Work

Woven

Calendar and event scheduling

Challenge

What Is Woven?

Holding its own beside tech monoliths like Microsoft and Google, Woven is one of the most powerful calendaring technologies on the market:

• Woven was founded by former Facebook CIO, Tim Campos

• They raised $4.8M before Slack acquired them

Their mission: Eliminate the unnecessary hassle of event scheduling and management so users could focus on what was most important to them. They took action by creating a calendaring tool that complimented and enhanced everything users loved about Google and Microsoft technology.

In the 2 years following their launch, Woven has:

• Scheduled 2,000,000+ meetings

• Saved users over 160,000+ hours scheduling meetings and events

• Helped users make sense of more than 250,000,000 events spanning 40,000,000+ attendees

There are less than ½ as many heavy-retained users on mobile than there are on web and desktop

Before

After

Solution

The Solution: Flexibility that doesn’t sacrifice functionality

The Design Project team evaluated the challenge Woven faced, and developed 3 unique solutions. All 3 of these solutions supported 1 fundamental premise: Ensure the pattern is easy to execute—whether it's the user’s 1st time or their 1000th time.

Solution Number 1: Break the mobile app down into more detail, distinguishing between premium features and normal features Our theory: This incentivized users to upgrade to paid plans—while making it easy for user to select their preferred option right off the bat

Solution Number 2: Implement a Drawer pattern. Drawer navigation allows users to access the info they need without forcing them to navigate between multiple pages—ensuring their user experience is simple, while offering them easy-access to additional details when desired Our theory: This solution offers additional context with a quick text pop-up describing the meeting type (which was a major pain point of the old app)

Solution Number 3: Utilize a simple onboarding process that shows users 1 option at a time. The most frequently used option would be displayed in the first slot to avoid overwhelming users with too many choices at once Our theory: this option theorized that most users would only want to use the first option

The winning solution? After thoroughly outlining these solutions to the Woven team, it was solution 2 that won out. The main reason behind choosing the Drawer navigation pattern was its flexibility. A Drawer pattern would allow us to pull from Woven’s existing UI without

Why did Woven choose TDP? Because we’ve done this before—and we do it well

The Design Project has extensive expertise working with tech startups—as well as assisting companies to approach institutional investment funds.

While Woven already had an internal design team, their experts were spread thin with other projects. What Woven needed was a design partner— a partner they could rely on to create user experiences that would help Woven reach their big-picture objectives.

Partners who could:

• Apply UX design strategies that would help Woven reach their high-level goals

• Grasp the project brief quickly

• Acclimate to the unique environment and demands of a tech startup

• Shift effortlessly into the design>test>iteration loop

Result

The Results: Woven saw a 30% surge in bookings

Users now have an easy, clear, and highly-efficient calendaring tool that provides them with the options they want without unnecessary overwhelm. After the TDP redesign, Woven’s mobile app saw watched user return rates grow more than 42% of what they had before the redesign Thanks to the TDP touch, Woven continued to build out the functionality of their scheduling tool—soon being acquired by Slack in April, 2021

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