Conversion-Focused UX/UI Designer

📍 Job Overview

Job Title: Conversion-Focused UX/UI Designer

Company: LeadVenture

Location: United States

Job Type: Full-Time

Category: UX/UI Design & Conversion Optimization

Date Posted: 2026-04-30

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive website performance improvements through conversion-focused UX/UI design and strategic A/B testing.

• Act as a key client consultant, translating complex business objectives into intuitive and effective digital experiences.

• Develop user flows, wireframes, and high-fidelity mockups, ensuring adherence to UX/UI best practices and current design trends.

• Leverage data analytics and user behavior insights to inform design iterations and optimize user journeys for maximum conversion.

📝 Enhancement Note: While the title is "UX/UI Designer," the emphasis on "Conversion-Focused" and "A/B testing" strongly positions this role within the realm of CRO (Conversion Rate Optimization) and GTM (Go-To-Market) operations, specifically concerning website performance and lead generation. The client-facing aspect also highlights a consultative operations function.

📈 Primary Responsibilities

• Conduct in-depth client consultations to thoroughly understand their business goals, target audience needs, and overarching website objectives.

• Translate client requirements and user research into detailed user flows, intuitive wireframes, and visually compelling high-fidelity mockups and prototypes.

• Design and develop aesthetically pleasing and highly functional website interfaces that align with client branding and user experience best practices.

• Proactively design and implement A/B testing strategies and experiments to continuously enhance website conversion rates and overall user engagement.

• Analyze data from web analytics tools, heatmaps, and A/B test results to derive actionable insights that guide design decisions and iterative improvements.

• Present design concepts, user flows, and A/B testing proposals clearly and persuasively to clients and internal stakeholders, effectively communicating the rationale behind design choices.

• Collaborate closely with Project Managers (Launch Specialists) to provide design updates, manage project timelines, and ensure client satisfaction.

• Partner with Front-End Developers to ensure the accurate and efficient implementation of designs, providing necessary assets and detailed specifications.

• Maintain comprehensive documentation of design decisions, user flows, and A/B testing outcomes for knowledge sharing and future reference.

• Manage multiple concurrent design projects, prioritizing tasks effectively to meet stringent deadlines in a fast-paced environment.

📝 Enhancement Note: The responsibilities blend core UX/UI design with a strong emphasis on conversion optimization and client management, indicating a role critical for driving tangible business results through design. This requires a strategic understanding of how design directly impacts lead generation and sales outcomes.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for mid-level UX/UI roles. Equivalent practical experience will also be considered.

Experience: 2-5 years of professional experience in UX/UI design, with a demonstrated focus on conversion optimization and client-facing projects.

Required Skills:

• Proficiency in modern design and prototyping tools such as Figma and Adobe XD.

• Strong understanding of UX/UI principles, user-centered design methodologies, and interaction design best practices.

• Proven experience in client-facing roles, demonstrating excellent communication and consultative abilities.

• Ability to translate complex requirements into clear user flows, wireframes, and high-fidelity mockups.

• Demonstrated ability to interpret and apply data-driven insights (e.g., A/B testing results, analytics, heatmaps) to inform design decisions.

• Experience in visual storytelling and presenting design concepts persuasively to diverse audiences.

• Skill in managing multiple projects simultaneously, with a strong ability to prioritize and adapt to changing needs.

• Detail-oriented with excellent organizational and self-motivation capabilities.

• Strong written and verbal communication skills, essential for client interaction and team collaboration.

Preferred Skills:

• Experience with A/B testing platforms and conversion optimization strategies.

• Familiarity with Axure for advanced prototyping and interaction design.

• Experience using web analytics tools such as Google Analytics and user behavior tools like Hotjar.

• Understanding of front-end development principles to facilitate collaboration with developers.

📝 Enhancement Note: The emphasis on client-facing experience and data interpretation for design decisions suggests this role requires a well-rounded designer who can operate as a strategic partner to clients, effectively bridging design and business outcomes. The "2-5 years" experience level aligns with a mid-level professional capable of independent work and client interaction.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies detailing the design process from problem identification to solution implementation and measurable results.

• Each case study should clearly articulate the client's business challenge, the user research and discovery phase, the design solutions (wireframes, mockups, prototypes), and the specific UX/UI principles applied.

• For conversion-focused roles, prominently feature projects where A/B testing was utilized, detailing the hypothesis, test setup, results, and impact on key conversion metrics.

• Include examples of user flows, wireframes, and high-fidelity mockups that demonstrate a strong understanding of user psychology and conversion optimization techniques.

• Provide evidence of collaboration with cross-functional teams (e.g., developers, project managers) and how design solutions were integrated.

Process Documentation:

• Ability to document design processes, including user research methodologies, wireframing techniques, prototyping workflows, and A/B testing protocols.

• Clear articulation of how data and analytics insights are integrated into the design process for iterative improvement.

• Examples of how feedback from clients and stakeholders is systematically incorporated into design iterations.

• Documentation of collaboration workflows with development teams to ensure design fidelity and successful implementation.

📝 Enhancement Note: For a role emphasizing conversion and client consulting, the portfolio must go beyond aesthetics to demonstrate a structured, data-driven design process that yields measurable business impact. Case studies detailing A/B testing success are crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Conversion-Focused UX/UI Designer in the United States, with 2-5 years of experience, the estimated annual salary range is between $70,000 and $100,000. This estimate considers the blend of design skills, conversion optimization expertise, and client-facing responsibilities.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan with company matching (e.g., 401k).

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Opportunities for professional development, including training and conference attendance.

• Potential for performance-based bonuses or incentives.

• Access to modern design tools and technology infrastructure.

Working Hours: Standard full-time hours, approximately 40 hours per week. While the role is on-site, there may be some flexibility depending on project needs and client interactions, though core hours will be expected.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for this role in the US market, considering experience level and specialization. Specific compensation will depend on the candidate's qualifications, interview performance, and LeadVenture's internal compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: LeadVenture operates in the SaaS industry, specifically providing digital retailing, eCommerce, and digital marketing solutions for dealerships across various verticals like powersports, marine, and RV. This means the company is deeply embedded in helping businesses leverage technology to drive sales and customer engagement online.

Company Size: LeadVenture has approximately 1,100 team members globally. This mid-to-large size indicates a company with established processes, potential for structured career paths, but also enough agility to innovate and adapt. For operations professionals, this size often means opportunities for specialization within broader teams and access to dedicated resources.

Founded: LeadVenture is comprised of several brands, many of which have been established for years, suggesting a stable and experienced organization. The consolidation into LeadVenture signifies a strategic growth phase focused on market leadership.

Team Structure:

• The UX/UI Designer will likely be part of a broader Design or Digital Marketing/Product team, which will include other designers, project managers, and potentially front-end developers.

• Reporting will likely be to a Design Lead, UX Manager, or a Director of Product/Marketing, depending on the specific organizational structure within LeadVenture.

Methodology:

• Data-driven decision-making is core, especially with the emphasis on A/B testing and analytics. Designs are expected to be validated through performance metrics.

• Agile methodologies are likely employed, given the fast-paced environment and need for iterative design and development.

• Client-centric approach is paramount, with a focus on understanding and addressing client needs to drive their business growth.

Company Website: https://www.leadventure.com/

📝 Enhancement Note: LeadVenture's focus on dealer technology means this role is crucial for optimizing the online presence of businesses that rely heavily on digital customer acquisition. The company's scale suggests a professional environment with opportunities for growth and impact.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Mid-Level role (2-5 years of experience). It requires a solid foundation in UX/UI principles and practical experience in applying them to achieve business objectives, particularly conversion optimization. The candidate is expected to work relatively autonomously on client projects but collaborate closely with internal teams.

Reporting Structure: The UX/UI Designer will likely report to a Design Manager, UX Lead, or a Product/Marketing Director. They will collaborate extensively with Project Managers (Launch Specialists) who manage client relationships and project timelines, and with Front-End Developers who implement the designs.

Operations Impact: The primary impact of this role on operations is through direct enhancement of client website performance. By improving user experience and increasing conversion rates, the designer directly contributes to lead generation for LeadVenture's clients, which in turn drives client satisfaction, retention, and potential for upselling LeadVenture's broader suite of SaaS solutions. This role is a key player in the Go-To-Market strategy by optimizing the digital touchpoints that convert prospects into customers.

Growth Opportunities:

• Specialization: Deepen expertise in Conversion Rate Optimization (CRO), user research, or specific design niches within the automotive/powersports industry.

• Leadership: Progress to a Senior UX/UI Designer or Lead UX/UI Designer role, taking on more complex projects, mentoring junior designers, and contributing to design strategy.

• Cross-functional: Transition into Product Management or broader GTM strategy roles, leveraging design expertise to inform product development and marketing initiatives.

• Client Consulting: Develop advanced client management and strategic consulting skills, becoming a go-to expert for clients seeking to optimize their digital presence.

📝 Enhancement Note: This role offers a clear path for growth within a specialized area of digital strategy, bridging design with tangible business outcomes. The emphasis on client success and data-driven results provides a strong foundation for advancement in either design leadership or strategic operational roles.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office-based work environment. This suggests a collaborative setting where in-person interaction with colleagues is expected.

Office Location(s): While the job is posted for the "United States," specific office locations are not detailed. Candidates should anticipate working from a LeadVenture office within the US.

Workspace Context:

• The workspace is likely designed to foster collaboration, with shared design spaces, meeting rooms, and access to necessary technology.

• Expect access to industry-standard design software and hardware, supporting the creation of high-fidelity mockups and prototypes.

• Opportunities for spontaneous collaboration with designers, developers, and project managers will be readily available, facilitating quick problem-solving and idea exchange.

Work Schedule: A standard 40-hour work week is expected. While the role is on-site, the nature of client work and project deadlines may occasionally require some flexibility, though a consistent presence during core business hours will be necessary.

📝 Enhancement Note: The on-site requirement suggests a preference for direct team collaboration and client interaction within a company-managed environment. This can be beneficial for mentorship and rapid problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, interest, and cultural fit.

• Technical Interview/Portfolio Review: A more in-depth session with the hiring manager or design lead. This will involve a detailed walkthrough of your portfolio, focusing on your design process, problem-solving skills, and quantifiable results from conversion-focused projects. Be prepared to discuss your experience with Figma, Adobe XD, and A/B testing.

• Skills Assessment/Design Challenge: You may be given a design challenge or a take-home assignment to assess your practical design skills, ability to interpret requirements, and approach to conversion optimization. This could involve creating wireframes or mockups for a given scenario.

• Team/Stakeholder Interviews: Interviews with potential colleagues (e.g., Project Managers, Developers) and possibly senior leadership to evaluate collaboration style, communication skills, and alignment with LeadVenture's values.

• Final Interview: A concluding discussion with a senior leader to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your conversion-focused UX/UI design skills, client consulting experience, and A/B testing successes. Prioritize projects with measurable outcomes.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the design solutions you implemented, and the quantifiable results achieved (e.g., increased conversion rates, reduced bounce rates). Use visual aids effectively.

• Highlight Data & Testing: Explicitly detail how you used data (analytics, user feedback, A/B test results) to inform your design decisions. Showcase specific A/B test hypotheses and outcomes.

• Demonstrate Client Interaction: If possible, include examples or discuss your approach to client consultations, feedback incorporation, and presenting design rationale.

• Tool Proficiency: Be ready to discuss your proficiency with Figma, Adobe XD, and any other relevant tools mentioned.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Identify the core user needs and business objectives.

• Focus on Conversion: Approach the challenge with a conversion-optimization mindset. Think about user journeys that lead to desired actions.

• Document Your Process: Even for a take-home challenge, outline your thinking process, assumptions, and design decisions. This is as important as the final deliverables.

• Prepare to Present: Practice presenting your solution concisely, highlighting your rationale, key design elements, and how it addresses the challenge objectives.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio for evidence of data-driven design and successful client interactions. Be prepared to articulate the "why" behind your design choices and the impact they had on business metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), Adobe XD (primary). Proficiency in one or both is essential.

• Prototyping (Advanced): Axure (preferred, a strong plus). Experience here indicates a higher level of interaction design capability.

• Graphics Suite: Adobe Creative Suite (e.g., Photoshop, Illustrator) is considered a plus for asset creation and manipulation.

Analytics & Reporting:

• Web Analytics: Google Analytics (proficiency expected, as data interpretation is key).

• User Behavior Analysis: Hotjar (preferred, a plus). Tools like this provide heatmaps and session recordings, crucial for understanding user interaction.

• A/B Testing Platforms: Experience with any A/B testing or experimentation platform (e.g., Optimizely, VWO, Google Optimize) would be highly beneficial.

CRM & Automation:

• While not a primary focus for this role, familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms may be helpful for understanding the broader customer journey and lead qualification processes that influence website design.

📝 Enhancement Note: Mastery of Figma and Adobe XD is critical. Experience with A/B testing tools and analytics platforms like Google Analytics is highly valued, as the role is fundamentally about using data to drive design decisions that improve conversion rates.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A strong emphasis on using data, analytics, and A/B testing results to inform all design decisions and measure impact.

• Client-Centricity: A commitment to understanding and exceeding client expectations by delivering effective, conversion-focused design solutions.

• Collaboration & Communication: Fostering an environment where designers, developers, and project managers work together seamlessly, sharing feedback and insights.

• Continuous Improvement: A proactive approach to learning, iterating on designs, and staying updated with the latest UX/UI trends and conversion optimization strategies.

• Accountability & Ownership: Taking responsibility for project outcomes and driving results that contribute to client success and LeadVenture's reputation.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with Project Managers (Launch Specialists) to manage client expectations and timelines, and with Front-End Developers to ensure accurate implementation of designs.

• Feedback Loop: An open culture for giving and receiving constructive feedback on designs, processes, and client interactions.

• Knowledge Sharing: Encouraging the sharing of best practices, design insights, and learnings from A/B tests across the design and broader GTM teams.

📝 Enhancement Note: The culture likely values pragmatism, results, and strong client relationships. Designers are expected to be team players who can translate business needs into effective digital solutions that drive measurable outcomes for clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Demands with Best Practices: Effectively guiding clients who may have strong opinions, while ensuring designs adhere to UX/UI principles and conversion optimization strategies.

• Translating Abstract Concepts: Communicating complex design rationale and data insights clearly to non-technical stakeholders.

• Managing Multiple Projects: Juggling diverse client needs, timelines, and design complexities simultaneously in a fast-paced environment.

• Staying Ahead of Trends: Continuously learning and adapting to evolving design tools, user behaviors, and digital marketing/eCommerce trends.

Learning & Development Opportunities:

• Advanced CRO Training: Opportunities to deepen expertise in conversion rate optimization, experimentation design, and advanced analytics.

• Tool Specialization: Becoming a power user of Figma, Adobe XD, and potentially exploring advanced prototyping tools like Axure.

• Client Management Skills: Developing stronger consultative and presentation skills through direct client interaction.

• Industry Exposure: Gaining insights into various dealer verticals (powersports, marine, RV) and their unique online consumer journeys.

• Mentorship: Potential to be mentored by senior designers or leaders within LeadVenture's broader product and technology teams.

📝 Enhancement Note: This role offers a unique opportunity to blend creative design with analytical rigor, making it ideal for someone looking to grow in the specialized field of conversion optimization and client-facing digital strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting client feedback with your professional design recommendations. How did you navigate that situation, and what was the outcome?" (Focus on client management, negotiation, and data-driven persuasion.)

• "Walk me through a recent A/B test you designed or supported. What was the hypothesis, what did you change, how did you measure success, and what were the results?" (Demonstrates data literacy, experimental design, and impact measurement.)

Company & Culture Questions:

• "Based on your understanding of LeadVenture, how do you see your UX/UI skills contributing to our mission of helping dealerships grow their businesses online?" (Shows you've researched the company and can connect your skills to their objectives.)

• "How do you stay updated on the latest UX/UI design trends and conversion optimization techniques?" (Assesses your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Start with Impact: Begin your portfolio review by highlighting your most impactful conversion-focused projects and their quantifiable results.

• Structure Your Case Studies: For each project, clearly present the Problem, Your Role, Solution (design artifacts), and Results (metrics).

• Emphasize Data & Testing: Explicitly discuss how data informed your design decisions and how A/B testing was used to validate and optimize your solutions.

• Showcase Client Interaction: Be prepared to discuss how you gathered client requirements, presented designs, and incorporated feedback.

• Keep it Concise: Focus on the most relevant aspects of each project, ensuring you can cover your key examples within the allotted time.

📝 Enhancement Note: Prepare specific, quantifiable examples that demonstrate your understanding of conversion optimization and your ability to drive business results for clients through design. Be ready to discuss your process and the tools you use.

📌 Application Steps

To apply for this Conversion-Focused UX/UI Designer position:

• Submit your application through the provided link on jobs.jobvite.com.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that best demonstrate your conversion optimization experience, client consulting skills, and proficiency with Figma/Adobe XD. Ensure each project clearly outlines the problem, your process, the solution, and measurable results.

• Resume Optimization: Update your resume to emphasize keywords such as "UX/UI Design," "Conversion Rate Optimization," "A/B Testing," "Figma," "Adobe XD," "Client Consulting," "User Flows," "Wireframing," and "Data Analysis." Quantify achievements wherever possible (e.g., "Increased conversion rate by X%").

• Interview Preparation: Practice articulating your design process, particularly how you leverage data and A/B testing to achieve conversion goals. Prepare to walk through your portfolio projects with a focus on client impact and collaboration.

• Company Research: Familiarize yourself with LeadVenture's suite of products, their target industries (dealerships), and their mission. Understand how your design expertise can directly contribute to their clients' online performance and business growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.