Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Bjak

Location: Jakarta, Indonesia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-12

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote (Indonesia-based)

🚀 Role Summary

• Spearhead the development of impactful visual assets for diverse marketing campaigns, social media, web, product visuals, and collateral, ensuring premium execution and brand consistency.

• Evolve and champion BJAK's brand identity, meticulously maintaining clarity, consistency, and a high standard of quality across all customer touchpoints.

• Foster strong cross-functional partnerships with marketing, content, product, and performance teams to deliver on-brand creative solutions that directly contribute to business objectives and drive measurable results.

• Tailor design solutions for a broad spectrum of audiences, including consumers, strategic partners, and internal stakeholders, ensuring resonance and effectiveness.

• Develop and meticulously maintain BJAK's comprehensive brand guidelines and visual standards documentation, serving as the authoritative source for all visual communication.

• Provide mentorship and guidance to junior designers, fostering a collaborative environment and ensuring creative excellence across all projects.

📝 Enhancement Note: This role is positioned as a Brand Designer with a strong emphasis on leading creative output and evolving brand identity within a fast-paced, technology-driven company. The core focus is on high-impact visual asset creation across multiple channels, requiring collaboration with various departments to ensure brand consistency and drive business results. The role also includes a mentorship component.

📈 Primary Responsibilities

• Lead the end-to-end creative process for high-impact design assets, encompassing campaigns, social media content, web interfaces, product visuals, and marketing materials.

• Drive the evolution and enhancement of BJAK's brand identity, ensuring its clear, consistent, and premium representation across all communication channels and platforms.

• Collaborate closely with marketing, content, product management, and performance marketing teams to develop and deploy on-brand creative that supports and amplifies business objectives.

• Design compelling visual narratives and assets tailored to resonate with diverse target audiences, including consumers, business partners, and internal teams.

• Establish, maintain, and refine BJAK's comprehensive brand guidelines, visual identity standards, and asset libraries to ensure consistent brand application.

• Mentor and guide junior designers, fostering their professional development and ensuring the quality and consistency of creative output across the team.

• Contribute to the strategic direction of the brand's visual language and aesthetic, reporting directly to the Creative Manager.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic brand stewardship. The emphasis on "high-impact" and "driving results" suggests a need for designers who understand the commercial implications of their creative work. The mentorship aspect indicates a potential for leadership development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, Fine Arts, or a related field is highly beneficial for demonstrating core design principles.

Experience: 5-8 years of progressive experience in brand design, graphic design, or a similar creative role, with a proven track record of developing and executing impactful brand strategies and visual assets.

Required Skills:

• Demonstrated expertise in brand storytelling and translating complex briefs into clear, engaging, and premium visual designs.

• Advanced proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Experience with motion design tools such as Adobe After Effects and/or Adobe Premiere Pro for creating dynamic visual content.

• Strong command of fundamental design principles, including layout, typography, color theory, composition, and visual hierarchy.

• Ability to maintain and champion brand consistency across all design outputs, adhering to and evolving brand guidelines.

• Proven experience in collaborating effectively with cross-functional teams (marketing, product, content) to achieve shared goals.

• Experience or demonstrated interest in leveraging AI tools for design ideation, asset generation, and production workflows.

• Capacity to mentor junior designers, provide constructive feedback, and guide creative projects. Preferred Skills:

• Experience in designing visual assets specifically for performance marketing campaigns, understanding conversion-driven design principles.

• Additional skills in motion graphics, basic visual effects (VFX), sound editing, or video production.

• Familiarity with design systems, template creation, and managing brand asset libraries for scalability and efficiency.

📝 Enhancement Note: The requirements emphasize a blend of technical design skills, strategic brand understanding, collaborative abilities, and an openness to emerging technologies like AI in design. The 5-8 year experience range suggests a need for seasoned professionals capable of independent work and mentorship.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-8 years of professional brand design work, with a strong emphasis on brand storytelling and visual excellence across diverse projects.

• Demonstrations of how design decisions were made to achieve specific business objectives, such as increased engagement, brand recognition, or conversion rates.

• Case studies detailing the process from initial brief to final execution, highlighting problem-solving approaches and design rationale.

• Examples of evolving or establishing brand identities, including mood boards, style guides, and comprehensive visual systems.

• Inclusion of work across various mediums, such as digital campaigns, social media assets, web design elements, and marketing collateral. Process Documentation:

• Showcase examples of process documentation, such as workflow diagrams, project timelines, or creative briefs, that illustrate a structured approach to design projects.

• Evidence of maintaining and refining brand guidelines, including examples of style guides or visual standards documentation.

• Demonstrations of collaboration processes, perhaps through examples of feedback integration or cross-functional project management.

• Documentation of design system components or template creation if applicable, highlighting efficiency and scalability.

📝 Enhancement Note: A robust portfolio is paramount for this role, serving as the primary evidence of a candidate's ability to deliver high-impact, on-brand visuals. The emphasis should be on demonstrating strategic thinking, process adherence, and measurable results, not just aesthetic appeal.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 5-8 years of experience in Jakarta, Indonesia, a competitive annual salary range would typically fall between IDR 200,000,000 - IDR 350,000,000. This range accounts for the seniority of the role, the demand for skilled designers, and the cost of living in a major metropolitan area.

Benefits:

• Competitive salary that reflects the candidate's experience and the value they bring to the company.

• Significant opportunity for career growth, with a clear path to advance into creative leadership roles within BJAK.

• The chance to own and influence high-impact visuals that reach millions of users, offering substantial professional recognition and portfolio development.

• A dynamic and collaborative team environment that values clear thinking, exceptional design execution, and a results-oriented approach.

• A company culture that actively encourages creativity, experimentation, and continuous learning.

• Flexible remote working arrangements, allowing for work-life balance while remaining based within Indonesia.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. Given the remote nature, there may be some flexibility in daily scheduling, provided core collaboration and availability for team meetings are maintained.

📝 Enhancement Note: Salary estimates are based on general market data for similar roles in Indonesia and should be considered indicative. The explicit mention of "ownership of high-impact visuals" and "opportunity to grow into a creative leadership role" are significant career benefits that should be highlighted.

🎯 Team & Company Context

🏢 Company Culture

Industry: BJAK operates within the technology sector, specifically focusing on building superior application platforms with a global reach. Their initial success was in digitizing the insurance industry in Southeast Asia, and they are now expanding into new use cases, integrating AI technologies. This positions them as an innovative, forward-thinking company.

Company Size: While not explicitly stated, the description mentions a "very flat organization" and the need for all members to be "hands-on," suggesting a company that is likely growing rapidly but still maintains an agile, entrepreneurial spirit. This implies opportunities for significant individual impact and direct contribution.

Founded: BJAK was founded with the mission of creating successful businesses and positively impacting society through efficiency. Their development of the first and leading insurance platform in Southeast Asia demonstrates a history of innovation and market leadership.

Team Structure:

• The operations team, including design, is characterized by a "very flat organization," indicating minimal hierarchical layers and a high degree of autonomy.

• Designers report directly to the Creative Manager, suggesting a clear reporting line for creative direction and feedback.

• Cross-functional collaboration is a cornerstone of their structure, with designers expected to work closely with marketing, content, product, and performance teams. Methodology:

• BJAK emphasizes "engineering and product excellence," suggesting a data-driven and analytical approach to their work. For designers, this means understanding how their creative output contributes to product success and business metrics.

• The company culture encourages being "hands-on," meaning designers are expected to actively contribute and take ownership of their projects from inception to completion.

• A focus on "superior applications" implies a commitment to high-quality output and continuous improvement in both product and creative execution.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is described as highly motivated, focused on excellence, and operating within a flat organizational structure. This indicates an environment where initiative, hands-on contribution, and direct impact are highly valued, especially within the creative and operations functions.

📈 Career & Growth Analysis

Operations Career Level: This Brand Designer role is positioned at a Mid-Senior to Senior level. With 5-8 years of experience required, the individual is expected to operate with a high degree of autonomy, lead projects, and mentor junior team members. The role offers the potential to "grow into a creative leadership role," suggesting a defined career progression path within the design function.

Reporting Structure: The Brand Designer reports directly to the Creative Manager. This provides a clear line of guidance, feedback, and strategic alignment for design initiatives. The flat organizational structure implies that while there's a reporting manager, collaboration and input from other departments will be frequent and direct.

Operations Impact: The Brand Designer's work directly impacts BJAK's ability to communicate its value proposition, attract customers, and build a strong market presence. By creating "high-impact design assets" and evolving the brand identity, the designer contributes significantly to customer acquisition, engagement, and retention efforts, ultimately influencing revenue generation and market share. The role's focus on driving results means design effectiveness will be measured by its contribution to business goals.

Growth Opportunities:

• Creative Leadership: A clear trajectory exists to grow into a more senior creative leadership position, potentially managing a larger design team or taking on greater strategic responsibility for the brand's visual direction.

• Skill Development: Opportunities to stay at the forefront of design trends, including AI-assisted design tools, motion graphics, and performance marketing visuals, will be available. The company's focus on innovation encourages continuous learning.

• Cross-Functional Exposure: Working closely with marketing, product, and performance teams provides exposure to different facets of the business, broadening understanding and potentially opening doors to adjacent roles or specialized design functions within the company.

📝 Enhancement Note: The role is designed for a designer who is not only skilled but also ambitious, with clear potential for advancement into leadership. The emphasis on impact and direct contribution within a flat structure is a significant draw for career-minded operations and creative professionals.

🌐 Work Environment

Office Type: The position is fully remote, offering significant flexibility. While there may not be a physical office for daily work, the company likely fosters a virtual collaborative environment through digital tools and regular communication.

Office Location(s): The remote work flexibility is specifically for individuals based within Indonesia. This means candidates need to be located in Indonesia to be considered for this role.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on close collaboration with marketing, content, product, and performance teams suggests a highly interactive virtual workspace. Expect frequent use of video conferencing, project management tools, and collaborative design platforms.

• Operations Tools & Technology: The role requires expertise in Adobe Creative Suite and Figma, indicating that these will be the primary tools. Access to other collaborative software (e.g., Slack, Asana, Miro) is also highly probable.

• Team Interaction: Regular team meetings, design critiques, and project sync-ups will be essential for maintaining team cohesion and ensuring alignment on creative direction and brand standards.

Work Schedule: While working hours are generally full-time (approximately 40 hours/week), the remote setup within Indonesia likely allows for some flexibility in daily scheduling. Core hours for team collaboration and availability during key business periods will be expected.

📝 Enhancement Note: The fully remote nature within Indonesia is a key aspect of the work environment. Candidates should be comfortable with virtual collaboration and possess the self-discipline to manage their workload effectively in a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on resume and portfolio alignment with the role requirements.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, discussing key projects, design rationale, and their impact. This is a critical stage for demonstrating brand storytelling and problem-solving skills.

• Skills Assessment/Creative Challenge: A practical design exercise or a case study might be given to assess skills in a specific area (e.g., campaign design, brand evolution) or problem-solving approach under timed conditions.

• Cross-functional Interviews: Interviews with members of marketing, product, or performance teams to assess collaboration style and understanding of business objectives.

• Hiring Manager/Creative Manager Interview: Final discussion focused on culture fit, career aspirations, and deeper dive into design philosophy and leadership potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best showcase your brand design expertise, storytelling ability, and impact. Prioritize work relevant to the responsibilities outlined.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process and rationale, and the measurable results or impact achieved. Use visuals effectively to support your narrative.

• Highlight Brand Consistency: Demonstrate how you've maintained or evolved brand identity across various touchpoints. Include examples of brand guidelines or style guides if possible.

• Showcase Technical Proficiency: Ensure your portfolio demonstrates mastery of Figma, Adobe Creative Suite, and any motion tools you've used.

• Address AI Interest: If you have relevant experience or projects using AI design tools, include them and be ready to discuss your perspective on their role in design.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's current brand presence, target audience, and business objectives.

• Focus on Impact: For any hypothetical or practical challenge, frame your solutions around achieving specific business outcomes (e.g., user engagement, conversion, brand recall).

• Demonstrate Process: Clearly articulate your thought process, from understanding the brief to iterating on design concepts and arriving at a final solution.

• Be Ready to Justify: Be prepared to defend your design choices, explaining the rationale behind your aesthetic decisions and their alignment with the brand and objectives.

📝 Enhancement Note: The interview process will likely be rigorous, with a strong emphasis on portfolio review and practical application of design skills. Candidates should prepare to articulate not just what they designed, but why and how it contributed to business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX elements. Proficiency expected for efficient workflow and team collaboration.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, compositing, and detailed pixel-level design.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • InDesign: For layout design of marketing materials, brochures, and other print/digital collateral.

• Motion Design Tools:

  • Adobe After Effects: For creating animated graphics, motion graphics, and visual effects for social media, ads, and web content.
  • Adobe Premiere Pro: For video editing and production, potentially for shorter marketing videos or social clips.

Analytics & Reporting: While not directly a design tool, understanding how design impacts key performance indicators (KPIs) will be crucial. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to interpret performance data for design optimization is beneficial.

CRM & Automation: Understanding how design assets are utilized within marketing automation platforms or CRM-driven campaigns can inform design choices for better engagement and conversion.

AI Design Tools: An interest and potential experience with AI tools (e.g., Midjourney, DALL-E, Adobe Firefly) for ideation, asset generation, or enhancing workflows will be a significant advantage.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with motion graphics tools is also a key requirement. The company's interest in AI suggests that candidates should be prepared to discuss their familiarity or willingness to learn and integrate AI into their design process.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to "engineering and product excellence" extends to design, demanding high-quality, polished, and effective creative output.

• Impact-Driven: Designs are expected to contribute directly to business success, requiring a focus on results and measurable outcomes rather than purely aesthetic pursuits.

• Collaboration: Working in a "very flat organization" necessitates strong teamwork and open communication across departments to achieve shared goals.

• Initiative & Ownership: All team members are expected to be "hands-on" and take ownership of their projects, demonstrating proactivity and accountability.

• Innovation: The company's mission to build "superior applications" and integrate AI indicates a culture that embraces new technologies and forward-thinking approaches.

Collaboration Style:

• Cross-Functional Integration: Designers will work closely with marketing, content, product, and performance teams, requiring clear communication, active listening, and the ability to translate diverse needs into cohesive visual solutions.

• Feedback Exchange: In a flat organization, constructive feedback is vital. Designers should be comfortable giving and receiving feedback to refine creative work and improve processes.

• Knowledge Sharing: A culture that encourages sharing best practices, new design techniques, and insights from performance data can foster continuous improvement and collective growth.

📝 Enhancement Note: The company values a proactive, collaborative, and results-oriented approach. Designers are expected to be integrated team players who understand the business context of their work and actively contribute to the company's innovative spirit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Integrity with Performance Demands: Creating visuals that are both on-brand and optimized for conversion in performance marketing can be a delicate balance.

• Rapid Iteration in a Fast-Paced Environment: The need to deliver high-impact assets quickly for campaigns and product launches requires adaptability and efficiency.

• Maintaining Consistency Across Diverse Channels: Ensuring a unified brand voice and visual identity across web, social, product, and marketing materials requires meticulous attention to detail.

• Integrating New Technologies: Staying abreast of and effectively integrating AI tools into the design workflow will be an ongoing challenge and opportunity.

Learning & Development Opportunities:

• Advanced Design Specialization: Opportunities to deepen expertise in areas like motion graphics, UI/UX design for product, or performance marketing creative.

• AI in Design Workshops/Courses: Access to training or resources to become proficient in using AI tools for design ideation and production.

• Leadership Development: Mentoring junior designers and contributing to strategic brand direction can pave the way for leadership roles.

• Industry Trends and Conferences: Potential for participation in industry events or online courses to stay current with design trends and best practices.

📝 Enhancement Note: The role offers significant opportunities for professional growth by tackling complex design challenges and staying at the cutting edge of design technology, particularly AI.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you evolved a brand's visual identity. What was your process, and what impact did it have?" (Focus on process, rationale, and measurable outcomes.)

• "How do you balance brand consistency with the need for creative differentiation in campaign visuals?" (Highlight your understanding of brand guidelines and strategic design.)

• "Walk us through a project where you collaborated closely with marketing or product teams. What were the key challenges in alignment, and how did you overcome them?" (Emphasize communication, collaboration, and problem-solving.)

• "How do you approach designing for different audiences (consumers vs. partners vs. internal teams)?" (Showcase your ability to tailor messaging and visuals.) Company & Culture Questions:

• "What excites you about BJAK's mission and its role in the insurance or tech industry?" (Research BJAK's business and values.)

• "How do you see AI impacting the future of brand design, and how would you integrate it into your workflow at BJAK?" (Demonstrate curiosity and forward-thinking.)

• "Describe your experience working in a flat organization. How do you ensure clear communication and accountability?" (Highlight your proactive communication and ownership.) Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of BJAK's brand and your understanding of its needs. Then, present 3-5 key projects, dedicating sufficient time to each.

• Highlight Process Over Polish: While aesthetics matter, focus on explaining your thought process, problem-solving, and how your design decisions drove results. Use visuals to support your story.

• Quantify Impact: Wherever possible, use metrics (e.g., engagement rates, conversion improvements, brand recall) to demonstrate the effectiveness of your designs.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, tool usage, and your approach to challenges.

• Showcase Mentorship Experience: If applicable, be prepared to discuss how you've guided junior designers, offering examples of feedback and development support.

📝 Enhancement Note: Preparation should focus on aligning your experience with BJAK's stated values and needs, demonstrating not just design skill but also a strategic, business-oriented mindset and strong collaborative capabilities.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature brand design projects, storytelling examples, and quantifiable results. Tailor your selection to showcase experience relevant to BJAK's industry and target audiences.

• Resume Optimization: Ensure your resume clearly highlights your 5-8 years of experience, proficiency in required tools (Figma, Adobe Creative Suite, motion tools), and any experience with AI design tools or performance marketing. Use keywords from the job description.

• Prepare Your Narrative: Practice presenting your portfolio, focusing on articulating your design process, problem-solving approach, and the business impact of your work. Be ready to discuss your understanding of BJAK's brand and mission.

• Research BJAK: Thoroughly understand BJAK's mission, products, target market, and current brand presence. This will enable you to tailor your application and interview responses effectively, demonstrating genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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