Alternant Web Designer F/H/X

📍 Job Overview

Job Title: Alternant Web Designer F/H/X

Company: BUT

Location: Émerainville, Île-de-France, France

Job Type: Alternance (Apprenticeship)

Category: Marketing Operations / Digital Design

Date Posted: November 5, 2026

Experience Level: Entry-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This apprenticeship focuses on the creation and execution of digital marketing assets for a major retail brand, with a strong emphasis on web and social media animation.

• The role involves translating marketing briefs into visually compelling designs that adhere to brand guidelines and partner requirements across various digital platforms.

• It offers hands-on experience in producing dynamic content, including sliders, banners, social media posts, and video animations, contributing directly to the company's omnichannel marketing efforts.

• The position requires a blend of creative design skills and a foundational understanding of web technologies (HTML/CSS) and digital marketing principles within a fast-paced retail environment.

📝 Enhancement Note: While the title is "Web Designer," the responsibilities clearly indicate a focus on "Marketing Animation" and digital asset creation for e-commerce and social media, positioning this role within the broader scope of Marketing Operations, specifically the digital content creation arm. The "F/H/X" designation indicates an inclusive approach to gender identity.

📈 Primary Responsibilities

• Design and produce engaging homepage sliders, website banners, and promotional in-app/on-site banners to drive commercial activity.

• Create and adapt social media graphics and animations (posts, stories, etc.) to align with campaign objectives and platform best practices.

• Develop animated GIF banners for affiliation programs and broader display advertising campaigns.

• Produce short video animations to support marketing initiatives and product showcases.

• Design Point-of-Sale (PLV) materials for physical store locations, ensuring brand consistency across all channels.

• Ensure all created assets strictly adhere to BUT's brand identity guidelines and those of its partners.

• Collaborate with the senior graphic designer and production manager to understand project requirements and deliver high-quality creative output.

• Proactively gather information and engage in discussions to fully understand the brief and challenge requests when necessary.

📝 Enhancement Note: The responsibilities highlight a direct contribution to marketing campaigns and sales enablement through visual content creation, underscoring the role's impact on the company's Go-To-Market (GTM) strategy and customer engagement.

🎓 Skills & Qualifications

Education: Currently pursuing a degree or diploma in Graphic Design, Digital Design, Multimedia, or a related field, suitable for an apprenticeship (alternance).

Experience: Prior internship or project experience in graphic design or digital design, with a demonstrable interest in digital marketing and retail.

Required Skills:

• Proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign, for creating static and dynamic visual assets.

• Experience with After Effects for producing video animations and motion graphics.

• Strong understanding of web design principles, including responsive design concepts.

• Foundational knowledge of HTML and CSS to understand web constraints and optimize digital asset creation.

• Excellent graphic eye and the ability to translate creative ideas into effective visual designs.

• Strong communication skills to articulate and defend design choices.

• Ability to interpret and execute creative briefs accurately.

• Proactive attitude in seeking information and collaborating with team members.

• Demonstrated ability to work under pressure and meet tight deadlines when required. Preferred Skills:

• Familiarity with AI tools for design or content creation.

• Understanding of the retail and omnichannel marketing landscape.

• Experience with digital marketing platforms and social media content creation best practices.

• Knowledge of user interface (UI) and user experience (UX) principles.

📝 Enhancement Note: The emphasis on specific Adobe Creative Suite tools, HTML/CSS knowledge, and the "curiosity for digital marketing" and "responsive design" points strongly towards a role focused on digital asset creation for e-commerce and marketing campaigns, aligning with a Marketing Operations or Digital Design function. The requirement to "challenge the requester" indicates an expectation of critical thinking and proactive problem-solving.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio showcasing a range of digital design projects, including web banners, social media graphics, and any animated or video content.

• Examples demonstrating the ability to work within established brand guidelines and adapt designs for different platforms (web, mobile, social).

• Projects that highlight creative problem-solving and the ability to translate marketing objectives into visual solutions.

• Any work that illustrates an understanding of web constraints (HTML/CSS) and responsive design principles. Process Documentation:

• While not explicitly stated as a requirement for the apprentice, an understanding of workflow processes in design production is beneficial.

• Familiarity with how creative assets are integrated into marketing campaigns and deployed across digital channels.

📝 Enhancement Note: For an apprenticeship role, the emphasis will be on potential and foundational skills rather than extensive process documentation. The portfolio is key to demonstrating creative capability and understanding of digital design principles relevant to marketing.

💵 Compensation & Benefits

Salary Range: As this is an apprenticeship (alternance), compensation will be based on French apprenticeship regulations, which typically involve a percentage of the minimum wage (SMIC) or the statutory minimum wage, depending on age and the duration of the apprenticeship. Specific rates are subject to legal frameworks and may vary.

Benefits:

• Access to comprehensive training programs to develop skills in digital design and marketing.

• Participation in an employee savings plan.

• Access to a time savings account (compte épargne temps).

• On-site amenities including a company restaurant, gym, and recreational play areas.

• Electric vehicle charging stations available.

• Opportunity to gain experience within a large, growing retail company.

• Potential for career advancement within BUT.

Working Hours: The standard working hours for this apprenticeship are 40 hours per week, aligning with typical full-time employment in France, with provisions for apprenticeship training time.

📝 Enhancement Note: The compensation is structured as per French apprenticeship law. The benefits listed are substantial and aimed at employee well-being and development, reflecting a company culture that invests in its people, especially its apprentices. The 40-hour work week is standard for full-time roles in France.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail (Home Furnishing, Equipment, and Decoration). BUT is a leading omnichannel player in this sector in France, with a history spanning over 50 years.

Company Size: BUT is a large organization, with over 340 stores in France and a significant employee base. This implies a structured corporate environment with established processes, but also opportunities within a growing, dynamic company.

Founded: BUT was founded in the 1970s, establishing itself as a pioneer in "prêt-à-meubler" (ready-to-furnish) and democratizing access to home goods.

Team Structure:

• The role is within the Brand and Communication Department, specifically the Production unit.

• You will report to the Production Manager and be supervised by a Senior Graphic Designer.

• This structure suggests a collaborative team environment where junior members learn from experienced professionals.

• Cross-functional collaboration is implied, as design work supports broader marketing campaigns and initiatives. Methodology:

• The team operates with a focus on delivering marketing animation elements for digital channels and physical stores.

• Emphasis is placed on adhering to brand guidelines and partner requirements, indicating a structured approach to creative production.

• The need for "reactive" work suggests an agile approach to campaign execution and responding to market needs.

• Learning and development are highlighted, suggesting a culture that supports skill enhancement.

Company Website: https://www.but.fr/

📝 Enhancement Note: BUT's long history and position as a leading retailer indicate a stable yet evolving business. The "Brand and Communication Department" suggests a central hub for all marketing and creative efforts, where this role plays a crucial part in visual execution. The mention of "no day is like the previous" hints at a dynamic and engaging work environment.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level, apprenticeship position (Alternant), designed for individuals at the beginning of their career in graphic design and digital marketing. It provides foundational experience within a corporate communications department.

Reporting Structure: The apprentice will report directly to the Production Manager and receive day-to-day supervision and mentorship from a Senior Graphic Designer. This close supervision is typical for apprenticeships, offering structured guidance and learning opportunities.

Operations Impact: While not directly managing operational processes, the apprentice's work directly impacts the company's Go-To-Market (GTM) strategy by creating visually appealing and effective marketing assets that drive customer engagement, website traffic, and ultimately, sales across omnichannel platforms.

Growth Opportunities:

• Skill Development: Intensive learning and practical application of graphic design, web design, animation, and digital marketing tools and techniques.

• Industry Exposure: Gaining firsthand experience in the retail sector, understanding omnichannel marketing strategies, and working with established brand guidelines.

• Mentorship: Direct guidance and learning from experienced professionals (Senior Graphic Designer, Production Manager).

• Future Employment: Successful completion of the apprenticeship and demonstration of strong performance can lead to potential full-time employment opportunities within BUT's creative or marketing teams.

• Portfolio Building: The role provides excellent opportunities to build a robust professional portfolio with real-world projects.

📝 Enhancement Note: This apprenticeship is positioned as a significant stepping stone for a career in digital design and marketing within the retail industry. The structured learning environment and direct impact on marketing campaigns offer a strong foundation for future growth.

🌐 Work Environment

Office Type: The position is based at the BUT headquarters ("Siège"), suggesting a corporate office environment rather than a retail store. This typically involves a more structured setting with dedicated departments and amenities.

Office Location(s): The headquarters are located at 1 avenue Spinoza, 77184 Émerainville, Île-de-France, France. This location is described as being "midway between Paris and Marne la Vallée," offering a balance between urban accessibility and a potentially calmer environment. It's accessible via public transport (RER A, RER E, and bus).

Workspace Context:

• The role is part of a "taille humaine" (human-sized) team within a larger company, suggesting a collaborative and potentially close-knit departmental atmosphere.

• Access to modern work facilities is provided, including a company restaurant, gym, and play areas, fostering a positive work-life balance.

• The presence of electric vehicle charging stations indicates a commitment to sustainability and modern employee amenities.

• The environment is described as dynamic, with opportunities for learning and growth.

Work Schedule: The standard working hours are 40 hours per week, full-time. Given the nature of an apprenticeship, the schedule will accommodate required training hours as per the apprenticeship contract.

📝 Enhancement Note: The description of the work environment emphasizes a balance between professional corporate operations and employee well-being, with good accessibility and on-site facilities that support a productive and engaging work experience.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Candidates will submit their applications, likely including a CV and a cover letter. The portfolio is crucial and should be prominently featured or linked.

• Skills Assessment/Challenge: Expect a practical design challenge or a review of existing portfolio work to assess creative skills, technical proficiency (Photoshop, Illustrator, After Effects, HTML/CSS understanding), and ability to work within brand guidelines.

• Interview(s): Interviews will likely assess creativity, motivation, understanding of digital marketing and retail, problem-solving abilities, communication skills, and cultural fit within the team and company. Be prepared to discuss your portfolio and your approach to design briefs.

• Final Evaluation: This will consider your overall suitability for the apprenticeship, your potential for growth, and your alignment with the team's needs.

Portfolio Review Tips:

• Showcase Variety: Include examples of web banners, social media graphics, any animation/video work, and ideally, PLV mockups.

• Highlight Brand Adherence: If you have work done within specific brand guidelines, showcase it to demonstrate your ability to follow direction.

• Demonstrate Process: Briefly explain the brief for each project, your creative process, and the outcome or impact (if measurable).

• Technical Skills: Ensure your portfolio reflects proficiency in the required tools (Photoshop, Illustrator, InDesign, After Effects) and an understanding of web constraints (HTML/CSS).

• Digital Marketing Context: Include projects that show an understanding of digital marketing objectives, such as driving traffic, engagement, or conversions.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and professionally presented (e.g., a dedicated website or a well-structured PDF).

Challenge Preparation:

• Practice Design Briefs: Simulate receiving and executing design briefs for web banners or social media posts.

• Refine Animation Skills: Practice creating short, impactful animations or video clips using After Effects.

• Understand Web Constraints: Be ready to discuss how you'd optimize designs for different screen sizes and web performance.

• Research BUT: Familiarize yourself with BUT's current branding, marketing campaigns, and website to understand their aesthetic and communication style.

📝 Enhancement Note: The emphasis on a strong portfolio and the ability to "challenge the requester" suggests that BUT is looking for an apprentice who is not just a task-taker but a proactive creative contributor. Preparing well-structured case studies within your portfolio will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for graphic design and asset creation).

• Adobe After Effects: Crucial for creating video animations and motion graphics.

• Web Technologies: Basic understanding of HTML and CSS is required to ensure assets are web-ready and optimized.

Analytics & Reporting:

• While not a primary responsibility, an awareness of how digital assets perform (e.g., click-through rates on banners) would be beneficial. Familiarity with basic analytics concepts is a plus. CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing assets are deployed through campaign management tools or marketing automation platforms would add value.

📝 Enhancement Note: The specified tools are standard for a digital design role focused on marketing content. The mention of "AI tools" as a plus indicates that BUT is open to exploring newer technologies in their creative workflows.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraged to bring fresh ideas and creative solutions to marketing campaigns.

• Quality & Rigor: Commitment to delivering high-quality work that adheres to brand standards and technical specifications.

• Collaboration & Teamwork: Working effectively within a close-knit team and cross-functionally to achieve common goals.

• Adaptability & Reactivity: Ability to respond quickly to changing market needs and urgent requests while maintaining quality.

• Customer Focus: Designing assets that resonate with customers and contribute to a positive brand experience.

• Growth Mindset: Eagerness to learn, develop new skills, and embrace new technologies.

Collaboration Style:

• Team-Oriented: The role involves close collaboration with a Senior Graphic Designer and the Production Manager, and by extension, with the broader communication and marketing teams.

• Brief-Driven: Work is initiated through briefs, requiring clear communication to understand requirements and expectations.

• Feedback-Informed: Designers are expected to be open to feedback and constructive criticism to refine their work.

• Proactive Communication: Encouraged to seek information and engage in discussions to ensure project clarity and success.

📝 Enhancement Note: The values emphasize a balance between creative expression and disciplined execution, critical for a retail environment that requires both innovation and brand consistency. The collaborative style is designed to foster learning and efficient project delivery.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively translating creative vision within the strict parameters of brand identity and partner guidelines.

• Meeting Urgent Deadlines: Adapting to last-minute requests and urgent campaign needs while maintaining high-quality output.

• Omnichannel Consistency: Ensuring visual consistency and effectiveness across diverse platforms (web, mobile, social media, in-store).

• Learning New Tools/Techniques: Staying current with evolving design software and AI tools.

Learning & Development Opportunities:

• Mastering Design Software: Deepening expertise in Photoshop, Illustrator, InDesign, and After Effects through practical application.

• Digital Marketing Insights: Gaining a practical understanding of how design contributes to digital marketing success, SEO considerations for web assets, and social media engagement strategies.

• Retail Industry Knowledge: Understanding the specific marketing dynamics and consumer behavior within the home furnishing and retail sectors.

• Professional Skills: Developing project management, communication, and stakeholder management skills through real-world assignments.

• Apprenticeship Program: Structured learning path designed for skill acquisition and professional development.

📝 Enhancement Note: This apprenticeship is designed to immerse the candidate in the practical challenges and growth opportunities of a corporate design role within a dynamic retail setting. The focus is on building a strong foundation of both technical and soft skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to work within strict brand guidelines. How did you ensure your creativity still shone through?" (Focus on your ability to balance creativity with constraints).

• "How would you approach designing a series of social media posts for a new product launch, considering different platforms?" (Demonstrate your understanding of social media strategy and platform nuances).

• "Imagine a brief that seems unclear or incomplete. What steps would you take to get the necessary information?" (Highlight your proactive communication and problem-solving approach).

• "Walk me through your process for creating a web banner that needs to be animated." (Explain your workflow from concept to final asset using After Effects and considering web optimization). Company & Culture Questions:

• "What interests you about BUT as a retail brand and this specific apprenticeship role?" (Show you've researched BUT's market position and understand the role's contribution).

• "How do you stay updated on the latest design trends and digital marketing tools?" (Demonstrate your curiosity and commitment to continuous learning).

• "Describe your ideal team environment and how you contribute to collaboration." (Align your answer with the team's described collaborative style). Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects.

• Tell a Story: For each project, explain the brief, your role, your design process, the tools used, and the outcome or key learning.

• Highlight Key Skills: Point out examples that showcase your proficiency in Photoshop, Illustrator, After Effects, and your understanding of web/responsive design.

• Showcase Adaptability: Include pieces that demonstrate your ability to work within different styles or brand guidelines.

• Practice Your Pitch: Be ready to walk through your portfolio concisely and engagingly, answering questions effectively.

📝 Enhancement Note: Preparing specific examples that align with the responsibilities and required skills will be crucial. Demonstrating an understanding of the retail context and digital marketing objectives will set you apart.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio prominently features examples relevant to web design, digital marketing assets (banners, social media graphics), and animation. Tailor its presentation to highlight your skills in Photoshop, Illustrator, InDesign, and After Effects.

• Resume Optimization: Update your resume to clearly articulate your design skills, any relevant project experience, your understanding of HTML/CSS, and your enthusiasm for digital marketing and the retail sector. Use keywords like "graphic design," "web design," "digital marketing," "animation," and "retail."

• Interview Preparation: Practice answering potential interview questions, focusing on your creative process, problem-solving abilities, and understanding of brand guidelines. Prepare to present your portfolio with clear explanations for each project.

• Company Research: Thoroughly research BUT’s current marketing campaigns, website presence, and brand identity to demonstrate your understanding and genuine interest during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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