Starting as a simple PDF sent to someone’s email inbox, we applied user feedback to transform the MVP into an intuitive and actionable AI-powered report that marketers look forward to receiving each week. We worked in three phases. Phase 1 consisted of research: we wanted to design a product that solved a real problem for marketers in every industry—and solving problems always begins with research. Afterward, we interviewed designers and vendors—even created testing opportunities that allowed us to study how some of our ideas worked in practice. Finally, this data helped us build a powerful tool while chipping away at anything that slowed down the user experience… and the product finally launched to early-access users.
TDP built a tool that could change the marketing industry forever