Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: TerrAscend

Location: Remote (United States)

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Retail

Date Posted: August 12, 2026

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Executes brand design across various channels, including corporate, retail, and product, for both print and digital production.

• Manages a queue of creative requests within project management systems, prioritizing tasks to meet established deadlines.

• Develops marketing communication content for digital platforms such as emails and online shops.

• Collaborates cross-functionally with marketing stakeholders and partners with the Sr. Creative Manager to maintain and optimize asset libraries.

• Ensures all design files adhere to brand style guides and meet production specifications for print and digital outputs.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities indicate a strong focus on execution and production within a marketing and retail context, particularly for a CPG (Consumer Packaged Goods) company in the cannabis industry. This role requires not just creative flair but also strong project management, organizational skills, and an understanding of production workflows.

📈 Primary Responsibilities

• Monitor and manage a queue of creative design requests within the project management system, prioritizing assignments to meet deadlines set by leadership.

• Create and execute brand design assets for new product launches, seasonal campaigns, and daily promotional needs, under the direction of the Senior Creative Manager and Creative Director.

• Design marketing communication collateral for various digital platforms, including email campaigns, online store assets, and social media graphics.

• Participate actively in regular team meetings with the Creative Team and collaborate closely with cross-functional marketing stakeholders to align on design strategies and project requirements.

• Review and execute occasional requests for retail location signage, print collateral, or other niche design needs that leverage existing brand elements.

• Partner with the Sr. Creative Manager to maintain, organize, and optimize the library of evergreen discount and promotional assets, ensuring consistency and efficiency.

• Ensure all final design files comply with established brand style guides and meet technical specifications for print and digital production.

• Assist with vendor management for print and merchandise production, ensuring quality and adherence to design specifications.

• Undertake other duties as assigned to support the creative and marketing teams' objectives.

📝 Enhancement Note: The responsibilities suggest a hands-on production role with a significant volume of asset creation. Candidates should be comfortable working in a structured project management environment and be adept at translating strategic briefs into tangible design outputs for a regulated industry.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for roles requiring this level of experience and skill.

Experience: 3-4 years of professional creative experience, gained either in-house at a company or within an agency setting.

Required Skills:

• Proven experience in brand design, with a strong portfolio showcasing a diverse range of executed work.

• Proficiency in industry-standard design software, specifically Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) and Figma.

• Deep understanding of design principles and the ability to self-edit designs with confidence and critical judgment.

• Strong organizational skills, with the ability to effectively organize information, articulate problems, and present clear, digestible solutions.

• Solution-oriented and collaborative mindset, capable of navigating complex challenges and working effectively with diverse teams.

• Ability to work autonomously and collaboratively, adapting to varying levels of project direction and autonomy.

• Familiarity with best practices for print production, digital design, and CPG (Consumer Packaged Goods) applications.

• Experience working directly with printers and vendors for the production of merchandise, CPG packaging, signage, and other physical materials. Preferred Skills:

• Experience within the cannabis industry or other highly regulated CPG sectors.

• Knowledge of project management software and workflow tools.

• Experience in developing and maintaining brand style guides.

• Familiarity with A/B testing for digital assets.

• Basic understanding of marketing strategy and campaign development.

📝 Enhancement Note: The emphasis on a "seasoned creative experience" and a "solid portfolio" indicates that practical application and demonstrated ability are paramount. The requirement for both Adobe Creative Suite and Figma suggests a need for versatility in design tools, covering both traditional graphic design and UI/UX-adjacent design capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of brand design work, including corporate branding, retail collateral, and product packaging/assets.

• Demonstrations of design execution for both print and digital media, highlighting versatility and technical proficiency.

• Examples of how design solutions were developed to address specific marketing objectives or business challenges.

• Case studies or project examples that illustrate the ability to work within brand guidelines and production specifications.

• Evidence of experience managing design requests and delivering assets within project timelines. Process Documentation:

• Candidates should be prepared to discuss their design process, from initial brief interpretation to final asset delivery.

• Ability to articulate how they approach organizing creative requests and prioritizing tasks within a project management system.

• Understanding of production workflows for both print and digital assets, including file preparation and vendor interaction.

• Examples of how they ensure design consistency and adherence to brand style guides throughout a project lifecycle.

📝 Enhancement Note: For a role focused on execution and production, the portfolio should emphasize the breadth of deliverables created and the candidate's ability to manage the design process efficiently from concept to final output, particularly for print and digital marketing materials.

💵 Compensation & Benefits

Salary Range: $65,600 - $72,500 per year.

Benefits:

• Comprehensive Health Coverage: Medical, dental, vision, and prescription plans for employees and dependents.

• Mental Health & Wellness Support: Access to the AI-powered Sabender platform, confidential counseling and life coaching via PAS, nutrition coaching, and discounts at Husk Fitness.

• Flexible Paid Time Off (PTO): Generous PTO for work-life balance (availability may vary by state).

• Employee Assistance Program (EAP): Free, confidential support for mental health, financial planning, legal matters, and more.

• Paid Parental Leave: Dedicated time for new parents.

• 401(k) with Company Match: 4% company match with immediate vesting.

• Pet Insurance: Affordable coverage options.

• Employee Discounts: Exclusive savings at TerrAscend's 39+ dispensary locations.

• Recognition Program: Earn points for peer-to-peer recognition, redeemable for Amazon rewards or gift cards.

• Disability & Life Insurance: Company-paid protection for unexpected events.

Working Hours: Standard 40 hours per week, with flexibility implied by the remote nature of the role.

📝 Enhancement Note: The salary range provided is specific and falls within the typical mid-level range for a Brand Designer in the US market, especially for a remote role. The benefits package is extensive and competitive, reflecting a company that invests in employee well-being and long-term commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis Industry. TerrAscend is a prominent player, described as a "trailblazer" with a mission to "elevate lives" through cannabis cultivation, patient support, and premium products.

Company Size: TerrAscend operates over 39 dispensary locations, indicating a significant retail footprint. The company size is likely mid-to-large, with a substantial employee base supporting both retail and corporate functions.

Founded: While the founding date isn't explicitly stated, the company positions itself as having "deep roots" and being a "trailblazer," suggesting established operations.

Team Structure:

• The Brand Designer will be part of the Creative Team, reporting to the Senior Creative Manager and working closely with the Creative Director.

• This role requires cross-functional collaboration with key marketing stakeholders across different departments within TerrAscend.

• The structure implies a hierarchical creative department with clear lines of reporting and project management oversight. Methodology:

• Design work is executed within structured project workflows, managed via a project management system.

• Emphasis on synthesizing strategy and creative direction into tangible assets.

• Collaboration is key, with regular meetings and cross-departmental partnerships.

• Maintaining and optimizing asset libraries points to a focus on efficiency and brand consistency.

• Adherence to brand style guides and production specifications is critical.

Company Website: TerrAscend.com

📝 Enhancement Note: Operating in the cannabis industry means TerrAscend likely navigates a complex regulatory environment, which can influence marketing messaging and design creativity. The company culture appears to value growth, quality, and employee well-being, as suggested by its mission and extensive benefits.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer, requiring 3-4 years of experience. It's an execution-focused role within the creative function, contributing to broader marketing and brand initiatives.

Reporting Structure: The Brand Designer reports to the Senior Creative Manager and collaborates with the Creative Director. They will also work closely with Project Managers and various marketing stakeholders.

Operations Impact: The Brand Designer's work directly impacts TerrAscend's brand perception, customer engagement, and product sales by creating compelling visual assets for marketing campaigns, retail experiences, and product launches. Their contributions are crucial for communicating brand value and driving consumer interest in a competitive market.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design areas such as CPG packaging, digital marketing creative, or retail branding.

• Creative Leadership: Potential to advance to Senior Brand Designer or Art Director roles with increased responsibility for creative direction and project ownership.

• Cross-functional Movement: Developing a strong understanding of marketing and retail operations could open doors to roles in Brand Management or Marketing Coordination.

• Industry Expertise: Gaining specialized knowledge in cannabis marketing and design, a rapidly evolving and unique field.

📝 Enhancement Note: The role offers a solid foundation in brand design within a growing industry. Growth potential is tied to demonstrating strong execution, collaborative skills, and an understanding of how design contributes to business objectives.

🌐 Work Environment

Office Type: Fully Remote, allowing employees to work from anywhere within the United States.

Office Location(s): While the role is remote, TerrAscend has a significant physical presence with 39+ dispensary locations across various states. This implies a distributed workforce with a central corporate/creative team operating remotely.

Workspace Context:

• The remote environment requires self-discipline, effective time management, and strong communication skills to maintain connection and collaboration with the team.

• Access to necessary design software and reliable internet connectivity is essential for successful performance.

• Opportunities for collaboration will primarily occur through digital channels (video conferencing, project management tools, shared drives).

• The company offers a comprehensive benefits package that supports employee well-being, which is particularly important for remote workers.

Work Schedule: A standard 40-hour work week is expected. As a remote role, there's an implied flexibility in daily scheduling, provided that deadlines are met and availability for team meetings and urgent requests is maintained.

📝 Enhancement Note: The fully remote nature of this position is a key aspect of the work environment. Candidates should be comfortable with asynchronous communication and digital collaboration tools. The company's physical footprint in retail suggests a dynamic operational landscape that remote employees contribute to.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by an HR or recruiting specialist to assess basic qualifications and creative fit.

• Portfolio Review: A dedicated session with the Senior Creative Manager and/or Creative Director to discuss the candidate's portfolio in depth. Be prepared to walk through specific projects, explain your design process, and articulate the strategic thinking behind your work.

• Skills Assessment/Design Challenge: Potentially a practical design exercise or a case study evaluation to assess problem-solving skills, design execution under pressure, and understanding of brand application.

• Cross-functional Interview: Meeting with key marketing stakeholders to evaluate collaboration style, communication skills, and ability to work with diverse teams.

• Final Interview: Likely with a higher-level manager or department head to confirm cultural fit and discuss overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements of this role (print, digital, CPG, retail).

• Showcase Process: For each project, explain the brief, your thought process, design decisions, and the final outcome. Highlight how you addressed challenges.

• Highlight Production: Emphasize your experience with print production, vendor collaboration, and ensuring assets meet technical specifications.

• Quantify Impact: If possible, include metrics or outcomes related to your designs (e.g., campaign performance, sales lift).

• Tailor to TerrAscend: Consider if any of your work has relevance to the cannabis industry or CPG brands.

Challenge Preparation:

• Understand TerrAscend's brand identity and the types of creative assets they produce.

• Practice articulating your design rationale clearly and concisely.

• Be prepared to discuss how you handle feedback and revisions.

• For any practical exercise, focus on meeting the brief's core requirements and demonstrating strong design fundamentals.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and their ability to articulate their design process and problem-solving skills. Demonstrating an understanding of production workflows and brand consistency will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design and production work. Proficiency expected in Photoshop, Illustrator, and InDesign.

• Figma: Required for collaborative design, prototyping, and potentially UI/UX related assets.

• Project Management System: The role involves monitoring a queue of requests, implying familiarity with tools like Asana, Monday.com, Jira, or similar.

Analytics & Reporting:

• While not explicitly stated as a requirement for the designer, understanding how design assets perform digitally (e.g., email open rates, click-through rates) is beneficial. Familiarity with basic analytics platforms may be a plus. CRM & Automation:

• Not directly required for the designer role, but an awareness of how marketing campaigns are managed and automated can provide valuable context for asset creation.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Experience with project management tools is highly implied by the description of managing a request queue.

👥 Team Culture & Values

Operations Values:

• Quality & Care: As highlighted in the company's mission, a commitment to high standards in work and in supporting patients/customers.

• Growth: Both personal and professional growth are encouraged ("let's grow together"), aligning with the company's industry.

• Community: Implied through supporting patients and local dispensary presence.

• Innovation: Being a "trailblazer" suggests an environment that values forward-thinking and adapting to industry changes.

• Efficiency: Managing a queue of requests and optimizing asset libraries points to a need for efficient workflows and processes.

Collaboration Style:

• Highly collaborative, requiring strong partnerships with the Creative Team, Project Managers, and various marketing stakeholders.

• Open communication and the ability to provide and receive constructive feedback are essential.

• The remote nature necessitates proactive communication and engagement through digital channels.

• Adaptability to different project needs and levels of autonomy is a key cultural expectation.

📝 Enhancement Note: The company culture emphasizes growth, quality, and collaboration. Candidates should demonstrate an ability to work effectively in a team-oriented, yet self-directed, remote environment, contributing to a positive and productive creative output.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume of Requests: Managing a constant queue of diverse creative needs requires excellent prioritization and time management skills.

• Brand Consistency: Ensuring all assets, across various platforms and campaigns, maintain a cohesive brand identity for TerrAscend.

• Regulatory Environment: Designing within the specific constraints and guidelines of the cannabis industry.

• Remote Collaboration: Effectively contributing and communicating within a distributed team environment.

• Balancing Creativity with Production: Fulfilling strategic briefs while meeting production deadlines and specifications.

Learning & Development Opportunities:

• Industry-Specific Design: Gaining specialized knowledge in designing for the cannabis market, which has unique branding and regulatory considerations.

• Advanced Software Skills: Deepening expertise in Adobe Creative Suite and Figma, potentially exploring advanced features or integrations.

• Cross-functional Exposure: Learning about marketing strategies, campaign management, and retail operations through collaboration.

• Production Workflow Optimization: Developing a deeper understanding of print and digital production processes and vendor management.

• Career Progression: Opportunities to advance into senior design roles, art direction, or related marketing functions.

📝 Enhancement Note: The role presents challenges inherent to a fast-paced creative production environment within a regulated industry. These challenges also serve as significant growth opportunities for candidates looking to specialize and advance their careers in brand design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief and turning it into a final design asset."

• "How do you prioritize multiple design requests with competing deadlines?"

• "Walk us through a project in your portfolio where you had to work with a client or stakeholder with complex needs or feedback."

• "How do you ensure brand consistency across different types of deliverables (e.g., print ad vs. email banner)?"

• "Describe your experience working with printers and vendors. What are key considerations?" Company & Culture Questions:

• "What interests you about TerrAscend and the cannabis industry?"

• "How do you approach collaboration in a remote work environment?"

• "Describe a time you had to adapt your design approach based on feedback or project constraints."

• "How do you stay updated on design trends and best practices, especially within CPG or regulated industries?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by the impact of the work. For each project, clearly state the objective, your role, the process, and the outcome.

• Highlight Relevance: Emphasize projects that demonstrate experience with print production, digital marketing assets, and CPG design. If you have cannabis industry experience, highlight it.

• Showcase Process: Be ready to discuss your design thinking, problem-solving approach, and how you translated strategy into visual solutions.

• Technical Details: Be prepared to discuss file formats, resolution, color modes, and other production-specific details for print and digital.

• Conciseness: Practice presenting your work efficiently, focusing on the most impactful aspects within the allotted time.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of brand design principles, practical production knowledge, effective collaboration, and the ability to articulate one's design process clearly. Tailoring answers to TerrAscend's industry and brand will be beneficial.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your resume and a link to your online portfolio through the provided application portal.

• Portfolio Customization: Ensure your portfolio prominently features examples of print, digital, and CPG design work, ideally showcasing your experience with production and vendor management. Tailor your presentation to highlight projects most relevant to TerrAscend's needs.

• Resume Optimization: Clearly articulate your 3-4 years of relevant experience, highlighting proficiency in Adobe Creative Suite and Figma. Use keywords from the job description such as "brand design," "print production," "digital marketing," and "CPG applications."

• Interview Preparation: Practice discussing your design process, how you manage creative requests, and your experience with production workflows. Prepare specific examples from your portfolio to illustrate your skills and problem-solving abilities.

• Company Research: Familiarize yourself with TerrAscend's brands, mission, and the broader cannabis industry landscape. Understand their current marketing efforts and brand aesthetic to inform your interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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