Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: 12twenty

Location: Remote

Job Type: Full-Time

Category: Marketing / Creative

Date Posted: October 20, 2025

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the visual brand identity and creative execution across all marketing and communication channels for a leading talent acquisition platform.

• Develop compelling visual assets for diverse touchpoints, including digital campaigns, website updates, social media content, sales collateral, and event materials.

• Translate complex messaging into impactful visual storytelling, working collaboratively with content, marketing, and product marketing teams to drive brand perception and market differentiation.

• Maintain brand consistency through the development and management of templates, design systems, and brand guidelines, ensuring a cohesive visual experience for all internal and external materials.

• Contribute directly to go-to-market strategy by shaping the company's visual narrative and market positioning in the career education and recruiting technology space.

📝 Enhancement Note: This role is positioned as a mid-senior level Creative Designer within a B2B SaaS environment. The emphasis on owning the visual brand identity, direct executive team visibility, and influence on go-to-market strategy suggests a significant level of autonomy and strategic input, common in roles supporting high-growth companies.

📈 Primary Responsibilities

• Brand Identity Ownership: Take full ownership of 12twenty's visual brand identity, ensuring its consistent and impactful application across all marketing, communication, and sales touchpoints.

• Creative Asset Development: Design a wide range of visually engaging creative assets, including website updates, digital ad campaigns, social media graphics, email marketing visuals, sales decks, pitch decks, case studies, and event collateral (e.g., booth graphics, signage).

• Visual Storytelling: Collaborate closely with content creators, marketing strategists, and product marketers to translate key messages, value propositions, and product features into compelling visual narratives that resonate with target audiences.

• Brand Guideline Management: Develop, maintain, and enforce brand guidelines, templates, and design systems to ensure brand consistency and quality across all internal and external-facing materials.

• Cross-Functional Collaboration: Work effectively with various departments, including marketing, sales, product, and executive leadership, to understand project requirements and deliver designs that align with business objectives and campaign goals.

• Design Rationale Presentation: Clearly articulate design decisions, rationale, and strategic thinking to non-design stakeholders, demonstrating how creative outputs support campaign objectives and strengthen brand presence.

• Trend Integration: Stay abreast of current design trends, emerging technologies (including AI in design), and best practices in visual branding and digital marketing to continuously innovate and enhance 12twenty's brand aesthetic and engagement.

• Motion Graphics/Video (Optional): Contribute to motion graphics or video editing projects if skills permit, enhancing visual communication capabilities.

📝 Enhancement Note: The responsibilities outline a comprehensive design role that extends beyond execution to strategic brand management and cross-functional influence. The mention of "minimal oversight" and "direct visibility with the executive team" indicates a need for a proactive, self-directed individual capable of strategic contribution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, candidates should possess a strong foundational understanding of design principles, potentially gained through a Bachelor's degree in Graphic Design, Visual Communications, or a related field, or through equivalent professional experience and a robust portfolio.

Experience: A minimum of 4+ years of professional experience in Creative, Brand, or Visual Design is required, with a strong preference for individuals who have worked within a B2B environment, ideally within the B2B SaaS sector.

Required Skills:

• Brand Systems Expertise: Demonstrated ability to understand, extend, and manage brand systems, with a keen eye for visual hierarchy, typography, color theory, and layout principles.

• Proficiency in Design Software: Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma is essential.

• Project Management: Proven ability to manage multiple design projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced, high-growth environment with minimal supervision.

• Collaboration and Communication: Excellent interpersonal, written, and verbal communication skills, with the ability to present design concepts, rationale, and outcomes clearly and persuasively to diverse, cross-functional stakeholders.

• Versatility Across Mediums: Experience designing for a variety of platforms and mediums, including digital (websites, ads, social media), print, presentations, and event materials, with an understanding of platform-specific nuances.

• Notion Proficiency: Familiarity and ability to utilize Notion for project management, documentation, and collaboration.

• B2B/SaaS Acumen: Understanding of design principles and visual communication strategies relevant to B2B markets and SaaS products.

• Problem-Solving Mindset: A proactive, curious, and action-oriented approach to problem-solving, with a comfort level in navigating ambiguity.

Preferred Skills:

• Motion Graphics/Video Editing: Experience with motion graphics software (e.g., After Effects) or video editing tools is a significant plus.

• AI and Automation Exposure: Familiarity with AI tools and automation in design workflows.

• Sales Collateral Design: Specific experience in creating impactful sales decks, one-pagers, and case studies.

• Event Design: Experience conceptualizing and designing effective event spaces and materials.

📝 Enhancement Note: The requirement for both Adobe Creative Suite and Figma indicates a need for expertise in both industry-standard tools and modern collaborative design platforms. The mention of "AI and automation exposure" suggests the company values forward-thinking designers who can leverage new technologies to enhance efficiency and creativity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Showcase: A dedicated section demonstrating an understanding of brand systems, including how you've applied and evolved brand guidelines across various mediums. This should highlight your ability to maintain visual consistency and strategic brand messaging.

• B2B SaaS Case Studies: Detailed examples of design projects within a B2B or SaaS context, showcasing your ability to translate complex business objectives into effective visual solutions. Focus on projects that demonstrate an impact on marketing campaigns, sales enablement, or brand perception.

• Cross-Medium Proficiency: Examples that span digital (web, social, ads), print, presentations, and event materials to prove your versatility and understanding of platform-specific design requirements.

• Problem/Solution Narrative: For each portfolio piece, clearly articulate the challenge, your design process, the solutions implemented, and the impact or results achieved (e.g., increased engagement, improved conversion rates, clearer messaging).

Process Documentation:

• Design Workflow: Be prepared to discuss your typical design process from brief to final delivery, including how you approach research, ideation, iteration, feedback incorporation, and final asset handoff.

• Collaboration Methodology: Examples of how you've collaborated with non-design teams (marketing, sales, product) to gather requirements, present concepts, and incorporate feedback effectively.

• Brand Guideline Application: Showcase instances where you've developed or rigorously applied brand guidelines, demonstrating your commitment to brand integrity and consistency.

• Tool Proficiency Demonstration: While not explicitly required in the portfolio, be ready to discuss your experience and best practices with Adobe Creative Suite, Figma, Notion, and any other relevant design tools.

📝 Enhancement Note: For a creative role, the portfolio is paramount. The emphasis on B2B SaaS context, brand systems, and cross-medium application suggests the company is looking for a designer who can immediately contribute to their marketing and sales efforts with a strategic, results-oriented approach.

💵 Compensation & Benefits

Salary Range: The annual compensation range for this position is up to $100,000 USD. This figure represents the maximum potential salary, and the actual offer will be determined based on factors such as the candidate's depth of experience, relevant skills, certifications, training, and geographic location.

Benefits:

• Competitive Salary: An attractive base salary up to $100,000 USD.

• Equity: US-based employees are eligible for equity participation, offering a stake in the company's growth.

• Comprehensive Health Coverage: Medical, dental, and vision benefits are provided to support employee well-being.

• Retirement Savings: A 401(k) plan is available for long-term financial planning.

• Generous Paid Time Off (PTO): A generous PTO policy allows for work-life balance and personal time.

• Remote Work Flexibility: The role is fully remote, offering flexibility in where you work.

• Team Engagement: Regular team happy hours and activities foster a connected and collaborative remote culture.

• Professional Development: While not explicitly detailed, the company's growth environment and emphasis on innovation imply opportunities for learning and development.

Working Hours: A standard 40-hour work week is generally expected, aligning with full-time employment. However, the fully remote nature of the role may offer some flexibility in scheduling, provided that collaboration with teams across different time zones and meeting project deadlines are maintained.

📝 Enhancement Note: The salary range is explicitly stated as "up to $100,000". The note about geographic location impacting salary is crucial for remote roles, indicating potential adjustments based on cost of living. The inclusion of equity for US employees is a significant incentive for a high-growth tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: 12twenty operates within the Talent Acquisition Technology and EdTech sectors, specifically focusing on connecting employers with early-career professionals (students, recent graduates, alumni) from top business schools, law schools, and universities. This places them at the intersection of HR Tech and higher education solutions.

Company Size: 12twenty is a fast-growing organization, as indicated by its description. While an exact number isn't provided, the context suggests it's beyond the startup phase and likely in a scaling phase (e.g., 50-200 employees), with a high-energy, collaborative marketing team.

Founded: The company was founded with the mission to streamline the connection between employers and elite early-career talent. Its growth is fueled by the increasing competitiveness of the talent market and its unique positioning as a bridge between academic institutions and employers.

Team Structure:

• Marketing Team: The Creative Designer will join a "high-energy, collaborative, creative marketing team." This suggests a dynamic and supportive environment where creativity is valued and teamwork is essential.

• Reporting: The role has "direct visibility with the executive team," implying the designer will report potentially to a Marketing Director or VP of Marketing, with frequent interaction and presentation opportunities to senior leadership.

• Cross-Functional Collaboration: The designer will work closely with content, marketing, product marketing, and potentially sales teams, requiring strong collaboration skills and the ability to understand diverse business needs.

Methodology:

• Data-Driven Storytelling: The role emphasizes translating messaging into "impactful visual storytelling," suggesting a blend of creative artistry and data-informed communication to achieve marketing and sales objectives.

• Brand-Centric Approach: A core methodology will be maintaining and evolving a strong, consistent brand identity across all touchpoints.

• Agile Environment: The need to manage multiple projects with "minimal oversight" in a "fast-moving, high-growth environment" points towards an agile, results-oriented operational approach.

Company Website: https://www.12twenty.com/ (Derived from domain_derived)

📝 Enhancement Note: The company's focus on talent acquisition for early-career professionals in competitive fields like business and law creates a unique market niche. The design role is critical in shaping the perception of 12twenty as a modern, innovative, and reliable platform in this space.

📈 Career & Growth Analysis

Operations Career Level: This Creative Designer role is positioned at a Mid-Senior Level. With 4+ years of experience required and the responsibility for owning the visual brand identity and influencing go-to-market strategy, the role demands a high degree of autonomy, strategic thinking, and execution capability. It's a pivotal role for someone looking to make a significant impact on a company's brand.

Reporting Structure: The designer will likely report to a Marketing Lead (e.g., Marketing Director, Head of Marketing), with direct and frequent interaction with executive leadership, including potentially the CEO or CRO. This provides excellent exposure and opportunities to influence brand strategy from the top down.

Operations Impact: As a Creative Designer, the primary impact is on brand perception, market differentiation, lead generation, and sales enablement. By creating compelling visuals for marketing campaigns, sales collateral, and digital platforms, the designer directly influences how potential customers perceive 12twenty's value and professionalism. Strong creative output can lead to higher engagement rates, more effective sales conversations, and ultimately, increased customer acquisition and revenue.

Growth Opportunities:

• Brand Leadership: As the company scales, there's potential for growth into a Senior Creative Designer, Art Director, or even a Head of Brand role, leading a design team and shaping the long-term visual strategy.

• Skill Expansion: Opportunities to develop expertise in areas like motion graphics, video editing, UI/UX design, or specialized campaign design through hands-on experience and potentially company-sponsored training.

• Strategic Influence: Continued involvement in go-to-market strategy discussions and the ability to champion innovative design solutions that drive business outcomes.

• Cross-Functional Expertise: Developing a deeper understanding of marketing, product marketing, and sales processes, potentially leading to a transition into a broader marketing role if desired.

📝 Enhancement Note: The emphasis on "direct visibility with the executive team" and "influence on go-to-market strategy" is a strong indicator of growth potential beyond a pure execution role. This is an opportunity for a designer to become a key strategic partner in the company's growth.

🌐 Work Environment

Office Type: The role is fully remote, meaning there is no physical office requirement for this position. This offers maximum flexibility in terms of work location.

Office Location(s): While the role is remote, the salary note mentions that compensation may be adjusted based on geographic location, and US employees are eligible for equity. This suggests that while the company operates globally, there might be a focus or preference for candidates within the United States for certain benefits like equity.

Workspace Context:

• Remote Collaboration Tools: Expect to utilize a suite of digital collaboration tools (e.g., Slack, Zoom, Notion, Figma) to communicate with team members, share files, and participate in meetings.

• Independent Work Environment: The role requires self-discipline and the ability to create a productive workspace at home, free from distractions, to effectively manage projects and meet deadlines.

• Team Interaction: Despite being remote, the company emphasizes regular team happy hours and activities, fostering a sense of community and connection among team members.

Work Schedule: A standard 40-hour work week is implied, but the remote arrangement may allow for some degree of schedule flexibility. However, designers must remain available for real-time collaboration, team meetings, and to respond to urgent requests, especially when working with teams across different time zones.

📝 Enhancement Note: The fully remote nature of the role is a key aspect. Candidates should be comfortable with asynchronous communication and possess strong self-management skills. The company's effort to foster connection through virtual activities is a positive sign for remote team culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit. Be prepared to highlight your most relevant B2B SaaS design experience.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, design philosophy, and understanding of brand strategy. This is a good opportunity to ask about the team's current design challenges and priorities.

• Portfolio Presentation & Skills Assessment: You will likely be asked to present your portfolio, walking through key projects, explaining your design process, rationale, and the impact of your work. This may also involve a practical design exercise or a discussion about how you would approach specific design challenges for 12twenty.

• Cross-Functional/Team Interview: An opportunity to meet with other members of the marketing team or cross-functional stakeholders to assess collaboration style and cultural fit.

• Executive Interview: A final interview with a member of the executive team to discuss your strategic thinking, potential impact on the company's brand, and overall alignment with 12twenty's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest B2B SaaS projects that best showcase your ability to manage brand identity, create compelling visuals for diverse channels, and drive business outcomes.

• Tell a Story: For each project, clearly articulate the problem you were solving, your role and process, the creative solutions you developed, and the measurable results or impact achieved. Use clear, concise language and visually appealing layouts.

• Highlight B2B/SaaS Relevance: Emphasize projects that demonstrate your understanding of B2B audiences, SaaS product marketing, and sales enablement.

• Showcase Brand System Thinking: Include examples where you've developed or significantly contributed to brand guidelines, design systems, or ensured consistent brand application across multiple touchpoints.

• Prepare for Tool Discussion: Be ready to discuss your proficiency and workflow with Adobe Creative Suite, Figma, and Notion, and how you leverage these tools for efficiency and collaboration.

Challenge Preparation:

• Design Problem-Solving: Anticipate a design challenge related to the company's product or marketing needs. Prepare to outline your approach, considerations (target audience, brand consistency, call to action), and potential visual directions.

• Brand Extension Scenario: Be ready to discuss how you would extend 12twenty's brand identity to a new medium or campaign.

• Collaboration Scenario: Prepare to discuss how you handle constructive criticism, manage feedback from non-designers, and collaborate effectively with remote teams.

📝 Enhancement Note: The interview process appears structured, with multiple stages designed to assess technical skills, strategic thinking, and cultural fit. The emphasis on portfolio presentation and problem-solving indicates a practical, results-oriented hiring approach.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Essential for professional design work, including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout for print and digital collateral).

• Figma: A collaborative interface design tool that will be critical for UI/UX design, prototyping, and real-time teamwork on design projects.

• Notion: Utilized for project management, documentation, knowledge sharing, and potentially as a centralized hub for design briefs, brand assets, and team communication.

Collaboration & Communication Tools:

• Slack: For real-time team communication, quick questions, and team announcements.

• Zoom/Video Conferencing: For virtual meetings, presentations, and team sync-ups.

Potential Additional Tools (depending on specific projects):

• Motion Graphics Software: Adobe After Effects (if motion graphics experience is utilized).

• Video Editing Software: Adobe Premiere Pro or similar (if video editing experience is utilized).

• Presentation Software: PowerPoint, Google Slides, Keynote (for creating sales decks and presentations).

📝 Enhancement Note: Proficiency across Adobe Creative Suite and Figma is non-negotiable for this role. Notion's inclusion highlights the company's adoption of modern, integrated collaboration platforms that blend documentation, task management, and project planning.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A commitment to bringing fresh, innovative ideas to strengthen the brand presence and engagement, valuing creative problem-solving.

• Ownership Mentality: Employees are encouraged to take initiative, be proactive, and own their work from conception to completion, demonstrating accountability.

• Bias Toward Action: A culture that prioritizes doing and learning over excessive planning, encouraging a fast-paced, execution-oriented approach.

• Collaboration & Support: A strong emphasis on teamwork, mutual support, and celebrating successes together, even in a remote environment.

• Excellence and Continuous Improvement: A passion for doing excellent work and a dedication to ongoing learning and process optimization.

• Data-Informed Design: While creative, design decisions should be informed by an understanding of campaign goals and market insights to maximize impact.

Collaboration Style:

• Remote-First Teamwork: Expect a collaborative approach that leverages digital tools to bridge physical distances. Open communication, proactive sharing of work-in-progress, and constructive feedback are key.

• Cross-Functional Partnership: The design team works closely with marketing, sales, and product teams, requiring an ability to understand different perspectives and translate business needs into effective visual solutions.

• Feedback Integration: A culture that values constructive feedback, where designers are expected to present their work clearly and be receptive to input from stakeholders to refine designs.

• Agile & Iterative: The fast-moving environment suggests an iterative design process where collaboration and feedback loops are crucial for rapid development and refinement.

📝 Enhancement Note: The company explicitly mentions "ownership mentality" and "bias toward action," which are strong indicators of a proactive, results-driven culture common in high-growth tech companies. The emphasis on collaboration and support is crucial for maintaining team cohesion in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a cohesive brand identity across a growing range of marketing materials while introducing fresh, innovative design elements can be challenging.

• Remote Collaboration Dynamics: Effectively collaborating and communicating design ideas and feedback within a fully remote team requires strong interpersonal and digital communication skills.

• Pace of a High-Growth Environment: Keeping up with the rapid pace of a scaling company, managing multiple competing priorities, and delivering high-quality work with minimal oversight can be demanding.

• Translating Complex Concepts: Effectively communicating the value proposition of a B2B SaaS platform for talent acquisition through visual design requires a deep understanding of the product and market.

• Leveraging AI in Design: Integrating AI tools into the design workflow efficiently and ethically, while maintaining creative control and quality, presents an evolving challenge.

Learning & Development Opportunities:

• Strategic Brand Development: Gain experience in shaping and evolving a brand identity for a growing B2B SaaS company, contributing to high-level marketing and go-to-market strategies.

• Advanced Tool Proficiency: Deepen expertise in Figma and potentially explore motion graphics or video editing tools, expanding your creative toolkit.

• Cross-Functional Acumen: Develop a robust understanding of B2B marketing, product marketing, and sales enablement through close collaboration with these teams.

• Industry Exposure: Work within the dynamic EdTech and HR Tech sectors, understanding the unique design needs of talent acquisition platforms.

• Leadership Potential: As the company grows, opportunities may arise to mentor junior designers or take on more significant leadership roles in brand strategy.

📝 Enhancement Note: The challenges highlighted are typical for a designer in a high-growth tech environment. The growth opportunities focus on strategic impact and skill expansion, aligning with the role's potential for career advancement.

💡 Interview Preparation

Strategy Questions:

• Brand Evolution: "How would you approach evolving 12twenty's visual brand identity to reflect our growth and market position? What initial steps would you take?"

• Campaign Design Process: "Walk us through your process for designing a key visual asset for a B2B digital marketing campaign, from brief to final delivery."

• Cross-Functional Collaboration: "Describe a time you had to present a design concept to non-design stakeholders. How did you articulate your rationale and gain buy-in?"

• Problem-Solving Scenario: "Imagine we need to create a compelling visual narrative for a complex product feature. How would you approach this challenge?"

Company & Culture Questions:

• Brand Perception: "Based on our website and your understanding, what do you believe are 12twenty's key brand strengths, and how can design further amplify them?"

• Remote Work Philosophy: "How do you ensure effective collaboration and maintain strong communication within a fully remote design team?"

• Value Alignment: "Our values include ownership and a bias toward action. Can you provide an example from your career where you demonstrated these traits?"

• Design Trends: "What current design trends do you find most relevant to B2B SaaS marketing, and how might they be applied to 12twenty?"

Portfolio Presentation Strategy:

• Narrative Structure: Begin each project presentation with the objective/problem, your role and process, your creative solution, and the outcome/impact.

• Visual Clarity: Use high-quality mockups and clear visuals. Avoid overwhelming slides with text; let your designs speak for themselves, supported by concise explanations.

• Tool Integration: Be ready to briefly discuss how you used specific tools (Figma, Adobe Suite) to achieve your design outcomes.

• Company Relevance: Tailor your presentation to highlight projects most relevant to B2B SaaS, brand systems, and diverse media. Emphasize how your skills align with 12twenty's needs.

• Interactive Elements (Optional): If you have interactive prototypes in Figma, be prepared to showcase them briefly.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a strong understanding of brand systems, and the ability to translate business needs into impactful visuals. Highlighting experience with B2B SaaS and remote collaboration will be key.

📌 Application Steps

To apply for this Creative Designer position:

• Submit Your Application: Navigate to the application link provided and submit your resume and any required introductory information.

• Portfolio Preparation: Curate a portfolio that prominently features your best B2B SaaS design work, showcasing brand system management, cross-medium experience, and measurable results. Ensure it is easily accessible (e.g., link to a personal website, Behance, or a well-organized PDF).

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "B2B SaaS," "Brand Identity," "Visual Storytelling," "Figma," "Adobe Creative Suite," "Project Management," and "Remote Collaboration." Quantify achievements whenever possible.

• Company Research: Thoroughly research 12twenty's platform, target audience, current marketing efforts, and company values. Understand their position in the talent acquisition and EdTech markets.

• Practice Your Presentation: Rehearse your portfolio presentation, focusing on clearly articulating your process, design rationale, and the impact of your work, especially for B2B and SaaS-related projects. Be prepared to discuss how you handle feedback and collaborate remotely.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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