: revenue generated, close rates, average deal size, number of appointments handled.

• Illustrate Consultative Process: Use a specific example to walk through how you assess needs, build value, and tailor solutions.

• Demonstrate Closing Skills: Be prepared to role-play or explain your closing techniques and how you overcome final hesitations.

• Showcase CRM Proficiency: Explain how you use CRM to stay organized, manage follow-ups, and forecast accurately.

📝 Enhancement Note: Prepare to demonstrate your sales prowess, your understanding of consultative selling, and your ability to consistently drive revenue in a high-ticket environment. Back up all claims with specific examples and data.

📌 Application Steps

To apply for this Design Consultant position:

• Submit your application through the provided link on the Hunter Douglas careers site.

• Resume Optimization: Tailor your resume to highlight extensive experience in high-ticket, consultative sales, specifically mentioning achievements in closing rates, revenue generation, and CRM utilization. Use keywords from the job description.

• Portfolio Preparation: Gather specific examples of successful sales presentations, case studies of overcoming objections, and quantifiable results from previous roles. Be ready to discuss your sales process and how you manage a pipeline.

• Interview Practice: Rehearse answers to common sales interview questions, focusing on your ability to sell premium products, close deals, and manage your territory independently. Practice your presentation skills.

• Company Research: Familiarize yourself with SPF Screens & Awnings and Hunter Douglas's product lines, market position, and company values to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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