Alternant Web Designer (H/F)

📍 Job Overview

Job Title: Alternant Web Designer (H/F)

Company: BUT

Location: Émerainville, Île-de-France, France

Job Type: Alternance (Apprenticeship)

Category: Marketing Operations / Graphic Design

Date Posted: 2026-11-03

Experience Level: 0-2 years (Apprenticeship)

Remote Status: On-site

🚀 Role Summary

• This apprenticeship focuses on the creation and adaptation of digital marketing assets for a major French home equipment retailer.

• The role involves designing visual elements for web (PC/mobile), social media, and point-of-sale (PLV) materials, crucial for omnichannel marketing strategies.

• Key responsibilities include producing sliders, banners, social media posts, animated GIFs, and video animations to support commercial campaigns.

• The position offers hands-on experience in a dynamic communication department, contributing to brand identity and marketing animation across various channels.

📝 Enhancement Note: While the title is "Web Designer," the responsibilities clearly indicate a blend of graphic design, digital marketing asset creation, and some video/animation work, positioning this role within the broader scope of Marketing Operations or Digital Content Creation, with a strong emphasis on visual communication for retail.

📈 Primary Responsibilities

• Design and adapt homepage sliders, in-app banners, and other web visual elements for PC and mobile platforms, ensuring brand consistency.

• Create engaging social media posts and visual content tailored for various platforms to drive engagement and campaign performance.

• Produce animated GIF banners for affiliate marketing and display advertising formats.

• Develop video animations to enhance marketing campaigns and online content strategy.

• Design Point-of-Sale (PLV) materials for in-store use, bridging the gap between online and offline retail experiences.

• Ensure all created assets strictly adhere to BUT's brand guidelines and those of its partners.

• Collaborate with the senior graphic designer and production manager to deliver high-quality creative work within deadlines.

• Proactively seek information and engage in discussions to fully understand creative briefs and project requirements.

📝 Enhancement Note: The responsibilities highlight a need for versatility in digital asset creation, encompassing static graphics, animations, and video, all within a retail marketing context. This suggests the role requires an understanding of how visual content drives commercial objectives in an omnichannel environment.

🎓 Skills & Qualifications

Education: Currently pursuing a degree or diploma in graphic design, digital marketing, communication, or a related field, suitable for an apprenticeship program.

Experience: Prior experience or a strong interest in digital marketing, social media, and responsive design is beneficial. Experience in a retail or distribution environment is a significant plus.

Required Skills:

• Proficiency in Adobe Photoshop and Illustrator for graphic design and asset creation.

• Competency in Adobe InDesign for layout and print/digital collateral design.

• Experience with Adobe After Effects for creating animations and motion graphics.

• Understanding of web constraints, including HTML and CSS, to ensure design feasibility.

• Strong graphic eye and the ability to translate creative ideas into tangible designs.

• Excellent communication skills with the ability to articulate and defend design choices.

• Proactive attitude, willingness to seek information, and challenge briefs when necessary.

• Adaptability and reactivity to handle urgent tasks while maintaining quality.

• Curiosity and interest in digital marketing and social media trends. Preferred Skills:

• Familiarity with responsive design principles.

• Knowledge of the retail and omnichannel context.

• Experience with AI tools for design or content creation.

📝 Enhancement Note: The emphasis on specific Adobe Creative Suite tools (Photoshop, Illustrator, InDesign, After Effects) and web technologies (HTML, CSS) is critical. The requirement to "challenge the brief" suggests a need for critical thinking and proactive problem-solving beyond just executing instructions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of digital marketing assets, including web banners, social media graphics, and animated elements (GIFs, short videos).

• Include examples demonstrating understanding of brand guidelines and creative adaptation.

• Present any work that illustrates knowledge of responsive design principles or multi-platform application.

• If available, include examples of PLV or print collateral design.

• Highlight projects where you had to interpret a brief and propose creative solutions. Process Documentation:

• Candidates are expected to demonstrate an understanding of the design workflow from brief to final asset delivery.

• Ability to articulate the process of creating animated elements or videos, including software used and steps involved.

• Showcase how design decisions are made, considering user experience and marketing objectives.

📝 Enhancement Note: For an apprenticeship, the portfolio should focus on demonstrating foundational skills, creative potential, and understanding of the design process, rather than extensive professional project management. The emphasis is on showing a strong grasp of the tools and a creative aptitude relevant to the role's responsibilities.

💵 Compensation & Benefits

Salary Range: As this is an apprenticeship role, compensation will be in line with French apprenticeship regulations, typically a percentage of the minimum wage based on age and the year of apprenticeship. Specific details would be provided by BUT.

Estimated Apprenticeship Salary:

• Under 21 years old: 47.14% of the gross minimum wage (SMIC)

• 21 years old and over: 60% of the gross minimum wage (SMIC)

• Note: The SMIC (Salaire Minimum Interprofessionnel de Croissance) for 2023 is €1,766.92 gross per month for a full-time position. Benefits:

• Comprehensive training programs to develop skills.

• Employee savings plan (épargne salariale).

• Time savings account (compte épargne temps).

• Access to a company restaurant.

• On-site gym facilities.

• Recreational play areas.

• Opportunities for career advancement within a growing company.

Working Hours: Typically 35 hours per week, in line with French labor law for apprenticeships, with flexibility for urgent tasks.

📝 Enhancement Note: French apprenticeship compensation is legally defined. The listed benefits are specific to BUT and aim to enhance the employee experience and work-life balance, which are attractive for apprentices seeking a supportive environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Home Equipment & Furnishings)

Company Size: Large (BUT is the leading home equipment network in France with over 340 stores).

Founded: 1970s. BUT has over 50 years of history in home outfitting, known for democratizing access to furniture and decor through innovative credit solutions.

Team Structure:

• The role is within the Communication department at the company headquarters.

• You will report to the Production Manager and be supervised by a Senior Graphic Designer.

• Collaboration will be cross-functional, working with marketing teams and potentially store operations for PLV materials. Methodology:

• Focus on creating marketing animations that align with brand identity and partner requirements.

• Emphasis on digital and omnichannel marketing strategies to reach customers across web, mobile, and social platforms.

• A blend of creative execution and adherence to brand guidelines and technical constraints.

• Data-driven insights are likely used to inform campaign visuals, though this role is primarily execution-focused.

Company Website: https://www.but.fr/

📝 Enhancement Note: BUT's positioning as a "multi-specialist, omnichannel" retailer means the communication team plays a vital role in maintaining a consistent brand message across all touchpoints. The "merchant in his time" identity suggests a dynamic, customer-centric approach to marketing.

📈 Career & Growth Analysis

Operations Career Level: Entry-level (Apprenticeship). This role is designed for individuals starting their career in graphic design and digital marketing.

Reporting Structure: Direct reporting to the Production Manager and daily supervision by a Senior Graphic Designer, offering structured guidance and learning.

Operations Impact: While not directly "operations" in the RevOps/SalesOps sense, this role's output directly impacts customer engagement, brand perception, and ultimately, sales conversion through effective marketing visuals across digital and physical channels.

Growth Opportunities:

• Skill Specialization: Develop advanced proficiency in Adobe Creative Suite and gain practical experience in digital marketing animation and video creation.

• Industry Exposure: Learn about retail marketing strategies, omnichannel campaigns, and brand management within a large, established organization.

• Career Path: Potential to transition into a full-time Graphic Designer, Digital Marketing Specialist, or Web Designer role within BUT or the broader retail/marketing industry upon completion of the apprenticeship and studies.

• Mentorship: Benefit from direct guidance from experienced professionals in a creative team environment.

📝 Enhancement Note: This apprenticeship is a foundational step. The growth opportunities lie in acquiring practical, in-demand creative skills and understanding how they apply to a large-scale retail business's marketing efforts.

🌐 Work Environment

Office Type: Headquarters (Siège). The description suggests a professional office environment at BUT's central offices.

Office Location(s): Émerainville, Île-de-France, France. Located strategically between Paris and Marne la Vallée, accessible by public transport (RER A, RER E, bus).

Workspace Context:

• A collaborative team environment within the Communication department.

• Access to necessary design tools and software (Adobe Creative Suite).

• Proximity to public transport and amenities like electric vehicle charging stations.

• The company culture emphasizes a "human-sized team" feel within a larger growth-focused enterprise.

Work Schedule: Full-time (35 hours/week) apprenticeship, with an expectation of reactivity and adaptation for urgent tasks, typical in marketing/communication roles.

📝 Enhancement Note: The location and accessibility are key practical considerations for an apprentice. The mention of "spaces for pleasure and leisure" (company restaurant, gym, play areas) indicates a company that invests in employee well-being and a positive work atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and cover letter, potentially including a portfolio link.

• Creative Challenge/Portfolio Review: Candidates will likely be asked to present their portfolio, discussing their design process, tool proficiency, and creative approach. A specific design task related to BUT's brand or a marketing scenario might be given.

• Interviews: Meetings with the Production Manager and Senior Graphic Designer to assess technical skills, understanding of briefs, communication ability, and cultural fit. Questions will focus on motivation for an apprenticeship, understanding of digital marketing, and design philosophy.

• Final Steps: Potential final interview with HR or a department head.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects relevant to web design, graphic design, and animation.

• Highlight Process: For each project, briefly explain the brief, your thought process, the tools used, and the outcome.

• Demonstrate Tool Proficiency: Include examples that clearly show your skills in Photoshop, Illustrator, InDesign, and After Effects.

• Showcase Adaptability: If possible, include examples of how you adapted designs for different platforms (web, social media, mobile).

• Explain Creative Rationale: Be prepared to articulate why you made certain design choices and how they address the brief's objectives.

• Include Digital & Print: If you have both web/digital and PLV/print examples, include a mix.

Challenge Preparation:

• Familiarize yourself with BUT's current website, social media presence, and overall brand aesthetic.

• Practice creating quick social media graphics or banner concepts under timed conditions.

• Be ready to discuss current digital marketing trends and how visual design contributes to them.

• Prepare to explain your understanding of HTML/CSS constraints in relation to design.

📝 Enhancement Note: For an apprenticeship, the emphasis will be on potential, foundational skills, and a strong learning attitude. The portfolio is key to demonstrating technical capability and creative aptitude.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for graphic design, layout, and asset creation).

• Adobe After Effects: Crucial for creating animations, video elements, and motion graphics.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how visuals perform on digital platforms (e.g., banner click-through rates, social media engagement) is beneficial. CRM & Automation:

• No direct CRM or automation tool usage is specified for this role, but understanding how digital assets are deployed within marketing automation platforms or via ad networks is a plus. Web Technologies:

• HTML & CSS: Essential for understanding web design constraints and collaborating effectively with web developers.

• Responsive Design Principles: Understanding how designs adapt to different screen sizes is critical for web assets.

Emerging Tools:

• AI Tools: Proficiency or familiarity with AI tools for design is considered a plus, indicating an openness to new technologies.

📝 Enhancement Note: The core technical requirements revolve around the Adobe Creative Suite. Knowledge of HTML/CSS is a practical necessity for web design execution, and familiarity with AI tools signals forward-thinking.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraged to bring new ideas and creative solutions to marketing animations.

• Quality & Rigor: Maintaining high standards in design execution and adherence to brand guidelines.

• Collaboration: Working effectively within a team, sharing ideas, and supporting colleagues.

• Adaptability: Ability to respond to urgent requests and adapt to changing project needs.

• Customer Focus: Understanding how visuals contribute to customer engagement and the overall "bien-habiter" (well-being at home) brand promise.

Collaboration Style:

• Team-oriented, with a focus on clear communication and mutual support, particularly between the apprentice and the senior graphic designer.

• Cross-functional interaction with marketing teams to align on campaign objectives.

• A culture that values learning and development, supporting apprentices in their growth.

📝 Enhancement Note: The company culture seems to balance a "human-sized team" approach with the ambitions of a large, growing enterprise. The values emphasize both creative output and professional execution within a supportive framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively expressing creativity while strictly adhering to established brand guidelines and partner requirements.

• Managing Multiple Projects & Urgencies: Juggling various design tasks for different platforms and responding to tight deadlines common in marketing.

• Technical Proficiency: Mastering advanced features of Adobe Creative Suite and understanding the technical limitations of web and social media platforms.

• Understanding Retail Marketing: Grasping the specific needs and dynamics of marketing within the home equipment retail sector.

Learning & Development Opportunities:

• Formal Training: Access to BUT's extensive training programs for skill enhancement.

• On-the-Job Learning: Practical experience in a professional creative environment under expert mentorship.

• Industry Insight: Gaining exposure to omnichannel retail marketing and large-scale campaign execution.

• Portfolio Building: A significant opportunity to build a professional portfolio with real-world projects for a recognized brand.

📝 Enhancement Note: This apprenticeship is designed to be a learning experience. The challenges are framed as opportunities for growth, with ample support provided by the team and the company's training resources.

💡 Interview Preparation

Strategy Questions:

• Motivation: "Why are you interested in an apprenticeship at BUT, and why this specific role?" (Focus on your passion for graphic design, digital marketing, and BUT's brand.)

• Tool Proficiency: "Describe your experience with Photoshop, Illustrator, InDesign, and After Effects. Can you walk us through a project where you used [specific tool]?" (Be ready to demonstrate your skills and knowledge of features.)

• Design Process: "How do you approach a new design brief? What steps do you take from receiving a brief to delivering the final asset?" (Highlight your structured approach, research, and iterative design process.)

• Problem-Solving: "Imagine a client wants a banner that doesn't fit the brand guidelines. How would you handle that?" (Focus on communication, understanding their needs, and proposing alternatives that align with the brand.)

Company & Culture Questions:

• "What do you know about BUT and its brand positioning?" (Show you've researched the company and understand its market.)

• "What interests you about the retail industry and omnichannel marketing?" (Connect your design skills to business objectives.)

• "How do you handle feedback on your designs?" (Emphasize openness to constructive criticism and a collaborative spirit.) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story: the challenge, your solution, and the impact.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality images.

• Tool Demonstration: Be prepared to discuss the specific tools and techniques you used for each piece.

• Relevance: Prioritize projects that best showcase the skills required for this role (web graphics, social media, animation).

• Enthusiasm: Convey your passion for design and your eagerness to learn and contribute.

📝 Enhancement Note: The interview will assess not only your technical skills but also your attitude, motivation, and potential to learn and grow within the BUT team. Be ready to showcase your creative thinking and problem-solving abilities.

📌 Application Steps

To apply for this apprenticeship position:

• Submit your application through the provided SmartRecruiters link.

• Tailor Your CV: Highlight any relevant coursework, projects, or previous internships related to graphic design, web design, or digital marketing. Use keywords from the job description (Photoshop, Illustrator, After Effects, HTML, CSS, etc.).

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link in your CV or cover letter), and showcases your best work relevant to the role's responsibilities.

• Craft a Compelling Cover Letter: Express your enthusiasm for an apprenticeship at BUT, your specific interest in this role, and how your skills align with the requirements. Mention your motivation to learn and grow within their team.

• Research BUT: Understand the company's brand, its products, and its current marketing efforts. This will help you tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.