Distinction - UI/UX Design Services

We design and build digital experiences for companies where mistakes aren’t an option.

About Distinction

Distinction is a UI/UX design agency specializing in creating high-performing digital platforms for B2B service brands operating in regulated, high-trust environments. We focus on transforming outdated web and mobile platforms into revenue-generating, customer-friendly experiences. Our approach combines strategy, design, and engineering to remove digital blockers and deliver platforms that perform. We pride ourselves on being The Home of Unreasonable Progress, helping established, mid-sized companies increase sales and reduce costs through exceptional user experience design and modern technology integration. Our team of senior specialists works directly with clients from start to finish, ensuring smart solutions to complex problems.

Company Overview

Founded: 2001
Team Size: 51-200 designers and strategists
Location(s): London, England, United Kingdom | Nottingham, Nottinghamshire, United Kingdom | Greenville, South Carolina, United States

Services & Expertise

Core Design Services

🎨 UI/UX Design Services - Crafting intuitive and engaging user interfaces and experiences that drive conversions and customer satisfaction.
💻 Product Design - Developing innovative product design solutions that align with business goals and user needs, focusing on usability and functionality.
📱 Mobile App Design - Creating seamless and user-friendly mobile app experiences that enhance brand engagement and drive mobile growth.
🌐 Web Design & Development - Designing and developing responsive and high-performing websites that deliver exceptional user experiences and achieve business objectives.
🏢 Brand Identity Design - Developing cohesive brand identities that resonate with target audiences and strengthen brand recognition.
🤖 AI Adoption & Integration - Integrating AI technologies to enhance user experiences and streamline business processes.

Industry Specialization

Product Design (UI/UX): Not specified
Web Design: Not specified
Brand Design: Not specified
Mobile App Design: Not specified

Target Markets & Industries

Primary Industries Served

💰 Financial Technology: Not specified
🏥 Healthcare & Medical: Not specified
🚀 Technology & SaaS: Not specified
🛒 E-commerce & Retail: Not specified

Client Size Focus

Startups & Small Business: Not specified
Mid-Market Companies: Not specified
Enterprise Clients: Not specified

What Sets Distinction Apart

Unreasonable Progress: We pride ourselves on delivering exceptional results and driving significant improvements for our clients.
Senior Specialist Involvement: You work directly with experienced senior specialists from start to finish, ensuring high-quality solutions.
Focus on High-Trust Environments: We specialize in serving clients in regulated industries where reliability and security are paramount.
Data-Driven Design: Our design approach is backed by science and behavioral economics, ensuring effective and impactful user experiences.
Composable Technology Expertise: We leverage the latest composable technologies to create flexible and scalable digital platforms.

Design Process & Tools

Our Design Methodology

We employ a collaborative and iterative design process that involves user research, wireframing, prototyping, and usability testing to ensure that our solutions meet user needs and business objectives. Our approach is data-driven and focused on delivering measurable results.

Design Technology Stack

Design Tools: Not specified
Prototyping: Not specified
Collaboration: Not specified

Client Success Stories & Reviews

Review 1: SOLIDATUS

Challenge: Improving website conversion rates for a global B2B firm.
Solution: Creating a global B2B lead-generating website with Kontent.ai.
Results: 8x increase in website conversion rate in just six months.
Rating: ⭐⭐⭐⭐⭐

Review 2: Lodders

Challenge: Modernizing the brand and website for a 240-year-old law firm.
Solution: Tasteful rebrand and new website design.
Results: Not specified
Rating: ⭐⭐⭐⭐⭐

Review 3: Heckfield Place

Challenge: Reducing ongoing IT costs while creating a composable, omnichannel experience for a luxury brand.
Solution: Creating a composable omnichannel experience.
Results: Reducing ongoing IT costs by 85%.
Rating: ⭐⭐⭐⭐⭐

Review 4: Global Membership Organisation

Challenge: Increasing annual capacity through digitization.
Solution: Digital transformation project.
Results: 300% increase in annual capacity following a 3-month digitization project.
Rating: ⭐⭐⭐⭐⭐

Review 5: Hult Ashridge Business School

Challenge: Consolidating 60 websites into two to reduce costs.
Solution: Digital transformation project.
Results: $1.6m in annual cost savings by consolidating 60 websites into two.
Rating: ⭐⭐⭐⭐⭐

Contact & Location Information

Primary Location: The Stanley Building, 7 Pancras Square, London, N1C 4AG, United Kingdom
Additional Offices: Standard Court, Park Row, Nottingham, Nottinghamshire NG1 6GN, United Kingdom | 141 Traction St, Suite 27, Greenville, South Carolina 29611, United States
Contact: Not specified
Consultation: Contact us for a free consultation.

Frequently Asked Questions

What types of clients does Distinction typically work with?

Distinction specializes in working with established, mid-sized B2B companies, particularly those in regulated, high-trust environments such as finance, banking, legal, and professional services. We help these organizations transform their digital platforms into high-performing, customer-friendly experiences.

What is Distinction's approach to digital transformation?

Our approach combines strategy, design, and engineering to remove digital blockers and deliver platforms that perform. We focus on modernizing legacy technology, improving user experience, and optimizing business efficiency through digital transformation.

What is Distinction's core philosophy?

Distinction operates under the philosophy of "The Home of Unreasonable Progress." This means we challenge conventional thinking and strive to deliver exceptional results that drive significant improvements for our clients.

How does Distinction ensure a successful project outcome?

We ensure successful project outcomes by involving senior specialists from start to finish, avoiding handoffs and junior teams learning on the job. This approach allows us to provide smart solutions to complex problems for businesses under pressure.

What are the key outcomes Distinction helps clients achieve?

Distinction helps clients achieve key outcomes such as modernizing technology, improving customer experiences, and adopting and integrating AI technologies to enhance their digital platforms.

What CMS and DXP partners does Distinction work with?

Distinction partners with leading CMS and DXP providers, including Kentico, Optimizely, Umbraco, Webflow, WordPress, Kontent.ai, Payload, and Contentful, to deliver tailored solutions that meet our clients' specific needs.

What is the Billy - Digital Experience Accelerator?

Billy is our Digital Experience Accelerator designed to launch modern digital architectures - headless, composable, and microservices - without the pain, risk, or delay. It helps businesses quickly adopt modern technologies and improve their digital presence.

What is the Henry - AI-Powered Content & Data Migration accelerator?

Henry is our AI-Powered Content & Data Migration tool that helps migrate content and data from legacy systems, cutting risk, saving time, and avoiding disruption to your business.

What is Distinction's approach to technology modernization?

We help clients select and integrate new technologies to reduce support costs and improve business performance. Our technology modernization services are designed to streamline operations and enhance overall efficiency.

How does Distinction improve user experience?

We improve digital experiences by using behavioral economics and cognitive science to drive better performance. Our user experience design services are focused on creating intuitive and engaging platforms that meet user needs and business objectives.

What is Distinction's approach to AI adoption and integration?

We help clients adopt and integrate artificial intelligence (AI) technologies to enhance user experiences and streamline business processes. Our AI adoption and integration services are designed to drive innovation and improve overall performance.

Distinction