Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Verve For Advertisers

Location: New York, NY, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: April 21, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is critical for executing the company's new visual identity across all internal and external touchpoints, ensuring brand consistency and premium quality.

• The Brand Designer will develop and maintain scalable visual systems, templates, and toolkits to empower non-designers and streamline asset production.

• A core function involves creating high-impact presentation materials for Strategy, Sales, and Marketing teams, translating complex ad-tech concepts into clear visual narratives.

• The position requires advanced proficiency in design software and a strategic approach to building a centralized brand library for efficient asset management and cross-functional alignment.

📝 Enhancement Note: While the provided job title is "Brand Designer," the responsibilities described (creating presentation templates, one-sheeters, client decks, and social media content) strongly align with a Marketing Designer or Presentation Designer role within a B2B technology or ad-tech company, with a significant emphasis on supporting Sales and Marketing enablement functions. The role requires not just aesthetic design but also the creation of functional, scalable design systems that empower other teams.

📈 Primary Responsibilities

• Visual Identity Rollout: Execute the implementation of the new visual identity under the guidance of the Creative Director, ensuring a cohesive and premium brand experience across all platforms, including pitch decks, social media, and internal communications.

• Scalable Design Systems: Develop and maintain master templates, visual systems, and comprehensive design toolkits to ensure brand integrity and consistent design quality across all company channels.

• Presentation Design: Create high-performance, polished presentation templates in PowerPoint, Keynote, and Google Slides, enabling sales and marketing teams to produce on-brand materials independently and effectively.

• Sales & Strategy Enablement: Design technical one-sheeters, bespoke client decks, and sophisticated presentation frameworks to support the Strategy and Sales teams in their client engagements and strategic initiatives.

• Brand Library Management: Systematize and expand the centralized brand asset library within Figma, improving asset discoverability, version control, and cross-functional design alignment.

• Marketing Content Creation: Produce dynamic social media graphics and short-form video assets for the Marketing team, focusing on high-impact visuals that drive engagement and brand awareness.

• Event & Conference Collateral: Develop integrated marketing collateral for client events and industry conferences to ensure a premium and consistent brand presence in both physical and digital formats.

📝 Enhancement Note: The responsibilities emphasize a blend of brand guardianship and practical design execution for sales and marketing enablement. The role requires a strategic mindset to create scalable systems, not just individual assets. The emphasis on "PowerPoint, Keynote, and Google Slides" highlights a need for designers proficient in business presentation software, which is common in B2B operations and sales contexts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of role. The company welcomes diverse backgrounds and non-traditional paths, prioritizing demonstrated skills and experience over specific educational credentials.

Experience: 2+ years of experience in a branding agency or an in-house brand designer role.

Required Skills:

• Portfolio Excellence: A high-caliber portfolio demonstrating a diverse range of work, including polished presentations, robust brand systems, and compelling motion graphics. Applications without a portfolio link will not be considered.

• Design Software Proficiency:

  • Advanced proficiency in Figma for collaborative design, asset management, and system building.
  • Expert-level skills in Adobe Creative Suite, specifically Illustrator, Photoshop, and After Effects, including strong capabilities in image manipulation.
  • Proficiency with motion design tools like Jitter or similar platforms for creating dynamic visual content.

• Presentation Design Expertise: Proven ability to design effective and visually appealing presentation templates in PowerPoint, Keynote, and Google Slides.

• Brand System Development: Experience in creating and implementing scalable visual systems, master templates, and comprehensive brand toolkits.

• Project Management: Demonstrated end-to-end project management skills, with the ability to manage multiple workstreams, high-priority deadlines, and take concepts from brief to final delivery.

• Information Hierarchy & Data Visualization: Strategic layout skills with a keen eye for information hierarchy and the ability to translate complex ad-tech concepts and technical workflows into elegant, intuitive diagrams, charts, and visual narratives.

Preferred Skills:

• UX/UI Design: Experience in UX/UI design is a significant advantage, indicating a broader understanding of digital product design principles.

• AI & Generative Tools: Familiarity with AI and generative design tools as a means to enhance efficiency in a modern creative workflow.

• Video Editing: Experience with video editing software such as After Effects or Premiere Pro is a plus.

• Marketing Collateral Design: Experience developing integrated marketing collateral for events and conferences.

📝 Enhancement Note: The emphasis on "translating dense ad-tech concepts and technical workflows" into visual narratives is a key differentiator for this role, suggesting a need for designers who can grasp complex technical information and simplify it visually for business audiences. The requirement for proficiency in PowerPoint/Keynote/Google Slides templates is critical for sales enablement, positioning this role as a strategic partner to revenue-generating teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Showcase: Include examples of developed brand systems, style guides, or design toolkits that demonstrate an understanding of brand scalability and consistency.

• Presentation Template Examples: Feature high-quality presentation decks (PowerPoint, Keynote, Google Slides) designed for business audiences, highlighting effective information hierarchy, visual storytelling, and on-brand execution.

• Motion Graphics & Video: Showcase dynamic motion graphics or short-form video assets, demonstrating proficiency in tools like After Effects or Jitter, and an ability to create engaging visual content.

• Complex Information Visualization: Present case studies or examples where complex data, technical concepts, or workflows were translated into clear, digestible diagrams, charts, or infographics.

• End-to-End Project Examples: Include at least one project that illustrates the full lifecycle from initial brief to final delivery, demonstrating project management capabilities and problem-solving skills.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing design workflows, focusing on efficiency, asset management, and cross-functional collaboration.

• Template Creation & Implementation: Demonstrate experience in creating reusable templates and toolkits that empower non-designers to maintain brand consistency and produce materials efficiently.

• Brand Asset Management: Outline your understanding of managing centralized brand libraries, including version control, accessibility, and ensuring brand integrity across various channels.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating practical application in a business context, specifically for sales enablement and marketing. Applicants should focus on showcasing how their design work directly supports business objectives, improves efficiency, and communicates complex information clearly. The emphasis on "scalable systems" and "toolkits" suggests a need for designers who think beyond individual assets to create repeatable processes.

💵 Compensation & Benefits

Salary Range: $75,000 - $85,000 USD per year.

This range is competitive for a Brand Designer role in New York City with 2-5 years of experience, particularly within the ad-tech industry.

Benefits:

• Financial: Competitive salary, performance bonuses, 401(k) match.

• Health & Wellness: Comprehensive health, dental, and vision insurance, including mental health resources.

• Work-Life Balance: Generous Paid Time Off (PTO).

• Work Environment: Hybrid work environment with 3 days in the NYC office.

• Perks: Free lunch for onsite team members in NYC, Volunteer Opportunities.

• Professional Growth: Opportunities for professional development in a high-growth ad-tech company.

Working Hours: A standard 40-hour work week is expected. The hybrid model offers flexibility but requires adherence to office days for collaborative work.

📝 Enhancement Note: The salary range is in line with industry benchmarks for a mid-level designer in a high-cost-of-living area like New York City, especially within the specialized ad-tech sector. The benefits package is comprehensive and attractive, catering to a modern workforce's needs, with specific perks like free lunch and professional development opportunities that align with a growth-oriented company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ad-Tech / Technology. Verve For Advertisers operates in the dynamic and rapidly evolving advertising technology sector, specializing in connecting moments of discovery with measurable outcomes across screens. This industry demands innovation, agility, and a data-driven approach.

Company Size: While not explicitly stated, the mention of a "Creative Director," "Strategy, Sales and Marketing teams," and a "hybrid work environment in NYC" suggests a company of moderate to large size, likely with multiple departments and a structured organizational hierarchy. The company is described as "high-growth."

Founded: The company's founding date is not provided, but the description implies a mature offering with a recent unification of its demand-side capabilities, indicating a period of strategic evolution and expansion.

Team Structure:

• The Brand Designer will report directly to the Creative Director, indicating a clear reporting line within a creative department.

• The role serves as a cross-functional design partner for the Strategy, Sales, and Marketing teams, implying close collaboration and integration with these departments.

Methodology:

• Data-Driven Insights: The company leverages the largest on-site search intent dataset outside of walled gardens, direct SDK integrations, and data partnerships, emphasizing a data-centric approach to audience targeting, insights, and activation.

• Scalable Systems & Efficiency: The role's focus on building "scalable visual systems" and "master templates" highlights a company-wide emphasis on operational efficiency and empowering teams through standardized tools.

• Cross-Functional Collaboration: The need for the designer to work with Strategy, Sales, and Marketing underscores a collaborative methodology where different departments rely on each other's expertise to achieve business goals.

Company Website: [Provided as verve.com via domain_derived]

📝 Enhancement Note: The company operates in a competitive ad-tech space, suggesting a culture that values innovation, data analysis, and measurable results. The Brand Designer's role is positioned as a key enabler for these departments, highlighting the importance of design in communicating value and driving business outcomes in a technical industry.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience). It offers a hands-on opportunity to significantly impact the company's brand presentation and internal communication efficiency. The responsibilities include not only execution but also strategic system building and cross-functional enablement.

Reporting Structure: The Brand Designer reports directly to the Creative Director, providing mentorship and guidance. They will also collaborate closely with teams like Strategy, Sales, and Marketing, requiring strong communication and stakeholder management skills.

Operations Impact: The Brand Designer's impact is multifaceted:

• Brand Integrity: Ensures a consistent and premium brand image across all client-facing and internal materials, directly influencing brand perception and trust.

• Sales Enablement: Creates powerful presentation tools and collateral that equip the Sales team to effectively communicate the company's value proposition, potentially leading to increased conversion rates.

• Marketing Effectiveness: Produces engaging social media and marketing collateral that supports brand awareness and lead generation efforts.

• Internal Efficiency: Develops scalable design systems and templates that streamline workflows for other teams, allowing them to produce materials faster and more consistently.

Growth Opportunities:

• Specialization: Deepen expertise in brand systems, presentation design, motion graphics, or potentially UX/UI design, aligning with company needs and personal interests.

• Industry Knowledge: Gain in-depth understanding of the ad-tech industry, its complexities, and how design effectively communicates value propositions within this sector.

• Cross-Functional Leadership: Develop strong stakeholder management and communication skills by working closely with Strategy, Sales, and Marketing teams, potentially leading to opportunities in design management or broader marketing roles.

• Process Improvement: Contribute to and lead initiatives focused on improving design operations, asset management, and creative workflows within the organization.

📝 Enhancement Note: The role offers a clear path for growth by allowing the designer to become a subject matter expert in brand systems and sales enablement within the ad-tech space. The emphasis on building scalable systems and empowering other teams suggests opportunities for taking on more strategic process-oriented responsibilities.

🌐 Work Environment

Office Type: The company offers a Hybrid work environment with a physical office presence in New York City. Employees within a 90-minute commute are expected to be in the office three days per week. This model aims to balance the benefits of in-person collaboration with remote flexibility.

Office Location(s): New York City, NY. Specific office details (e.g., amenities, accessibility) are not provided but are typical for a major metropolitan business hub.

Workspace Context:

• Collaborative Hub: The NYC office serves as a central point for team collaboration, client meetings, and fostering company culture. The hybrid model encourages intentional in-person interaction.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite, motion tools) will be provided, supporting efficient and high-quality creative output.

• Team Interaction: Opportunities to directly engage with Creative Directors, Sales, Marketing, and Strategy teams, fostering a dynamic and integrated work environment. The hybrid schedule necessitates proactive communication and planning for in-office days.

Work Schedule: A standard 40-hour work week is assumed. The hybrid schedule allows for flexibility, but the expectation of being in the office three days a week requires structured planning to maximize in-person collaboration and project engagement.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring candidates to be comfortable with a structured balance of remote and in-office work. The expectation of being in the office three days per week is a critical detail for candidates assessing their suitability and commute.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio. Applications without a portfolio link will not be considered.

• Portfolio Review & Discussion: A deep dive into the candidate's portfolio with the Creative Director and potentially other stakeholders. Expect to discuss your process, strategic thinking behind your design decisions, and how you've managed projects end-to-end.

• Skills Assessment/Challenge: A design challenge or practical exercise may be given, focusing on creating a presentation template, a one-sheeter, or visualizing complex data, reflecting the core responsibilities of the role. This might be a timed exercise or a take-home assignment.

• Cross-Functional Interviews: Interviews with members of the Strategy, Sales, or Marketing teams to assess collaboration style, communication skills, and understanding of business needs.

• Final Interview: Likely with a senior leader (e.g., Head of Marketing or Creative Director) to assess cultural fit, long-term potential, and final alignment.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that directly align with the responsibilities: brand systems, polished presentations (PowerPoint/Keynote/Google Slides), complex data visualization, and motion graphics.

• Highlight Process & Strategy: For each project, explain your thought process, the problem you were solving, your design decisions, and the impact of your work (e.g., improved efficiency, clearer communication).

• Demonstrate Scalability: Emphasize how you create reusable systems, templates, and toolkits that empower others and ensure brand consistency.

• Quantify Impact (If Possible): If you have metrics on how your designs improved engagement, efficiency, or sales outcomes, include them.

• Prepare for Ad-Tech Context: Be ready to discuss how you would translate complex ad-tech concepts into accessible visuals. Research Verve's offerings to tailor your presentation.

Challenge Preparation:

• Focus on Business Objectives: Understand the goal of the challenge (e.g., make sales pitch more effective, clarify a technical concept).

• Emphasize Efficiency: Show how you can deliver high-quality work under time constraints, potentially leveraging templates or smart systems.

• Communicate Clearly: Be prepared to articulate your design choices and strategy verbally and visually.

• Ad-Tech Familiarity: If possible, try to incorporate an understanding of ad-tech principles into your approach.

📝 Enhancement Note: The emphasis on a portfolio and the explicit statement that applications without one will not be considered is critical. Candidates must tailor their portfolios to showcase the specific skills required: brand systems, presentation design for business, and visualizing complex technical information. The interview process is designed to assess not just design skill but also strategic thinking, collaboration, and business acumen.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, asset management, and building scalable design systems. Advanced proficiency is required.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • After Effects: For motion graphics, animations, and video editing. Expertise is required.

• Motion Design Tools: Proficiency with tools like Jitter or similar platforms for creating dynamic visual content.

Presentation Software:

• PowerPoint, Keynote, Google Slides: Expertise in creating polished, high-performance presentation templates that are easy for non-designers to use.

Potential Additional Tools (Preferred/Bonus):

• UX/UI Tools: Familiarity with tools like Sketch, Adobe XD, or similar for potential UX/UI projects.

• Video Editing Software: Premiere Pro (as a bonus if not already proficient in After Effects for video).

• Generative AI Tools: Familiarity with AI tools that can assist in creative workflows (e.g., Midjourney, Stable Diffusion for ideation, or AI-assisted design plugins).

📝 Enhancement Note: The technology stack is heavily weighted towards industry-standard design and collaboration tools. Figma and the Adobe Creative Suite are non-negotiable. Proficiency in motion design and presentation software is equally critical for the role's core responsibilities. Familiarity with AI tools suggests a forward-thinking company culture that embraces new technologies for efficiency.

👥 Team Culture & Values

Operations Values:

• Strategic Design Thinking: Value placed on approaching design not just as an aesthetic task but as a strategic tool to solve business problems, enhance communication, and drive outcomes.

• Efficiency & Scalability: A strong emphasis on creating systems, templates, and workflows that empower teams and improve overall operational efficiency within the creative and marketing functions.

• Collaboration & Partnership: The role requires working closely with Creative Directors and cross-functional teams (Sales, Marketing, Strategy), valuing open communication, feedback, and a partnership approach.

• Data-Informed Creativity: While creative, the company's ad-tech nature implies that design decisions should ideally be informed by data and aimed at achieving measurable results.

• Brand Stewardship: A deep commitment to maintaining brand integrity, consistency, and a premium perception across all touchpoints.

Collaboration Style:

• Cross-Functional Integration: Expect to actively collaborate with non-design teams, translating their needs into effective visual solutions and educating them on brand standards.

• Feedback-Driven Improvement: A culture that encourages constructive feedback on designs and processes to foster continuous improvement.

• Proactive Communication: The hybrid model necessitates proactive communication to ensure alignment and seamless project execution, especially on days when not physically in the office.

• Empowerment through Design: The role embodies a collaborative style where the designer empowers other departments by providing them with robust, easy-to-use design assets and templates.

📝 Enhancement Note: The company culture appears to value a blend of creative excellence, strategic business impact, and operational efficiency. The designer is expected to be a proactive partner, not just an order-taker, contributing to the company's growth by enhancing its brand presentation and internal processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Ad-Tech Complexity: The primary challenge will be digesting and visually communicating complex ad-tech concepts and technical workflows to diverse audiences.

• Balancing Brand Consistency with Team Needs: Ensuring brand integrity while empowering non-designers to create their own materials requires robust systems and clear guidelines.

• Pace of Ad-Tech Industry: The fast-paced nature of the ad-tech industry requires designers to be adaptable, quick learners, and able to respond to evolving market demands.

• Hybrid Work Coordination: Effectively collaborating and maintaining team cohesion within a hybrid work environment requires strong organizational and communication skills.

Learning & Development Opportunities:

• Ad-Tech Industry Immersion: Gain invaluable experience and understanding of the advertising technology landscape, its trends, and key players.

• Advanced Design System Development: Hone skills in creating and managing sophisticated, scalable design systems that impact multiple departments.

• Sales & Marketing Enablement Expertise: Develop a deep understanding of what makes effective sales and marketing collateral, and how design directly contributes to revenue generation.

• Cross-Functional Project Leadership: Opportunity to lead design initiatives for critical business functions, enhancing stakeholder management and strategic influence.

• Emerging Technology Integration: Explore and implement new design tools and AI technologies to drive efficiency and innovation in the creative process.

📝 Enhancement Note: This role presents a significant opportunity for a designer looking to specialize in B2B technology marketing and sales enablement. The challenges are directly linked to growth opportunities, pushing the designer to become an expert in a niche, high-value area of design.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a scalable presentation template system for a sales team that needs to create custom decks quickly?" (Focus on template structure, master slides, content guidelines, and user training).

• "Describe a time you had to translate a highly technical or complex concept into a simple, visually engaging graphic. What was your process, and what was the outcome?" (Highlight problem-solving, research, iterative design, and impact).

• "How do you ensure brand consistency across a wide range of materials created by different individuals or teams?" (Discuss brand guidelines, asset libraries, template usage, and feedback loops).

Company & Culture Questions:

• "Based on your understanding of Verve For Advertisers, how would you ensure our brand identity reflects our position in the ad-tech market?" (Showcase research into the company and industry, and how design can align with business goals).

• "How do you approach collaborating with non-designers, such as sales or strategy teams, who may have different priorities or levels of design understanding?" (Emphasize communication, empathy, education, and compromise).

Portfolio Presentation Strategy:

• Tell a Story: For each project, don't just show the final output. Explain the brief, the challenge, your process, your solutions, and the results.

• Focus on Relevance: Prioritize projects that showcase your skills in brand systems, presentation design, complex data visualization, and motion graphics.

• Demonstrate Strategic Thinking: Articulate why you made certain design decisions, linking them back to business objectives or user needs.

• Highlight Scalability & Efficiency: Emphasize how your work creates reusable assets, templates, or systems that benefit the organization.

• Prepare for Q&A: Anticipate questions about your process, tool choices, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus heavily on demonstrating an understanding of Verve's business, the ad-tech industry, and how design directly supports sales and marketing functions. Candidates need to showcase strategic thinking, process efficiency, and strong communication skills, in addition to design talent.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Greenhouse. Ensure your resume is up-to-date and highlights relevant experience.

• Craft a compelling portfolio that prominently features your best work in brand systems, presentation design (PowerPoint/Keynote/Google Slides), motion graphics, and complex data visualization. Make sure the link to your portfolio is easily accessible on your resume or application.

• Tailor your resume to include keywords and responsibilities mentioned in the job description, such as "Figma," "Adobe Creative Suite," "presentation design," "brand systems," and "ad-tech."

• Prepare to discuss your design process, your approach to building scalable systems, and how you translate complex information visually. Practice articulating the strategic impact of your design work.

• Thoroughly research Verve For Advertisers. Understand their technology, target market, and current brand messaging to better tailor your responses and demonstrate your interest and fit for the role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.