Content Designer- 2 roles

📍 Job Overview

Job Title: Content Designer (2 roles)

Company: Aflac, Incorporated

Location: Georgia, United States

Job Type: Full-Time

Category: Content Design / Instructional Design / Learning & Development Operations

Date Posted: August 10, 2026

Experience Level: 2-5 years

Remote Status: Hybrid/Remote (depending on proximity to office)

🚀 Role Summary

• Design and develop engaging, performance-based training content across various modalities, focusing on learner-centered and outcome-driven approaches.

• Conduct comprehensive needs analyses and collaborate with stakeholders and subject matter experts to define learning requirements and effective content solutions.

• Apply adult learning principles and instructional design methodologies to create impactful learning experiences that drive business performance.

• Manage projects from inception to completion, ensuring high-quality content delivery within established schedules and budgets.

📝 Enhancement Note: This role is specifically focused on the creation and deployment of learning content, aligning with the broader goals of a Learning & Development (L&D) or Talent Operations function. The emphasis on "performance-based training" and "adult learning principles" indicates a strategic approach to employee development aimed at improving business outcomes, rather than just knowledge dissemination. The inclusion of various content modalities suggests a need for versatility in content creation tools and strategies.

📈 Primary Responsibilities

• Design and develop creative, learner-centered, performance-based training content across multiple modalities (e.g., eLearning, instructor-led, digital assets).

• Create innovative solutions for content presentation, including storyboards, course materials, facilitator guides, communications, and digital assets to support specific learning objectives.

• Conduct thorough needs analyses and partner with stakeholders and subject matter experts (SMEs) to define precise learning requirements and identify appropriate content solutions.

• Apply adult learning principles and recognized instructional design methodologies to craft effective, performance-based learning experiences.

• Stay current with the latest instructional design trends, tools, and technologies to continuously enhance content development practices and ensure relevance.

• Perform content audits and gap analyses, and implement necessary content updates to maintain accuracy, consistency, and alignment with evolving business needs.

• Facilitate the design, development, and implementation of learning and development initiatives and their supporting communication materials for the division.

• Establish and maintain robust processes for accurate, timely communication, documentation, and information management, while actively monitoring and analyzing engagement and response metrics.

• Analyze, gather, and document training requirements to clearly identify curriculum objectives and desired outcomes, maintaining awareness of departmental initiatives and priorities.

• Ensure all training content and communications are properly prepared, reviewed, and routed through established approval channels prior to release, managing the production, formatting, and controlled distribution of materials.

• Support and reinforce organizational standards for content design through established governance processes and best practices.

• Serve as a subject matter expert (SME) on learning products and content development tools, recommending and managing external vendor resources for instructional design initiatives as needed.

• Partner with stakeholders to establish clear course development standards and collaborate closely with SMEs to ensure content accuracy, relevance, and alignment with desired learning outcomes.

📝 Enhancement Note: The responsibilities highlight a strong project management component, emphasizing the need to balance creative content development with strategic planning, stakeholder engagement, and adherence to organizational standards. The focus on "performance-based training" and "metrics" indicates that success will be measured by the impact of the content on employee performance and business results, a key metric in operations-focused roles.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Instructional Design, Instructional Technology, Education, Distance Learning, or a closely related field.

• An equivalent combination of education and relevant professional experience may be considered. Experience:

• Minimum of 4 years of relevant professional work experience in content design, instructional design, or a related learning and development role.

• Preferred experience in training design, including creating, customizing, and working with open-space learning solutions to engage employees and improve business performance.

• Preferred experience in media development, publishing, and content management; experience conducting classroom learning sessions, seminars, and workshops is also a plus. Required Skills:

• Strong command of writing principles, English grammar, and spelling for professional-quality content creation, editing, and proofreading.

• Proficient in the design and development of instructional materials, effectively incorporating adult learning principles.

• Demonstrated experience in conducting needs analysis, writing instructional objectives, creating blended learning solutions, and integrating measurement standards.

• Working knowledge of media file formats, standards, and best practices for web presentation.

• Excellent oral, written, and interpersonal communication skills for effective interaction with internal customers, facilitating meetings, and providing constructive feedback.

• Strong and proven project management skills with a consistent ability to meet project quality expectations within schedule and budget constraints.

• Strong service focus, including anticipating client needs, managing complex client relationships, and promoting a high-impact service culture through stakeholder consultation.

• Advanced skillset in Microsoft Word, Excel, Publisher, and PowerPoint. Preferred Skills:

• Experience with video and photo creation/editing tools (e.g., Adobe Photoshop, Snagit, Adobe Premier, Adobe Audition, Adobe Creative Cloud, Motion Array).

• Experience with print and support material creation tools (e.g., InDesign, Publisher, Microsoft Office Suite, Getty Images).

• eLearning authoring experience with tools such as Lectora, Captivate, Articulate 360, and familiarity with SCORM 1.2 and 2004 standards.

• Experience with Learning Management Systems (LMS) and Learning Experience Platforms (LXP).

📝 Enhancement Note: The extensive list of required software and technical skills, particularly in video/photo editing, eLearning authoring, and print design, suggests this role requires a blend of creative and technical expertise. The "Advanced skillset" for Microsoft Office indicates a need for deep proficiency in these core productivity tools, often used for documentation and reporting in operations contexts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of content design projects, demonstrating proficiency across different modalities (e.g., eLearning modules, video scripts, facilitator guides, digital assets).

• Case studies detailing the process of needs analysis, design, development, and implementation of learning solutions, highlighting the problem addressed and the solution provided.

• Examples of content that effectively apply adult learning principles and instructional design methodologies to achieve specific learning objectives.

• Evidence of project management capabilities, including examples of managing timelines, budgets, and stakeholder expectations for content development projects.

• Demonstrations of proficiency with required software and tools, such as eLearning authoring platforms, graphic design software, and video editing tools. Process Documentation:

• Examples of needs analysis documentation, outlining how learner needs and business requirements were identified.

• Samples of instructional design documentation, such as storyboards, design documents, and learning objectives.

• Documentation demonstrating a structured approach to content development, including quality assurance and review processes.

• Evidence of creating and maintaining process documentation for content creation workflows, ensuring consistency and scalability.

📝 Enhancement Note: For a Content Designer role, a strong portfolio is paramount. It serves as tangible proof of skills in areas like instructional design, multimedia creation, and project execution. The focus on "process documentation" and "quality assurance" aligns with operations' emphasis on standardized procedures and continuous improvement. Candidates should be prepared to walk through their portfolio and explain the strategic thinking and execution behind each piece.

💵 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year.

📝 Enhancement Note: This salary range is specific to the job posting and is based on Aflac's compensation philosophy. The company considers various factors including education, experience, certifications, geographic location, and peer compensation data. It is noted that individuals are typically hired at the lower to mid-end of the range to allow for future salary growth.

Benefits:

• Comprehensive medical, dental, and vision coverage.

• Prescription drug coverage.

• Health care flexible spending account (FSA).

• Dependent care flexible spending account (FSA).

• Aflac supplemental policies (Accident, Cancer, Critical Illness, Hospital Indemnity) offered at no cost to the employee.

• 401(k) retirement savings plans.

• Annual bonus opportunities.

• Opportunity to purchase company stock.

• 11 paid holidays annually.

• Up to 20 days of Paid Time Off (PTO) per year, usable for any reason.

• State-mandated sick leave (e.g., Washington employees accrue 1-hour sick leave for every 40 hours worked).

• Other leaves of absence as applicable and eligible.

• Compliance with all applicable leave laws, including sick and safe leave, and adoption/parental leave. Working Hours:

• Standard full-time work schedule, typically 40 hours per week.

• Work designation is hybrid or remote based on proximity to Aflac offices in Columbus, GA, or Columbia, SC.

  • Hybrid: If within 50 miles of an office, expected to work in-office at least 60% of the work week.

  • Remote: If more than 50 miles from an office, expected to work from home within the continental US. Occasional office visits may be requested with advance notice.

📝 Enhancement Note: The comprehensive benefits package is typical for a large, established corporation like Aflac. The inclusion of supplemental insurance at no cost is a notable perk. The detailed explanation of the hybrid/remote work arrangement clarifies expectations for different employee locations, which is crucial for operations roles that often require structured work environments.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Insurance. Aflac is a leading provider of supplemental health insurance in the United States, known for its strong brand recognition and customer-centric approach. The company operates in a highly regulated industry where clear, accurate, and compliant communication is paramount.

Company Size: Large Enterprise. With a significant number of employees, Aflac likely has established processes, a structured hierarchy, and dedicated departments for various functions, including Learning & Development, HR, and Operations. This size implies access to extensive resources and opportunities for specialization.

Founded: 1955. Aflac has a long history, suggesting stability, established business practices, and a deep understanding of its market. This longevity often translates into a culture that values experience, tradition, and long-term employee relationships, while also adapting to modern business needs.

Team Structure:

• The Content Designer role likely sits within a Learning & Development (L&D) department, which is part of Human Resources or a broader Talent Operations function.

• This team may consist of other instructional designers, training specialists, multimedia developers, and L&D managers.

• Collaboration is expected with Subject Matter Experts (SMEs) from various business units across Aflac, as well as with IT for LMS/LXP integration and potentially Marketing/Communications for broader content alignment.

• Reporting structure would likely be to an L&D Manager or Director, with direct interaction with project leads and business stakeholders. Methodology:

• Data Analysis & Insights: The role requires analyzing needs assessments and engagement metrics to inform content design and improvements, aligning with data-driven decision-making common in operations.

• Workflow Planning & Optimization: Developing and adhering to structured content development processes, including review cycles and quality assurance, to ensure efficiency and effectiveness.

• Automation & Efficiency: Leveraging technology and tools (LMS, LXP, authoring software) to streamline content creation, delivery, and management, aiming for scalable and efficient learning solutions.

Company Website: https://www.aflac.com/

📝 Enhancement Note: Aflac's industry demands precision and compliance in all communications. This translates to the L&D function needing to produce accurate, up-to-date, and compliant training materials. The "Serving Customers" and "Supporting Organizational Goals" values are key for anyone in an operations-adjacent role, as the output directly impacts employee effectiveness and customer service.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist. This Content Designer role is positioned as a specialist contributing to the operational efficiency of employee development. It requires a solid foundation in instructional design principles and practical experience with relevant tools. The "4+ years of relevant professional work experience" requirement confirms this mid-level standing.

Reporting Structure: The role reports to a manager or director within the Learning & Development or Talent Operations team. This structure allows for guidance and oversight while providing autonomy in day-to-day content creation and project execution. Collaboration with various stakeholders is essential, making strong interpersonal and communication skills critical for navigating the organizational landscape.

Operations Impact: The primary impact of this role on operations is through enhancing employee performance and knowledge. Effective training content can lead to:

• Improved efficiency and productivity across departments.

• Reduced errors and compliance risks in regulated areas.

• Faster onboarding of new employees, reducing time-to-productivity.

• Increased adoption of new systems, processes, and strategies.

• Better customer service outcomes, driven by well-trained customer-facing staff. Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in specific instructional design methodologies, adult learning theories, and advanced multimedia production techniques.

• Specialization: Develop a niche in areas like complex technical training, compliance training, or leadership development content.

• Project Leadership: Progress to leading larger, more complex content development projects or managing a portfolio of training initiatives.

• Cross-functional Exposure: Gain experience working with different business units, understanding their unique operational challenges and training needs.

• Management Track: With proven performance and leadership potential, opportunities may arise to move into L&D management or team lead positions.

📝 Enhancement Note: The growth path within L&D operations often involves specializing in content creation tools, methodologies, or specific subject matter areas. For operations-minded individuals, demonstrating efficiency, measurable impact, and strong project management skills will be key differentiators for career advancement.

🌐 Work Environment

Office Type: The work environment is described as either hybrid or remote, depending on the employee's location relative to Aflac's offices in Columbus, GA, or Columbia, SC.

• Hybrid: Employees within 50 miles of an office will work from the office for at least 60% of the week, fostering in-person collaboration and team cohesion.

• Remote: Employees further than 50 miles will work from home, requiring strong self-discipline and communication skills. Occasional office visits may be required with advance notice.

Office Location(s): Primary hubs are in Columbus, Georgia, and Columbia, South Carolina. Remote employees are expected to reside within the continental US.

Workspace Context:

• Collaborative Environment: For hybrid employees, the office setting provides opportunities for spontaneous collaboration, team meetings, and direct interaction with colleagues and leadership.

• Operations Tools & Technology: Access to a robust suite of design and development tools, including eLearning authoring software, multimedia editing suites, and potentially collaboration platforms. The company utilizes an LMS and LXP for content delivery and management.

• Team Interaction: Regular interaction with L&D team members, stakeholders, and SMEs will occur through virtual meetings, in-office sessions (for hybrid), and project-specific communications.

Work Schedule: A standard 40-hour work week is expected. For hybrid roles, there's a structured balance between remote and in-office work. Remote roles require self-management to ensure productivity and adherence to deadlines, often involving flexible scheduling within core business hours.

📝 Enhancement Note: The hybrid/remote flexibility is a significant aspect of this role, requiring candidates to assess their preferred work environment and ability to thrive in either setting. For operations, maintaining consistent productivity and communication regardless of location is key, especially with the potential for occasional office visits.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the application, resume, and portfolio to assess qualifications and experience against the job requirements.

• Skills Assessment/Case Study: Candidates may be asked to complete a practical exercise or case study simulating a content design task (e.g., designing a storyboard for a specific learning objective, critiquing existing content, outlining a development plan).

This assesses practical skills and problem-solving abilities.

• Interviews: Multiple rounds of interviews, potentially including:

  • With the hiring manager to discuss experience, approach to instructional design, and project management skills.
  • With other members of the L&D team or key stakeholders to evaluate collaboration style and technical proficiency.
  • A portfolio review session where candidates present their work, explain their design choices, and discuss the impact of their projects.

• Final Round: May involve a discussion with senior leadership to assess cultural fit and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate the required skills (instructional design, multimedia, project management, adult learning principles).

• Showcase Process: For each project, clearly articulate the problem/need, your role, the design process, the tools used, the solutions implemented, and the measurable outcomes or impact. Use a consistent structure (e.g., STAR method for case studies).

• Highlight Tool Proficiency: Be prepared to discuss your specific experience with the listed software (e.g., Articulate 360, Adobe Creative Cloud, InDesign, LMS/LXP).

• Explain Design Rationale: Articulate why you made certain design choices, linking them back to learning objectives, adult learning principles, and business goals.

• Quantify Impact: Wherever possible, include metrics that demonstrate the effectiveness of your work (e.g., improved performance scores, reduced errors, higher completion rates, positive feedback).

Challenge Preparation:

• Instructional Design Fundamentals: Refresh your knowledge of ADDIE, SAM, Bloom's Taxonomy, and adult learning theories (e.g., Knowles' principles).

• Tool Familiarity: Practice using common eLearning authoring tools (Articulate 360 is a strong bet) and basic video/graphic editing software.

• Scenario-Based Questions: Prepare to answer questions about how you would handle common challenges, such as difficult SMEs, tight deadlines, or designing for diverse audiences.

• Company Research: Understand Aflac's business, its products, and its target audience to tailor your responses and demonstrate genuine interest.

📝 Enhancement Note: The emphasis on a portfolio review and potential case studies means candidates must be prepared to show their capabilities, not just tell. This is common in creative and operations roles where tangible output is crucial. Demonstrating an understanding of how their work impacts business operations (efficiency, compliance, performance) will be highly valued.

🛠 Tools & Technology Stack

Primary Tools:

• eLearning Authoring: Articulate 360 (Storyline, Rise), Lectora, Captivate. Proficiency in at least one is critical.

• Media Creation/Editing: Adobe Creative Cloud (Photoshop, Premiere, Audition), Snagit. Essential for creating visual and audio assets.

• Print/Layout Design: InDesign, Microsoft Publisher. For creating support materials, guides, and documentation.

• Microsoft Office Suite: Word, Excel, PowerPoint. Advanced skills required for documentation, data analysis, presentations, and project management.

Analytics & Reporting:

• LMS (Learning Management System): Experience with administering, deploying, or reporting from an LMS is required.

• LXP (Learning Experience Platform): Familiarity with LXPs for content delivery and user engagement.

• Metrics Tracking: Ability to track and report on learning engagement, completion rates, and potentially performance impact metrics derived from other systems.

CRM & Automation:

• While not explicitly CRM, the role involves managing content workflows and potentially integrating learning modules with HRIS or other employee data systems.

• SCORM Standards: Understanding of SCORM 1.2 and 2004 is necessary for eLearning module compatibility with LMS/LXP platforms.

📝 Enhancement Note: The extensive list of specific software requirements is a key differentiator for this role. Candidates must have hands-on experience with these tools. The inclusion of LMS/LXP and SCORM standards highlights the operational aspect of delivering and tracking learning content effectively within an enterprise system.

👥 Team Culture & Values

Operations Values:

• Acting with Integrity: Ensuring all content is accurate, compliant, and ethically produced, especially crucial in the financial services industry.

• Communicating Effectively: Clearly articulating design choices, project status, and learning outcomes to diverse stakeholders.

• Pursuing Self-Development: Staying current with industry trends, new tools, and best practices in instructional design and multimedia.

• Serving Customers: Designing content that meets the needs of internal learners (employees) and ultimately contributes to better external customer service.

• Supporting Change: Developing training that facilitates the adoption of new processes, systems, or organizational initiatives.

• Supporting Organizational Goals: Aligning all learning content with Aflac's strategic objectives and business priorities.

• Working with Diverse Populations: Creating inclusive content that is accessible and effective for a varied workforce.

Collaboration Style:

• Cross-functional Integration: Working closely with SMEs from various departments, L&D peers, IT, and potentially Marketing/Communications to ensure content accuracy, relevance, and alignment.

• Process Review Culture: Engaging in constructive feedback sessions during design and development, and being open to revisions based on stakeholder input and quality assurance checks.

• Knowledge Sharing: Contributing to a team environment by sharing best practices, insights on new tools, and lessons learned from projects.

📝 Enhancement Note: The company values provided are standard for many organizations but are particularly relevant to operations roles. "Acting with Integrity" and "Serving Customers" are critical in a regulated industry. "Supporting Change" is vital as L&D often drives the communication and training around organizational transformations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Projects: Managing competing priorities and deadlines across several content development initiatives simultaneously.

• SME Collaboration: Effectively engaging and managing Subject Matter Experts who may have limited time or differing opinions on content.

• Technical Hurdles: Troubleshooting issues with authoring tools, LMS integration, or media production.

• Keeping Pace with Technology: Continuously learning and adapting to new software, platforms, and design trends in the L&D space.

• Measuring Impact: Demonstrating the tangible business value and ROI of training content beyond simple completion rates.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepening expertise in advanced instructional design models, learning analytics, and performance consulting.

• Industry Certifications: Pursuing certifications in instructional design, project management (e.g., PMP), or specific authoring tools.

• Cross-Training: Gaining exposure to other areas within Talent Operations or HR, such as talent management, employee engagement, or HRIS implementation.

• Leadership Development: Opportunities to lead projects, mentor junior designers, or take on more strategic L&D planning responsibilities.

📝 Enhancement Note: The challenges listed are typical for mid-level roles in fast-paced environments. The growth opportunities focus on deepening technical skills, expanding project scope, and moving towards strategic or leadership roles within the operations/L&D function.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex training project you designed from start to finish. What was the business need, your process, the tools you used, and the results?" (Focus on process, tools, and impact).

• "How do you ensure your learning content is performance-based and not just informational?" (Discuss needs analysis, learning objectives, application, and measurement).

• "How do you handle feedback or revisions from stakeholders that you disagree with?" (Emphasize collaboration, data-driven arguments, and professional communication).

• "Given Aflac's business in supplemental insurance, how would you approach designing training for a new policy launch?" (Showcase understanding of the industry and how to translate product features into learner benefits). Company & Culture Questions:

• "What do you know about Aflac and our role in the insurance industry?" (Research Aflac's mission, products, and market position).

• "How do you align your work with organizational goals and values like 'Serving Customers' and 'Acting with Integrity'?" (Connect your design philosophy and execution to these values).

• "Describe your ideal work environment – hybrid or remote. How do you ensure productivity and collaboration in that setting?" (Be specific about your preferences and strategies). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow a clear story: Problem -> Your Role -> Process/Solution -> Tools Used -> Results/Impact.

• Focus on "Why": Explain the rationale behind your design decisions, not just what you did.

• Highlight Technical Skills: Be ready to demonstrate your proficiency with specific software if asked, or explain how you leveraged certain features.

• Quantify Outcomes: Use numbers and data to show the effectiveness of your work whenever possible.

• Be Prepared for Questions: Anticipate questions about challenges, alternative approaches, and how you'd apply your skills to Aflac's specific needs.

📝 Enhancement Note: Interviewers will be looking for a candidate who can not only create content but also understand the strategic purpose behind it and manage the process effectively. Demonstrating an understanding of Aflac's business context and how training contributes to operational success will be key.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through the provided link on the Aflac careers website.

• Curate Your Portfolio: Select 3-5 of your strongest content design projects. Ensure they showcase a range of skills, including instructional design, multimedia creation, and project management. Prepare to discuss the process, tools, and impact of each piece.

• Tailor Your Resume: Highlight your experience with the specific software and tools mentioned in the job description (e.g., Articulate 360, Adobe Creative Cloud, InDesign, LMS/LXP experience). Quantify your achievements with metrics where possible.

• Prepare for Case Study/Portfolio Review: Practice presenting your portfolio and be ready to complete a practical design exercise. Focus on articulating your design rationale and connecting your work to business objectives.

• Research Aflac: Understand the company's mission, values, products, and the financial services industry. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.