IDEO - UI/UX Design Services

Creating positive impact through human-centered design.

About IDEO

IDEO is a global UI/UX design agency that leverages discovery, play, and experimentation to help organizations get and stay ahead. With a multidisciplinary community of designers, entrepreneurs, engineers, teachers, and researchers, IDEO focuses on human-centered design to create breakthrough products, services, brands, and experiences. They craft strategies that help businesses grow and build critical capabilities that transform organizations. IDEO's mission is to design a better future for all, emphasizing diversity and collaboration in every design challenge.

Company Overview

Founded: 1991
Team Size: 250 - 999 designers and strategists
Location(s): Washington, District of Columbia, United States

Services & Expertise

Core Design Services

🎨 UI/UX Design Services - Human-centered UI UX design solutions for digital products and platforms.
💻 Product Design - Creating innovative product design services that people truly value.
📱 Mobile App Design - Designing intuitive and engaging mobile experiences.
🌐 Web Design & Development - Crafting user-friendly and visually appealing websites.
🏢 Brand Identity Design - Developing comprehensive brand strategies and visual identities.
💡 Strategic Futures - Making strategy tangible by building visions teams can see, feel, and believe in.

Industry Specialization

Product Design (UI/UX): 25%
Other Design: 25%
Business Consulting: 25%
UX/UI Design: 25%

Pricing & Service Models

Primary Model: Project-Based
Pricing Transparency: Custom Quote

Service Packages

Breakthrough Products: Design magical products, brands, services, and experiences that people truly value.

Strategic Futures: Make your strategy tangible by building visions your teams can see, feel, and believe in.

Creative Capabilities: Build critical skills that help you lead organizational transformation, build resilience, and create change.

Target Markets & Industries

Primary Industries Served

🚀 Technology & SaaS: Not specified
🏥 Healthcare & Medical: Not specified
🛒 E-commerce & Retail: Not specified
💰 Financial Technology: Not specified

Client Size Focus

Startups & Small Business: Not specified
Mid-Market Companies: Not specified
Enterprise Clients: Not specified

What Sets IDEO Apart

Human-Centered Design: Keeping people at the center of their work, designing solutions for people first.
Multidisciplinary Teams: Blending diverse designers from anthropologists to food scientists to writers.
Prototyping Expertise: Using prototyping as an essential stage of the design process for quick iteration.
Global Reach: Operating as a global company with a wide range of expertise and experience.
Innovation Focus: Helping organizations make the future through design and innovation.

Design Process & Tools

Our Design Methodology

IDEO's design process involves gaining empathy and understanding through research, observation, and interviews. They synthesize research to spot themes and patterns, then explore hunches through experimentation and rapid prototyping. Gathering feedback from users is essential for evolving towards successful solutions.

Design Technology Stack

Design Tools: Not specified
Prototyping: Not specified
Collaboration: Not specified

Client Success Stories & Reviews

Review 1: Omada Health

Challenge: Growing a new venture into a population-level impact company fighting chronic disease.
Solution: An IDEO project that helped Omada Health grow into a $1 billion company.
Results: $1 billion company fighting chronic disease.
Rating: ⭐⭐⭐⭐⭐

Review 2: Boom Supersonic

Challenge: Reinventing supersonic flight with an all-new passenger experience.
Solution: Partnering with Boom Supersonic to bring ultrafast air travel back.
Results: Ultrafast air travel is coming back with a new passenger experience.
Rating: ⭐⭐⭐⭐⭐

Review 3: QVC

Challenge: Changing the conversation on menopause and reframing midlife for women.
Solution: Helping QVC reframe midlife as a time for women to thrive.
Results: Reframing midlife as a time for women to thrive.
Rating: ⭐⭐⭐⭐⭐

Contact & Location Information

Primary Location: 1800 Massachusetts Avenue, Northwest, Washington, District of Columbia 20036, United States
Additional Offices: Not specified
Contact: Not specified
Consultation: Contact for project discussion.

Frequently Asked Questions

What types of design services does IDEO offer?

IDEO offers a wide range of design services, including UI/UX design, product design, brand identity design, and strategic futures. They focus on creating breakthrough products, services, and experiences through human-centered design.

How does IDEO approach the design process?

IDEO's design process involves research, observation, and interviews to gain empathy and understanding. They synthesize research to identify themes and patterns, then use experimentation and rapid prototyping to explore ideas and gather user feedback.

What industries does IDEO specialize in?

While IDEO doesn't explicitly list specific industry percentages, they have experience working with various industries, including healthcare, technology, and consumer goods. Their case studies highlight projects in health, aviation, and retail.

What is IDEO's pricing model?

IDEO primarily operates on a project-based pricing model. Clients are encouraged to contact them for custom quotes based on their specific project needs.

How does IDEO incorporate human-centered design into their projects?

IDEO places people at the center of their work, ensuring that all design solutions are created with the end-user in mind. They use research and feedback to understand user needs and create designs that are both functional and meaningful.

What is IDEO's approach to prototyping?

Prototyping is an essential stage in IDEO's design process. They use rapid prototyping to quickly test ideas and gather feedback, allowing for efficient iteration and refinement of designs.

How does IDEO ensure diversity in their design teams?

IDEO believes that diversity is essential for successful design. They create teams with diverse backgrounds, opinions, experiences, and disciplines to approach design challenges from multiple perspectives.

What is IDEO's approach to strategic futures?

IDEO helps organizations make their strategy tangible by building visions that teams can see, feel, and believe in. This involves creating strategic plans and innovative solutions that drive growth and transformation.

IDEO