Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Chainalysis

Location: New York City, New York, United States

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-04-30

Experience Level: Mid-Level

Remote Status: Remote OK (United States)

🚀 Role Summary

• Drive the visual identity and brand consistency for a leading blockchain intelligence company by creating compelling design assets across multiple platforms.

• Evolve and maintain a robust design system, ensuring cohesive brand application in digital and print mediums, including web, social media, reports, and campaigns.

• Collaborate cross-functionally with Product Marketing, Demand Generation, Communications, and Web teams to support strategic launches and marketing initiatives.

• Leverage AI tools to accelerate design workflows and enhance creative output, pushing the boundaries of design innovation.

• Develop and optimize design templates and toolkits to empower non-designers to produce on-brand materials, fostering wider brand adoption.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities heavily lean into operationalizing brand guidelines and supporting broader marketing initiatives. This role is crucial for ensuring consistent brand messaging and visual identity across all GTM functions, making it a key component of Marketing Operations. The emphasis on a "design system" and empowering non-designers points to a strong operational focus on scalability and efficiency in brand execution.

📈 Primary Responsibilities

• Design and produce a wide range of high-impact visual assets, including print signage, social media graphics, website elements, presentation decks, digital advertisements, and multi-page reports, all aligned with brand standards.

• Maintain, extend, and evolve the Chainalysis brand system, encompassing layout, typography, color palettes, illustration styles, and iconography to ensure global consistency and visual integrity.

• Partner closely with Product Marketing, Demand Generation, Communications, Events, and Web teams to conceptualize and deliver design solutions that effectively support product launches, marketing campaigns, and corporate initiatives.

• Manage project timelines, deliverables, and output efficiently, working under the guidance of Brand leadership and in coordination with cross-functional project teams.

• Proactively explore, test, and implement AI-powered design tools and techniques to enhance efficiency, speed, and creative possibilities within the design process.

• Contribute to the continuous improvement of internal design workflows, creating standardized templates, libraries, and toolkits to enable easier and more consistent on-brand material creation by stakeholders outside the design department.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operationalizing brand assets. The emphasis on "extending and maintaining the brand system" and "improving design workflows, templates, and toolkits" indicates a need for a designer who can think systematically and contribute to scalable brand operations, not just individual design pieces.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of experience. Equivalent practical experience will also be considered.

Experience: 3-5+ years of professional experience in graphic design and brand development, with a strong preference for experience within B2B software, FinTech, or technology industries.

Required Skills:

• Proven expertise in brand and marketing design across both digital and print mediums, demonstrated through a strong portfolio showcasing work in web design, social media assets, presentations, reports, events, and campaigns.

• Deep understanding and practical application of typography, composition, layout principles, and visual storytelling techniques.

• Expert-level proficiency in Figma, the industry standard for collaborative design.

• Advanced skills in the Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign).

• Demonstrated proficiency and practical application of AI tools for design acceleration and enhancement.

• Strong systems-thinking mindset, with the ability to approach design as part of an interconnected and evolving design system.

• Experience working effectively in fast-paced, cross-functional team environments, with a proven ability to give and receive constructive feedback and iterate rapidly.

Preferred Skills:

• Experience with motion design software (e.g., After Effects) for dynamic visual content.

• Familiarity with 3D design software or principles.

• Experience in data visualization techniques and tools.

• Background in B2B software, FinTech, or technology sector marketing.

📝 Enhancement Note: The "systems-thinking mindset" and the requirement to "extend and maintain the Chainalysis brand system" are critical indicators of the operational nature of this role. Candidates should highlight their experience in building and managing design systems and ensuring brand consistency at scale, rather than just individual design projects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio that clearly showcases extensive experience in brand and marketing design for both digital and print applications.

• Specific examples of work for campaigns, social media, website design, presentation decks, and multi-page reports should be prominently featured.

• Demonstrated ability to extend and maintain a comprehensive brand system, illustrating consistency across various touchpoints.

• Case studies or examples that highlight the application of AI tools in the design process and their impact on efficiency or creative outcomes.

Process Documentation:

• Showcase examples of how you have contributed to improving design workflows, templates, or toolkits for broader team use.

• Provide evidence of your ability to manage project timelines and deliverables efficiently, demonstrating accountability for output.

• Illustrate your collaborative process when working with cross-functional teams, detailing how you gather requirements, incorporate feedback, and iterate on designs.

• If applicable, include examples of how you have helped non-designers create on-brand materials.

📝 Enhancement Note: For operations-focused roles like this, a portfolio isn't just a collection of pretty pictures; it's a demonstration of process and operational capability. Candidates should emphasize how their work has contributed to efficiency, consistency, and scalability for the brand.

💵 Compensation & Benefits

Salary Range: $95,000 - $120,000 USD per year.

Benefits:

• Equity: Opportunity to own a part of Chainalysis's growth and success.

• Bonus: Performance-based bonus structure to reward contributions.

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Paid Time Off: Generous vacation, sick leave, and paid holidays.

• Professional Development: Opportunities for learning, training, and attending industry conferences.

• Remote Work Flexibility: Support for remote work within the United States.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate project deadlines and cross-functional team collaboration across different time zones.

📝 Enhancement Note: The salary range provided is for the United States market, specifically New York City, which is a high cost of living area. This range is competitive for a mid-level Brand Designer role in the tech/fintech sector. The inclusion of "Equity" and "Bonus" suggests a performance-driven culture common in rapidly growing tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Blockchain Intelligence & Cryptocurrency. Chainalysis operates at the intersection of technology, finance, and regulation, providing critical data and tools for governments, financial institutions, and crypto businesses to navigate the complexities of blockchain technology. This context means the brand design must convey trust, sophistication, and clarity for a technically-minded audience dealing with sensitive and often complex data.

Company Size: Chainalysis is a well-established company within the blockchain and cybersecurity space, indicating a mature but still agile operational environment. This size typically means established marketing and design functions with opportunities for impact and growth, but also a need for clear processes and systems.

Founded: 2014. Founded in 2014, Chainalysis has grown significantly, establishing itself as a leader in its field. This history suggests a company that has navigated the evolution of the cryptocurrency market and has a solid understanding of its target audience and market dynamics, which informs its brand strategy.

Team Structure:

• The Brand Designer will be part of the global marketing team, likely reporting to a Brand Director or Head of Marketing.

• The design function operates within a collaborative framework, working closely with Product Marketing, Demand Generation, Communications, Events, and Web development teams.

Methodology:

• Design execution will be data-informed, with an emphasis on creating assets that resonate with target audiences and support business objectives.

• Workflow optimization is a key focus, with an expectation to contribute to improving design processes and tools for greater efficiency and scalability.

• Collaboration is highly valued, with a methodology that encourages feedback, iteration, and shared ownership of brand assets.

Company Website: https://www.chainalysis.com/

📝 Enhancement Note: Understanding Chainalysis's industry (blockchain intelligence) is critical. The brand design must communicate expertise, security, and innovation in a rapidly evolving and often misunderstood sector. This requires a designer who can translate complex technical concepts into clear, trustworthy visual narratives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer. It requires a solid foundation of 3-5+ years of experience, demonstrating proficiency in core design skills and a growing understanding of brand strategy and operational execution. The role is expected to contribute significantly to the brand's visual output and system maintenance.

Reporting Structure: The Brand Designer will likely report to a Brand Manager, Brand Director, or potentially the Head of Marketing. This structure provides guidance and oversight while allowing for creative autonomy within established brand frameworks.

Operations Impact: The Brand Designer's impact is measured by their ability to create cohesive, on-brand visuals that strengthen Chainalysis's market position, support marketing campaigns, and enhance overall brand recognition and trust. This role directly influences how the company is perceived by its target audiences, including governments, financial institutions, and crypto businesses, thereby impacting lead generation, customer acquisition, and brand loyalty.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, data visualization, or AI-driven design through dedicated projects and learning.

• Leadership: Potential to grow into a Senior Brand Designer or Art Director role, leading projects, mentoring junior designers, and contributing more directly to brand strategy.

• Cross-functional Skill Development: Exposure to various marketing functions (Product Marketing, Demand Gen, Comms) provides opportunities to understand broader business objectives and how design supports them, potentially leading to roles with more strategic marketing involvement.

📝 Enhancement Note: The "operations" aspect of this role means growth isn't just about creating more beautiful designs, but about increasing the efficiency, scalability, and strategic impact of the brand's visual output. Candidates should look for opportunities to demonstrate leadership in process improvement and system development.

🌐 Work Environment

Office Type: Chainalysis offers a hybrid work model, with the option for remote work within the United States. This suggests a flexible environment that balances in-person collaboration with the convenience and autonomy of remote work.

Office Location(s): While the primary listed location is New York City, the company has a global presence. The remote option indicates that candidates based elsewhere in the US can be considered, fostering a wider talent pool.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with global marketing teams, implying frequent use of digital collaboration tools and virtual meetings.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Cloud) and potentially project management and communication platforms is expected. The company's focus on AI suggests a forward-thinking approach to technology adoption.

• Team Interaction: Opportunities for regular interaction with marketing colleagues, brand leadership, and other stakeholders to share ideas, provide feedback, and align on design objectives.

Work Schedule: The standard work schedule is approximately 40 hours per week. However, the fast-paced nature of technology marketing and the need to support global campaigns may require occasional flexibility to meet deadlines or accommodate urgent requests.

📝 Enhancement Note: The "Remote OK (United States)" status is a significant aspect. Candidates should be prepared to articulate how they maintain strong communication and collaboration in a remote or hybrid setting, emphasizing their ability to be productive and integrated with a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications, focusing on portfolios and relevant experience.

• Portfolio Review & Design Challenge: Candidates will likely be asked to present their portfolio, discussing their process, rationale, and impact. A practical design challenge may be assigned, testing skills in areas relevant to the role (e.g., creating a social media asset, designing a landing page element, or extending a brand guideline).

• Team Interviews: Interviews with marketing and design team members to assess technical skills, collaborative abilities, cultural fit, and understanding of brand strategy.

• Final Interview: A discussion with senior leadership to evaluate strategic thinking, long-term potential, and alignment with company goals.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your brand design, marketing design, and systems thinking capabilities. Ensure a mix of digital and print examples.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (including tool usage and collaboration), the solutions you developed, and the measurable impact or outcome. Use visuals effectively.

• Highlight Systems Thinking: Specifically point out projects where you built or significantly contributed to a design system, brand guidelines, or templates that improved consistency and efficiency.

• Showcase AI Application: If possible, include a project where you leveraged AI tools and explain the benefits and outcomes.

• Be Prepared for Challenges: Anticipate questions about your design decisions, how you handle feedback, and how you approach complex or ambiguous creative briefs.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge provided. Ask clarifying questions if needed.

• Focus on Process: Even if the final output is key, demonstrate your thinking process, research, and iterative steps.

• Time Management: Allocate your time wisely between conceptualization, execution, and refinement.

• Brand Alignment: Ensure any challenge work is strictly aligned with Chainalysis's existing brand guidelines, or clearly state any assumptions made if extending the brand.

📝 Enhancement Note: The emphasis on a "systems-thinking mindset" and portfolio requirements suggests the interview process will heavily scrutinize the candidate's ability to contribute to operationalizing brand consistency and efficiency. Candidates should be prepared to discuss their approach to design systems and workflow optimization.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative interface design, prototyping, and design system management. Proficiency is paramount.

• Adobe Creative Cloud: Including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, icons), and InDesign (layout for reports, presentations, print collateral).

AI & Automation Tools:

Collaboration & Project Management:

Analytics & Reporting (Familiarity):

• While not a direct requirement, a basic understanding of how design assets perform within marketing campaigns (e.g., A/B testing results for ads, engagement metrics for social media) can be beneficial for optimizing future designs.

📝 Enhancement Note: The explicit mention of "AI tools for design tasks" makes this a critical requirement. Candidates should be prepared to discuss their experience with specific AI tools and how they integrate them into a professional design workflow, not just as experimental tools.

👥 Team Culture & Values

Operations Values:

• Precision & Consistency: A strong emphasis on maintaining brand integrity and visual consistency across all touchpoints, ensuring every asset reflects the Chainalysis brand accurately.

• Collaboration & Communication: Valuing open dialogue, constructive feedback, and close teamwork with internal stakeholders to achieve shared goals and deliver effective design solutions.

• Innovation & Efficiency: Encouraging the exploration of new design techniques, including AI, to drive creative excellence and improve workflow efficiency.

• Data-Driven Approach: Understanding that design choices should be informed by business objectives and performance metrics, aiming to create impactful visuals that contribute to marketing success.

• Ownership & Accountability: Taking responsibility for deliverables, timelines, and the quality of work produced, ensuring projects are completed to a high standard.

Collaboration Style:

• Cross-functional Integration: The design team is deeply integrated with other marketing functions, requiring proactive communication and a partnership approach.

• Feedback-Rich Environment: Chainalysis fosters a culture where giving and receiving feedback is encouraged to refine designs and improve outcomes.

• Agile Iteration: The ability to work in a fast-paced environment means embracing iterative design processes, quickly incorporating feedback, and adapting to changing project needs.

📝 Enhancement Note: The "operations values" listed reflect a company that values execution, reliability, and continuous improvement. Candidates should demonstrate how their personal work ethic and approach align with these values, particularly in how they ensure brand consistency and contribute to efficient design processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: A primary challenge will be visually representing complex blockchain and cryptocurrency concepts in a way that is accessible, trustworthy, and engaging for diverse audiences.

• Maintaining Brand Consistency at Scale: Ensuring that brand guidelines are consistently applied across a wide array of assets and by various internal teams requires robust systems and diligent oversight.

• Rapidly Evolving Industry: Staying ahead of trends in both design and the blockchain space requires continuous learning and adaptation.

• Balancing Creativity with Business Objectives: Effectively merging creative vision with marketing goals and technical requirements to produce designs that are both aesthetically pleasing and strategically effective.

Learning & Development Opportunities:

• AI in Design Workshops/Training: Opportunities to deepen expertise in AI tools and their application in visual design and workflow automation.

• Industry Conferences: Potential to attend design or blockchain-focused conferences to gain insights and network.

• Mentorship: Guidance from Brand leadership and experienced marketing professionals to develop strategic thinking and expand professional capabilities.

• Exposure to Diverse Marketing Functions: Learning how design supports Product Marketing, Demand Generation, Communications, and Web development provides a holistic understanding of Go-To-Market strategies.

📝 Enhancement Note: The company's explicit mention of exploring AI in design suggests a proactive approach to learning and development in this area. This is a significant growth opportunity for a designer interested in leveraging cutting-edge technology.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing and maintaining a comprehensive design system. How do you ensure its adoption and consistent use across an organization?" (Focus on your systems-thinking and operational approach.)

• "Walk us through a time you had to translate a complex technical or abstract concept into a clear and compelling visual design. What was your strategy and what was the outcome?" (Highlight your storytelling and problem-solving skills.)

Company & Culture Questions:

• "How do you see your design skills contributing to Chainalysis's mission of building trust in blockchains?" (Connect your work to the company's core purpose.)

• "What are your thoughts on the use of AI in the design process? How do you see it complementing or changing the role of a Brand Designer?" (Demonstrate your forward-thinking approach and understanding of AI tools.)

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and design philosophy. Then, present 3-5 key projects, dedicating 5-7 minutes to each. Conclude with a summary of your unique value proposition and your understanding of Chainalysis's brand needs.

• Highlight Process & Impact: For each project, don't just show the final output. Explain the problem, your strategic approach, the tools and techniques used (especially AI), your collaborative process, and any measurable results or lessons learned.

• Demonstrate Systems Thinking: Clearly articulate any contributions you made to design systems, style guides, or reusable templates. Explain how these improved efficiency or consistency.

• Engage Your Audience: Be prepared to answer questions about your design decisions, your creative process, and how you would approach specific challenges at Chainalysis.

📝 Enhancement Note: Given the emphasis on systems and AI, interviewers will likely probe deeply into how candidates operationalize design and leverage new technologies. Candidates should prepare specific examples that demonstrate these capabilities.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand system development, marketing collateral creation (digital & print), and any experience with AI design tools. Ensure it reflects your experience in B2B tech or FinTech, if applicable.

• Resume Optimization: Ensure your resume clearly articulates your 3-5+ years of experience, emphasizing skills in Figma, Adobe Creative Cloud, AI design tools, typography, composition, and systems thinking. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to discuss your design process, your approach to brand consistency, how you collaborate with cross-functional teams, and your vision for leveraging AI in design. Practice presenting your portfolio.

• Company Research: Thoroughly research Chainalysis, its mission, its products, and its current brand presence. Understand its position in the blockchain intelligence space and how your design expertise can contribute to its growth and trust-building efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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