Customer Experience Designer

📍 Job Overview

Job Title: Customer Experience Designer

Company: WAM

Location: Madrid, Barcelona, Valencia, Spain

Job Type: Full-time

Category: UX/UI Design & Customer Experience Operations

Date Posted: November 5, 2026

Experience Level: Mid-Level (2-4 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive end-to-end customer experience design, translating user needs and business objectives into intuitive and visually appealing digital products for web and mobile.

• Lead user research initiatives, including discovery interviews, desk research, benchmarking, and validation through usability testing and real-world feedback.

• Develop and maintain expert-level proficiency in Figma, focusing on the creation, expansion, and meticulous management of complex design systems, components, variants, and auto-layout features.

• Collaborate closely with cross-functional teams, including development, product, and marketing, to ensure seamless design implementation, adherence to business goals, and effective stakeholder communication throughout the product lifecycle.

📝 Enhancement Note: This role is firmly positioned within the Customer Experience (CX) and User Experience (UX) design domain, with a strong emphasis on operationalizing design principles into tangible, user-friendly products. The emphasis on "products that are used without thinking" and "designing the experience and interface" points to a role that is deeply integrated with the product development lifecycle and requires a practical, hands-on approach rather than purely conceptual design. The mention of "business, marketing, and pre-sales" collaboration indicates a GTM (Go-To-Market) alignment, where design directly influences client proposals and market adoption.

📈 Primary Responsibilities

• Conceptualize and create wireframes, prototypes, and high-fidelity designs for web and mobile applications, prioritizing a mobile-first approach while ensuring consistency and usability.

• Implement User-Centered Design (UCD) methodologies throughout the entire design process, from initial concept to final delivery.

• Conduct and lead user research activities, including in-depth interviews, comprehensive desk research, competitive benchmarking, and usability testing to gather actionable insights.

• Translate research findings into critical design artifacts such as user personas, customer journey maps, and information architecture diagrams.

• Define and optimize information architecture, apply robust interaction patterns, and ensure strict adherence to accessibility standards (WCAG) for inclusive design.

• Expertly utilize Figma to build, maintain, and evolve sophisticated design systems, ensuring component reusability, consistency, and efficient application across projects.

• Document design specifications, style guides, and component libraries to ensure project coherence and facilitate smooth hand-offs to development teams.

• Validate design feasibility and technical constraints with frontend and backend development teams, preparing immaculate hand-off packages that streamline the implementation process.

• Partner with product management and marketing teams to align design solutions with overarching business objectives and strategic goals.

• Translate client requirements into compelling visual proposals and contribute design expertise during pitches and pre-sales engagements.

• Proactively propose innovative ideas and solutions, staying abreast of emerging trends and best practices in experience and interface design.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and operational execution. The emphasis on "designing the experience and interface of digital products" and "making designs that are used without thinking" underscores the need for a designer who can bridge user needs with seamless functionality. The requirement to "work closely with development, product, and marketing" and have designs "reach production" signifies a hands-on role with direct impact on the final product, typical of operations-minded designers focused on efficient delivery and user adoption.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design, Human-Computer Interaction (HCI), Psychology, or a related field is beneficial. Equivalent practical experience will be highly valued.

Experience: Between 2 to 4 years of dedicated experience in designing the user experience and interface for digital web and mobile products.

Required Skills:

• User Research Expertise: Proven ability to conduct user interviews, usability testing, desk research, and benchmarking, and translate findings into user personas, customer journeys, and architectural maps.

• Figma Proficiency: Advanced expert-level skills in Figma, including comprehensive experience with design systems, complex component creation, variants, and auto-layout for efficient design workflows.

• Wireframing & Prototyping: Skilled in creating clear wireframes and interactive prototypes to visualize user flows and test design concepts.

• Information Architecture & Accessibility: Solid understanding of information architecture principles and practical application of accessibility guidelines (WCAG) to ensure inclusive design.

• User-Centered Design (UCD): Demonstrated application of UCD principles throughout the design lifecycle.

• Developer Collaboration & Hand-off: Experience working collaboratively with frontend and backend development teams, including proficient design hand-off processes and clear specification documentation.

• Mobile-First Design: Competency in designing with a mobile-first strategy.

• Language Proficiency: Intermediate spoken and written English skills.

Preferred Skills:

• Agency/Consultancy Experience: Prior experience working in an agency or consultancy environment, managing multiple clients and projects simultaneously.

• Pitch & Pre-Sales Involvement: Experience contributing design vision and visual proposals during client pitches and pre-sales activities.

• Basic HTML/CSS Knowledge: Foundational understanding of HTML and CSS to facilitate better communication with development teams.

• Data-Driven Design: Experience in measuring design impact using data analytics and A/B testing.

• AI-Assisted Design: Familiarity with leveraging Large Language Models (LLMs) like Claude and AI tools for rapid functional prototyping and pre-sales acceleration.

• No-Code Platforms: Proficiency with platforms like Framer or Webflow for autonomous translation of Figma designs into functional web products.

• Motion Design: Experience with tools such as ProtoPie, After Effects, or Spline for creating engaging motion graphics and microinteractions.

• CRO & Data Culture: Understanding of conversion rate optimization (CRO) principles, heat mapping tools (Hotjar/Clarity), and business metric analysis to inform design decisions.

📝 Enhancement Note: The "Imprescindible" section clearly defines the core competencies. The "Puntos extra" section provides a clear roadmap for candidates looking to differentiate themselves, particularly highlighting skills in data-driven design, AI integration, and no-code platforms, which are increasingly important in operations-focused design roles. The requirement for a portfolio demonstrating the process (research, decisions, outcome) is critical for assessing a candidate's operational approach to design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Process-Oriented Case Studies: Your portfolio must include detailed case studies that explicitly showcase your end-to-end design process. This includes evidence of user research conducted, the rationale behind key design decisions, and the final implemented outcome. Static final designs alone are insufficient.

• Figma System Mastery: Demonstrations of complex design systems built within Figma, including examples of well-structured components, variants, and effective auto-layout implementation, are essential.

• Research Artifacts: Examples of user personas, customer journey maps, and information architecture diagrams derived from actual research activities.

• Usability Testing & Validation: Evidence of how user feedback and usability testing results influenced design iterations and improvements.

• Developer Hand-off Examples: Clear documentation or examples of how you prepare and present design specifications and assets for development teams.

Process Documentation:

• Workflow Design & Optimization: Showcase how you map out and optimize user flows and interaction patterns to enhance usability and efficiency.

• System Implementation: Demonstrate your ability to build and scale design systems that ensure consistency and maintainability across multiple projects and platforms.

• Performance Analysis: Include examples of how you analyze user data, testing results, or business metrics to iterate on and improve designs post-launch.

📝 Enhancement Note: The emphasis on a "portfolio with cases where the process is visible (research, decisions, and result), not just the final design" is a key indicator of the operational rigor expected. Candidates must be able to articulate their thought process and demonstrate how they apply methodologies to achieve tangible outcomes, reflecting a structured approach to design operations.

💵 Compensation & Benefits

Salary Range: €27,000 – €35,000 gross annual salary.

Benefits:

• Flexible Working Hours: Promotes work-life balance and personal autonomy.

• Hybrid Work Model: Offers a blend of remote work and in-office collaboration, with a requirement for 1-2 days per week in the office, emphasizing flexibility.

• Birthday Day Off: A dedicated day off to celebrate personal milestones.

• Special Holiday Days: Paid time off on December 24th and 31st, in addition to standard holidays.

• Equality Plan: Commitment to fostering an equitable, respectful, and fair environment for all employees.

• Flexible Compensation Plan: Access to a flexible benefits plan through Cobee, allowing customization of benefits.

• Intensive Friday Schedule: Fridays conclude at 3:00 PM, providing an extended weekend.

• Reduced Summer & Christmas Hours: During specific periods (June 22 - September 11 for summer, December 21 - January 8 for Christmas), working hours are reduced from 8:00 AM to 3:00 PM.

Working Hours: The standard full-time role likely involves approximately 40 hours per week, with specific intensive schedules on Fridays and reduced hours during summer and holiday periods, contributing to a flexible work environment.

📝 Enhancement Note: The salary range provided is specific to the Spanish market for a mid-level UX/UI designer. The benefits package is detailed and emphasizes flexibility and work-life balance, which are attractive to operations professionals seeking a supportive work environment. The mention of "intensive Friday schedule" and "reduced summer and Christmas hours" points to a company culture that values efficiency and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Digital Product Development / Consulting. WAM operates in a dynamic sector focused on delivering digital solutions for clients, requiring adaptability and innovation.

Company Size: WAM appears to be a growing company, likely falling into the Small to Medium-sized Business (SMB) or Mid-Market category based on its operational structure and the role's mid-level focus. This size often means more direct impact and broader responsibilities for individuals.

Founded: While the exact founding date isn't provided, the company's presence and career portal suggest established operations. The focus on modern design practices and AI integration indicates a forward-thinking company culture.

Team Structure:

• The role involves close collaboration with Product Management, Marketing, and Development (Frontend and Backend) teams, indicating a matrixed or agile structure where cross-functional teams work together on projects.

• The Customer Experience Designer will likely report into a Design Lead or Head of Product/Design, with direct interaction with project managers and engineers.

• The emphasis on "working side-by-side with development, product, and marketing" suggests a highly collaborative and integrated team dynamic. Methodology:

• User-Centered Design (UCD): This is a foundational methodology, requiring designers to place the user at the core of all design decisions.

• Agile/Iterative Development: The nature of digital product development and the mention of working with development teams imply an agile or iterative approach, where designs are developed, tested, and refined in cycles.

• Data-Informed Design: The preference for candidates who can measure design impact through data analytics and CRO suggests a methodology that values empirical evidence and continuous optimization.

• Design System Management: A structured approach to creating and maintaining design systems is crucial for scalability and consistency.

Company Website: https://career.wam.global

📝 Enhancement Note: The company's focus on client-facing digital products and the hybrid work model suggest a culture that balances collaboration with individual flexibility. The integration of AI and modern design tools indicates a commitment to innovation and efficiency, aligning with typical operational goals in tech companies.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Customer Experience Designer. It requires a solid foundation in UX/UI principles and a proven ability to work autonomously on projects from research through to implementation. The expectation is for the designer to contribute significantly to project outcomes and collaborate effectively with various teams.

Reporting Structure: The designer will likely report to a Design Lead, Product Manager, or a similar senior role within the product development function. They will work closely with development teams (frontend/backend) and marketing stakeholders, forming part of project-specific, cross-functional teams.

Operations Impact: The role has a direct impact on the success of digital products by ensuring they are usable, desirable, and meet business objectives. By translating user needs and business goals into effective designs, the CX Designer influences user adoption, customer satisfaction, conversion rates, and ultimately, the revenue generated by these products. Their ability to efficiently hand off designs and collaborate with development ensures timely product releases and reduces rework.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas such as user research, design systems, accessibility, or motion design.

• Leadership: Potential to grow into a Senior CX Designer role, leading projects, mentoring junior designers, or taking ownership of specific product areas.

• Cross-functional Skill Development: Exposure to product strategy, marketing initiatives, and development processes can broaden the designer's overall understanding of the product lifecycle and business operations.

• Tool & Technology Advancement: Gaining proficiency with advanced AI-assisted design tools, no-code platforms, and data analytics tools can enhance career prospects in a rapidly evolving field.

📝 Enhancement Note: The "mid-level" designation, combined with the expectation of autonomy and end-to-end responsibility, suggests a role with significant potential for growth. The emphasis on collaboration with product, marketing, and development indicates opportunities to learn about broader business operations and strategic decision-making processes.

🌐 Work Environment

Office Type: WAM offers a hybrid work model. This means the workspace is a blend of remote work and in-office days, designed to foster both focused individual work and collaborative team interaction. The office environments in Madrid and Barcelona are likely modern co-working spaces (as hinted by "Aticco Urquinaona - Coworking centro Barcelona") or dedicated WAM offices.

Office Location(s): The role is available in Madrid, Barcelona, and Valencia, Spain. These are major cities offering vibrant professional environments and good accessibility.

Workspace Context:

• Collaborative Environment: The hybrid model and close collaboration with multiple teams necessitate an environment that supports teamwork, brainstorming, and knowledge sharing, both in-person and virtually.

• Technology & Tools: Access to industry-standard design software (Figma), collaboration tools, and potentially AI-assisted design platforms will be integral to the workspace.

• Team Interaction: Regular interaction with designers, product managers, marketers, and developers is expected, fostering a dynamic and communicative work setting.

Work Schedule: The work schedule is characterized by flexibility. While a standard full-time commitment is implied, the company offers flexible hours, an intensive Friday schedule, and reduced hours during summer and holiday periods, allowing operations professionals to manage their time effectively alongside project demands.

📝 Enhancement Note: The hybrid model and flexible hours are key features of the work environment, appealing to professionals who value autonomy and work-life balance. The emphasis on collaboration within this flexible framework suggests a mature operational approach to team management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess fundamental qualifications and alignment with the role's requirements.

• Portfolio Review & Discussion: A dedicated session where you will walk through your portfolio, explaining your design process, research methodologies, decision-making rationale, and the impact of your work. Be prepared to discuss specific case studies in detail.

• Technical/Skills Assessment: This may involve a practical design exercise or a deeper dive into your Figma proficiency, design system knowledge, and research techniques.

• Cross-functional Interviews: Interviews with members of the product, marketing, and development teams to assess your collaboration skills, communication style, and ability to integrate with different disciplines.

• Cultural Fit Interview: A final discussion to evaluate your alignment with WAM's values and team culture.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: Emphasize the why behind your design decisions. Detail your research methods, problem-solving approach, and how you iterated based on feedback.

• Quantify Impact: Where possible, use data (e.g., conversion rate improvements, user satisfaction scores, task completion times) to demonstrate the effectiveness of your designs.

• Highlight Figma Expertise: Be ready to demonstrate your advanced Figma skills, particularly your experience with design systems, components, variants, and auto-layout.

• Tailor to the Role: Select case studies that best reflect the responsibilities and preferred skills outlined in the job description, especially those involving web and mobile products, research, and developer collaboration.

• Prepare for "How": Be ready to explain your workflow for research, ideation, prototyping, testing, and hand-off.

Challenge Preparation:

• Design Exercise: If a design exercise is given, focus on understanding the brief, clearly defining the problem, outlining your approach, and presenting a well-reasoned solution, even if it's not fully polished.

• Case Study Deep Dive: Prepare to elaborate on 1-2 key projects from your portfolio, detailing the challenges, your role, the process, the solutions, and the outcomes.

• Stakeholder Empathy: Be prepared to discuss how you would approach collaborating with product, marketing, and development teams, demonstrating an understanding of their perspectives and priorities.

📝 Enhancement Note: The emphasis on a portfolio that showcases the process is a critical operational aspect of this role. Candidates need to demonstrate not just creative output but also a structured, methodical approach to design that can be integrated into a development workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The central tool for wireframing, prototyping, high-fidelity design, and design system management. Expert-level proficiency is mandatory.

• User Research Tools: Proficiency with tools for conducting interviews and usability tests (specific tools not listed but implied).

• Prototyping Tools: Beyond Figma's capabilities, potentially tools like ProtoPie for advanced animations and microinteractions.

• No-Code Platforms: Framer or Webflow for autonomous translation of designs into functional web products.

Analytics & Reporting:

• Data Analytics Platforms: Experience with tools for measuring design impact, such as Google Analytics or similar, is preferred.

• Heat Mapping Tools: Familiarity with Hotjar or Clarity for understanding user behavior on websites.

• A/B Testing Tools: Experience designing for or interpreting results from A/B tests.

CRM & Automation:

• While not directly operational CRM tools, understanding how designs integrate with user journeys managed by CRM systems and marketing automation platforms is beneficial. AI & Collaboration:

• LLMs (e.g., Claude): Ability to leverage AI for generating functional prototypes and accelerating pre-sales efforts.

• Collaboration Platforms: Standard tools for team communication and project management (e.g., Slack, Jira, Asana) are expected.

📝 Enhancement Note: The technology stack emphasizes design execution and efficiency. The inclusion of AI tools, no-code platforms, and analytics tools highlights the operational aspect of modern design, where speed, data-informed decisions, and efficient implementation are paramount.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of the end-user in all design decisions.

• Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams (product, marketing, development) to achieve shared goals.

• Efficiency & Pragmatism: A focus on delivering practical, usable designs that are feasible to implement and meet business objectives, rather than solely pursuing aesthetic perfection.

• Continuous Improvement: A culture that encourages learning, adaptation, and iterative refinement of designs based on feedback and data.

• Innovation: Encouragement to explore new tools, technologies (like AI), and design approaches to enhance product value and user experience.

Collaboration Style:

• Integrated Teams: Designers work closely with product managers to define requirements, with marketing to align with brand and campaign goals, and with developers to ensure seamless implementation.

• Iterative Feedback Loops: Openness to receiving and providing constructive feedback throughout the design and development process.

• Shared Ownership: A collaborative approach where different teams contribute to the success of the final product, fostering a sense of shared responsibility.

• Proactive Communication: Maintaining clear and consistent communication to manage expectations, share progress, and resolve challenges efficiently.

📝 Enhancement Note: The company culture appears to value a practical, user-focused approach to design, integrated within a collaborative and efficient operational framework. This aligns well with the demands of operations roles, where tangible results and effective teamwork are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Constantly navigating the tension between what users want and what the business needs to achieve, requiring strong negotiation and strategic thinking.

• Rapid Iteration & Delivery: Working in a fast-paced environment that demands quick turnarounds on designs while maintaining quality and user-centricity.

• Cross-functional Alignment: Ensuring consistent understanding and buy-in across diverse teams (product, marketing, development) with potentially different priorities.

• Evolving Technology Landscape: Staying current with new design tools, AI advancements, and front-end capabilities to leverage them effectively.

Learning & Development Opportunities:

• Advanced Design Skills: Deepening expertise in areas like advanced Figma techniques, motion design, accessibility best practices, and AI-assisted prototyping.

• Product Strategy Acumen: Gaining a better understanding of product roadmapping, business metrics, and strategic decision-making through close collaboration.

• CRO & Data Analysis: Developing skills in interpreting user data, A/B test results, and conversion optimization strategies to make more impactful design decisions.

• Client Engagement: Enhancing skills in client communication, pitching, and translating business requirements into design solutions, particularly valuable for agency-side growth.

📝 Enhancement Note: The challenges highlight the operational complexities of a design role within a product development environment, emphasizing problem-solving and adaptability. The growth opportunities are geared towards enhancing both technical design skills and broader business acumen, typical of career progression in operations-adjacent roles.

💡 Interview Preparation

Strategy Questions:

• Design Process Articulation: Be prepared to walk through a case study from your portfolio, detailing your approach to user research, problem definition, ideation, prototyping, testing, and final delivery. Focus on why you made specific decisions.

• Collaboration Scenarios: How would you handle a situation where the development team says a design is too complex to build? How would you collaborate with marketing to ensure a new feature aligns with an upcoming campaign?

• Problem-Solving: You're given a vague brief for a new feature. What are your first steps? How do you ensure the solution addresses both user needs and business objectives?

Company & Culture Questions:

• WAM's Mission/Values: Research WAM's website and career page to understand their mission, values, and client focus. Be ready to articulate how your approach aligns with their culture.

• Team Dynamics: Discuss your preferred collaboration style and how you contribute to a positive and productive team environment.

• Impact Measurement: How do you measure the success of your designs? What KPIs are most important to you, and how do you use data to inform your work?

Portfolio Presentation Strategy:

• Tell a Story: Frame each case study as a narrative: the problem, your role, the process, the solution, and the outcome (quantified if possible).

• Highlight Process Artifacts: Show wireframes, user flows, personas, journey maps, and usability test findings to demonstrate your methodology.

• Demonstrate Figma Mastery: Be ready to show examples of your design systems, component libraries, and advanced Figma techniques.

• Focus on Impact: Clearly articulate the business or user value delivered by your designs.

📝 Enhancement Note: Interview preparation should focus on demonstrating a structured, process-driven approach to design, mirroring the operational mindset. The ability to articulate design decisions, collaborate effectively, and quantify impact will be key differentiators.

📌 Application Steps

To apply for this Customer Experience Designer position:

• Submit Your Application: Utilize the provided application link on the WAM careers portal.

• Portfolio Customization: Curate your portfolio to prominently feature case studies that highlight your end-to-end design process, user research, Figma system expertise, and successful developer hand-offs. Prioritize examples relevant to web and mobile product design.

• Resume Optimization: Tailor your resume to clearly articulate your 2-4 years of experience, emphasizing keywords related to User Experience Design, UI Design, Figma, User Research, Design Systems, and Agile methodologies. Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process and decision-making for key portfolio projects. Prepare specific examples of collaboration with development and marketing teams, and research WAM's company culture and recent work.

• Company Research: Thoroughly review WAM's website, services, and any available case studies to understand their market position, client types, and design philosophy. This will help you align your application and interview responses with their operational context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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