Content Designer - AI Powered

📍 Job Overview

Job Title: Content Designer - AI Powered

Company: Jabra

Location: Ballerup, Capital Region of Denmark, Denmark

Job Type: Full time

Category: Marketing Operations / Creative Operations

Date Posted: November 02, 2026

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Leverage AI-powered content tools (Leonardo) to efficiently create and localize visual assets for global markets, ensuring brand consistency across all regional campaigns.

• Translate regional marketing briefs and specific market needs into compelling visual content variations tailored for diverse channels and target audiences.

• Collaborate closely with regional stakeholders and internal teams to define requirements, deliver high-quality content, and incorporate feedback constructively.

• Maintain and optimize organized file structures, templates, and workflows to enhance content production efficiency and facilitate content reuse.

• Proactively explore and implement improvements in AI-supported content workflows, sharing insights and best practices with the wider Design team.

📝 Enhancement Note: This role sits within the Global Brand, Content & Digital team, specifically within the Design team, and reports to the Senior Design Lead. It represents a new function within the team, focused on scaling regional content through AI, indicating a strategic initiative by Jabra to innovate their content production processes. The emphasis on "AI-Powered" and "Leonardo" suggests a need for candidates comfortable with emerging technologies in content creation.

📈 Primary Responsibilities

• Utilize Leonardo, GN's proprietary AI-powered content tool, to generate and localize visual assets for regional marketing campaigns, product launches, and digital marketing activities.

• Interpret regional briefs, market insights, and stakeholder feedback to produce relevant image variations optimized for various content types (e.g., social media, digital ads, website banners) and distribution channels.

• Engage in proactive collaboration with regional marketing teams and internal colleagues (e.g., Luca) to clarify content requirements, ensure alignment with local market nuances, and manage content delivery timelines.

• Conduct thorough reviews of all generated content to ensure visual quality, strict adherence to Jabra brand guidelines, cultural appropriateness for target regions, and compliance with technical specifications for each channel.

• Adapt existing global campaign assets and conceptualize/create new regional imagery that specifically supports and enhances local activation strategies and promotional efforts.

• Establish and maintain systematic organization of digital assets, templates, and production workflows, ensuring efficient content retrieval, version control, and scalability for future use.

• Actively research, propose, and implement enhancements to AI-supported content creation and localization workflows, documenting learnings and sharing them to foster team-wide knowledge growth and process improvement.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, technical application of AI tools, and cross-functional collaboration. The emphasis on "regional stakeholders" and "local needs" points to a strong requirement for cultural sensitivity and communication skills in adapting global brand messaging. The mention of "workflow optimization" and "efficient production" indicates a need for process-oriented thinking and a desire to improve operational efficiency within the content creation pipeline.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a background in graphic design or a related creative field is implied.

Experience: 2-5 years of experience in graphic design or a similar role focused on visual content creation and adaptation.

Required Skills:

• Proven background in graphic design with a comprehensive understanding of visual content development principles for diverse channels and formats.

• Strong interest and aptitude for AI-powered creative tools, with a demonstrated willingness to learn and master new technologies like Leonardo.

• Excellent visual judgment, with a keen eye for detail in creating clear, engaging, and brand-aligned imagery.

• Superior communication skills, capable of articulating ideas, asking clarifying questions, and collaborating effectively with cross-functional and international teams.

• Demonstrated ability to manage multiple content requests simultaneously, prioritize tasks, and incorporate feedback constructively within a structured and self-managed approach.

• Experience in content localization, adapting creative assets for different regional markets.

• Familiarity with digital marketing principles and various content channels. Preferred Skills:

• Experience with AI-generated content platforms or creative AI tools beyond basic image editing.

• Understanding of brand management principles and ability to maintain brand consistency across varied outputs.

• Familiarity with Digital Asset Management (DAM) systems and workflow management tools.

• Experience working within a global organization and understanding of cross-cultural communication nuances.

• Basic understanding of technical specifications for digital assets across different platforms (e.g., web, social, digital advertising).

📝 Enhancement Note: The "2-5 years" experience level suggests a role for a professional who has moved beyond junior tasks and is ready to take ownership of specific aspects of the content creation process, particularly in leveraging new AI technologies. The emphasis on "curiosity, structured and self-managing" points to a candidate who can work autonomously but also integrate well into a collaborative team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of visual content creation for digital marketing campaigns, demonstrating an understanding of channel-specific requirements.

• Include case studies or examples of content adaptation or localization, highlighting how visual elements were modified for different regional markets or audiences.

• Present work that clearly demonstrates strong visual judgment, brand alignment, and attention to detail in imagery.

• Provide examples that illustrate an organized approach to managing creative assets or workflows, if available.

• If possible, include any personal projects or explorations into AI-generated art or content creation tools. Process Documentation:

• Candidates should be prepared to discuss their personal workflow for taking a creative brief from conception to final asset delivery.

• Be ready to articulate how they ensure brand consistency and quality control throughout the content creation process.

• Discuss experience in managing feedback and revisions from stakeholders.

• Demonstrate an understanding of how to maintain organized digital asset libraries and templates for efficient reuse.

📝 Enhancement Note: While a formal "Process & Systems Portfolio" might not be explicitly required in the application, candidates are strongly advised to curate their existing design portfolio to highlight relevant skills. The role's focus on AI tools and workflow optimization means showcasing projects that demonstrate efficiency, adaptability, and a structured approach to creative problem-solving will be highly advantageous.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years) and location (Ballerup, Denmark), a competitive salary is expected. For a Content Designer with this experience in Denmark, the estimated annual salary range could be between DKK 350,000 - DKK 500,000 (approximately $50,000 - $72,000 USD, subject to exchange rates).

Benefits:

• Flexible work arrangements, allowing for a healthy work-life balance.

• Opportunities for professional development and training, particularly in AI-powered creative tools.

• Collaborative work environment within a global brand and digital team.

• Contribution to innovative projects using cutting-edge AI technology in content creation.

• Standard benefits package typically includes pension contributions, health insurance, and paid time off, common in Danish employment.

Working Hours: The role specifies 40 hours per week, with flexibility encouraged as per Jabra's culture, allowing for a balance between in-person collaboration and remote work as needed.

📝 Enhancement Note: The salary estimate is based on publicly available data for graphic design and content creation roles in Denmark, considering the mid-level experience requirement. Jabra, as part of GN Group, is a well-established company, suggesting a comprehensive benefits package. The emphasis on "flexible work" aligns with Danish work culture norms.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Electronics (Audio & Video Solutions), with a focus on intelligent hearing, audio, video, and gaming products.

Company Size: Jabra is part of the larger GN Group, which employs over 6,000 people globally. This indicates a large, established corporate structure with global reach.

Founded: GN Group was founded in 1869. Jabra as a brand has a long history, evolving through acquisitions and organic growth, representing stability and innovation.

Team Structure:

• The role is within the Design team, part of the Global Brand, Content & Digital function.

• The team operates under the Senior Design Lead.

• Collaboration is expected with colleagues across Design, Content, Brand, and various regional marketing teams.

• This is a new role, suggesting an expansion and strategic investment in AI-driven content capabilities. Methodology:

• Data-driven content creation, leveraging AI tools to inform and scale visual asset production.

• Focus on brand consistency and adherence to global brand guidelines while enabling regional relevance.

• Structured approach to content workflows, aiming for efficiency, organization, and reusability of assets.

• Collaborative methodology, involving stakeholders from various departments and regions to ensure alignment and effectiveness of content.

• Emphasis on continuous learning and exploration of new technologies, particularly AI, to enhance creative processes.

Company Website: https://www.jabra.com/ and https://www.gn.com/

📝 Enhancement Note: Jabra's positioning as a leader in audio and video solutions, combined with GN Group's long history, suggests a company that values both innovation and established best practices. The creation of this new AI-focused role indicates a forward-thinking approach to marketing and content strategy, aiming to leverage technology for competitive advantage.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Content Designer, focusing on specialized skills in AI-powered content creation and localization. It's an opportunity to become an expert in a new, rapidly evolving area of digital marketing operations.

Reporting Structure: The role reports to the Senior Design Lead, providing a clear line of management and mentorship within the Design team.

Operations Impact: The Content Designer's work directly impacts the effectiveness of global and regional marketing campaigns by ensuring visually engaging, relevant, and on-brand content. This role is crucial for scaling content production efficiently, enabling faster market activation and maintaining a consistent brand presence across diverse markets. The successful application of AI tools can lead to significant cost and time efficiencies in content operations.

Growth Opportunities:

• Specialization: Develop deep expertise in AI-powered content generation tools and workflows, becoming a go-to resource for the company.

• Process Improvement: Lead initiatives to further optimize AI content workflows, potentially influencing broader content strategy and operations.

• Cross-functional Leadership: Gain experience working with diverse global teams, enhancing stakeholder management and cross-cultural communication skills.

• Skill Expansion: Evolve into areas like AI prompt engineering for creative assets, advanced digital asset management, or even contributing to the development of internal creative tools.

• Mentorship: As the role matures, there may be opportunities to mentor junior designers or new team members learning AI content tools.

📝 Enhancement Note: This role offers a unique opportunity to be at the forefront of AI adoption in content creation within a large, established organization. The growth potential lies in becoming a subject matter expert in a niche but critical area of marketing operations and digital asset production.

🌐 Work Environment

Office Type: Jabra operates on a hybrid work model. This means a blend of in-office collaboration and remote work, allowing for flexibility.

Office Location(s): The primary location mentioned is Ballerup, Denmark. Jabra, as part of GN Group, has offices globally, but this specific role is based in Ballerup.

Workspace Context:

• The role is part of the Design team within the Global Brand, Content & Digital function, suggesting a creative and collaborative environment.

• Expect to work with colleagues across various disciplines, fostering cross-functional interaction.

• Access to internal AI tools (Leonardo) and potentially other design software and digital asset management systems will be provided.

• The emphasis on "curiosity, collaboration and a structured approach" indicates an environment that values proactive contribution and teamwork.

Work Schedule: The standard working hours are 40 hours per week. Jabra encourages flexibility, allowing employees to manage their time effectively to balance in-person collaboration needs with remote work, aligning with Danish work culture.

📝 Enhancement Note: The hybrid work model is a significant aspect, requiring candidates to be comfortable with both independent work and collaborative sessions, whether in person or virtual. The location in Ballerup places the role within a hub of technological innovation in Denmark.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess suitability for the role, focusing on graphic design skills, AI interest, and relevant experience.

• First Interview: Typically with the hiring manager (Senior Design Lead) to discuss your background, motivations, and understanding of the role's core responsibilities. Expect questions about your design process, experience with creative tools, and interest in AI.

• Portfolio Review/Case Study: You may be asked to present specific examples from your portfolio, explaining your design choices, process, and results. A practical exercise or case study related to AI content creation or localization might be given to assess your skills in action.

• Final Interview: Potentially with other stakeholders from the Global Brand, Content & Digital team or regional marketing, to assess cultural fit, collaboration style, and strategic thinking.

Portfolio Review Tips:

• Highlight AI Exploration: If you have any personal projects or coursework involving AI art generators or creative AI tools, showcase them. Even if it's experimental, it demonstrates initiative.

• Showcase Localization/Adaptation: Include examples where you've adapted creative assets for different markets or audiences. Explain the rationale behind your adaptations.

• Demonstrate Brand Consistency: Select projects where you've successfully maintained brand guidelines while still creating engaging visuals.

• Explain Your Process: For each project, be prepared to articulate your thought process, the tools used (including any automation or efficiency techniques), and the outcome.

• Quantify Impact (if possible): If any of your work led to measurable results (e.g., increased engagement, campaign performance), be ready to discuss it.

Challenge Preparation:

• Be ready to discuss how you would approach translating a global campaign concept into a localized visual for a specific market, considering cultural nuances.

• Prepare to articulate your understanding of AI's role in content creation and how you envision using tools like Leonardo to improve efficiency and quality.

• Think about how you would manage feedback from multiple regional stakeholders to ensure all needs are met while maintaining brand integrity.

• Familiarize yourself with Jabra's brand identity and recent marketing campaigns.

📝 Enhancement Note: The emphasis on this being a "new role" suggests the interview process might also involve gauging a candidate's ability to help define and shape the function. Candidates should be prepared to discuss not just their execution skills but also their strategic thinking regarding AI in content operations.

🛠 Tools & Technology Stack

Primary Tools:

• Leonardo: GN's internal AI-powered content tool. Proficiency or a strong aptitude to learn this is crucial.

• Graphic Design Software: Proficiency in industry-standard tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) is highly probable and expected for a Content Designer.

• Digital Asset Management (DAM) Systems: Experience with DAM platforms for organizing, storing, and retrieving digital assets is likely beneficial for workflow management.

Analytics & Reporting:

• While not explicitly mentioned, an understanding of how visual content performs on different channels would be advantageous. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) could be a plus for understanding content impact. CRM & Automation:

• Not directly relevant to this role's core responsibilities, but understanding how content integrates with marketing automation platforms or CRM systems for campaign deployment might be beneficial.

📝 Enhancement Note: The explicit mention of "Leonardo" as the primary AI tool is key. Candidates should highlight any experience with AI art generators, prompt engineering, or similar creative AI technologies. A strong foundation in traditional graphic design tools is also a prerequisite.

👥 Team Culture & Values

Operations Values:

• Curiosity: A drive to explore new technologies like AI and their applications in content creation.

• Collaboration: Working effectively with diverse teams across creative, commercial, and regional functions.

• Structure: A methodical and organized approach to managing workflows, assets, and requests.

• Brand Alignment: Commitment to maintaining visual quality and adherence to Jabra's brand identity across all outputs.

• Efficiency: A focus on optimizing processes and leveraging tools for productive content creation.

Collaboration Style:

• Proactive and communicative, especially with regional stakeholders to clarify requirements and deliver tailored content.

• Team-oriented, sharing learnings and contributing to the collective growth of the Design team.

• Constructive feedback exchange, both giving and receiving to improve content quality and processes.

• Hybrid work requires effective virtual and in-person collaboration skills.

📝 Enhancement Note: Jabra's stated values of curiosity, collaboration, and structure are central to this role. Candidates should demonstrate how they embody these values in their work, particularly in adapting to and driving forward new AI-driven processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Mastering AI Tools: Becoming proficient with Leonardo and potentially other AI tools, understanding their capabilities and limitations for creative output.

• Balancing Automation with Creativity: Ensuring AI-generated content remains creative, on-brand, and culturally relevant, rather than purely functional.

• Managing Regional Nuances: Effectively translating global brand messaging into locally resonant visuals while managing diverse stakeholder expectations.

• Workflow Evolution: Helping to define and refine new AI-supported workflows in a nascent area of the company's operations.

Learning & Development Opportunities:

• AI Content Specialization: Deepen expertise in AI prompt engineering, image generation techniques, and AI-driven content optimization.

• Global Brand Strategy: Gain a deeper understanding of international marketing campaigns and brand management across different cultures.

• Process Innovation: Contribute to shaping the future of content creation at Jabra by pioneering new AI-driven workflows.

• Cross-functional Exposure: Develop strong relationships and understanding with regional marketing, brand, and digital teams.

📝 Enhancement Note: The primary challenge and growth opportunity lie in pioneering the use of AI in content creation. This is a chance to shape a new function and become a key player in Jabra's evolving content strategy.

💡 Interview Preparation

Strategy Questions:

• "How would you approach using an AI tool like Leonardo to create a visual asset for a new Jabra product launch, ensuring it appeals to both a tech-savvy audience in Europe and a lifestyle-focused audience in Asia?"

• "Describe a time you had to adapt a global creative asset for a local market. What were the challenges, and how did you ensure brand consistency while achieving local relevance?"

• "What are your thoughts on the ethical considerations and potential biases in AI-generated content, and how would you mitigate these in your work?" Company & Culture Questions:

• "What excites you about Jabra and our mission to bring people closer through technology?"

• "How do you typically collaborate with cross-functional teams, especially those in different regions or time zones?"

• "Describe your approach to managing feedback and revisions from multiple stakeholders to ensure a cohesive final product." Portfolio Presentation Strategy:

• AI Showcase: If you have any AI-generated pieces, be ready to explain your prompts, the tool used, and your rationale for selecting/refining the output.

• Process Walkthrough: For a selected project, walk through your entire process from brief to final asset, highlighting problem-solving, tool usage, and decision-making.

• Localization Example: Present a case where you adapted content for a specific market, detailing the changes made and why they were necessary.

• Brand Adherence: Demonstrate how you ensure your work consistently aligns with brand guidelines, even when creating diverse assets.

📝 Enhancement Note: Candidates should prepare to discuss their experience or strong interest in AI tools, demonstrate their understanding of visual branding and localization, and showcase their ability to collaborate effectively within a global, hybrid work environment. Be ready to articulate how you would approach the unique challenges of this AI-focused role.

📌 Application Steps

To apply for this Content Designer - AI Powered position:

• Submit your application through the 'APPLY' link on the Jabra Careers portal.

• Curate Your Portfolio: Select and organize your best work that highlights graphic design skills, experience with visual content creation for digital channels, and any exposure to AI or content localization. Ensure it's easily accessible (e.g., a link to your online portfolio).

• Tailor Your CV: Emphasize keywords from the job description, such as "AI-powered content tools," "Leonardo," "graphic design," "visual assets," "localization," "brand alignment," "stakeholder management," and "workflow optimization." Quantify achievements where possible.

• Prepare for AI Discussion: Research Jabra's current marketing efforts and consider how AI could enhance their content strategy. Be ready to articulate your interest and initial thoughts on using AI for creative asset production.

• Research Jabra: Familiarize yourself with Jabra's product lines, brand messaging, and recent campaigns to demonstrate genuine interest and understanding of their market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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