Brand and Creative Designer

📍 Job Overview

Job Title: Brand and Creative Designer

Company: Jobgether (Partner Company)

Location: United Kingdom / Europe

Job Type: Full-time / Contractor

Category: Brand & Creative Operations, Marketing Operations

Date Posted: 2026-09-01

Experience Level: 6+ Years (Mid to Senior Level)

Remote Status: Fully Remote (with flexibility to work from Europe)

🚀 Role Summary

• This is a senior, hands-on creative role with significant ownership of a growing B2B brand’s visual identity and creative direction.

• You will be responsible for translating commercial and marketing objectives into distinctive concepts, visual narratives, and scalable creative systems.

• A key aspect of the role involves leveraging AI-enabled creative workflows to explore ideas, prototype concepts, and accelerate production.

• You will work collaboratively with internal teams, external agencies, and developers, combining strategic direction with practical creative execution.

• This position offers broad visibility across digital and offline touchpoints, including campaigns, websites, product launches, social content, and sales materials.

📝 Enhancement Note: The job description emphasizes a "senior, hands-on creative role with ownership" and "significant influence in an evolving, fast-moving environment." This indicates a need for a candidate who can operate independently, drive strategic creative initiatives, and manage projects from conception to completion without constant oversight. The integration of AI tools suggests a forward-thinking approach to creative production and efficiency.

📈 Primary Responsibilities

• Own and continuously evolve the brand strategy, visual identity, and overall creative direction for the company.

• Translate business and marketing strategies into distinctive creative concepts, campaigns, and compelling visual narratives.

• Establish and maintain the brand system, including comprehensive guidelines, templates, imagery, typography, presentation standards, and visual principles.

• Define and drive creative direction across various channels, including websites, product launches, social media, events, video, sales collateral, employer branding, and internal communications.

• Create clear briefs, provide constructive feedback, and maintain high-quality standards when working with internal designers, external agencies, developers, and other creative specialists.

• Develop campaign concepts from initial ideation through to final delivery, coordinating the necessary people, resources, and workflows for successful execution.

• Utilize AI-enabled tools for creative exploration, image and video production, rapid prototyping, content versioning, and workflow automation to enhance efficiency and output.

• Build and implement scalable templates, processes, and creative systems that empower teams to produce high-quality, on-brand materials efficiently.

• Review creative output across the organization, consistently identifying opportunities to raise the standard of visual communication.

• Manage multiple creative initiatives simultaneously, ensuring ownership, consistency, and alignment with broader business priorities.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic brand development and tactical creative execution. The emphasis on "ownership," "evolving," and "establishing creative direction" points to a need for strategic thinking and leadership in brand management. The inclusion of AI tools suggests a requirement for innovative approaches to creative production and workflow optimization.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated experience in relevant fields are paramount. A Bachelor's degree in Graphic Design, Fine Arts, Marketing, Communications, or a related discipline would be beneficial.

Experience: 6+ years of experience in brand marketing, creative marketing, digital design, or a closely related discipline. Ideally, experience should be within a B2B SaaS or technology environment.

Required Skills:

• Proven ownership of brand systems, campaigns, or significant visual projects from concept to market.

• Demonstrated ability to develop or significantly evolve a visual identity, going beyond simply applying established brand guidelines.

• Strong creative judgment and confidence in presenting and defending design decisions to senior leadership.

• Ability to translate commercial objectives and strategic priorities into clear, compelling creative concepts and direction.

• Experience in briefing and managing designers, creative agencies, and other external or internal specialists.

• Strong understanding and practical application of AI-enabled creative workflows (e.g., image generation, video production, design prototyping, creative automation tools).

• Ability to critically assess AI-generated output for quality, originality, and brand consistency, applying human judgment.

• Comfort working independently in a fast-paced, evolving environment where both the brand and business are continuously developing.

• Excellent project management skills, with the ability to prioritize effectively and take ownership without relying on a detailed playbook.

• Familiarity with key creative tools such as Figma, Adobe Creative Cloud, and Canva, or comparable creative software. Preferred Skills:

• Experience in B2B technology, gaming, esports, betting, entertainment, or another highly visual and competitive industry.

• Experience developing brand architecture across multiple products, business units, or audiences.

• Startup or scale-up experience, particularly in environments requiring flexibility and broad ownership.

• Experience with motion graphics, video production, photography, 3D design, experiential design, or event design.

• Experience with website redesigns, brand migrations, or large-scale digital projects.

📝 Enhancement Note: The requirements strongly emphasize practical experience and a proven track record, particularly through the portfolio. The explicit mention of "ownership" and "evolving" a visual identity suggests a preference for candidates who are strategic brand builders rather than just executioners. The integration of AI is a critical requirement, not just a nice-to-have.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate ownership of brand systems and visual identity evolution, showcasing strategic thinking and execution.

• Include case studies of campaigns, product launches, or significant visual projects that you personally shaped and brought to market.

• Showcase your ability to translate commercial objectives and strategic priorities into compelling creative concepts and visual narratives.

• Highlight experience in developing and maintaining brand guidelines, templates, and scalable creative systems.

• Present examples of how you've managed creative projects, including briefs, feedback, and coordination of internal/external resources.

• Feature examples of your work utilizing or demonstrating understanding of AI-enabled creative workflows. Process Documentation:

• Document your approach to developing and evolving brand strategies and visual identities.

• Illustrate your process for translating marketing objectives into creative concepts and campaign execution.

• Showcase your methodology for creating and maintaining brand systems and guidelines.

• Detail your workflow for briefing and managing creative resources (internal teams, agencies, freelancers).

• Explain how you integrate AI tools into your creative production process for efficiency and innovation.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's ability to own and evolve a brand's visual identity. It should not just display finished work but also demonstrate the strategic thinking, process, and execution behind it, especially concerning AI integration and brand system development.

💵 Compensation & Benefits

Salary Range: As this is a freelance contract role based in the UK/Europe, and specific salary details are not provided, a competitive freelance rate would be expected. Based on industry benchmarks for a senior Brand and Creative Designer with 6+ years of experience in a remote, international setting, the estimated rate could range from £400 - £700 per day (or equivalent in Euros), depending on experience, specific project scope, and negotiation. This is an estimate for a contract role, and direct employment compensation could differ.

Benefits:

• Remote working environment with flexibility to work from Europe.

• Freelance contract structure.

• Opportunity to take significant ownership of a growing B2B technology brand and its visual identity.

• Broad creative scope spanning digital, campaigns, events, product launches, social media, sales, employer branding, and internal communications.

• High level of autonomy and influence over creative direction and brand evolution.

• Opportunity to work with internal teams, external creative partners, developers, and marketing stakeholders.

• Hands-on exposure to AI-powered creative tools and modern creative production workflows.

• Opportunity to build scalable brand systems, processes, and templates that directly improve business execution.

• Fast-moving, international environment with the opportunity to shape how an evolving technology business is perceived across markets.

• Potential to contribute to projects across technology, esports, entertainment, and other visually competitive categories.

Working Hours: 40 hours per week, with flexibility inherent in a remote, freelance contract role. Alignment with European time zones will be necessary for effective collaboration.

📝 Enhancement Note: The salary range is an estimation for a freelance contract based on UK market rates for senior-level creative roles with significant responsibility and remote flexibility. The benefits list is directly extracted from the provided job description, highlighting key aspects attractive to creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (B2B SaaS), with potential exposure to Gaming, Esports, Betting, and Entertainment sectors due to the visual and competitive nature of these industries.

Company Size: Not explicitly stated, but the description of a "growing B2B brand" and "fast-moving environment" suggests a scale-up or established growth-stage company. The need for a senior role with broad ownership also implies a lean but impactful team structure.

Founded: Not specified.

Team Structure:

• The role is senior and implies significant autonomy, suggesting it might report to a Head of Marketing, a VP of Marketing, or a Chief Marketing Officer.

• Collaboration is expected with internal designers, marketing teams, developers, and external creative agencies.

• The structure likely encourages cross-functional interaction to ensure brand consistency across all touchpoints. Methodology:

• Data-driven decision-making is implied through the need to translate "commercial and marketing objectives" into creative work.

• Emphasis on "scalable creative systems" and "efficient production" suggests a focus on process optimization and repeatable workflows.

• The integration of AI tools points towards an adoption of modern, technology-forward creative methodologies.

Company Website: [Jobgether is a platform for applying to jobs, the partner company's website is not directly provided but can be inferred from the role's focus on B2B SaaS/Tech].

📝 Enhancement Note: The company culture is inferred to be dynamic, growth-oriented, and technologically advanced, valuing independence, strategic thinking, and modern creative practices. The "partner company" aspect means Jobgether is the application platform, not the direct employer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid to Senior level, offering significant ownership and strategic influence over a brand's visual identity and creative direction. It's a lead creative position, not an entry-level or junior role, requiring seasoned expertise.

Reporting Structure: The candidate will likely report to a marketing leadership role (e.g., Head of Marketing, CMO) or potentially a Product Lead if the focus is heavily on product branding. The freelance nature suggests a project-based reporting structure, focused on deliverables.

Operations Impact: The Brand and Creative Designer's impact is direct and significant. Their work will shape the perception of the B2B brand, influence customer acquisition and retention through compelling visuals, and ensure brand consistency across all marketing and sales efforts. The effectiveness of campaigns, website user experience, and overall brand equity will be directly tied to this role's output.

Growth Opportunities:

• Strategic Leadership: Grow into a Brand Director or Head of Brand role, overseeing broader brand strategy and creative teams within the company or for future ventures.

• Specialization: Deepen expertise in specific areas like AI-driven creative production, motion graphics, or experiential design, becoming a subject matter expert.

• Broader Creative Influence: Transition to a role with wider creative oversight across product, UX, and marketing, influencing the entire customer journey's visual touchpoints.

• Entrepreneurial Path: Leverage experience to consult for other B2B tech companies or build a specialized creative agency focused on AI-enhanced branding.

📝 Enhancement Note: The growth opportunities are framed around advancing leadership in branding and creative strategy, specializing in emerging technologies like AI, or expanding influence across broader creative disciplines within a growing company.

🌐 Work Environment

Office Type: Fully Remote, with the flexibility to work from anywhere within Europe. This indicates a distributed workforce model.

Office Location(s): While remote, the flexibility to work from Europe suggests potential alignment with European business hours and regulations. The partner company's primary operations might be in the UK or elsewhere in Europe.

Workspace Context:

• A fully remote setup necessitates strong self-discipline, effective time management, and robust communication skills.

• Access to digital collaboration tools (e.g., Slack, Zoom, project management software) is essential for seamless interaction with distributed teams.

• The role requires a dedicated home office setup with reliable internet connectivity to support video calls and large file transfers.

• The environment fosters autonomy, requiring professionals to be proactive in seeking information and contributing to discussions.

Work Schedule: A standard 40-hour work week is mentioned, but as a freelance contractor, there's often flexibility in how those hours are structured, provided deadlines are met and collaboration with colleagues in different time zones is managed effectively.

📝 Enhancement Note: The remote nature of the role is a key feature, emphasizing autonomy and requiring strong self-management. The "flexibility to work from Europe" suggests an international outlook for the company and its workforce.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Jobgether's AI system will conduct an initial review for fit based on core requirements and keywords.

• Shortlisting: Top candidates identified by the AI will be shared with the hiring company.

• Hiring Company Review: The partner company's internal team will review applications and portfolios.

• Creative Assessment/Case Study: Expect a practical exercise or case study focusing on brand strategy, visual identity development, or campaign concepting, likely incorporating AI elements. This might involve presenting your approach to a specific business challenge.

• Interviews: Multiple rounds of interviews are probable, including discussions with marketing leadership, potential peers, and stakeholders to assess creative judgment, strategic thinking, and cultural fit.

• Portfolio Presentation: A dedicated session to walk through your portfolio, explaining your process, strategic decisions, and the impact of your work, particularly highlighting projects where you owned brand evolution and used AI tools.

Portfolio Review Tips:

• Highlight Ownership: Clearly articulate your role and impact in projects where you owned brand strategy and visual identity evolution. Use "I" statements to denote personal contribution.

• Showcase Process: Detail your creative process, from understanding business objectives to concept development, execution, and final delivery. Include how you briefed teams and managed resources.

• Emphasize AI Integration: Dedicate specific examples or a section to demonstrate your practical experience with AI-enabled creative workflows. Explain the tools used, the outcomes achieved, and the strategic benefits.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your creative work (e.g., campaign engagement rates, website conversion improvements, brand recall metrics).

• Tailor to B2B Tech: If possible, include projects relevant to B2B SaaS, technology, or visually competitive industries to align with the company's focus.

• Visual Storytelling: Ensure your portfolio is visually compelling and tells a coherent story about your skills and experience.

Challenge Preparation:

• Brand Strategy Exercise: Be prepared to analyze a given brand (or the partner company's brand) and propose strategic creative directions or campaign concepts.

• AI Tool Proficiency: Familiarize yourself with current AI creative tools and be ready to discuss how you would leverage them for specific marketing or branding challenges.

• Problem-Solving Scenarios: Anticipate questions about how you would handle conflicting creative feedback, tight deadlines, or budget constraints.

• Presentation Skills: Practice presenting your portfolio and case studies concisely and engagingly, focusing on strategic rationale and measurable results.

📝 Enhancement Note: The application process emphasizes a strong portfolio, practical creative assessment, and the ability to articulate strategic thinking, especially concerning AI integration and brand ownership. The AI screening by Jobgether means aligning keywords in your resume and portfolio is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Canva (or comparable creative tools).

• AI Creative Tools: Experience with image generation (e.g., Midjourney, DALL-E, Stable Diffusion), AI video tools, design prototyping, and creative automation platforms is required. The specific tools may vary, but demonstrated understanding and application are key.

Analytics & Reporting:

• While not a primary focus, an understanding of how creative outputs impact marketing analytics (e.g., engagement rates, conversion metrics) is beneficial. Familiarity with tools that track creative performance (e.g., Google Analytics, social media analytics dashboards) would be a plus. CRM & Automation:

• Not directly specified as a requirement for this creative role, but understanding how brand assets are used within CRM or marketing automation platforms (e.g., for email campaigns, sales collateral) would be advantageous.

📝 Enhancement Note: The technology stack heavily favors creative software and, critically, AI-powered creative tools. Proficiency in standard design suites is expected, but hands-on experience with AI for creative production is a distinct requirement.

👥 Team Culture & Values

Operations Values:

• Ownership & Autonomy: Valuing individuals who take initiative, operate independently, and drive projects to completion.

• Innovation & Forward-Thinking: Embracing new technologies like AI to enhance creative processes and outcomes.

• Strategic Impact: Focusing on how creative work directly supports business and marketing objectives.

• Quality & Consistency: Maintaining high standards for visual communication and brand integrity across all touchpoints.

• Collaboration & Communication: Working effectively with diverse teams and external partners to achieve common goals.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with marketing, product, and development teams to ensure brand consistency and alignment.

• Constructive Feedback Culture: Openness to giving and receiving feedback to elevate creative output and refine processes.

• Agile & Adaptable: Working effectively in a fast-paced, evolving environment where flexibility and quick adaptation are key.

• Remote-First Communication: Utilizing digital tools for clear, efficient communication and project management in a distributed setting.

📝 Enhancement Note: The culture appears to be one of high performance, innovation, and independence, typical of growth-stage tech companies. The emphasis on AI and scalability suggests a modern, efficient operational approach to creative output.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI tools to augment, not replace, human creativity, ensuring originality and brand integrity.

• Rapidly Evolving Brand Landscape: Keeping pace with a fast-moving B2B tech market and evolving brand needs.

• Managing Diverse Stakeholders: Navigating creative direction and feedback from multiple internal teams and external partners.

• Maintaining Brand Consistency at Scale: Ensuring brand integrity across a wide range of digital and offline touchpoints in a growing organization.

• Remote Collaboration: Effectively collaborating and maintaining strong creative output in a fully remote environment across different time zones.

Learning & Development Opportunities:

• AI Creative Mastery: Deepen expertise in cutting-edge AI tools for design, image generation, and video production.

• Brand Strategy Leadership: Develop advanced skills in brand architecture, strategic positioning, and long-term brand building.

• Cross-Industry Exposure: Gain experience across diverse, visually competitive sectors like gaming, esports, and entertainment.

• Process Optimization: Contribute to building scalable creative systems and workflows that enhance operational efficiency for the entire organization.

• Mentorship: Potentially mentor junior designers or collaborate closely with marketing leadership on strategic brand initiatives.

📝 Enhancement Note: The challenges are framed around leveraging new technology, managing complexity in a growth environment, and excelling in a remote setting. Growth opportunities focus on becoming a leader in AI-driven creative strategy and brand building.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned and evolved a brand's visual identity. What was your process, and what were the key outcomes?" (Focus on ownership, strategic thinking, and measurable results.)

• "How would you translate our company's B2B SaaS objectives into a compelling creative campaign concept for a new product launch?" (Demonstrate strategic marketing to creative translation skills.)

• "Walk me through your experience using AI tools in your creative workflow. Provide a specific example of how AI helped you achieve a better outcome or increase efficiency." (Be ready to showcase practical AI application.)

• "How do you approach establishing and maintaining brand guidelines and templates to ensure consistency across a company?" (Highlight process development and system thinking.)

• "Describe a situation where you had to manage conflicting creative feedback from multiple stakeholders. How did you resolve it?" (Assess problem-solving and communication skills.) Company & Culture Questions:

• "What do you know about our company and our industry? How do you see your creative role contributing to our business goals?" (Research the partner company thoroughly.)

• "What are your expectations for a remote, freelance creative role? How do you ensure productivity and collaboration from a distance?" (Address remote work proficiency and autonomy.)

• "How do you stay updated on the latest design trends and AI creative technologies?" (Show your commitment to continuous learning.)

• "What does 'owning' a brand's creative direction mean to you?" (Assess your understanding of strategic responsibility.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio into clear sections, perhaps by project type (brand identity, campaigns, AI work) or by demonstrating key skills.

• Narrative: For each project, tell a story: the challenge, your strategic approach, the creative solution, your specific role (especially AI usage), and the results.

• Visuals: Ensure high-quality visuals. For AI-generated work, clearly label it and explain the prompt engineering or refinement process.

• Conciseness: Be prepared to present your most impactful work within a given time frame. Focus on quality over quantity.

• Engagement: Be ready to answer detailed questions about your process, tools, and decisions. Treat it as a collaborative discussion.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic brand ownership, practical AI integration, and strong problem-solving skills within a remote, fast-paced environment. The portfolio is the central piece of evidence.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Jobgether platform.

• Optimize your Resume: Ensure your resume clearly highlights 6+ years of relevant experience, specifically mentioning B2B SaaS/Tech environments, brand system ownership, and practical AI tool usage. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your ability to own and evolve brand identity, develop creative campaigns, and integrate AI tools. Ensure each project has a clear narrative explaining the challenge, your process, and the outcomes.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your strategic rationale, creative process, and the impact of your work, especially highlighting AI integration.

• Research the Partner Company: Understand their B2B SaaS offering, market position, and existing brand presence to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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