Brand & Graphic Designer

📍 Job Overview

Job Title: Brand & Graphic Designer

Company: Cell Labs

Location: Berlin, Germany

Job Type: Full-time

Category: Brand & Graphic Design / Marketing Operations Support

Date Posted: November 4, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the evolution and consistency of Cell Labs' visual identity across all platforms, from digital interfaces to physical spaces.

• Develop and execute compelling design solutions for product launches, marketing campaigns, and investor relations materials.

• Create engaging social media graphics and digital content that effectively showcase the company's humanoid systems.

• Collaborate closely with engineering, marketing, and HR teams to support their design requirements, ensuring brand alignment.

• Own the end-to-end design process for print collateral, merchandise, and event materials, from concept to production coordination.

📝 Enhancement Note: While this role is primarily focused on Brand & Graphic Design, its emphasis on supporting various departments (Marketing, Investor Relations, Recruiting, PR) and the need for a consistent brand across digital and physical touchpoints positions it closely to the strategic functions within Marketing Operations and GTM support. The candidate will be instrumental in operationalizing the brand's visual strategy.

📈 Primary Responsibilities

• Brand Identity Development & Management:

  • Evolve and refine the existing visual identity of Cell Labs, ensuring a cohesive and impactful brand presence across all channels.
  • Develop comprehensive design guidelines and create ready-to-use templates for presentations, documents, social media, and other communication materials.
  • Maintain and update the brand's design system for consistency and scalability.

• Digital Design & User Experience:

  • Design and optimize the digital brand experience for key stakeholders, including investors, customers, and partners.
  • Create visually engaging and user-friendly designs for the company website, upcoming product launch pages, newsletters, and digital data rooms.
  • Ensure all digital assets align with the established design system and brand narrative.

• Print & Physical Collateral Design:

  • Design professional print materials such as brochures, product data sheets, business stationery, and office signage.
  • Conceptualize and design branded merchandise (e.g., hoodies, stickers) that foster team identity and brand advocacy.
  • Manage the production process for print materials, liaising with printers and ensuring quality control.

• Product Launch & Event Support:

  • Develop key visuals and campaign assets for the company's forthcoming product launch.
  • Design trade show booths, banners, and displays, coordinating with event builders and providing on-site support as needed.
  • Ensure all event-related designs are impactful and aligned with the overall launch strategy.

• Social Media & Content Creation:

  • Create eye-catching graphics for social media platforms (LinkedIn, Instagram, X, YouTube), including posts, carousels, stories, banners, and thumbnails.
  • Adapt designs for platform-specific requirements and effectively highlight the company's robotic innovations.
  • Contribute to the visual storytelling of the brand through engaging digital content.

• Cross-Functional Design Support:

  • Provide design assistance to other departments, including:
    • Recruiting & Employer Branding: Create materials to attract top talent.
    • Technical Documentation: Design clear and informative technical documents.
    • Press & PR: Develop assets for media outreach and public relations.
    • Internal Communications: Design materials for internal events and employee engagement.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can operate both strategically (brand development) and tactically (creating specific assets). The cross-functional support aspect implies the need for strong communication and project management skills to handle diverse design requests efficiently, aligning with GTM and operations support functions.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Communication Design, Brand Design, or a related field.

• Equivalent practical experience and a strong portfolio demonstrating acquired skills will also be considered. Experience:

• Several years of professional design experience, gained in an agency, design studio, in-house corporate setting, or as a freelancer.

• Proven track record of developing and executing successful design projects, as evidenced by an exceptional portfolio. Required Skills:

• Brand Development: Proven ability to develop and evolve visual identities, create design guidelines, and maintain brand consistency across multiple touchpoints.

• Digital Design Proficiency: Expertise in designing for web, social media, and digital presentations, with a strong understanding of user experience principles.

• Print Production Expertise: Comprehensive knowledge of professional print data creation, collaboration with printing houses, understanding of color proofs, paper selection, and production timelines.

• Design Software Mastery:

  • Figma: Advanced proficiency for UI/UX design, prototyping, and collaborative design workflows.
  • Adobe Creative Suite: Expert-level skills in InDesign (layout and print), Illustrator (vector graphics and illustration), and Photoshop (image editing and manipulation).

• Presentation Software: Strong command of Pitch, Google Slides, PowerPoint, and Keynote for creating impactful investor and internal presentations.

• Pragmatic & Solution-Oriented Approach: Ability to develop iterative design solutions, prioritize effectively, and manage multiple projects simultaneously while maintaining a focus on actionable outcomes.

• Language Proficiency: Fluent in both German and English, enabling effective communication with diverse teams and stakeholders.

Preferred Skills:

• Web Design Tools: Experience with Webflow or Framer for website design and development.

• Motion Graphics: Basic understanding or experience with motion graphics for social media or digital content.

• 3D Visualization: Familiarity with 3D rendering or visualization tools, given the company's focus on robotics.

• Robotics/Tech Industry Experience: Prior exposure to the technology or robotics sector, understanding its unique design challenges and visual language.

📝 Enhancement Note: The emphasis on a pragmatic, iterative approach, combined with mastery of Figma and Adobe Suite, points towards a designer comfortable with fast-paced environments and evolving brand needs. The preference for Webflow/Framer suggests an interest in modern web design workflows and potentially a desire for more direct website implementation involvement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design System Development: Showcase at least one significant project where you developed a comprehensive visual design system that effectively spans both digital and print applications. Detail the process, components, and impact.

• Brand Evolution Case Study: Present a project demonstrating your ability to evolve an existing brand identity, highlighting the strategic thinking, design execution, and resulting improvements in brand perception or consistency.

• Cross-Channel Consistency: Provide examples that illustrate how you ensure brand consistency across diverse platforms, including websites, social media, print collateral, and presentations.

• Project Scope & Impact: Clearly articulate the scope of your design projects, your specific contributions, and the measurable impact or outcomes achieved (e.g., increased engagement, improved brand recognition, successful launch support).

• Process Documentation Clarity: Include examples of how you document design processes, guidelines, or templates that facilitate adoption and consistent use by others.

Process Documentation:

• Workflow Design & Optimization: Demonstrate experience in designing efficient workflows for design requests, approvals, and asset delivery, particularly in cross-functional team settings.

• Implementation & Automation: Show examples of how you've implemented design standards or templates that streamline content creation for marketing and other departments, potentially leveraging automation where applicable.

• Measurement & Performance Analysis: While direct metrics might be challenging for a designer, demonstrate how you consider the performance of your designs (e.g., engagement rates for social media graphics, clarity of technical documentation) and how you'd approach measuring design effectiveness.

📝 Enhancement Note: The portfolio requirements are highly specific, asking for evidence of system thinking and practical application across channels. This suggests Cell Labs values designers who can build scalable frameworks rather than just isolated design pieces, aligning with operational efficiency goals.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Mid-Level Brand & Graphic Designer with 2-5 years of experience in Berlin, Germany, the estimated annual salary range is €48,000 - €65,000. This estimate considers the cost of living in Berlin, the company's focus on advanced technology (robotics), and the strategic importance of this role in shaping brand perception. Benefits:

• Significant Creative Freedom: The opportunity to substantially influence and actively develop the company's visual identity across all brand touchpoints.

• Paid Learning Time: Dedicated time allocated for professional development and skill enhancement.

• Personal Professional Development Budget: An annual budget for courses, design conferences, and necessary tools to support continuous learning and growth.

• Customizable Benefit Package: Flexibility to tailor your benefits to include offerings related to mobility, health, food, or fitness, catering to individual needs.

• Paid Day Off for Volunteering/Personal Projects: An annual paid day off to pursue personal passion projects or engage in volunteer work.

• On-site Collaboration: Direct access to engineering and technical teams within the same building, fostering a collaborative and informed design process.

Working Hours:

• Full-time employment with a standard work week of approximately 40 hours.

• The role is on-site, emphasizing in-person collaboration and integration with the team.

• While a standard schedule is expected, the company culture appears to value pragmatism and results, suggesting potential flexibility for exceptional circumstances, though this should be clarified during the interview process.

📝 Enhancement Note: The salary range is an estimate based on market data for Berlin and the specified experience level. The benefits highlight a strong emphasis on professional growth and employee well-being, with a unique aspect of customizable benefits and a dedicated day for personal pursuits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Robotics, Humanoid Systems, Advanced Technology, Hardware & Electronics, Software, Manufacturing.

Company Size: Cell Labs is a growing startup, likely in the Seed to Series A funding stage, indicated by the emphasis on "early joiners" and "building what others only talk about." The "quiet phase is over" suggests a transition into a growth and public-facing stage.

Founded: The founding date is not explicitly provided, but the context implies a relatively young company actively scaling its operations and product development.

Team Structure:

• Cross-Functional & Integrated: The company operates "full stack, from hardware and electronics to software to manufacturing, all in-house." This suggests a highly integrated team structure where different disciplines work closely together.

• Reporting Structure: The Brand & Graphic Designer will likely report to a Head of Marketing, CMO, or a senior member of the GTM team. They will collaborate extensively with engineering, product, and potentially HR/recruiting departments.

• Collaboration Style: Emphasis on direct communication and collaboration ("talk directly to our engineers") due to the co-located office and workshop. This points to a culture that values transparency and breaking down silos.

Methodology:

• Agile & Iterative Design: The description emphasizes developing a first draft quickly and improving it step-by-step ("develop rather faster a first draft and improve it step-by-step") rather than getting lost in details. This reflects an agile approach to design and development.

• Data-Informed Decisions: While not explicitly stated for design, the company's focus on building advanced systems suggests an underlying culture of data analysis and performance measurement, which the designer will need to consider for their work.

• In-House Expertise: Building everything "in-house" signifies a commitment to internal expertise and control over the entire product lifecycle, which likely extends to design and brand development.

Company Website: https://cell-labs.ai

📝 Enhancement Note: Cell Labs is positioned as an innovative, fast-paced robotics company building complex systems in-house. The culture likely values proactivity, hands-on contribution, and direct collaboration. The designer will be joining at a pivotal growth stage, offering a unique opportunity to shape the brand's public perception as it moves from development to market launch.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand & Graphic Designer. It offers significant autonomy and responsibility for shaping the company's external image, moving beyond junior execution tasks to strategic brand development.

Reporting Structure: The designer will report into a marketing or GTM function. They will work closely with founders and engineers, providing exposure to leadership and core technical aspects of the company, which is invaluable for understanding the product and its market positioning.

Operations Impact: The Brand & Graphic Designer plays a crucial role in operationalizing the company's GTM strategy by creating the visual assets that communicate its value proposition. Their work directly impacts:

• Investor Relations: High-quality presentations and materials are critical for fundraising success.

• Sales Enablement: Visually appealing product data sheets and marketing collateral support the sales team.

• Customer Acquisition: Website design, social media presence, and launch campaigns drive awareness and lead generation.

• Employer Branding: Compelling visuals attract top engineering and technical talent, crucial for a rapidly growing tech company.

Growth Opportunities:

• Brand Leadership: Potential to grow into a Senior Brand Designer or Art Director role as the company scales, leading design initiatives and potentially managing a small design team.

• Cross-Disciplinary Skill Development: Opportunities to learn about product development, engineering, and GTM strategies through close collaboration, enriching the designer's understanding of the broader business context.

• Specialization: Develop expertise in specific areas like robotics branding, industrial design visualization, or advanced digital experience design.

• Learning & Development: Access to paid learning time and a dedicated budget allows for continuous skill enhancement in emerging design trends, tools, and technologies relevant to the tech industry.

📝 Enhancement Note: This role offers substantial growth potential beyond traditional graphic design. The opportunity to shape the brand of a cutting-edge robotics company at a critical growth phase, coupled with direct interaction with technical teams and leadership, provides a unique platform for career advancement and skill diversification.

🌐 Work Environment

Office Type: The company operates from a combined office, workshop, and testing facility ("Büro, unsere Werkstatt und unsere Testanlagen befinden sich im selben Gebäude"). This suggests a dynamic, hands-on environment where different functions are physically integrated.

Office Location(s): Berlin-Kreuzberg, Germany. This is a vibrant, well-connected district in Berlin, known for its creative and tech scene.

Workspace Context:

• Collaborative & Integrated: The co-location of design, engineering, and manufacturing fosters a highly collaborative atmosphere. Designers can easily interact with engineers to gain a deeper understanding of the products they are visually representing.

• Resourceful Environment: Access to workshops and testing facilities offers unique opportunities for designers to see prototypes and products in action, informing their creative process.

• Direct Engineering Access: The ability to "talk directly to our engineers" removes typical communication barriers and allows for more informed and accurate design solutions, especially for technical documentation and product showcases.

• Modern Facilities: While not explicitly detailed, a company building its own humanoid systems likely maintains modern and functional workspaces conducive to innovation.

Work Schedule:

• The role is full-time and on-site. The emphasis on pragmatism suggests a focus on achieving results rather than strict adherence to rigid hours, though a standard 40-hour work week is typical. The on-site nature is crucial for the hands-on collaboration described.

📝 Enhancement Note: The work environment at Cell Labs is characterized by its unique integration of design, engineering, and manufacturing under one roof. This "all-in-one" approach promotes rapid iteration, direct feedback loops, and a deep understanding of the company's core technology, which is a significant advantage for a brand designer.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Call (Kennenlerngespräch): A preliminary conversation to assess cultural fit, general experience, and initial alignment with the role's scope. Be prepared to discuss your motivation for joining Cell Labs and your understanding of their mission.

2. Design Challenge (Design-Challenge): A practical exercise to evaluate your design skills and problem-solving approach. This might involve creating a specific asset or responding to a design brief within a given timeframe.

3. Portfolio Deep-Dive with Founder: A more in-depth discussion focused on your portfolio. Be ready to articulate the strategy, process, and impact behind your showcased projects, particularly those demonstrating brand system development.

4. On-site Visit & Small Design Task: A half-day visit to the Berlin office, allowing you to experience the work environment and meet the team. You'll likely complete a small, practical design task related to the company's current needs.

5. Offer: Contract offer extended based on the outcomes of the previous stages.

Portfolio Review Tips:

• Highlight Systems Thinking: Prioritize projects showcasing the development of a visual design system that works across digital and print. Clearly explain the components, rules, and how the system ensures consistency.

• Demonstrate Process & Rationale: For each project, explain your thought process, the problem you were solving, the research conducted, and the strategic decisions made. Don't just show the final output; explain why it looks the way it does.

• Quantify Impact: Where possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., increased engagement on social media, positive feedback on presentations, successful event execution).

• Showcase Versatility: Include a range of work that demonstrates your proficiency in digital design (web, social, presentations), print collateral, and potentially merchandise or event graphics.

• Tailor to Cell Labs: If possible, subtly tailor your presentation to align with Cell Labs' mission and industry. Show an understanding of their technology and target audience.

• Conciseness: While detailed explanations are good, keep your presentation focused and easy to follow. Aim for clarity and impact in your storytelling.

Challenge Preparation:

• Understand the Brand: Thoroughly research Cell Labs' current brand identity, mission, and products. Understand their target audience (investors, customers, potential employees).

• Practice Iterative Design: Be prepared to demonstrate how you would approach a design problem by quickly creating initial concepts and refining them based on feedback or further analysis.

• Tool Proficiency: Ensure you are comfortable using Figma, Adobe Creative Suite, and presentation software under timed conditions.

• Communication: Practice articulating your design decisions clearly and concisely, especially when explaining your rationale and process.

📝 Enhancement Note: The interview process is thorough and multi-stage, emphasizing practical application and cultural fit. The portfolio is paramount, with a specific focus on design systems. The on-site visit and small task are critical for assessing real-world application and team integration.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: The core tool for UI/UX design, collaborative workflows, prototyping, and maintaining design systems. Essential for website and digital asset creation.

• Adobe Creative Suite:

  • InDesign: Critical for layout of print collateral, brochures, data sheets, and business stationery.
  • Illustrator: Essential for vector graphics, logos, icons, illustrations, and scalable graphics for all platforms.
  • Photoshop: Used for image editing, manipulation, and creating raster-based graphics for digital and print.

Presentation & Collaboration Tools:

• Pitch: Likely used for investor decks and high-impact presentations, requiring polished visual design.

• Google Slides / PowerPoint / Keynote: Standard tools for creating internal and external presentations, requiring template design and content visualization.

• Webflow / Framer (Preferred): Tools for designing and potentially building websites, indicating a modern approach to web design and a potential for more hands-on web development involvement.

Production & Management:

• Print Production Software/Workflows: Understanding of pre-press requirements, color management, and file preparation for professional printing.

• Project Management Tools: Likely used for tracking design requests and project timelines (e.g., Asana, Jira, Trello – though not specified, standard for tech companies).

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with Pitch and modern web design tools like Webflow/Framer would be a significant advantage, indicating a candidate who stays current with industry tools and workflows.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A core value driven by the company's mission to build advanced humanoid systems. Design work should reflect this forward-looking perspective.

• Pragmatism & Results-Oriented: A strong emphasis on delivering tangible outcomes and iterative improvement over perfectionism. Designs should be functional, impactful, and efficiently produced.

• Collaboration & Transparency: The "all-in-house" model and direct access to engineers foster a culture of open communication and teamwork. Designers are expected to be active participants in cross-functional discussions.

• Ownership & Responsibility: As an early team member, taking initiative and owning design projects from conception to completion is highly valued.

• Human-Centric Design: The company's goal is to "build systems that empower people, not replace them." This human-centric approach should ideally inform the visual communication and brand narrative.

Collaboration Style:

• Direct & Hands-On: Expect frequent, informal communication with engineers, product managers, and leadership. The integrated workspace encourages spontaneous collaboration.

• Iterative Feedback Loops: Design work will likely be reviewed and iterated upon quickly, requiring adaptability and a willingness to incorporate feedback from diverse stakeholders.

• Cross-Functional Support: A proactive approach to supporting the design needs of various departments is essential, requiring strong interpersonal skills and the ability to manage multiple requestors.

• Knowledge Sharing: The culture likely encourages sharing insights and best practices, especially within the design community (even if small initially).

📝 Enhancement Note: Cell Labs appears to value a culture of proactive contribution, direct collaboration, and pragmatic execution. The Brand & Graphic Designer will need to be comfortable working in a fast-paced, integrated environment where their work directly supports the company's ambitious technological goals and GTM efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Vision with Technical Constraints: Translating complex robotics technology into visually appealing and easily understandable designs requires a deep understanding of both aesthetics and technical realities.

• Rapid Iteration & Evolving Brand: As a growing startup, the brand identity may evolve quickly. The designer must be adaptable and comfortable with iterative design processes.

• Supporting Diverse Stakeholders: Managing design requests from various departments (engineering, marketing, HR, leadership) with potentially different priorities and needs.

• Showcasing Cutting-Edge Technology: Finding innovative visual ways to represent advanced robotics that are both accurate and compelling to a broad audience (technical, investor, general public).

• Remote vs. On-site Dynamics: While the role is on-site, understanding how to create digital assets that maintain brand integrity across various online touchpoints will be key.

Learning & Development Opportunities:

• Deep Dive into Robotics & AI: Gain an intimate understanding of humanoid systems, AI, and advanced manufacturing, which can inform specialized design skills.

• Brand Building from the Ground Up: Participate in the foundational stages of building a strong brand for a disruptive technology company.

• Cross-Functional Expertise: Develop a broader understanding of GTM strategies, product development cycles, and investor relations through close collaboration.

• Industry Conferences & Courses: Utilize the provided learning budget and time to attend relevant design conferences (e.g., AIGA, industry-specific tech design events) or take courses in areas like advanced Figma techniques, motion graphics, or UX for complex systems.

• Mentorship: Potential to learn from founders and senior technical staff, gaining insights into entrepreneurship and technological innovation.

📝 Enhancement Note: The challenges presented are typical for a designer in a rapidly scaling tech startup. The growth opportunities, however, are significant due to the company's innovative field and the potential for the designer to play a pivotal role in shaping its public image.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a visual design system. What were the key components, and how did you ensure its adoption and consistent use across digital and print?" (Focus on your portfolio's core requirement).

• "How would you approach designing marketing materials for a product launch in the robotics industry? What key considerations would you have for communicating complex technology?" (Assesses understanding of the industry and strategic design).

• "Imagine you receive conflicting design requests from Marketing and Engineering. How would you prioritize and manage these requests to ensure brand consistency and meet departmental needs?" (Tests collaboration, prioritization, and stakeholder management). Company & Culture Questions:

• "What excites you about Cell Labs' mission to build humanoid systems, and how do you see your design skills contributing to that mission?" (Gauge passion and alignment with company vision).

• "Describe your ideal work environment. How do you thrive in a collaborative, fast-paced startup setting?" (Assess cultural fit with their integrated, iterative approach).

• "How do you stay updated on design trends, particularly within the tech and robotics sectors?" (Evaluates commitment to continuous learning). Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, follow a clear story: Problem -> Solution -> Process -> Outcome.

• Emphasize System Design: Dedicate significant time to explaining your design system projects. Walk through the core elements, the rationale behind them, and how they ensure scalability and consistency.

• Showcase Iterations: If possible, briefly show early concepts or iterations to demonstrate your problem-solving process and how you refined designs.

• Highlight Cross-Functional Collaboration: Mention instances where your design work supported other departments and how you collaborated to achieve their goals.

• Quantify Impact: Use data or specific examples to illustrate the success of your designs. For instance, "This social media campaign saw a 20% increase in engagement," or "The new investor deck template reduced preparation time by X hours."

• Be Prepared for Live Design: The "small design task" during the on-site visit could involve a quick exercise in Figma or a similar tool. Be ready to think aloud and demonstrate your workflow.

📝 Enhancement Note: Prepare to deeply discuss your portfolio, especially projects demonstrating design system development. Be ready to articulate your strategic thinking and process, not just the final visuals. Understanding Cell Labs' mission and industry is crucial for tailoring your responses.

📌 Application Steps

To apply for this Brand & Graphic Designer position:

• Submit your application via the provided link on join.com.

• Portfolio Customization: Ensure your portfolio prominently features at least one comprehensive visual design system project that works across digital and print. Highlight your process, components, and the impact of the system.

• Resume Optimization: Tailor your resume to emphasize experience in brand development, digital design, print production, and proficiency in Figma and Adobe Creative Suite. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare specific examples for the strategy and culture questions outlined above. Rehearse presenting your portfolio.

• Company Research: Thoroughly research Cell Labs, their mission, their products (humanoid systems), and their current market positioning. Understand their target audience and the industry landscape.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.